• 대한가정학회지
• /
• 제35권3호
• /
• pp.77-88
• /
• 1997

The purpose of this study was to examine the models of apparel store patronage behavior of various store types for each of two clothing categories in terms of lifestyle activities, information sources, shopping orientations and store attributes. The data were collected via a questionnaire from 326 adult females of ages over 20's living in satellite cities around Seoul and were analyzed by factor analysis, Multiple Regression analysis and path analysis. The results of this study were as follows: 1) There were significant relationships between lifestyle activities, information sources, shopping orientations and store attributes in both of formal wear and casual wear purchase. 2) Patronage behavior of department store in formal wear purchase was influenced by shopping activities, personal information sources, brand/store loyalty orientation. Regional store preference and store image attributes influenced the franchise store patronage behavior in formal wear purchase. Discount store patronage behavior in formal wear purchase was predicted by self-assurance/innovativeness and store image and service attributes. Information search of printed material/TV and store image and service attributes influenced off-price store patronage behavior for formal wear, while shopping activities and department store preference influenced off-price store patronage for casual wear. Traditional market patronage behavior for formal were was influenced only by brand/store loyalty, while traditional market patronage behavior for casual wear was influenced by sports activities, brand/store loyalty and price attributes.

• 한국생활과학회지
• /
• 제5권2호
• /
• pp.173-186
• /
• 1996

The purpose of this study was to investigate consumers' utilization and satisfaction of the current food labeling system, their awareness of the nutrition labeling and its necessity, and their acceptance of the future enforcement of nutrition labeling. Questionnaires were distributed to 500 adult female consumers in Northern area of Kyonggi-do. Out of 402 questionnaires collected 358(89.1%) were analyzed using SAS computer program. The findings of this study were as follow: First, in the aspects of consumers' utilization and satisfaction of the current food labeling system, although they payed much attention to the food labels when they purchased food goods, the degree of their satisfaction in food labels was low. Among items in food labels they payed more attention to the expiration date, the date of production, and the name of manufacturer. However, the current food labeling system does not offer sufficient and reliable informations to consumers. Second, in the awareness of nutrition labeling and its necessity, majority of consumers appeared not to have seen the nutrition labeling in food products either domestic or imported. However, 93% of respondents answered that nutrition labeling is necessary. Third, in terms of the consumers' acceptance of enforcement of nutrition labeling, they were affirmative in bearing the increased costs, and their expectation to the beneficial effects of enforcement of nutrition labeling was stronger than worrying about the disadvantages or side effects of it.

• 한국의류학회지
• /
• 제37권3호
• /
• pp.306-319
• /
• 2013

This study explores various issues of appearance management behavior for plus-size women in Korea with a focus on clothing. In-depth interviews and focused group interviews were conducted with 24 plus-size women. The interviews were recorded and the transcripts were analyzed based on grounded theory. Discomfort was the main phenomenon involving the experience of plus-size women related to appearance management. Psychological as well as physiological/physical discomfort, unmet needs (regarding clothing) and inconvenient shopping experiences were frequently mentioned. Causal conditions for discomfort were obesity, social stigma, and an underdeveloped clothing market for plus-size consumers. Interviewees developed strategies to cope with discomfort (suppressing clothing need, loss of interest in clothing, diversion from clothing needs, sole focus on physical comfort, dress-up and increase in shopping channels, and change in shopping patterns) that depended on contextual conditions (such as duration of obesity and attitudes of people) close to the interviewees. The discomfort of interviewees decreased or continued depending on if they became ambivalent about their obese condition, lost weight, or utilized plus-size specialty stores.

