• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.503-512
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• 2014

The study is based on the serious environmental problems occurring these days to acknowledge the consumers awareness and preference according with the coordination using recycled materials in the dining space. As the result, considered the consumers had lack in recognition of using recycled materials when they tried to use them in their normal daily life. Also the females were far more interested than the males with the usage of the recycled materials inside the restaurant and its interior image along with married persons had more positive attitude towards it than the unmarried ones. With education back ground, highly educated peoples really quite didn't prefer the usage of the recycled materials. According with the income, the high earnings and with the occupation, the professionals with specialized jobs considered the practical use of aspects more important than above. Therefore the needs to educate and promote the consumers to use recycled materials in their every day lives, it is required to build social responsibility and finding the essential meanings to save resources so that they can utilize them with converted recognitions.

• Archives of design research
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• v.19 no.5 s.67
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• pp.363-372
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• 2006

The aim of this study is to shed light on the importance of female drivers, study their characteristics and needs, and create automobile designs in accordance with the study. The power of female consumers is greatly increasing in a modern society, To the extent that women became the core consumers. Companies are now turning their attention to female consumers in order to survive the fierce competition in the saturated markets. Moreover, it is becoming imperative for companies to actively develop products and services in female perspectives to meet the diversified needs of consumers. It is forecasted that vigorous research, analysis and understanding of the unique culture of women will be increasingly important now that women are emerging as core consumers. Only the companies that makes such efforts consistently can dominate the market. The automobile industry is not an exception. The world's major automobile companies including Volvo and Ford Motor Co. are keenly focusing on automobile exterior and interior designs for women. Korean companies are also designing cars that cater to women, starting with Lanos and Juliet of Daewoo Motors in 1998, yet specific and systematic research on the subject has not been made. This study aims to emphasize the power of female users, make a research and analysis on their needs and characteristics, and suggest car interior designs that cater to them.

• Information Systems Review
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• v.22 no.3
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• pp.143-156
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• 2020

Price promotion is one of the most frequently marketing strategies with a long history. According to various studies, the effect of price promotion is controversial. Some studies have argued that price promotion has a positive effect, while others have found that it has no effect or rather has a negative effect. This study aims to examine the effect of price promotion in a subscription-based service. First, we check the effect of price promotion on the repurchase of the consumer. And we investigate how this effect varies depending on the characteristics of the consumer. Using the data from one of the music streaming service in South Korea, the effect of consumers' price promotion experience, demographic characteristics, and behavioral characteristics on their repurchase is analyzed through logistic regression analysis. As a result of the study, it is found that consumers' experience of price promotion has a positive effect on repurchase. In addition, the positive effect of price promotion is relatively greater in younger and female consumers. This study has implications in that it not only confirmed the positive effect of price promotion in a subscription-based environment but also empirically confirmed that the characteristics of consumers should be considered when performing price promotion.

• Journal of Broadcast Engineering
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• v.12 no.5
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• pp.414-422
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• 2007

This paper aims to find the reasons for Korean television drama being popular in Asia. In particular, the author argues that the role of women's Korean drama fandom is important in the popularity of Korean television drama. What is the role of fandom? How is the gender identity related to women's television viewing? What is the communicative process between the Korean drama producers and fans? What problems does the Korean Wave face recently? These are the questions dealt with in the paper.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.5
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• pp.831-843
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• 2010

This paper examines the advertisements for mass-produced women's clothing, which appeared in the 1980s issues of the fashion magazine Wolganmeot. This study explores the communicative aspect of fashion advertisements of the 1980s as a platform for complex and dynamic interactions between fashion brands, female consumers, and the rapidly changing social, cultural, and economic conditions of the period. The research focuses on advertisements in the formal and character casual categories that targeted young, urban, and career-seeking women. Based on the analysis of the visual and textual elements of the advertisements from a pragmatics perspective, this paper concludes that fashion brands sought to highlight an 'intelligent', 'urban', and 'individualistic' image of women. It also proposes that the prevalence of assertive and straightforward textual elements, copies, indicates the efforts of fashion brands to stabilize and reinforce the advertising messages in the fast-evolving landscapes of the fashion industry and changing consumption habits.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.9
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• pp.1633-1644
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• 2001

