• Title/Summary/Keyword: 언론 정책

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Public Broadcasting or Publicity Broadcasting? An Analysis of KBS News Coverage of the Korean Housing Market (KBS의 공보 방송 모형적 성격에 관한 연구 부동산 뉴스 생산 과정을 중심으로)

  • Kim, Soo Young;Park, Sung Gwan
    • Korean journal of communication and information
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    • v.81
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    • pp.225-271
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    • 2017
  • What is the basic nature of Korean public broadcasting system? This research explores this question through an analysis of KBS news coverage of the Korean housing market. This study spotlights the internal news production processes. In detail, this study investigates newsroom routines, such as news selection, news gatherings, and news production. As a result, this study reveals KBS can be classified as "Publicity Model" following reasons. First, KBS news selection process stresses higher viewer ratings for competitive market share and belittles public interests of serving the citizen. This caused KBS news to provide fragmented and truncated news information and to constrict high quality news of significant information for citizen. Second, KBS newsroom operates under the minimum staff resource to produce news programmes and has developed official source dependency as a routine for news gathering. Third, under the limits of report format, KBS news worked as a neutral deliverer of government message and failed to provide more detailed information and diverse viewpoints.

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Social Contexts and Media-Historical Meaning of the Early 'Noraebang' Culture in Busan Focusing on the Relationship between Noraebang and Karaoke Culture in 1980s (초기 부산 노래방 문화 형성의 사회적 맥락과 매체사적 의미 1980년대 가라오케 문화와의 관계를 중심으로)

  • YOON, Sangkil;CHANG, Il
    • Korean journal of communication and information
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    • v.77
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    • pp.164-199
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    • 2016
  • This study analyzes the socio-economical contexts of Japan's Karaoke inflow in Busan of the 1980s, and examines the relationship between Karaoke culture of the 1980s and 'Noraebang' culture of the early 1990s in Busan from the perspective of the SCOT(social construction of technology) theory. By the end of 1970s, Japan's Karaoke was introduced under the contexts of structural transformations of a geisha tourism in the East Asian regions. Karaoke culture in Busan of the 1970s and 1980s has formulated social recognitions of the novelty of Noraebang culture in the 1990s, although it has done so through the ways of misunderstandings and Nationalism.

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A Study on the Media Coverage of Public Issue: Focusing on Drinking-Water Issues (공적 이슈에 대한 미디어 보도 분석: 수돗물 관련 기사를 중심으로)

  • Kim, Sung-Tae;Lee, Chang-Ho
    • Korean journal of communication and information
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    • v.39
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    • pp.40-68
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    • 2007
  • Despite many efforts to improve water and publicize Arisu, ordinary citizens' distrust in water is still intense. This study aims to analyze how newspapers, television and internet media in Korea covered water-related news, focusing on the type of articles, themes, news sources, and news values. As a result, the mostly mentioned theme in the media was the discussion about suitability of water as a drinking water, followed by impurified water, governmental policy on water, coverage on the water pipe, and result of examination of water quality. Also among newspapers, broadcasting, and the internet, the internet medium showed the most negative tone in covering water. Stories written by journalists with expertise were less than 1% whereas stories by ordinary journalists were mostly found. In conclusion, to cover public issues like water desirably, it is necessary to bring up journalists with expertise in environmental issues, to diversify news sources, and to do investigative reporting rather than reporting appealing to audience's amusement.

