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http://dx.doi.org/10.5392/JKCA.2018.18.02.011

A Study on the Relationship Between Entrepreneurial Orientation and Company Performance in Entertainment Firms  

Kim, Dong-Ha (한성대학교 융복합교양교육과정)
Yu, Gun-Jea (홍익대학교 경영학부)
Lee, Kwang-Chul (홍익대학교 경영학부)
Publication Information
The Journal of the Korea Contents Association / v.18, no.2, 2018 , pp. 11-25 More about this Journal
Abstract
This study analyzed how the entrepreneurial orientation of Korean CEO influenced to the performance of companies in entertainment business. The research verified the direct influence that the entrepreneurial orientation of entertainment business affected the companies' performance, and examined the diversity of TMT and the control effect of corporate governance. This study contributed to previous researches in two ways. The first, the study verified the concept of entrepreneurial orientation on entertainment business which was only focused on manufacturing or IT industry although the entrepreneurial orientation received attention as a significant research issue on middle and small venture businesses. Second, the research also verified the characteristics of CEO and executives bringing the concept of TMT's diversity in entertainment companies which were dependent on person's capacity. As a result of the research, the entrepreneurial orientation (innovation, proactiveness, risk-taking) of entertainment entrepreneurs led to a positive effect on financial performance. The research showed that the more TMT was diverse or ownership oriented management, the more broadened the positive effects.
Keywords
Entertainment; Entrepreneurial Orientation; Top Mangement Team;
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