• Journal of Korean Women's Studies
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• v.30 no.2
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• pp.203-231
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• 2014

Political space, the area where politics takes place, is generally treated as a male-centric space. The number of female politicians is increasing, but the core of political space is still dominated by male politicians. Therefore, on the one side, female politicians use masculine rhetoric in order to show that they are equal to male politicians, and on the other side, they use feminine rhetoric like the rhetoric of the First Lady or the rhetoric of motherhood in order to emphasize the differences with male politicians and stress their novelty as female politicians. In this situation, female politicians are confronted with the difficulty that they have to keep a balance between masculine and feminine rhetoric. In this context, this study, in chapter II, analyzes the monopoly of male politicians on political space and the dominance of masculine rhetoric and emphasizes that the political space is strongly gendered. Chapter III examines the possibilities and limits of the rhetoric of the First Lady and of the rhetoric of motherhood which female politicians use in the political space to draw attention to their messages. Chapter IV suggests two strategies to change the situation of the dominance of masculine rhetoric in the political space: the strategy of mainstreaming of women and the strategy of mainstreaming of gender agendas. Lastly, this study emphasizes that we need to develop an alternative feminine rhetoric by paying attention to the diversity of women.

• The Research Journal of the Costume Culture
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• v.23 no.4
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• pp.686-704
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• 2015

As mass media has come to intervene with politics in a more proactive way during modern times, the image of a politician has evolved into a more relevant factor compared with political content. This phenomenon is known as "image politics", and such externalized images as non-verbal cues have grown in importance, along with the numbers of female politicians. Thus image strategy has been instituted as a major research theme in the field of political marketing, especially for female politicians. In accordance with this theme, this study aims to approach fashion as part of image strategy of female politicians, in order to reemphasize political fashion as a valuable resource. The methodologies employed in this study are based on both the literature and positive research. Female politicians have long utilized fashion styles that are, or are assumed to be, the most appealing to their target base of support in a predominantly male-centered sector. In this sense, appropriate choices in the usage of apparel items, colors, hair styles, accessories, and others according to each situation and respective hierarchies are of the utmost importance. When attending official ceremonies and other related meetings, the strategic superiority afforded to a scientific approach based on thorough fashion research, compared with personal taste is imperative. The significance of this study lies within the recognition of the importance of fashion image, and how to utilize fashion for image strategy in practice, through the investigative synthesis and review of major preceding research.

• 한국사회복지학회:학술대회논문집
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• 2005.04a
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• pp.423-444
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• 2005

본 논설은 1960년대 초 이래로 강력히 시행되었던 만국의 출산억제 정책이 여성들의 삶과 새로운 가족규범 및 사회 전반에 미친 영향력에 관하여 Global Standard의 출산복지라는 잣대에 준거하여 검토해 보고자 한다. 이러한 목적을 위하여 연구 방법론으로는 문헌조사 및 인터뷰를 사용한다. 문헌조사를 통하여 한국 정부 및 국내외관련기관들에 남겨진 기록들을 검토하고 인터뷰를 통하여 산아제한운동에 직접 관여하였거나 깊은 관심을 갖었던 주요 인사들의 증언을 수집한다. 구체적으로 1961년부터 1992년까지 시행된 한국의 출산율 감소정책에 대한 사례연구를 Global Standard의 출산복지에 비추어 검토한다. 한국의 인구통제정책의 근원을 밝혀내고 만국의 출산율 감소정책이 공식화되고 시행되는데 관련되었던 국내외의 세력들을 탐색해 본다. 특히 주요 정치인들과 정책 결정자들이 여성의 자율적 출산권(出産權)을 통제하게 된 동기, 철학 그리고 배후의 이익 등을 규명하기 위하여 본 연구는 정책의 여러 측면들을 탐구한다.

• Journal of Family Resource Management and Policy Review
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• v.9 no.3
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• pp.45-68
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• 2005

The political activity of women is relatively low. This is mainly because of the social-cultural attitude that confines women's role to housewives, rather than the structural problems that are related to political activities itself. This study has attempted to enhance the political activities of women by examining and providing the practical informations related to the hardships that are experienced by women who are pursuing a career both as a politician as well as a housewife. The sample of this study consisted of women who are assuming chief executives positions in organizations that are related to political activity, including local representatives of the national assembly. A case study was conducted by interviewing 8 female politicians. The contents of the study mostly consists of the personal situations (related to house lives) of these women. Semi-structured questionnaires were used, and the interview was conducted several times. First, the political careers of these women tended to start passively, rather than voluntarily. Second, the negative attitudes that were initially displayed by the family members and close relatives had changed positively through out the course of time. Close relatives, parents/parents-in-law were likely to become helpers of child care and household labor. The husband was likely to be a supporter of the wife's political career, and the children started to understand the roles of their mother as they grew up. Third, the female politicians perceived that the main impediments of women pursuing political careers were the sexually discriminating culture, rather than their own ability. Fourth, the fact that these women had to spend a lot of time outside the house has worsened the role conflict and difficulties of these women who are required to assume dual-roles. Furthermore, the difficulties that are faced publicly and privately has increased the psychological burdens of these women, since politicians, in general, are people who need to maintain their public image.

• Journal of the Korean Institute of Landscape Architecture
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• v.41 no.3
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• pp.12-21
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• 2013

This paper deals with a comparative analysis of changes in cognition of city image of Daegu City, focusing on image of representative and environmental conditions. Two-questionnaire surveys were conducted to compare the change of image cognition between the last decades. Major results are: Firstly, the most frequent representative images of Daegu City were hot weather, Palgong Mountain, textile industry, etc. and representative places were Palgong Mountain, Dongsung-ro Street, E world(Woobang Land), etc. Compared to the results of year 2000, the frequency of apple, and textile industry were remarkably decreased. Secondly, mean scores of image rating for environmental conditions were comparatively high in human environment such as women, and kindness. By individual variables, accessibility to Daegu City, women, living environment such as shopping, showed higher mean scores. Generally, mean scores of 2011 survey were higher than that of 2000. Thirdly, major factors affecting city image were human environment, living environment, natural environment, and transportation environment, respectively. These results can be used as a basic data for strategies to improve higher brand image of Daegu City.