• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.77-78
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• 2019

과거에서 지금까지 연예인의 로맨스 루머는 엔터테인먼트 기업의 측면에서 부정적인 요소였으며 이러한 모습은 기사로도 쉽게 접할 수 있다. 이 연구는 익명성 로맨스 루머가 엔터테인먼트 기업의 가치에 미치는 경제적 영향을 사건 연구 방법을 이용해 살펴보았다. 2013년부터 2017년까지 상장된 기업을 중심으로 총 112건의 로맨스 루머를 수집하였고 80건의 비 익명성 루머. 32건의 익명성 루머로 이루어져있다. 해당 엔터테인먼트의 주식 자료가 분석에 이용되었다. 연예인의 로맨스 정보가 유출된 시점 전후의 비정상 수익률 추정을 통해 연예인에 대한 로맨스 루머 언급에 기업의 가치 변화에 미치는 유의성을 실증적으로 검증하였고, 로맨스 루머에 있어서 익명성에 대한 영향이 비익명성의 영향과 차이가 있는지 비교분석을 하였다. 연구 결과 연예인의 로맨스 루머의 언급 및 유출은 해당 엔터테인먼트 기업의 주가 변동에 통계적으로 유의하지 않은 것으로 나타났으며, 추가적으로 연예인의 특성이 엔터테인먼트 기업의 주가에 어떠한 상이한 영향을 미치는지 또한 살펴보았다. 로맨스 루머의 특성은 '성별', '직업'으로 구분하였고, 이에 대한 분석 결과, 특징에 따라 기업의 가치에 큰 영향이 없는 것으로 관찰되었다. 결론적으로 본 연구는 사건연구 방법을 통해 연예인의 익명성 로맨스 루머가 엔터테인먼트 기업의 가치에 미치는 영향을 실제 시장 데이터를 활용하여 실증적으로 분석하였다는 것에 의미가 있다.

• Journal of Korea Entertainment Industry Association
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• v.15 no.1
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• pp.1-12
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• 2021

Big Hit entertainment corporation has been well known for value creation since it became the contents innovator in Korea to develop global artist musician BTS. By introducing sustainable innovations, as well as a mainstream of successive music entertainment growth, Big Hit entertainment corporation has became a global leader in highly competitive entertainment industry. To explain the Big Hit's contents innovation story, this study suggests a innovation momentum with two core elements: CEO's entrepreneurial leadership and platform strategy. Based on in-depth case study, this study proposes that CEO's entrepreneurial leadership allowed the Big Hit entertainment corporation to take advantage of its existing key resources and execute sustainable contents innovations. Also, creating diverse music and entertainment contents from the Weverse digital platform produce Big Hit's value creation. Based on these research results, both the contributions and implication to entertainment industry and academic field are presented.

• Journal of Korea Entertainment Industry Association
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• v.15 no.5
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• pp.33-43
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• 2021

Kakao M and Kakao page have been merged to form contents corporation, Kakao entertainment. Kakao M has 15 contents management agencies and 4 music labels, in addition to movie and drama productions. Kakao Page currently holds IP rights for about 8,500 content stories. This study explores the relationship between M&A for absorptive capacity and content value chain by considering the factors that determine boundary spanning behaviors. Using the Kakao entertainment in-depth case study as the practical lens, research results of this study are suggested. Kakao's effective M&A activities are critical key factor for absorptive capacity in the entertainment industry and has a strong network with advantage assets. Also, as the contents business becomes even more competitive, Kakao need to venture beyond entertainment boundaries to seize creative opportunities. Kakao entertainment with absorptive capacity and boundary spanning behaviors through M&A and contents value chain best qualified for entertainment dominant strategy.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.208-218
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• 2009

Entertainment industries have recently shown continuous growth as a potential high value-added market and are being acknowledged as the most promising high-efficiency industry. The following case study offers the understanding of the financial situation and the diversification of three management companies like SM entertainment, Yedang entertainment, and Sidus HQ. I analyzed through IR which is on homepage of each company, audit reports and some articles of news papers, etc. The results of this study will show that diversification of three companies are relatively stable and make efforts to expand their activities.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.187-195
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• 2010

So that this study confirms going concern's availability laying focus on entertainment industry possibility of default judge, focus in cash flow that is important accounting indicator pointer to do cause of bankruptcy, payable capability, insolvent estimate etc and analyzed effect that governance gets in cash flow. The sampling period was from 2005 to 2008 and the number of samples was 44. In analysis technique, implement basic statistical, t-test, correlation, regression. Is as following if summarize result. CFO, for debt ratio, negative(-), enterprise size was exerting positive(+), and cash flow by investment activity enterprise size negative(-) influence reach.

