• Title/Summary/Keyword: 양면가치

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The Relationship of Ambivalent Clothing Consuming Behavior, Value and Value-Conscious Consumption (양면적 의복소비행동을 중심으로 가치와 가치소비의 관계분석)

  • Jun, Ji-Hyun;Rhee, Young-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.9
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    • pp.1491-1503
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    • 2010
  • This study examines the characteristics of consumers on the ambivalent clothing consuming behavior and the relationship of relevant variables. The data were obtained from 400 females over 20 years old who lived in the cities of Daejeon or Seoul in October in 2009. The values consist of four dimensions: success-oriented value, social value, family-oriented value, and individual value. Value-conscious consumption consists of two dimensions: emotional value-conscious consumption and functional value-conscious consumption. The aforementioned four dimensions of value have positive effects on ambivalent clothing consuming behavior. In addition, emotional value-conscious consumption has a significant relationship on all 5 types in ambivalent clothing consuming behavior. The findings of this study are expected to be used to find niche markets and establish advanced advertising strategies.

Assessing the Causal Relationships among Hedonic belief, Ambivalence, Subjective norm, Attitude and Meat Consumption Behavior (육류에 대한 쾌락적 신념, 양면가치, 주관적 규범, 태도와 육류 소비행동의 인과관계 평가)

  • Kang, Jong-Heon;Jeong, Hang-Jin
    • Korean Journal of Human Ecology
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    • v.17 no.1
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    • pp.141-150
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    • 2008
  • The purpose of this study was to assess the causal relationships among hedonic belief, ambivalence, subjective norm, attitude and meat consumption behavior. A total of 318 questionnaires were completed. Structural equation model was used to measure the causal effects of constructs. Results of the study demonstrated that fit of the restricted baseline model is significantly worse than that of the unrestricted proposed model, in which more parameters are estimated. The effects of hedonic belief, ambivalence and subjective norm on attitude were statistically significant. The effects of hedonic belief, subjective norm and attitude on meat consumption were statistically significant. The effect of attitude on intention was statistically significant. Moreover, attitude played a mediating role in the relationships between hedonic belief and meat consumption, between ambivalence and meat consumption, and between subjective norm and intention. This study suggested that the consumer decision-making process for eating meat products is best modeled as a complex system that incorporates both direct and indirect effects on meat consumption. This study believed the evidence presented supports this position. Moreover, this study appeared to be a worthy area of pursuit.

The Effects of Clothing Consumption Values on Ambivalent Clothing Consuming Behavior (의복소비가치가 양면적 의복소비행동에 미치는 영향)

  • Moon, Hee-Kang;Choo, Ho-Jung
    • Journal of the Korean Society of Costume
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    • v.58 no.2
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    • pp.1-14
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    • 2008
  • This study aimed to investigate the associations between clothing consumption values and the ambivalent clothing consuming behavior of young female adults. To explain the ambivalent consuming behavior prevailing in the contemporary fashion market, five dimensional consumption values proposed by Sheth(1991) were adopted as explanatory factors, and fashion leadership and spending were included as moderating factors. Data collecting using written survey instrument yielded one hundred and seventy two complete responses from female consumers aged between 20 and 39. Factor analysis on clothing consumption values resulted in five dimensional structures of consumption values for the sample: expressive, epistemic, functional, social, and fashionable values. Among these, expressive, functional, and social values significantly affected ambivalent consuming behavior. The effect of expressive value was strong regardless of fashion innovativeness, opinion-leadership, and monthly income of consumers, however, the effects of epistemic, functional, and social values were changed depending on the moderating factors.

Landscape Evaluation Based on Ecological and Visual Characteristics of Moodeungsan Natural Park (생태 및 시각특성을 기초로 한 무등산도립공원의 경관평가)

  • 황국웅;이규완
    • Korean Journal of Environment and Ecology
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    • v.12 no.1
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    • pp.14-21
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    • 1998
  • Landscape has two side, ecological structure and visual characteristics. And Landscape evaluation should be implemented from this viewpoint. In this study, landscape of the Moodeungsan natural park was evaluated based on ecological and visual characteristics, and the results was compared with the existing zoning. And it was recognized that the areas having high preserbability are located in the nature environmental zone. For the purpose of natural park management planning, in this study, rezoning method of natural park based on landscape evaluation is proposed.

