• Korean journal of communication and information
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• v.27
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• pp.93-122
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• 2004

An examination of the previous works regarding the concept of "fairness" in the journalism revealed that the concept is widely used but remains inadequately defined. Furthermore, there is much less agreement about the characteristics defining "fairness" in the literature. Thus it has often caused disagreement among people who have different political perspectives in the judgment about any media coverage. I suggest a reconceptualization and extension of the construct "fairness" in order to reduce the ambiguity and conflicts in the judgment of fairness among people. Most importantly, drawing on the concept of "autonomy," I attempt to fill in the gap in the model of "fairness." According to the logic of "autonomy," the "fair" press can not exist without the freedom of the press. In other words, all external/internal constraints, which intrude on the freedom of the press, encroach the "fairness" of the press. Thus, the freedom of the press is necessary condition for the fairness in the journalism. However, the freedom of the press is not enough to realize the fairness in the journalism. It needs the sufficient rendition, which is the "autonomy" encompassing the ability of news organization, journalists, and audiences that they resist to any constraints against neutral value. Consequently, the emphasis on the "autonomy" which keeps neutral value perspectives will contribute to reshape the framework for evaluation of "fairness" in journalism.

• Korean journal of communication and information
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• v.38
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• pp.183-210
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• 2007

The study tried to explore ordinary people's press fairness concept being neglected by the mainstream of fairness research thus far. With empirical standpoint, this study first investigated (un)fairness concept held by general audience, and then compared it with existing ones long suggested by experts such as scholars and media workers. Also, the study examined audience's concept construct in terms of its characteristics and implications. A systematic sample of 300 adults in Seoul was interviewed and their answers (instances of press unfairness) were analyzed and categorized. The most serious problem in fairness, they pointed, was that the press's not neutral. Also, truth and balance were importantly raised as a press problem with regard to fairness. The result showed press ethics and commercial morals could be a significant element for people's view on press fairness. These elements are new to the literature and heuristic regarding how to approach toward fairness issue in our society. The study also discusses the implications of other findings.

• Korean journal of communication and information
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• v.46
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• pp.323-353
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• 2009

Press (un)fairness has been a social issue in Korea. The previous research focused mainly on the suggestion of fairness norms, principles, concepts, and definitions. Also, the research tried to measure the degree of fairness by analyzing press contents. This study attempted to overcome the media- and source-oriented approach proposing ordinary press consumers' perspectives. The study posited that one's fairness judgment would be greatly influenced by his or her preexisting attitudes on issue. Based on social judgment theory and hostile media perception framework, the research expected 'assimilation' bias for attitudinally congruent group and 'contrast' bias for attitudinally incongruent group. An $3\times3\times2$ experimental design was employed to test the theoretical predictions. The results found assimilation and contrast bias for strong attitude groups who read one-sided and two-sided messages. The results also implied hostile media perception occurred by selective categorization. Also the difficulty and limitation of traditional fairness judgment and media-centered approach was discussed.

• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.209-220
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• 2017

This study explores what are the factors which influence the perception of press professionalism and fairness of journalist in the process of their news production. This study focused on how the difference between mainstream media and online media, the political tendency and the degree of freedom during working effected on the judgement of the freedom of press based on the model of Shoemaker and Reese' hierarchical model. As a result, Research finding is as follows: First, online media journalist evaluated the fairness of press higher than offline media journalists. Second, the consistency of political tendency of offline media is different from online media. Online media journalists evaluated the fairness of the press higher than offline media journalists. Finally, the degree of freedom during performance is the most importance factor which affects the evaluation of press fairness. This study highlights the factors which influence the perception of journalists on the quality of the press based on the survey data which have conducted by Korean press foundation This study implicates how working environment is importance in journalist's writing as a journalist. The freedom of press is very important in the process of news production because the factors which influence the evaluation of the fairness and the professionalism of press reveals the quality of press.

• Korean journal of communication and information
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• v.66
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• pp.110-132
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• 2014

This study attempts to redefine the concept of 'fairness' of Korean public broadcasting and tries to build a new model for evaluating the fairness of Korean public broadcasting. The author insists that the fairness in public broadcasting consists of binary components of the public and rightful reporting, and views that the public reporting represents of neutralness, balance and impartiality while the rightful reporting represents of factuality, multiplicity and the protection of social minorities. The author suggests that two criteria of the public and rightful reporting results in four models of 'shepherd', 'acrobat', 'tribune', and 'trumpeter' in accord with its focus on the public and the rightful reporting. Survey toward the professionals in public broadcasting in academia was conducted and addressed the fact that Korean public broadcasting is close to the trumpeter model with some feature of acrobat.