• Journal of Internet Computing and Services
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• v.17 no.2
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• pp.109-118
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• 2016

Big data, thanks to the development of data sciences, has been key words for economic development and governmental policies. This study reviewed how big data has been used with entertainment contents since the uses of big data in the fields have been more popular and the cases making successful business have been reported. To do ends, the changes in production, distribution, and consumption of entertainment contents have been characterized and prime cases have been introduced. Furthermore, Korean production companies of entertainment contents, Bloter and NEOTOUCHPOINT, were selected to investigate how big data has been utilized. It was found that the companies used big data to analyze consumers' behaviors and gain insights of content creation, such as identifying specific elements of enjoyments and conditions to share the contents with others. The domestic entertainment companies are preparing a full-scale of use of big data but, in order to take advantage of big data, collaboration between developers and experts in the field and specific goal-setting and model building are recommended.

• Journal of Korea Entertainment Industry Association
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• v.15 no.3
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• pp.1-11
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• 2021

NC Soft will continue to dream of an entertainment innovation world where customers are connected through game and contents. NC Soft images an expansion in entertainment industry which open doors to the future of enjoy break through innovative online game and creative AI & IT technologies, focused on new business opportunities that are solely NC's own. This study starts with the implication on why focusing on exploration innovation and exploitation strategy at the same time in NC Soft is so challenging. NC Soft manages to their online & mobile gaming competencies in the long term and achieves their sustainable growth by incremental innovation (e.g. game planning, game programming, and graphic design). Also, for innovative success, pursuing exploration strategy is essential. NC Soft have built a strategic alliance spanning K-POP, digital contents platform, movie, and animation, sharing the connectivity of entertainment domains with major contents corporations. The findings of this study would also beneficial to entertainment and contents corporation executives and could provide some road-map on managing the dual challenges of exploration and exploitation implementations.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.227-236
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• 2014

The purpose of this paper is to explore the possibility for Korean entertainment companies to enter into debt financing. In particular, this study focuses on the possibility of issuing corporate bond and the asset backed securities (ABS) by two leading entertainment companies in Korea: SM Entertainment (SM) and YG Entertainment (YG). Depth interview with specialists such as investment bankers (IB), bond brokers, and financial directors and executives in entertainment companies was done. The results show that IB's opinion on issuing corporate bonds by SM and YG is positive. However, they may need to meet four requirements including maintaining stable cash-flow, diversifying sales source, enhancing accounting and legal transparencies and verifying managerial capabilities. In addition, Psy' s 'Gangnam style', his global hit song, turns out to have high potential as a base asset for ABS.

• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.11-25
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• 2018

This study analyzed how the entrepreneurial orientation of Korean CEO influenced to the performance of companies in entertainment business. The research verified the direct influence that the entrepreneurial orientation of entertainment business affected the companies' performance, and examined the diversity of TMT and the control effect of corporate governance. This study contributed to previous researches in two ways. The first, the study verified the concept of entrepreneurial orientation on entertainment business which was only focused on manufacturing or IT industry although the entrepreneurial orientation received attention as a significant research issue on middle and small venture businesses. Second, the research also verified the characteristics of CEO and executives bringing the concept of TMT's diversity in entertainment companies which were dependent on person's capacity. As a result of the research, the entrepreneurial orientation (innovation, proactiveness, risk-taking) of entertainment entrepreneurs led to a positive effect on financial performance. The research showed that the more TMT was diverse or ownership oriented management, the more broadened the positive effects.

• Journal of Korea Entertainment Industry Association
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• v.14 no.3
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• pp.1-13
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• 2020

Tencent is an internet-based entertainment platform corporation using technology to enrich the lives of Tencent platform users and assist the contents expansion. Since 2000, Tencent have developed a great growth and innovation in entertainment contents domain. Tencent have become the market leading innovator due to the imitative innovation and M&A. The present study designed case study analyses to investigate the mechanism with regard to the growth strategy of Tencent corporation. Tencent began with imitative internet-based game and social messaging services but then added its own wechat messenger platform, now being extended to other products or services. This imitative innovation strategy enabled Tencent corporation to grow rapidly, to achieve outstanding growth. In addition, Tencent's M&A investment drive is underpinned by a vision of top management team and flexible organizational culture, from building out the Tencent's entertainment platform, game, finance, e-commerce, to global market expansion. While our results shed light on the implications to understanding Tencent's growth, there are limitations of the current study that should be considered when designing next research.