• Journal of Korea Entertainment Industry Association
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• v.15 no.1
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• pp.1-12
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• 2021

Big Hit entertainment corporation has been well known for value creation since it became the contents innovator in Korea to develop global artist musician BTS. By introducing sustainable innovations, as well as a mainstream of successive music entertainment growth, Big Hit entertainment corporation has became a global leader in highly competitive entertainment industry. To explain the Big Hit's contents innovation story, this study suggests a innovation momentum with two core elements: CEO's entrepreneurial leadership and platform strategy. Based on in-depth case study, this study proposes that CEO's entrepreneurial leadership allowed the Big Hit entertainment corporation to take advantage of its existing key resources and execute sustainable contents innovations. Also, creating diverse music and entertainment contents from the Weverse digital platform produce Big Hit's value creation. Based on these research results, both the contributions and implication to entertainment industry and academic field are presented.

• Journal of Korea Entertainment Industry Association
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• v.15 no.5
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• pp.33-43
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• 2021

Kakao M and Kakao page have been merged to form contents corporation, Kakao entertainment. Kakao M has 15 contents management agencies and 4 music labels, in addition to movie and drama productions. Kakao Page currently holds IP rights for about 8,500 content stories. This study explores the relationship between M&A for absorptive capacity and content value chain by considering the factors that determine boundary spanning behaviors. Using the Kakao entertainment in-depth case study as the practical lens, research results of this study are suggested. Kakao's effective M&A activities are critical key factor for absorptive capacity in the entertainment industry and has a strong network with advantage assets. Also, as the contents business becomes even more competitive, Kakao need to venture beyond entertainment boundaries to seize creative opportunities. Kakao entertainment with absorptive capacity and boundary spanning behaviors through M&A and contents value chain best qualified for entertainment dominant strategy.

• Digital Contents
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• no.1 s.128
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• pp.22-23
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• 2004

2003년에 제작된 디지털콘텐츠 가운데 가장 뛰어난 작품에 수여되는 디지털콘텐츠 대상 대통령상에 그리곤엔터테인먼트의‘씰온라인(Seal Online)’이 수상작으로 결정됐다. 씰온라인은 풀 카툰렌더링 기법을 도입한 3D 온라인게임으로, 밝고 명랑한 분위기를 강조해 게이머들이 편안하게 게임을 즐길 수 있도록 하는데 초점을 맞춘 게임이다. 올해 처음으로 대통령상으로 격상된 DC대상을 수상한 그리곤엔터테인먼트의 조병규 사장을 만났다.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.77-78
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• 2019

과거에서 지금까지 연예인의 로맨스 루머는 엔터테인먼트 기업의 측면에서 부정적인 요소였으며 이러한 모습은 기사로도 쉽게 접할 수 있다. 이 연구는 익명성 로맨스 루머가 엔터테인먼트 기업의 가치에 미치는 경제적 영향을 사건 연구 방법을 이용해 살펴보았다. 2013년부터 2017년까지 상장된 기업을 중심으로 총 112건의 로맨스 루머를 수집하였고 80건의 비 익명성 루머. 32건의 익명성 루머로 이루어져있다. 해당 엔터테인먼트의 주식 자료가 분석에 이용되었다. 연예인의 로맨스 정보가 유출된 시점 전후의 비정상 수익률 추정을 통해 연예인에 대한 로맨스 루머 언급에 기업의 가치 변화에 미치는 유의성을 실증적으로 검증하였고, 로맨스 루머에 있어서 익명성에 대한 영향이 비익명성의 영향과 차이가 있는지 비교분석을 하였다. 연구 결과 연예인의 로맨스 루머의 언급 및 유출은 해당 엔터테인먼트 기업의 주가 변동에 통계적으로 유의하지 않은 것으로 나타났으며, 추가적으로 연예인의 특성이 엔터테인먼트 기업의 주가에 어떠한 상이한 영향을 미치는지 또한 살펴보았다. 로맨스 루머의 특성은 '성별', '직업'으로 구분하였고, 이에 대한 분석 결과, 특징에 따라 기업의 가치에 큰 영향이 없는 것으로 관찰되었다. 결론적으로 본 연구는 사건연구 방법을 통해 연예인의 익명성 로맨스 루머가 엔터테인먼트 기업의 가치에 미치는 영향을 실제 시장 데이터를 활용하여 실증적으로 분석하였다는 것에 의미가 있다.