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A Study on South Korea reporters reporting North Korea issues: Focusing on KBS and MBC (남한 방송의 북한 보도 생산자 연구 - KBS와 MBC 북한 문제 담당기자와의 심층 인터뷰를 중심으로)

  • Chung, Jae-Chorl
    • Korean journal of communication and information
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    • v.48
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    • pp.135-152
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    • 2009
  • This study deals with South Korea broadcasting reporters reporting North Korea issues focusing on KBS and MBC. More specifically, this study focuses on what kinds of broadcasting reporting restriction factors are in reporting North Korea issues in Korea. In order to achieve the goal of this study, this study attempted the depth-interview with six broadcasting reporters working on KBS and MBC. As study results, this study found out that Korean broadcasting reporters were sensitively influenced by public opinions concerned about a specific North Korea issue and political situations that a North Korea issue was positioned. In order to overcome such kinds of reporting restrictions in reporting North Korea issues, this study suggests that KBS and MBC needs more professional manpower dealing with North Korea issues and outside help such as civic social associations.

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An Analysis of Keywords related to Private Schools in Newspaper Editorials (신문 사설에 나타난 사립학교 관련 주요어 분석)

  • Park, Soo Jung
    • The Journal of the Korea Contents Association
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    • v.15 no.3
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    • pp.499-507
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    • 2015
  • This study aims to understand the phenomenon related to private schools and present the implication for policy about private school, network text analysis about newspaper editorials in conservative and progressive media was conducted. The main results are as follows. First, in newspaper editorials, there were many issues about private university and there was a distinction between private elementary secondary school and private university. Second, in newspaper editorials, 'encouraging perspective' such as financial assistance and new private school like self-governing private high school and 'controlling perspective' such as withdrawal of problem private schools were both appeared. As a result, this study presents that the perspective for private schools needs to be re-established by 'accountability' as the educational institution and 'school capacity building' away from the past frame.

A Critical Examination of Convergence Studies on Media Policy Institutions (방통융합 관련 법제개편 논의의 비판적 분석)

  • Kim, Pyung-Ho
    • Korean journal of communication and information
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    • v.30
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    • pp.121-141
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    • 2005
  • Most of the convergence studies argue the reform of the current policy regime of broadcasting and telecommunications in Korea from two perspectives: 1) the media governance perspective and 2) the media industry perspective. The former emphasizes the need of integrity, consistency and efficiency of the regime in the convergence environment, while the latter focuses upon the growth and development of the media industry making the best of economic and industrial opportunities that are spawned by digital convergence. Although their arguments are logical and robust, they are lopsided in terms of legalism and myopic economism due to the linear perception of institutionalism, Bureaucratic administrative practices as well as ostentatious IT policies that have chronically plagued the policy regime in Korea cannot be resolved by simply assimilating distinct regulatory bodies and laws. Unless these two issues are properly addressed, the convergence of media policy institutions would end up a half-success or half-failure contrary to the exportations of existing studies.

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Digital Divide and Digital Literacy on the Perspective of Audience Welfare (디지털 격차와 디지털 리터러시: 수용자 복지 정책적 함의)

  • Ahn, Jung-Im
    • Korean journal of communication and information
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    • v.36
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    • pp.78-108
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    • 2006
  • This study examines the digital divide, one of the main issues in digital media environment, in relation with the digital literacy on the perspective of audience welfare. The study explores the current state of audience welfare policy with regard to the issue of digital divide which can be seen as the dark side of this flourishing digital technology society. The barriers and enablers of the digital divide are discussed with the question of how these factors are related with the digital literacy competence of audience. It has been criticized that both the research efforts and the policy implementations on the digital divide had been set within the limitation of physical access to the digital equipment and technology. Recent studies suggested that the digital divide should be viewed in dynamic interaction of a variety of factors such as psychological dispositions, inner attitudes toward digital media, competence and ability of audiences as well as socio-economic status of individuals. Despite the recent inclusive discussion, however, the role of digital literacy in the digital divide remains unexplored. It should be noted that the question of access is not just to do with equipment, but with skills and knowledge that are required to use equipment. This notion suggests an important implication for the digital divide policy establishment. This study proposes a two-stage solution for reducing the digital divide, in which the first stage focuses on physical access and technology education and the second stage on the digital literacy education.