이 연구의 목적은 중년여성들의 체형을 분류하고 이들 체형을 분류하는 판별기준을 세우고자 하는 것이다. 이 연구에서 개발한 판별방법은 중년여성들의 체형을 간편하게 판별할 수 있도록 해주므로 이 방법을 활용하여 중년여성복을 제작할 경우, 소비자들은 인체적합도가 높은 의복을 구입 할 수 있고 의류업 체들은 이에 따른 매출증대를 가져올 수 있다. 연구의 진행절차와 이에 따른 결과는 다음과 같다. 1. 만 40세~59세 중년여성 279명에 대 한 인체 계측을 하였다. 인체 계측항목은 34개의 직접 계측항목과 측면사진 촬영을 통한 3개의 간접계측항목,11개의 지수치, 5개의 계산치 등의 총 53개 항목이다. 인체 계측치에 대한 통계분석 방법으로는 분산분석과 SNK검정, 판별분석 방법을 사용하였다. 2. 피험자는 몇 가지 체형으로 분류되었다. 상반신 체형분류는 인체측면 자세와 유방크기를 분류기준으로 하여 바른-유방중소 체형, 바른-유방대 체형, 젖힌-유방중소 체형 , 숙인/휜-유방중소 체형, 숙인/휜-유방대 체형의 5가지로 분류하였다. 하반신 체형분류는 배와 엉덩이의 돌출정도에 따라 분류하여 배정상-엉덩이정상 체형, 배 정상-엉덩이돌출 체형, 배돌출-엉덩이정상 체형 , 배돌출-엉덩이돌출 체형의 4가지로 분류하였다. 3. 분류된 체형은 다음의 판별변수에 따라 체형이 판별되었다. 상반신 체 형 의 판별변수는 앞품/뒤품, 가슴둘레/밑가슴둘레 , 앞길이/뒤 길이, 앞허리선$\longrightarrow$어깨선 길이/어깨선$\longrightarrow$뒤허 리선 길이의 4가지 항목이고, 하반신 판별변수는 엉덩이상부각도, 배 하부각도, 배상부 각도, 엉덩이둘레/엉덩이 최대둘레, 뒤엉덩이둘레의 5가지 항목이다. 상반신 체 형과 하반신 체형 판별함수 모두 70% 이상의 높은 적중률을 나타내었다.

• Journal of Family Resource Management and Policy Review
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• v.27 no.1
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• pp.41-52
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• 2023

This study aims to discuss the role and function of social capital in explaining social risk perception among female-headed households. This study analyzed the level of social risk perception and its determinant factors of female-headed households using 2020 Social Survey data from Statistics Korea. The analysis revealed that socio-demographic factors and social capital influenced the perception of social risk. In addition, the social capital related to social safety was associated with the level of social risk perception. Even after controlling for various factors, the social risk perception level among female-headed households was higher than among male-headed ones. Among female-headed households, social capital such as compliance with regulations or ability to cope with risk; demographic factors such as age, residential area, and health status; and economic factors such as income level and housing type were found to affect social risk perception. Based upon the findings this study devises ways to accumulate social capital that can be obtained in cooperative relationships between families and communities.

• Proceedings of the KSCN Conference
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• 2003.05a
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• pp.134-134
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• 2003

우리나라의 외식산업은 경제적 안정을 통한 소득수준 증대, 여성의 사회진출 및 맞벌이 세대의 증가, 건강식에 대한 소비자 욕구 증대 등 사회, 경제, 문화적 요인이 복합적으로 작용하여 다양한 컨셉의 외식업소들이 등장하기 시작하였고, 양적인 면에서 급속한 성장을 해 오고 있다. 그러나 외식업 경영주의 경영면에서의 전략적 사고와 정보의 부재, 서비스 마인드 결여, 높은 종업원 이직율과 전문인력 부족, 연구풍토의 결여 및 과다한 출혈 경쟁 등으로 인하여 외식산업은 질적인 면에서 많은 취약점을 드러내고 있다. (중략)

• 월간낙농육우
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• v.30 no.10
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• pp.77-109
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• 2010

각종행사를 통해 소비자를 대상으로 한 우유 및 육우요리가 선보이는 활동들이 활발하다. 우유요리의 경우 다년간 우유소비홍보활동을 이끌어온 협회 여성분과위원회 위원들의 노고와 낙농자조금사업을 통해 이뤄진 레시피 개발이 바탕이 되어왔고, 자조금사업 출범이 이뤄진지 얼마 안된 육우도 다양한 매체홍보를 통해 육우요리를 적극적으로 알리고 있다. 월간 낙농육우는 금번 호 기획 특집을 통해 책속의 레시피를 마련하여 우리 농가들이 낙농육우의 생산자로서 우리 우유와 육우고기의 맛과 가치를 자랑스럽게 알릴 수 있도록 하였다. 많은 관심과 활용을 바란다.

• Proceedings of the Korean Fiber Society Conference
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• 2001.10a
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• pp.409-412
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• 2001

현재의 섬유산업의 동향은 소비자의 욕구가 다양화되고 있다는 점과 고급화가 되고 있다는 점에 초점을 맞춘 의복과 고기능 및 특수기능을 가진 생활관련제품 및 첨단제품으로서 발전되고 있다는 특징을 가지고 있다. 본 연구에 사용된 water-jet loom은 air-jet loom의 제직 폭의 한계를 해결하기 위해 연구하던 체코의 기술자 V. Svaty에 의해 개발되어 졌으며, 그 이후 Murata사가 기술도입을 통하여 1960년에 일본에서 처음 제작되었고, 그 후 다수의 직기 메이커들이 개발 및 개선을 거듭하여 상업적인 생산을 본격화한 것이다. (중략)