• Journal of Internet Computing and Services
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• v.17 no.2
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• pp.109-118
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• 2016

Big data, thanks to the development of data sciences, has been key words for economic development and governmental policies. This study reviewed how big data has been used with entertainment contents since the uses of big data in the fields have been more popular and the cases making successful business have been reported. To do ends, the changes in production, distribution, and consumption of entertainment contents have been characterized and prime cases have been introduced. Furthermore, Korean production companies of entertainment contents, Bloter and NEOTOUCHPOINT, were selected to investigate how big data has been utilized. It was found that the companies used big data to analyze consumers' behaviors and gain insights of content creation, such as identifying specific elements of enjoyments and conditions to share the contents with others. The domestic entertainment companies are preparing a full-scale of use of big data but, in order to take advantage of big data, collaboration between developers and experts in the field and specific goal-setting and model building are recommended.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.208-218
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• 2009

Entertainment industries have recently shown continuous growth as a potential high value-added market and are being acknowledged as the most promising high-efficiency industry. The following case study offers the understanding of the financial situation and the diversification of three management companies like SM entertainment, Yedang entertainment, and Sidus HQ. I analyzed through IR which is on homepage of each company, audit reports and some articles of news papers, etc. The results of this study will show that diversification of three companies are relatively stable and make efforts to expand their activities.

• Journal of Korea Entertainment Industry Association
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• v.15 no.3
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• pp.1-11
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• 2021

NC Soft will continue to dream of an entertainment innovation world where customers are connected through game and contents. NC Soft images an expansion in entertainment industry which open doors to the future of enjoy break through innovative online game and creative AI & IT technologies, focused on new business opportunities that are solely NC's own. This study starts with the implication on why focusing on exploration innovation and exploitation strategy at the same time in NC Soft is so challenging. NC Soft manages to their online & mobile gaming competencies in the long term and achieves their sustainable growth by incremental innovation (e.g. game planning, game programming, and graphic design). Also, for innovative success, pursuing exploration strategy is essential. NC Soft have built a strategic alliance spanning K-POP, digital contents platform, movie, and animation, sharing the connectivity of entertainment domains with major contents corporations. The findings of this study would also beneficial to entertainment and contents corporation executives and could provide some road-map on managing the dual challenges of exploration and exploitation implementations.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.399-404
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• 2019

This study proposes a strategy for developing Korean entertainment video service by studying the current status of user's experience of OTT(Over the Top, online video streaming service), mainly Netflix and Watcha Play. Firstly, as case study research, I investigated the features of domestic video streaming services and that of foreign services and K-content service needs. Secondly, I interviewed eight Netflix and Watcha Play users to understand the user experience and the demand for K-content video streaming service. As a result, I was able to derive two points about the strategy. First, isolated channel strategy. Second, content diversification and personalization strategy. This study is meaningful that it presented a strategy for the direction of the Korean entertainment industry. I hope that the follow-up study will help improve the Korean entertainment industry and help develop Korea's entertainment strategy.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.395-396
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• 2017

엔터테인먼트 로봇 관련 특허가 미국과 한국에서 2000년대 초반부터 출원이 증가하였으며, 2006년 이후에 한국과 미국에서의 특허출원 건수가 다른 국가에 비해 높게 나타났다. 일본, 한국, 미국 국적 출원인의 특허 출원이 전체의 97%로 상위 3개 국적 출원인에 의해 기술개발이 진행되었다. 엔터테인먼트 로봇 기술개발 단계를 살펴보면 한국은 발전기, 미국은 성숙기, 일본은 회복기 단계로 분석 되었다.

• Korean Business Review
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• v.21 no.2
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• pp.171-194
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• 2008

In this study, specific review for the recent trend both in technical parts and the contents of IFE will be revealed. At the same time, how the passenger's satisfaction on IFE will lead to make an intention of repurchase and create the transmission of positive feed backs on the concerned airline has been thoroughly studied. In order to do the above, 250 air traveling passengers has participated the survey and 235 survey forms has been analyzed by Multiple Regression Analysis. According to the analysis, the physical environmental Improvement in aircraft system helps to Increase the satisfaction degree on IFE. The convenience is revealed as the most effective factor in the satisfaction degree on IFE while the atmosphere and design is regarded as the similarly Important factor. The contents of IFE are obviously affecting the satisfaction degree in positive side. Consequently, the customers' satisfaction on IFE positively affects to the repurchase intention especially to the transmission of the feed back.