• 한국의류산업학회지
• /
• 제4권1호
• /
• pp.56-63
• /
• 2002

This study was designed to investigate the new concept about lifestyle of female consumer in the present time of digital revolution and to analyze the preferences and sensibilities according to the types of consumer lifestyle classified into the same group. Survey was done through questionnaire of 79 questions and the data of 151 female consumers in the age of 19-34 were analyzed statistically using SPSS. The 6 factors were extracted from 39 lifestyle questions: consumerism, seeking challenge, communal life, quality of life, digital orientation and active counter plan. 6 Lifestyle clusters of female consumers were as following: the no-concern satisfied, the digital passive, the consumer personal, the digital active, the consumer communal and the adventurous. 30.5% of female consumer was the digital lifestyle who are relatively older and highly educated, of high income and expense rate, and resident in Gangnam. The preferred sensations by female consumer were 5; reasonal, feminine, conspicuous, active, and modest, and the clusters according to the sensations were 5: the casual, the status-symbolism, the rich in contents, the romantist, and the elegance. Lifestyle and preferred sensations were so related that the no-concern satisfied were the status-symbolism and the romantist, while the digital were the richness of contents and the adventurous were the romantist.

• 한국의류학회지
• /
• 제23권3호
• /
• pp.459-470
• /
• 1999

The objectives of this study were to investigate the difference the clothing shopping orientation and clothing satisfaction according to satisfaction·dissatisfaction group to examine how the clothing satisfaction was influenced by consumer values demographic variable clothing shopping orientation. The subject were 457 women in Seoul Korea The results of the study were as follows. 1. five factors of clothing shopping orientation (SO) derived by factor analysis : F.1. conspicious SO : F,2 search SO: F,3 recreational SO : F,4 addictive SO :F,5 independent SO . Two factors of terminal value derived by factor analysis : F,1 responsible : F.2 ambitious. 2. Satisfaction group had high levels of search SO, dissatisfaction group had high levels of addictive SO. Satisfaction group was satisfied with color style appropriateness for wearer in order dissatisfaction group was dissatisfied with care price size in order. 3. Conspicious SO were influenced bysocial stratification social recognition and happiness. Search SO were influenced by dwelling area and age. Recreational SO were influenced by social stratification social recognition and responsible value. Addictive SO influenced by responsible value social recognition and happiness. independent SO were influenced by marital status and ambitious value. 4. Clothing satisfaction was influenced by addictive conspicious SO happiness and recreational SO(R2=24.6)

• 패션비즈니스
• /
• 제6권1호
• /
• pp.128-136
• /
• 2002

This study was initiated to study suitability of the apparel sizing systems that utilized in women's ready-to-wear market. To achieve this, the researchers surveyed 383 women from the ages of 18 through 59. The result of this study are followed. 1) The targeted age of the apparel brand does not always correspond with the purchaser's age. The subjects tend to prefer the brands targeting younger women than their age. The women who prefer the brand targeting younger women than their age were less satisfied with the jacket size available in Korean apparel market. They also took into consideration their body size. 2) The subjects who prefer the brands aimed for younger women were dissatisfied with fit at waist and hips. 3) The result of this study also shows that the more sizes are needed for short and tall women. The subjects pointed out that hips of the pants gave worst fit. 4) KS standard size designation system which listed body measurements bust-hips stature was not well known to the consumers.

• 가정과삶의질연구
• /
• 제26권3호
• /
• pp.115-130
• /
• 2008

By conducting an ethnographic interviewing for women who had been traditionally recognized as the subject in consumption and analyzing the perception that they had on luxuries and necessities, this study tried a naturalistic interpretation on a meaning of "(small) luxury" recently well known to everybody. The target of interview included 20 women in their 20s to 50s living in Seoul and Kyunggi region. The sampling was made in consideration of an age, marriage, occupation, and household income level, etc. The data analysis had the process of drawing a final theme after having a domain analysis and a taxonomy analysis. In so doing, (1) women's experience of consuming life was described; (2) The analysis was made on what they would pursue in a consuming life, with a focus on a symbolic nature of a consumption; (3) Lastly, through a naturalistic interpretation, a theme regarding a meaning that a "luxury" had for them was drawn. As a result of an analysis, 12 domains and 5 taxonomies were derived. On the basis of it, 3 themes were deduced with respect to a meaning that a "luxury" had under the women's experience of consumption.

