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http://dx.doi.org/10.5392/JKCA.2018.18.03.148

Comparative study on the Differences of Broadcast Journalists' Perception on Work Autonomy by Ownership and Revenue Structure  

Pae, Jung Kun (숙명여자대학교 미디어학부)
Publication Information
The Journal of the Korea Contents Association / v.18, no.3, 2018 , pp. 148-159 More about this Journal
Abstract
This study empirically examined the influence of ownership structure(public/private) and revenue structure (high dependency on advertisement/low dependency on advertisement) of broadcasting companies upon journalists' perceptions regarding the degree of freedom in news reporting, the factors that limit freedom of press, satisfaction with the work autunomy and satisfaction with company's policies of news reporting and editing in light of resource dependency theory. The result showed that both the ownership structure and revenue structure of broadcasting companies influenced the journalists' perception regarding the degree of freedom in news gathering and reporting. It was also confirmed that only the revenue structure affected the level of satisfaction with work autonomy while the degree of satisfaction with the company's policies on editing and programing was influenced by the ownership structure. The perception of the factors that limit the freedom of press was found to be influenced only by the ownership structure, as did the satisfaction with policies on editing and programing. These results are very significant as they show that the level of dependence on advertising revenue affects journalists' news reporting, and that journalists of public broadcasting companies are influenced by the dependence on government or other political powers as well as on advertising revenue.
Keywords
Resource Dependency Theory; Ownership Structures; Revenue Structure; Broadcast Journalists;
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