• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.1
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• pp.33-50
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• 2019

This study investigates the decision-making processes of Iranian women in their twenties who purchased Hallyu beauty and fashion products. We conducted ten in-depth interviews of Hallyu enthusiasts who previously purchased Hallyu products. Interviewees were recruited using a snowball sampling technique based on nonprobability sampling. Interviews were conducted in the 1:1 in-depth interview format for one hour of each interview from April 11, 2017, to May 14, 2017, using semi-structured questionnaires, and recorded with consent. Our analysis of the characteristics of consumption behaviors of the women used seven steps of the purchase decision-making process. This study used interviews to analyze the following questions. Research Question 1. What is the decision process for Iranian women's consumer products purchase? Research Question 2. What are the characteristics and meaning of each stage of Iranian women's consumer decision-making process? Data collection in this study was limited to participants in their twenties; however, this research will be helpful for future Hallyu and Iranian consumer analysis. A follow-up study should examine the purchasing decisions of women in additional age groups in order to generalize the results.

• Fashion & Textile Research Journal
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• v.24 no.1
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• pp.117-126
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• 2022

This study aims to analyze the sizing information of women's ready-to-wear pants as indicated on online retail websites and to suggest better sizing communication that can assist customers in making successful apparel size selections. We gathered size specifications and size reference information for basic straight pants from 34 online apparel retail websites. Although the Korean standard recommends labeling the body dimension-based sizing code and specification, most websites preferred to use various types of sizing codes. Body measurements were only used by a few websites, and garment dimension descriptions were the most common method to indicate product size. Many websites provided size reference information through customer review boards and fit model images, however, there was insufficient body size information to allow customers to infer the fit of their body type. When using the size guidance tools, the major data input points were stature and weight measurements. However, the waist measurements of pants sizes guided only by stature and weight values revealed inconsistent ease allowance for corresponding body size populations, especially in the overweight group. Based on our findings, we propose a more effective method of communicating the size information of pants online. We expect that this will contribute to the efficiency of online apparel product display and build a better shopping environment that satisfies both sellers and consumers.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.938-948
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• 2009

The purpose of this study was to offer typical facial shapes Korean women in their 20's to 50's. We used facial photographs of 600 Korean women obtained from $2003\sim2004$ Size Korea Project and we measured these photographs indirectly in this study by utilizing the Venus face2D program. Total 62 measurements on the face were measured and analyzed by statistical methods. The results were as follows. First of all, the mean of face length was 196mm, top face length was 62.3mm, middle face length was 68.9mm, bottom face length was 66.5mm, mean of forehead width was 125.1mm. As based on those average sizes, we proposed a average facial size and shape of Korean women and a average facial size and shape of 20's, 30's, 40's and 50's in this study. When examined characteristic of 20's facial shape, it was recognized that the width of forehead was wider and the width of gnathion was smaller than other age groups. In the characteristic of 30's facial shape, the ratios of facial length, top of face, middle of face and bottom of face were balanced well, as comparing with other age groups. Overall, the values of facial measurement of 30's were similar to the averages of total women. In the facial shape of 40's, mean length and width of face each were the smallest among each age group. The eye shape of 40's was more drooped than the average eye shape and the protrusion of the zygomatic bone was significantly different. In case of the facial shape of 50's, it was similar to the facial shape of 40's, but mean lengths and widths of 50's face were slightly larger than the values of 40's. The eye shape of 50's was more drooped than average group and the eye length was the smallest among all age groups.

• Journal of the Korea Society of Computer and Information
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• v.27 no.4
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• pp.99-110
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• 2022

This study attempted to develop a bodice prototype that is the basis for the production of upper body clothing for 20s plus-size women who have distinct characteristics from women with general body types. Through this, it was intended to provide basic data necessary for the development of plus-size women's clothing, which is revitalizing the market due to the increase in the obese population. Through the first evaluation of appearance and abdominal pressure, patterns such as moving the side neck, adding the amount of armhole dart, and adding the amount of sagging were modified. Through the second evaluation, corrections such as vertical side lines, reduction of the neck of the back center line, and adding the amount of armhole darts were performed. Through the third evaluation, the final pattern drafting method was developed by vertically modifying the side line and adding the amount of back armhole darts. In the case of 20s plus-size female body types, a drafting method distinguished from the general body type was required in the method of setting the side and hem due to the protrusion of the abdomen. This study can be said to be meaningful in that it proposed a bodice prototype drafting method suitable for the body type of 20s plus-size women. In the follow-up study, it is thought that the wearability should be evaluated through actual garment wearing.

• The Journal of the Convergence on Culture Technology
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• v.6 no.3
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• pp.205-210
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• 2020

The purpose of this study is to propose grading increments chart for women's bodice sloper in their 20s in order to increase consumer satisfaction with apparel products. The selected bodice sloper is a compromise between the German Müller bodice sloper and the Japanese Munhwa bodice sloper. Based on National Standards Position Survey data, the main dimension average for women in their 20s was set. The grading increments was set at the grading deviation application area in bodyboard and sleeve. Thereafter grading was done and the suitability of the graded pattern was checked.

