• Journal of Korea Game Society
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• v.16 no.5
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• pp.89-98
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• 2016

The purpose of this paper is to analyze corporate image of Korean game companies. The questionnaires such as corporate image, gaming playing period, dispute with parents included The lowest score was 2.75 on Han Game which is servicing web board games. Kakao which is a game platform got the highest score. Result through the tests showed that 5 companies were categorized into 3 groups, lower group(Han Game and NEXON), middle (NCSoft and Netmarble), higher (Kakao). Correlation with gender factor showed that only NEXON is significant. NEXON Score by female is higher than that of male. In addition, longer playing period on NEXON games has negative corporate image. Correlation between conflict with parents and negative corporate image of NEXON is also significant.

• Proceedings of the Korean Society of Computer Information Conference
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• 2013.01a
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• pp.123-126
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• 2013

본 연구에서는 여대생들의 군에 대한 태도가 학군장교 지원의향에 영향을 미치는가를 규명하고자 한다. 이와 동시에 여대생의 학군장교 지원의향에 영향을 미치는 여군에 대한 이미지의 매개효과를 분석하고자 한다. 특히 군에 전문지식의 활용, 양성평등 의식, 군 가산점 제도 등의 군에 대한 태도와 군에 대한 다차원적인 이미지가 학군사관의 지원의향에 어떤 영향을 미치는가의 규명은 향후 여성병력 자원의 안정적인 수급과 사회체계와 연계한 정책입안에도 의미 있는 연구가 될 것이다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.417-425
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• 2000

시각적 의미의 개발에 바탕을 둔 색채 디자인 연구는 인간의 감성을 중시하는 새로운 패러다임을 맞이하여, 보다 확장적이고 다양한 연구로 발전되고 있다. 특히 화장품 브랜드의 개발과정에서 색채연구의 기능과 역할은 보다 새로운 차원으로 확대, 발전될 수 있는 가능성이 많다. 본 연구의 목적은 허브 식물이 가진 치료 효과와 심신을 편안하게 해주는 감성적 요인을 이용하여, 다차원적 감성을 활용한 색채 연구 방법론을 개발하고 이를 통한 자연성 화장품 브랜드의 이미지 전략을 수립하는데 있다. 허브 식물과 사용자 간의 감성적 교류에 대한 다차원적 특성은 '프리메라'라는 자연성 화장품 브랜드를 위한 감성적 이미지 개발 전략의 사례연구를 통하여 연구되었다. 본 사례 연구에서는 여성의 피부 특성에 따른 세 종류의 시각적/촉각적 색채 이미지 접근 방법을 분석하고, 이를 통한 활용 색체 팔레트를 개발함으로써 프리메라가 갖고 있는 브랜드의 이미지를 확고히 전달할 수 있는 감성 언어 체계를 개발하였다.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.383-384
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• 2014

본 연구는 모바일 환경에서 활용 가능한 해석된 빗속의 사람 결과 이미지를 활용한 스트레스 평가도구 개발을 위해, 결과 이미지를 사용자에게 대비하여 제시하고 사용자의 선택 결과를 분석하여 스트레스 수준을 평가하기 위한 방법론의 타당성을 분석하였다. '빗속의 사람' 검사는 대상자가 직접 그림을 그려야 하나, 모바일 환경에서는 구현과 해석이 어려워 이미 그려진 그림을 선택하도록 설계하였다. 이를 위해 '빗속의 사람' 검사의 결과 이미지가 스트레스 상태를 선별할 때 유용한지를 밝히고자 하였다. 서울 및 경기지역의 20~50대 이하 여성 101명이 본 연구에 참여하였다. 이들을 대상으로 '빗속의 사람' 검사와 스트레스 검사를 동시에 실시하였다. '빗속의 사람' 검사 결과와 스트레스 검사 결과는 검사해석방법에 따라 스트레스를 3단계로 분류하였다. 분류된 3단계의 결과는 서로 유의한 상관관계가 있어 유용하게 활용 가능함을 확인하였다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.3
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• pp.173-189
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• 2023

Although many researches have been conducted that the contents consumption, called Hallyu, has a positive effect on the national image of Korea, which leads to product purchases, there have been few empirical studies based on the experience economy theory that connects to value relationships with customers. Therefore, based on the experiential economy theory, this research conducted an empirical analysis of the effect on Korean image and cosmetics purchase intention targeting women living in Malaysia and the Philippines who have experienced the Korean Wave(Hallyu). As a result of the research, entertainment experience, educational experience, and escape experience had a significant effect on the image of Korea, but aesthetic experience did not. Entertainment experience, educational experience and escape experience also had significant relationships in the indirect effect of Korean image on cosmetics purchase intention. In the moderating effect analysis comparing the two countries, in Malaysia, escape experience had a significant effect on the image of Korea, but in the Philippines, entertainment experience and educational experience had a significant effect on the image of Korea, so there was a difference between the two countries. The effect of Korean image on cosmetics purchase intention was confirmed significantly in both countries, but it was greater in the Philippines than in Malaysia. This research is meaningful in that it is an empirical study based on the systematic framework of experiential economy theory. In order to maintain the effectiveness of the Korean Wave(Hallyu), various improvements in the contents that make up the Korean Wave are required and policy consideration by the relevant authorities is needed. It is also necessary to consider each country's different acceptance of the Korean Wave(Hallyu).

• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.401-405
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• 2012

우리나라의 서비스 직업에 대한 고용비중이 점차 높아지고 있는 동시에 여성의 경제활동도 함께 증가하는 추세를 보여주고 있다. 또한 현재 경영의 환경에 있어서의 소비자들은 기업과의 직접적인 대면과 함께 우량의 서비스 품질을 요구하는 경영환경의 시대에 있다. 각 기업은 차별화 전략으로서 최상의 서비스 제공을 통한 고객 만족 극대화에 초점을 맞추고 있으며 특히, 서비스 기업에서 추구하는 고객만족 또는 서비스 만족도가 기업의 경쟁우의를 결정짓고 기업의 이미지를 표현하는 중요한 요인으로 여겨지고 있다. 이러한 고객만족을 중시하는 기업과 조직의 목표에 의해 대부분의 고객센터의 여성 근로자들은 조직이 요구하는 감정표현의 규범에 의해 자신의 감정이나 느낌을 고객에게 연출하도록 강요받고 있다. 근로자의 기분과 감정과는 관계없이 고객에게 미소와 친절을 보내야 하는 고객센터 근로자들은 감정노동을 하고 있는 것이다. 이에 본 연구에서는 서비스 산업 중에서도 여성인력에 대한 의존도가 높은 고객만족센터(텔레마케터 or 전화상담원)에 근무하는 여성근로자를 중심으로 감정적 부조화에 따른 감정노동이 직무스트레스에 미치는 영향에 대하여 알아보고 연구 결과를 통해 고객센터의 여성근로자들의 인적자원관리 차원에서 감정노동에 대한 인지와 직무스트레스 조절을 통한 관리에 시사점을 제안하고자 한다.

• Journal of Korean Home Economics Education Association
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• v.22 no.3
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• pp.37-54
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• 2010

In this work, we investigated the images of (unmarried) single women as seen from the viewpoint of married men and women. In-depth interviews were conducted with twenty-seven (married) men and women of ages from twenties to sixties. By carrying out a content-analysis on the interview results, we could extract three different thematic types of images on single women, which are (1) single women seeking some outlet of their passion instead of forming a family, (2) single women who are enjoying a life of unbound liberty, unlike married men and women, and (3) single women who have distinct personalities from married men and women. Each of these three thematic types could be further classified into narrower themes of specific images. From the first theme of single women who are looking for some outlet of their passion instead of forming a family, one could extract two specific image types in which the single women choose their work as the main outlet of their passion, or else they choose self-development. From the second theme of single women who are leading a life of unbound liberty, four different specific types were found, which are single women with sexual freedom, single women enjoying liberty from the bondage of a family, single women who can freely choose men to go out with, single women who have privileges to enjoy consumption and leisure life only for themselves. From the third theme of single women who have distinct personalities from married men and women, four different types of images were found, that are single women who want to avoid the hard reality of marriage life, single women who are selfish and self-assertive and leading a life that is self-centered or one that is centered around communities of only singles, single women who have secret feelings of emptiness and loneliness, and finally single women who can not find satisfaction in their life style. The images of married men and women on (unmarried) single women are based on the perception that 'those single women are different from us because they are not married'. That is, married men and women look upon the life of single women from the perspective of marriage life that they are experiencing.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.63-73
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• 2014

The article compares the women's portrayal between Korean family drama and Chinese family drama. The two dramas are Korean family drama 'the Golden Days of Daughter-in-law ' and Chinese family drama 'the Beautiful Days of Daughter-in-law'. There are many ways to see dramas but dramas are the basement which express the society and the culture in that country, and here the women's portrayal is the main theme. The article follows steps: first, through the dramatic episode of two dramas, show the characters of main images. And through the main characters analyze the reared culture and show the same points and differences between the two chosen episodes. As a result of the women's portrayal analysis through the sex-role model, there were some differences between two dramas : new generation of Korean daughter-in-law tend to be very independent and they make effort to develop themselves even though they got married ; for Chinese daughter-in-law, very dependent, family is prior to everything without opportunity of self-development.

• Cross-Cultural Studies
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• v.23
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• pp.101-126
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• 2011

The principal purpose of this study is to analyse and critique how precisely the representation of women in the film Retrato de Teresa reconstructs the socio-cultural image of the female in the late seventies of Cuban society. The film of Pastor Vega is obviously an outstanding challenge on the new subject of 'women's liberation' against machismo in the context of the Cuban society. Teresa, the female character, as a socio-cultural image of the Cuban society don't focuses on the declarative and iconic images of the women's role as a revolutionary heroin that had appeared frequently in the films of the sixties, but she struggles for getting more realistic and pragmatic values such as women's emancipation to take rights in daily life. Therefore, the declaration of the emancipation of Teresa against machismo of her husband $Ram{\acute{o}}n$ has the special and symbolic meanings of social role and function of the film in the process of Cuban cultural revolution. The film concentrates on inducing the audience to make new perspectives such as women and gender issues in the daily experience of Cuban society where the machista ideologies and practices characteristic of a patriarchal society. Conclusively the female image of this film does not represent a national heroin, but reflects the women's desire, hope, and dreams in the society. Teresa makes the audience think of representations of the true meanings of the revolution in daily life, the machista ideologies in the patriarchal society, and the women's role and fuction in the Cuban society.

• The Southeast Asian review
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• v.28 no.3
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• pp.75-110
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• 2018

This study is to figure out the Filipino cultural identity by analyzing the image of the Philippine comfort woman statue, which was created as a representation of memories of the Filipino comfort women during the World War II. As a new approach to the field of area study, this study introduced the concept of 'intertextuality', which is a method of understanding texts in the field of literature. Since the comfort woman statue represents the grieved memories of the comfort women during the international war time, the analysis of the image was focused on 'femininity' and 'nationalism'. As for comparison, the Korean comfort woman statue, the Statue of Peace, was taken into the analysis. Upon analyzing, it can be seen that Filipino perception of femininity emphasizes 'beauty' rather than 'purity' that expressed in the Statue of Peace. And the Philippine nationalism expressed through the comfort woman statue can find 'elitist and inclusive' characteristics, unlike the 'popular and resisting' characteristics of Korean.