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http://dx.doi.org/10.7583/JKGS.2016.16.6.173

The Effect of Game Platforms Selection of Mobile Game Firms on Value Capture: Content Qualitative Analysis  

Bae, Joonheui (School of Business Administration, Kyungpook National University)
Koo, Dong Mo (School of Business Administration, Kyungpook National University)
Publication Information
Journal of Korea Game Society / v.16, no.6, 2016 , pp. 173-184 More about this Journal
Abstract
This research explores strategy for game developers to select platforms in the game industry where are traditional two-sided market focusing on mobile game platforms. We conducted content qualitative analysis by collecting data through contents on online and offline and interviewed four CEO of game developers to secure validity and reliability as well. The results of the research are the following: First, platforms selection factors of game developers are game implementation ability and technical stability, marketing competence of platforms, and profitability creation. Second. the initiative of mobile game platforms has handed over from first generation of mobile games to second mobile games according to their value creation and value capture.
Keywords
Game platforms; Value capture; Value creation; Content qualitative analysis; Mobile games;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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