• 한국정보통신학회:학술대회논문집
• /
• 한국정보통신학회 2013년도 추계학술대회
• /
• pp.438-441
• /
• 2013

알려진바 한 해 우리나라에서 200여 건 이상의 차량 급발진으로 추청 되는 사고(Sudden Unintended Acceleration, SUA)가 발생하지만 지금까지 명확하게 급발진으로 추정되는 사고의 원인을 밝혀내지 못해 사고를 당한 운전자는 막대한 정신적, 물질적 피해를 보고 있다. 이에 차량의 급발진으로 추정되는 사고 시 차량의 상태 및 원인 파악을 위하여 차량 내 설치되는 OBD-II(On Board Diagnostics-II)와 운전자의 발쪽을 촬영하는 Foot Camera를 이용하여 통합 블랙박스 시스템을 구현하고자 한다. 지금까지의 블랙박스 시스템은 단순히 사고 시 영상을 촬영 저장하여 운전자에게 보여 주는 장치라면 현재 구현하려는 통합시스템은 블랙박스 자체에서 이동 통신을 통한 차량데이터 실시간 서버 전송 및 스마트 폰과 스마트 패드의 앱(App)으로 OBD-II와 메인서버와의 통신을 통해 사용자 차량의 현재 상태, 차량의 이상 유무, 소모품 교환 시기, 차량사고 시 영상 및 급발진 추정 시 차량상태, 위치, 이동거리, 운전자의 발쪽 영상 저장 및 재생 등 사용자가 필요로 하는 다양한 기능과 정보들을 블랙박스 하나로 통합하여 구현 할 것이다. 이 시스템이 개발되면 차량 관리에 서툰 여성 운전자들, 좀 더 체계적이고 손쉽게 내 차 정보를 원하는 운전자들과 전 세계 자동차 소비자들의 관심사인 급발진에 대한 사고 분석이 정확해 질 것으로 여겨진다.

• 한국조리학회지
• /
• 제14권1호
• /
• pp.73-83
• /
• 2008

The purpose of this study was to investigate purchasing variables in the organic food consumption level in Busan. To achieve this purpose, 240 residential women who are organic food consumers were chosen. Among them, 149 women took part in the study. The questionnaire was composed of three parts: 8 demographic characteristics, 9 organic food purchasing conditions, and 22 purchasing variables. The research was continued from August 20th until September 10th, 2007. To derive the results, descriptive analysis, factor analysis, and ANOVA were used by spss 14.0. To sum up the results, three organic food consumption groups were classified into high, middle, and low consumption levels depending on buying condition for organic material. For the factor analysis, 5 factors were named as confidence, quality, safety, appearance, and economy. On the high consumption level, economy factor was highly important than other groups. In general, price would be a more sensitive factor, so they answered the adjusted price range; 52 participants said under 10%, 22 between 11% and 20%, and 17 over 40%.

• 디지털콘텐츠학회 논문지
• /
• 제10권2호
• /
• pp.333-340
• /
• 2009

웹2.0시대에서 디지털 콘텐츠는 주요 문화주체로 부상되었고 디지털 콘텐츠 기술 산업은 그 범위나 부가가치가 확장되고 있다. 멀티미디어 영상세대에게 소비지향적인 콘텐츠의 무분별한 확산을 막고 콘텐츠 산업을 교육적 또는 산업적 문화적 측면으로 향상된 산업으로 부상시켜서 교육콘텐츠를 교육과 오락의 의미가 향상된 전략적 상품으로 특화시켜야 한다고 본다. 이에 따라 본 연구에서는 에듀 게임 콘텐츠가 소비자에게 어떻게 소통되고 있는지에 대한 사용자의 특성을 남성과 여성 집단으로 나누어 분석하였다. 효율적 학습을 위한 모바일 플랫폼 콘텐츠로 확보하기 위한 사용자변화에 따른 에듀 게임 활용을 통해 에듀 게임의 확장성을 위한 발전요인을 추출하여 에듀 게임 콘텐츠 개발 특성에 대한 방향성을 제시한다.