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Korean Broadcasting Laws under the WTO Service Negotiation (WTO 서비스 협상과 국내 방송규제: 정책적 대응 및 규제정비의 필요성)

  • Song, Kyoung-Hee
    • Korean journal of communication and information
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    • v.22
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    • pp.77-106
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    • 2003
  • As globalization of communication is going on and as the media have become increasingly central to the world economy, media policy matters have become the province of world economic organizations like the IMF and the WTO. The WTO service negotiation is focused primarily on the discriminatory and quantitative barriers associated with the trade of audiovisual services. Domestic measures such as subsidization, content regulation including quotas, and licensing requirements and restrictions on foreign ownership and control are at issues here. These measures have been successfully implemented by countries wishing to withstand competition from the American audiovisual industry. The debate about trade in audiovisual services is permeated by the unstated assumption that these programs are pure commodities whose production, distribution, exhibition and in turn, values are solely determined by the market forces. It is therefore presumed that liberalization of trade in audiovisual services will benefit all, serving cultural pluralism and diversity as well as economic efficiency. However, this assumption is not shared by developing countries, the recipients of U.S. television material. They argue audiovisual sector requires a social and cultural approach, since it plays a key role in the preservation of people's identity and social bonds. They claim that it is the each state's right to define its media policy and to implement it through the means it considers fit. These clashing views over the nature of the audiovisual material and the ways in which protect cultural pluralism and diversity do not confine to be the realm of theoretical debate. Each state's interest and motivation to protect its local industry and to have a competitive advantage in the international market is working in this battle. Consolidation with the countries like Australia, Canada, and EU nations, in favour of cultural exemption, seems to be the best policy for us. However, we are not entirely free from the WTO pressures, considering relation to the U. S. This study analyzes Korean Broadcasting Law compared with those of other OECD countries and tries to propose some strategical guidelines facing WTO service negotiation in the area of broadcasting.

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Determinants of Local Newspapers' Crisis: Portion of Local News (지역신문의 지역 관련 보도 비중에 미치는 요인)

  • Cho, Young-Shin
    • Korean journal of communication and information
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    • v.41
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    • pp.181-199
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    • 2008
  • Many studies analyzing local newspapers' crisis overlooked what a dominant determinant was. Local Newspaper promotion policy might not be effective due to lack of such studies. This study divided main determinants into four; centralization of administrative power, potential advertising market, potential subscribers market, and competition within local newspapers. The results regressing above four determinants on local news portion showed that only two determinants - potential advertising market and competition within local newspapers are statistically significant but the direction is opposite; potential ads market is negative but competition is positive. It can be understood that the market with enough ads market for survival of local newspapers drives them to compete national newspapers by lowering local news.

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Comparative study on the Differences of Broadcast Journalists' Perception on Work Autonomy by Ownership and Revenue Structure (방송사의 소유와 재원 구조 차이에 따른 기자의 자율성 인식 비교 : 자원의존이론을 중심으로)

  • Pae, Jung Kun
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.148-159
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    • 2018
  • This study empirically examined the influence of ownership structure(public/private) and revenue structure (high dependency on advertisement/low dependency on advertisement) of broadcasting companies upon journalists' perceptions regarding the degree of freedom in news reporting, the factors that limit freedom of press, satisfaction with the work autunomy and satisfaction with company's policies of news reporting and editing in light of resource dependency theory. The result showed that both the ownership structure and revenue structure of broadcasting companies influenced the journalists' perception regarding the degree of freedom in news gathering and reporting. It was also confirmed that only the revenue structure affected the level of satisfaction with work autonomy while the degree of satisfaction with the company's policies on editing and programing was influenced by the ownership structure. The perception of the factors that limit the freedom of press was found to be influenced only by the ownership structure, as did the satisfaction with policies on editing and programing. These results are very significant as they show that the level of dependence on advertising revenue affects journalists' news reporting, and that journalists of public broadcasting companies are influenced by the dependence on government or other political powers as well as on advertising revenue.