• Journal of the Korea Convergence Society
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• v.13 no.1
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• pp.63-70
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• 2022

Fashion is a field in which personal taste acts as the first criterion for purchase, and it is being refined as an important strategy to increase purchase conversion on mobile. Although related studies have been conducted, there are insufficient studies to confirm this according to the detailed purchasing journey of consumers. The purpose of this study is to examine whether the evaluation of user experience factors of personalized recommendation service differs by purchase journey, and to reveal whether it affects purchase intention and satisfaction. Variety, reliability, and convenience showed a significant difference at the level of 0.001% and usefulness at the level of 0.05%. Satisfaction levels were different for each stage, such as novelty and usefulness in the cognitive and interest stage, and high reliability and diversity in the search stage. It has theoretical significance in that it enhances the understanding of the purchase journey by revealing that there is a difference in user evaluation of the personalized recommendation service, and it has practical significance in that it suggests the direction of improvement of the personalized recommendation service strategy. If research on effectiveness is conducted in the future, it will be able to contribute to an advanced strategy.

• Journal of the Korean Society of Food Science and Nutrition
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• v.43 no.4
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• pp.570-576
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• 2014

Response surface methodology (RSM) was applied to optimize the microwave-assisted extraction (MAE) conditions for electron-donating ability, total phenol content, and total flavonoid content of Ligustrum lucidum Aiton. Ligustrum lucidum Aiton from different regions was tested, and Ligustrum lucidum Aiton from Haenam was chosen due to its higher total phenolic content, total flavonoid content, DPPH radical scavenging activity and ABTS radical scavenging activity compared to the other samples. Central composite design was used to optimize extraction of Ligustrum lucidum Aiton from Haenam as well as determine the effects of extraction temperature ($X_1$) and extraction time ($X_2$) on dependent variables ($Y_n$). Determination coefficients ($R^2$) of the regression equations for dependent variables ranged from 0.8858 to 0.9517. The optimum points were $131.68^{\circ}C$ for extraction temperature and 5.49 min for extraction time. Predicted values of the optimized conditions were acceptable when compared to experimental values.

• Proceedings of the Korean Magnestics Society Conference
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• 2004.12a
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• pp.243-244
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• 2004

• Proceedings of the Korean Environmental Sciences Society Conference
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• 2002.05b
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• pp.431-433
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• 2002

• The Bulletin of The Korean Astronomical Society
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• v.25 no.2
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• pp.68-68
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• 2000

• Proceedings of the KSCN Conference
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• 2002.05a
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• pp.457-457
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• 2002

• Landscaping Tree
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• s.118
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• pp.47-50
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• 2010

• Proceedings of the Korean Nutrition Society Conference
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• 2002.05a
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• pp.169-169
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• 2002

• Proceedings of the Materials Research Society of Korea Conference
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• 1995.11a
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• pp.58-58
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• 1995

• Proceedings of the EASDL Conference
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• 2003.09a
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• pp.92-92
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• 2003