• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.3
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• pp.67-81
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• 2004

This research demonstrates clothing consumption values, fashion preferences of career women from the early 1920s to late 1930s. And having thorough understanding of values and preferences, allows us to establish marketing strategies for clothing companies. The main purpose of this study is (1) to formalize consumer group based upon the clothing consumption values, (2) to find for characteristics of consumer depending on classification of consumption value in clothing, (3) to understand the preferences of career women about fashion trends. Analyzing data was performed 292 copies, resulting factor analysis, Cluster analysis, X-test, Anova, Tukey test, t-test, frequency analysis, and reliability analysis. This paper showed 7 distinctive characteristics of career women about clothing consumption value. These characteristics can be listed as 1) value of brand image, 2) value of self-expression, 3) functional values, 4) epistemic values, 5) coordination values, 6) social values 7) psychological values. Importantly, brand image value became most significant aspects among 7 factors. Analyzing consumers based upon stated 7 factors, it was found that they are segregated into 4 groups; Self-expressive Group, Psychological Stability Group, Functional Group, Social Group. Secondly, for fashion trend preferences, self-expressive group, psychological stability group, and functional group favored Romantic Feminine Style respectively. Social Group showed preference in Nu-Basic'. The reason for such trend dealt with fabric materials and colors. Finally examining population statistics, younger generations showed more preferences in Nu-Basic', and consumers from ages of 26 to 28, 32 to 34 showed preferences in Romantic Feminine' regardless of their household income, clothing related expenditures, jobs, and education level. On the other hand, 'Modem Classic' was popular among college graduates and 'Paradise' was somewhat less popular among all ages except from ages of 32 to 34, consumers consumption 300,000Won to 400,000Won on clothing related expenditures. And 'Energy' seemed to attract more highly educated females, who had more than masters in degrees with over 300,000 to 400,000Won for clothing related expenditures.

• Journal of the Korean Society of Costume
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• v.59 no.9
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• pp.97-114
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• 2009

The purpose of this thesis is to contribute to the fashion industry of Korea and China by providing the basic informations of Korean fashion company planning to launch into the Chinese fashion market, and also presenting the Korean fashion style to the China, by the way of searching the sameness and differences of the casual style. The direct picturing method and comparative analysis were applied for the methods of study. The whole body pictures were taken from the major fashion streets of Seoul and Shanghai, then clear 250 photos were selected in each city. The period for two weeks from 1st, July to 14th, July 2008, and from 10AM until 5PM. The results of study are as follows. The sequential order of frequency is easy casual, jean casual, romantic casual and character casual in Seoul and Shanshai. In case of easy casual, there were many similarities of the preferences in the items, colors and coordinations, while showing the differences in the styling of the clothing. Taking the jean casual, there were no specific differences in items between two cities except the styling of clothing in which the tidy style were more prevalent in Seoul, while the sexy style were more predominant in Shanghai. The main item of romantic style was the one-piece dresses. This was preferred in the style of A-line or H-line with short length, in Seoul while X-silhouette showing the body line with knee-length skirts were more popular in Shanghai. Finally the frequency of character casual is below 5% in both cities. In the items, the skirts were more preferred as a bottom in Seoul in contrast with the pants being more prevalent in Shanghai, the sleeveless top popular in both cities. The modest style were noted in Seoul, the sexy style were more prevalent in Shanghai. However many similarities between two cities were found in the speed of acceptabilities of fashion.

• Journal of Fashion Business
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• v.10 no.4
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• pp.95-113
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• 2006

This study was conducted comparative analysis of juvenile brassiere and adult brassiere to identify the problems of brassieres on the market. The raw data for this study was processed by SPSS 10.1 version(statistical software) and the results of this study can be summarized as follows. 1) The result of comparative analysis of juvenile brassiere and adult brassiere pattern is that each pattern showed no difference. 2) The results of the comparative analysis of juvenile and adult brassiere pattern in wing's length and angle is that even though there are some difference between juvenile and adult in side line inclination of brassiere. there is no setting difference but size of that brassiere. 3) The result of a comparative analysis pattern and cup size measurement of juvenile brassiere and adult brassiere is that even though the adult cup girth and angle is bigger than the juvenile because adults have more protrusive and bigger volume and well developed breast, some case rather the adult's cup angle is smaller than the juvenile as brand. And as we grow up to be a woman, difference of lower breast girth and breast girth are become big while difference of upper breast girth and breast girth are become small for that reason upper cup must be lower and lower cup must be higher but there is almost no difference between adult and juvenile. 4) The result of a comparative analysis of juvenile brassiere and adult brassiere bust point of the pattern is that adult brassiere's distance between bust points 6.12cm, and juvenile's 5.6cm, there are only 0.52cm difference between two products and just 0.4cm, size grading. These results are explained that even though when grow up to be a woman the distance between two bust points become to be long and breast toward out side but brassiere size don't vary with body characteristic.