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Internal Pulsation (내면의 박동)

  • Choe, Gwang-Chun
    • Cartoon and Animation Studies
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    • s.5
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    • pp.517-524
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    • 2001
  • 인간의 내면에 숨어있는 양면성을 주제로 그 양면의 극적인 대조를 이용하여 인간의 고뇌를 그리고, 타이포애니메이션을 이용하고 영상과 사운드의 접목을 통하여 인간내면의 갈등구조를 그리고자 했다. 겉으로는 일상적으로 반복되는 생활이 평화스럽게 보이지만, 인간의 내면에서는 항상 갈등이 존재함을 한 방울씩 떨어지는 반복적인 물방울 소리와 영상, 그리고 다듬이질 소리를 이용해 다들이질 치는 심장박동을 표현함으로써 대신하고자 했으며, 이와 더불어 극적인 타이포애니메이션을 구현하고자 했다. 인간내면의 갈등구조, 화면의 스크레치와 노이즈의 표현으로 이를 더욱 심화하고, 흑과 백, 그리고 맑은 영상과 비트있는 사운드를 통한 평화스러움과 인간내면 갈등구조에서 고뇌하면서도 평화스러워 보이는 한 인간의 속내를 표현하고자 했다. 인간내면의 갈등이 존재함에도 불구하고 평화스러워 보일 만큼 일상에 젖어 인간본연의 가치를 쉽게 잊고 살아갈 수도 있는 인간의 양면성, 급속한 변화를 담고 있는 현대사회 구조에 적응하여 살아가면서 느껴야 하는 무기력, 반복적인 생활, 획일화되는 사람들, 그러면서도 어쩔 수 없이 존재하는 내면의 갈등구조, 이 모든 것을 짧은 영상물에 담기에는 한계가 있으나, 어떤 결론을 만들어 제시하는 것이 아니라 상황의 표현에 중점을 두고 작품을 전개하려 했다.

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An Identification of Determinants to Ambivalent Purchase Intention of Fashion Luxury Brand Expanded Cosmetic for MZ Generation (패션 명품 확장 브랜드의 코스메틱에 대한 MZ세대의 양면적 소비 의도에 미치는 영향 변인에 관한 연구)

  • Song, Ji-Ahn;Jang, Seong-Ho
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.47-67
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    • 2021
  • The purpose of this study is to identify antecedent factors influencing the two-sided consumption intention tendencies observed in MZ generation from the viewpoint of consumption value in the cosmetic consumption scene of fashion houses. In order to verify the research model and hypotheses proposed in this study at the level of statistical significance. a survey was conducted for MZ generation, and data collected from a total of 286 samples were analyzed through a structural equation model. As a result. emotional and social consumption value was identified as a variable that had a great influence on the consumption intention of MZ generation. First, self-esteem had an effect on the emotion consumption value at the statistical significance level. Second, materialism had a significant influence on emotional and social consumption values. Third, public self-consciousness was found to have an effect on social consumption value. That is, MZ generation pursues the beauty trend presented by the fashion house's beauty brand and perceives it as a high consumption value. In addition, it was confirmed that MZ generation exhibited a conspicuous consumption tendency that they could be socially differentiated by using fashion house cosmetics.

The Effect of Game Platforms Selection of Mobile Game Firms on Value Capture: Content Qualitative Analysis (모바일 게임개발사의 게임 플랫폼 선택활동이 가치확보에 미치는 영향: 콘텐츠 질적 분석)

  • Bae, Joonheui;Koo, Dong Mo
    • Journal of Korea Game Society
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    • v.16 no.6
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    • pp.173-184
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    • 2016
  • This research explores strategy for game developers to select platforms in the game industry where are traditional two-sided market focusing on mobile game platforms. We conducted content qualitative analysis by collecting data through contents on online and offline and interviewed four CEO of game developers to secure validity and reliability as well. The results of the research are the following: First, platforms selection factors of game developers are game implementation ability and technical stability, marketing competence of platforms, and profitability creation. Second. the initiative of mobile game platforms has handed over from first generation of mobile games to second mobile games according to their value creation and value capture.

법제코너- 하루 70% 이상 음란성 e메일 ‘방치할 것인가’

  • Seong, Seon-Je
    • Digital Contents
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    • no.2 s.129
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    • pp.118-128
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    • 2004
  • 사이버스페이스에 음란물이 홍수처럼 밀려들면서 전통적인 법과 규제의 한계를 드러내고 있다. 인터넷을 통한 O양과 B양의 비디오 파문은 이를 단적으로 보여주는 사건이다. 사이버스페이스에서의 이러한 음란물은 법적으로 윤리적으로 보호할 가치가 없으므로 마땅히 규제의 대상이라는 주장과 이것 역시 보호돼야 하는 표현의 자유라는 일부의 주장을 어떻게 조화롭게 대처할 것인가는 21세기 사이버스페이스 시대가 해결해야 할 새로운 문제로 부각되고 있다. 자유와 책임이 동전의 양면관계로 대립하는 음란한 표현은 사이버스페이스에서도 선악의 한계로 서로 밀고 당기면서 오늘에 이르고 있다. 이런 음란의 문제를 관련 법과 판례를 중심으로 고찰하면서 새로운 사이버스페이스에서의 대책과 합리적 체계는 무엇인가를 살펴보자.

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