• Korean journal of communication and information
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• v.45
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• pp.384-424
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• 2009

To date, the theoretical discussions on ‘Election Broadcasting Deliberation Systems’ have been made, but few researches have been made on the empirical cases of such broadcasting provisions. Therefore, this research thesis is to gather and analyze cases of the Election Broadcasting Deliberation, and then find out problems from the operation of the real Election Broadcasting Deliberation, and furthermore, seek a way to improve the provisions of Election Broadcasting Deliberation. Also, this thesis is to analyze the real cases of items of ‘Fairness’, as the key ones of Election Broadcasting Deliberation. This research thesis took up as a major agendum, the necessity of overhauling provisions of Election Broadcasting Deliberation/the problems that provisions and restrictions are inconsistent/the outstanding issue of the violated fairness rules. In this regard, this thesis maintained the importance of reconsidering fairness rules of news.

• Agrochemical news magazine
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• v.24 no.10 s.193
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• pp.14-17
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• 2003

• Korean journal of communication and information
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• v.36
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• pp.42-77
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• 2006

As a term 'Media Big Bang' will appear, the media is extending explosively. But actually it is appearing the paradoxical phenomenon which journalism meets a crisis. If the purpose of journalism is 'to provide people with the information they need to be free and self-governing', the crisis of Journalism directly brings about the result which damages audience welfare. Consequently the preceding task which defends the public good of journalism is accurately to get at the root of the substance which brings about the crisis of Journalism. In this paper, the principle and basic ethics of Journalism was theorized on the concept of truth and fairness, how about Korean journalism was answered to the standard is analyzed. With the result it was confirmed Korean journalism does not defend even truth and fairness about important agenda to be solved today. It was recognizes the substance which brings about the crisis of Journalism is 'the crisis of basic ethics', and was presented a an alternative proposal. It was introduced the research of 'Committee of Concerned Journalists' in the United States, and proposed the effort which is saved journalism with organic combination of Korean academic world and journalist' group.

• Korean journal of communication and information
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• v.41
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• pp.108-144
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• 2008

This study examines how the watchdog concert in journalism field has been created and develope4 Related studies found that the watchdog is related not so muck with free press theory as with a privilege awarded to the press because the press serves for the public interests. It was found that in the U.S., the watchdog concept was derived from the a lot of libel cases in the late 1890s. At the time, the newspaper owners and editors continuously claimed the very protection over vulnerability of newspaper's collecting, reporting, and printing news. While, in Korea, the concept of watchdog emerged in the late 1990s after the establishment of the Constitution Court. Even though the watchdog concert was accepted very late by the Korean courts, it is believed to be a kind of special privilege to prevent the press from being recklessly regulated in libel cases. Rather, the Korean courts expand the extent of the role of the press as a watchdog by deciding that not only the public officials and politicians but also other socially influential public figures could be included in the criticism from the press. However, how these court decisions can be practically implemented depends upon how the court apply the probability of the press to believe the news true and intention of malice in writing and publishing the stories.

• Korean journal of communication and information
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• v.67
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• pp.152-176
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• 2014

Public opinion has dramatically shifted from positive to negative in Korea society especially since the IMF crisis. Such terms as 'aristocratic union', 'collectivism', 'damages on public interest' became a kind of conventional wisdom. Undoubtedly, media's representation has much to do with such a tantamount difference. This study thus attempts to understand the mechanism by analyzing media discourse related to labor strikes. For this purpose, this paper made a choice three cases including doctor-pharmacist dispute, general strike by truckers' solidarity, and Ssangyong Motor's strike. Total 217 editorial pieces of , and conceived to be a representative newspaper of ideological stance were analyzed. Research showed that while paying particular attention to demoralizing labor strikes, shed positive light on such disputes by articulating fundamental causes hampered by pro-capital policies along with anti-labor law enforcement. The believed to be relatively a neutral one showed ambivalent attitudes toward those cases. More favorable and inclusive reporting were found in accordance with policy shifts as well. Media's selective partisanship for the sake of private interests is firmly believed to downgrading credibility on Korean journalism. Also is fair, balanced and less biased reporting over socal disputes a vital part in crystallizing social consensus. In this consideration, the authors hoped this study to provide an opportunity to contemplate on what would be desirable journalistic values in modern democracy.