• Journal of Fashion Business
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• v.5 no.1
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• pp.117-130
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• 2001

The purpose of this research focuses mainly on the establishment of: the image of the police that can be adopted to meet the demands of reality through the development of the design of policewomen's uniform in the times that require reestablishment of the image of the police; the image of the police that is appropriate for the organic structure of the society; and the image of the police that cooperate with the citizens. For background research I have considered the police and their uniforms from a theoretical point of view and have examined the process by which Korean policewomen's uniforms have changed. Actual research was carried out policewomen of Seoul Regional Police Station, was conducted and the results were utilized to figure out what the problem was. This research suggests an improvement measure by making four suits of summer and spring-and-autumn work-uniforms, and six suits of spring-andautumn and winter full-dress uniform. First the colors of work-uniforms and full-dress uniforms are not blue, which incites a feeling of coldness and stiffness, but are colors that are feminine and emit warmth---red, ivory, khaki, black, and beige. second pure, natural fiber is difficult to wash and is not an appropriate material for policewomen's uniforms when considering its cost and etc., fabrics that are a mix of synthetic fiber and natural fiber were chosen. Because mixed fabrics are cheaper and their ability to maintain shape is superior to that of natural fiber, mixed fabric is an appropriate material for policewomen's uniforms. third the feminine image of policewomen was considered; therefore, masculine image, which is rigid and strong, was avoided and the image was expressed in a serene and beautiful way. Also slim line was added to the current uniforms to emphasize feminine beauty. The conclusion of this study is that police officers in the 21st century want to be seen as the citizens cane and benevolent volunteers that live together with the citizens, not as suppressive and powerful people.

• Journal of Fashion Business
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• v.8 no.5
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• pp.1-19
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• 2004

With a view to providing the basic data of clothing manufacturing for Chinese women in their 20s residing in Ningbo City, Zhejiangsheng, China, this study analyzes their upper-body types. With the subjects of 192 female adults(age 20 to 29), the following conclusions were made: 1. According to the Chinese standard classification, all body types except C were seen: A(58.33%), Y(40.63%), and B(1.04%). 2. According to the Korean standard classification, body types appeared in the order of H(68.75%), N(29.17%), and A(2.08%). 3. $R\ddot{o}hrer$ index was 1.23 belonging to the ordinary somatotype. The distribution was ordinary(60.42%), slim(38.54%), and fat(1.04%). 4. The subjects were 158.62cm(height), 83.54cm(bust), 65.77cm(waist), and 87.50cm(hip). 5. No significant differences were noticed in all the items except waist breadth around age 24. 6. Compared with Korean counterparts, Chinese females were a little shorter, had bigger bust, similar waist, and smaller and flatter hips. 7. Seen in the side somatotype classification, a standard body type was revealed with $24.50^{\circ}$ of a slightly-leaning shoulder gradient. 8. Seven factors were produced in the present analysis, and five body types in the group analysis turned out to be standard.

• Journal of Fashion Business
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• v.14 no.4
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• pp.161-173
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• 2010

This study aims to examine for efficient production methods of custom-tailored clothing and application of 3D virtual clothing system in custom-tailored clothing market, by producing and analyzing both real clothing and 3D virtual clothing. For this study, a middle-aged woman is selected as the subject figure and one-piece is selected as the experimental clothes item. In real clothing, I conducted the wearing evaluation for experts and the subject figure. And In the virtual clothing, I conducted the wearing evaluation with i-Designer using 3D virtual clothing on simulation program. There are some differences between the data from body scanning and the real body size. In the custom-tailored clothing market in which the fitness is important, the research which measures the more exact data is needed. And in the case of complicate design, the functions which measure the activity and the fitness variously and correct the parts of curves are needed. This study experiments the availability of application of 3D Virtual Clothing System in custom-tailored clothing market by selecting one-piece as the experimental clothes item. So the follow-up studies for the other designs and fabrics are needed. Also, if the studies for checking the clothes pressure, the amount of composure, the space between skin and clothing when the virtual model wearing clothes is walking or shaking his arms are proceeding, then 3D virtual clothing System is applicable in custom-tailored clothing market. But there are some restrictions and lack of education in virtual clothing System yet, and it makes hard for workers in clothing market to use it in real production. However, 3D virtual clothing System will be practical in real market if there would be more research on its usability and practicality, and workers in clothing market can be easily educated on techniques of 3D virtual clothing system.