• Journal of the Korean Society of Costume
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• v.51 no.7
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• pp.135-145
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• 2001

현대사회에서는 시각적 이미지를 표현수단으로 하는 대중매체의 등장으로 자기 신체에 대한 미의식이 고조되어 있으며 체형의 불균형으로 인한 신체적 불만족을 보상하기 위해 여성복은 이미 여성의 신체를 사회적 이상에 맞게 수단으로 이용되어 과거 어떤 시기보다도 신체이미지를 바꾸기 위해 옷을 사용하고 있다. 이에 반해 비만체형의 소비자들은 자신의 외모를 향상시킬 수 있는 의복구입에 어려움을 겪고 있으며 그들에게 잘 맞는 의복을 선택할 기회를 제공받지 못하고 있는 실정이다. 따라서 본 연구의 목적은 여성의류시장에서 소외되어온 비만 체형 소비자를 대상으로 첫째. 체중조절행동과 의복쇼핑행동간의 상관성을 규명하고 둘째, 인구통계학적 특성에 따른 쇼핑행동의 차이를 파악하고자 한다. 본 연구의 결과는 다음과 같다. 체중조절 행동에 따른 쇼핑행동 요인과의 관계에서 다이어트 경험의 유무, 자기지각체형, 체중조절 관심정도, 체중조절 동기에 있어서 부분적으로 유의적인 차이가 있는 것으로 나타났다. 한편 인구통계학적 특성에 따른 쇼핑행동의 차이를 파악해 본 결과 연령, 결혼여부, 학력, 직업, 가계수입에서 모두 유의적인 차이가 나타났다. 본 연구결과의 시사점은 관련업계에 잠재된 중요한 여성복 시장임을 인식시킬 수 있는 계기를 제공함과 아울러 침체된 패션산업의 새로운 틈새시장으로서의 여성복 시장 개발을 위한 기초자료를 제공할 수 있다.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.10
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• pp.1509-1521
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• 2008

The subjects of this study were middle-aged women in their 40s$\sim$50s and older women aged 60 and over who were living in Seoul and Kyonggi-do, Korea. Through studying the participants' responses to the questions regarding the attributes of apparel quality in terms of the levels of satisfaction and importance, the target consumers' demand has been studied. And, they are applied to a QFD Matrix, to find out the relationship between the attributes of product quality and the guidelines of clothing design. For this study, apparel product quality is composed of five parameters: practicality, aesthetics, brand image, ease of care and fit. For the parameters of apparel product quality, the result of this study show that product improvements are needed in fit, aesthetics and practicality(in order of importance). The level of satisfaction(how satisfied consumer feels) was marked higher in brand image than that of importance(how important it is). To review demands for the apparel product attributes of formal suits for middle-aged and older women, the priority of these attributes through QFD Matrix that shows the relationship between the attributes and dress elements emphasized by designers has been examined. Material was the most important design element in designing formal suits. The shape of the pants was the second because the harmony between the jacket and the pants is important in formal suits. These were followed by trim and color tone of the jacket.

• Fashion & Textile Research Journal
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• v.19 no.3
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• pp.344-352
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• 2017

This study investigated the formability and appearance performance of 20 women's worsted fabrics. For this purpose, 10 foreign fabrics (9 Italian + 1 Japan fabrics) were prepared and 10 domestic worsted fabrics for women were made in Cheil woolen textile company for comparing with foreign fabrics. The mechanical properties of the 20 fabrics were measured using KES-FB and FAST systems; subsequently, fabric formability (F) and total appearance value (TAV) were calculated and compared with a virtual 3-D simulation silhouette by i-designer CAD system. The fabric formability of the domestic fabrics, calculated by KES-FB system, was lower than foreign fabrics, which was assumed to be caused by the stiff tactile property. The result was similar to that of the FAST system. Good wearing performance of the foreign worsted fabric was assumed to be caused by high extensibility and the compressibility of the fabrics. The TAV's of the domestic fabrics were also lower than foreign fabrics. Both the correlation between TAV and formability by the KESFB system and the correlation between TAV and formability by FAST system showed a good correlation coefficient. Fabric formability between KES-FB and FAST systems also showed a good correlation. The 3-D simulation silhouette of the foreign fabric by i-designer CAD system appeared superior to the domestic one, and assumed to be attributed to the low extensibility of the weft direction, stiff bending and high shear properties of the fabric.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.11a
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• pp.85-96
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• 2002

Entering the period of Mass Customization, and with the help of the Digital Textile Printing technology, the purpose of this study is to propose two customer involved design process models, based on the Digital Textile Printing technology, and to compare their efficiencies and appropriateness with those of the existing design process model, which would lead us to discover the possibilities of Mass Customized design process. By the result obtained from the survey of 166 females in their twenties and thirties, the second Mass Customized design process model which gave most choices to prosumers was preferred the most, while the existing design process which gave no choice seemed to be preferred the least, and among the design elements of textile, color appeared to be the most significant influential factor in the preference of the clothing by the consumers. In summary, it appeared that every aspect of the society requires a shift in the process of the thought from Mass Production to Mass Customization at this point, and a guideline was made from the Mass Customized design process suggested in this study.

• Fashion & Textile Research Journal
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• v.21 no.3
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• pp.318-325
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• 2019

This study analyzes current self-nail tips and nail-tip satisfaction. The study method selected from 3 domestic and 3 overseas companies analyzed current self-nail tips based on brand recognition and sales rate. A questionnaire was conducted on 261 adult women in their 20s and 50s about the satisfaction of nail care and self-nail tips. The results are as follows. As a result to analyze the current nail tips, there were products that did not contain the type of nail tip or the composition and ingredients of the glue. An online survey of the sizes of the current nail tips indicated differences in the sizing system method and that the presented sizes are different. The response rate was the highest for the survey results on why self-nail tips were preferred for respondents who prefer self-nail tips because the price was cheap. The reason why they did not prefer self-nail tips was that the degree of completeness was lower and the fitness was not good. In addition, it showed a high response rate in that the adhesive strength was poor and the size did not fit the nails. Therefore, it is necessary to develop a size for nail types by ergonomic design and develop a self-nail tip that can reduce nail damage.