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http://dx.doi.org/10.7583/JKGS.2016.16.5.89

The Analysis on Corporate Image of Korean Game Companies  

Wi, Jong Hyun (Chung-Ang, Univ.)
Publication Information
Journal of Korea Game Society / v.16, no.5, 2016 , pp. 89-98 More about this Journal
Abstract
The purpose of this paper is to analyze corporate image of Korean game companies. The questionnaires such as corporate image, gaming playing period, dispute with parents included The lowest score was 2.75 on Han Game which is servicing web board games. Kakao which is a game platform got the highest score. Result through the tests showed that 5 companies were categorized into 3 groups, lower group(Han Game and NEXON), middle (NCSoft and Netmarble), higher (Kakao). Correlation with gender factor showed that only NEXON is significant. NEXON Score by female is higher than that of male. In addition, longer playing period on NEXON games has negative corporate image. Correlation between conflict with parents and negative corporate image of NEXON is also significant.
Keywords
게임사;기업이미지;부모와의 갈등;넥슨;게임이용경험;
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