• Journal of Fashion Business
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• v.18 no.2
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• pp.132-147
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• 2014

The purpose of this study is to classify the appearance concern into groups and analyze the differences of the attitude toward plastic surgery and clothing behavior by groups. Questionnaires are administered to 206 female adults in their 20's-50's living in Deagu and Kyungbook areas from $10^{th}$ July to $19^{th}$ July, 2013. Frequency, factor analysis, reliability analysis, correlation analysis, cluster analysis, ANOVA, Duncan-test and ${\chi}^2$-test were used for data analysis. The appearance concern is categorized as follows: appearance harmony focus and body focus. The attitude toward plastic surgery was found as risk tolerance, image improvement/surgery desire and keeping the secret of surgery. Clothing behaviors are found as individuality focus, other focus, convenience and luxury ostentation. The appearance concern shows a significant correlation with the sub-variable attitude toward plastic surgery and clothing behavior. One test in the groups is determined by demographic variables like occupancy and monthly income. Appearance concerns are classified into three groups as follows: appearance concern group, low appearance concern group and body concern group. The groups show a significant difference in the attitude toward plastic surgery and clothing behavior. This difference indicates that the 20's show a high body focus on their appearance concern, an attitude of image improvement/surgery desire toward plastic surgery and another individuality focus on clothing behavior while 50's care more about convenience in their clothing behavior.

• Journal of Fashion Business
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• v.12 no.2
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• pp.117-133
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• 2008

In this research, female adults in ages 25 to 34 that reside in Shanghai, China, have been polled from 29th of December, 2007 to 2nd of February, 2008 in accordance with simple random sampling method. 210 women have been selected and polled. Of these, 10 who responded in appropriately were excluded and the remaining 200 were used in the final analysis. The questionnaires used in this poll were made up of ones that are about how they wear tailored suits and how much they are satisfied with them, and questions about demographical characteristics. SPSSWIN 12.0 Program was used as the analysis method in getting statistics and descriptive statistical analysis, t-test, and $x^2$ analysis have been performed. The summary about the Chinese female adults is as follows: 1. They prefer jackets with design, style, and quality that better fit them to the ones with a name brand and a lower price. 2. They prefer shoulder princess style jackets with short lapel color lengths and slacks with a basic style in waistline. 3. When wearing jackets they feel uncomfortable in all regions and were not satisfied. 4. All responded that they have an experience of having the jackets mended after purchasing them and a high frequency of mending was shown along the waistline, hips, and leg lengths.

• Fashion & Textile Research Journal
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• v.22 no.1
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• pp.87-93
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• 2020

This study provide basic data to develop a dress form reflecting body shape characteristics by age and to produce a 3D body form in a virtual fitting program. A comparative analysis was conducted on the size, section shape, and slope of side shape of the modeling form by the sizing of the basic female avatar in CLO 3D, one of the 3D apparel CAD programs and the body form of women in their 20s-50s by body shape in the 6th Size Korea (2010). First, all the differences were formed similarly in the direct measurements between the 3D avatar and the body form were within 1 mm. Second, in a comparison of the section form of the avatar and body form in Size Korea, the avatar was formed in straight body shape and did not reflect a spinal curvature according to age. As a result of an examination of the items with a difference over 5° in the slope of side shape, there were angle differences in numerous body shapes in the angles of the side upper abdomen, side upper back, and side upper bust, and the avatar's bust shape was expressed more flatly compared to body form. It will be possible to produce an avatar that can adequately reflect body shape characteristics by adding detailed length and angle items by the region like waist back length and front length in producing the avatar reflecting body shape characteristics, instead of a standard body shape.

• Journal of Fashion Business
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• v.5 no.4
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• pp.144-157
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• 2001

The purpose of this study was to research on breast shape and size to suggest a brassiere sizing chart for elderly women. For this purpose 90 elderly women aged between 55 and 69 were sampled at random to review their breast types by age group, and thereby, suggest the basic measurements and production ratio of each brassiere size in reference to KS K 0070: 1999. The collected measurement data were processed statistically using the SPSS PC/WIN program for technical statistical analysis. The results of this study can be summarized as follows; 1. Analysis of Breast Measurements To find out difference among age groups, the 90 subjects were grouped into three(Group 1 ; aged 55 to 59, Group 2 ; aged 60 to 64, Group 3 ; aged 65 to 69). The results of the comparative analysis of anthropometric data from three groups show that getting older;- Various length measurements related to the drooping degree of breast were increased. It was found that the older group in their 65-69's had more drooping breasts than their 55-59's or 60-64's counterparts. Such findings suggests that older women's drooping can be corrected by a brassiere which serves to support the breasts. 2. Suggestions on a Brassiere Sizing For the basic measurements of brassiere parts for the elderly women, the correlation between underchest circumferences and cup sizes were analyzed. 3% or higher occurrences among the whole sample elderly women were included in the brassiere sizes. thus, the under-chest measurements were set at four intervals from 75 to 95, while the cup measurements were determined also at four intervals from "AAA" to "B" sizes. The resultant 6 sizes excluding the least frequent occurrences covered 73.2% of the sample elderly women actual breast sizes. As a consequence of reviewing the production ratio of each brassiere size for the women, it was found that the brassiere size of highest production ratio was "85A" (17.4%), followed by 80A (14.5%), 85AA 90A (10.1%) and 75A (8.7%) in their order.