• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.97-109
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• 2014

Social media is a general term for online services by which users share opinions, perspectives, and experiences. It supports interactions between users in sharing contents on it and weak ties among them play an important role in the process. This exploratory study attempts to identify crucial factors of establishing weak ties between social media users in the perspective of social network theory and uncertainty reduction theory. We collected data through diary study and in-depth interview and analyzed it following grounded theory approach. As a result, social media users more actively interacted each other or shared contents based on weak ties, compared to strong ties. In addition, similarity, self-disclosure, and relevance appeared to facilitate establishment of weak ties, by reducing psychological distance between social media users and perceived uncertainty of them.

• Journal of Digital Convergence
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• v.12 no.5
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• pp.69-78
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• 2014

This study deals with the digital policy proposal through the path modeling study on the effect of the strength of weak ties & emotional perception leading to the user's satisfaction, WOM between game users, and the verification on the effect of the emotional real name SNS on the social network game's diffusion. Researcher confirmed that the effect of the strength of weak ties & emotional perception led to the user's satisfaction, WOM of SNG. Even though weak tie, researchers estimate that the users emotionally interact with the real name relation effect of SNS. And effective factors for WOM are not a tie relationship or emotional interactivity of weak tie antecedently but user's satisfaction. As a result, though antecedent factors (weak tie & interactivity) had a positive effect as real name SNS, eventually powerful factor of making buzz was the SNG user's satisfaction. Thus researchers expect the practical policy proposition for government & corporation, which means SNG service providers more carefully manage the service satisfaction for WOM with SNG user's experience.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.141-154
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• 2022

This study aims to investigate how tie strength in business networks affects successful knowledge sharing, as well as the impact of environmental uncertainty on the relationship between knowledge sharing and tie strength. We gathered data through a questionnaire-based survey of 310 employees affiliated with a high-technology industry in Korea. The results highlighted the positive influence of strong ties on tacit knowledge sharing and weak ties on explicit knowledge sharing. Additionally, in this study, we determine that strong ties are strengthened to share tacit knowledge with exchange parties when environmental uncertainty is high, whereas weak ties may remain unaffected by environmental uncertainty. This study contributes to the literature on tie strength and knowledge sharing by applying social capital theory to a high-technology industry. The findings suggest that firms must take advantage of strong and weak ties to facilitate knowledge sharing to enhance competency, create novel knowledge, and obtain a competitive advantage.

• Journal of the HCI Society of Korea
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• v.13 no.3
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• pp.5-15
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• 2018

The biggest characteristic of Social Network Game(SNG) is that games are played through competition and cooperation with the actual acquaintances based on SNS. Even though such competition and challenge spirit have been dealt importantly as preceding factors having influence on the flow in games in the existing game area, it is rare to find researches deeply considering the characteristics of ranking competition between acquaintances in SNG. Moreover, it was not considered that such acquaintances could be the targets of competition and also challenge at the same time in SNG. Therefore, this study examined the achievements(big differences in ranking, small differences in ranking) of the targets for comparison and closeness(strong ties, weak ties) with the targets for comparison as factors having influence on competition and challenge spirit, and also empirically analyzed the influence of such factors and interactions between factors on players' competition and challenge spirit in the ranking competitive society, by analyzing the characteristics of ranking competition between acquaintances in the mobile puzzle, SNG based on SNS through the analysis on the preceding research on the self-evaluation maintenance model of the social comparison theory. In the results, when preferentially exposing competitors with small difference in ranking and also exposing competitors with stronger ties, players' competition is stimulated, so that it can improve their challenge spirit. Such results of this study can be expected to a lot contribute to the actual design work of SNG ranking table contents.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.2
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• pp.75-82
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• 2017

In this paper, we consider social network analysis that focuses on community detection. Social networks embed community structure characteristics, i.e., a society can be partitioned into many social groups of individuals, with dense intra-group connections and much sparser inter-group connections. Exploring the community structure allows predicting as well as understanding individual's behaviors and interactions between people. In this paper, based on the interaction information extracted from a real-life Bluetooth contacts, we aim to reveal the social groups in a society of mobile carriers. Focusing on estimating the closeness of relationships between network entities through different similarity measurement methods, we introduce the clustering scheme to determine the underlying social structure. To evaluate our community detection method, we present the evaluation mechanism based on the basic properties of friendship.

• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.108-118
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• 2017

This study focuses on an effectiveness of socially recommended advertising on social network sites (SNSs) and investigates the impact of three critical factors on SNS advertising effectiveness - reward type for advertising recommenders' intention, product type on advertisements, and tie strength. A $2{\times}2$ factorial design was used to test the interaction effects between the two variables, reward type and product type on advertisements, moderated by tie strength. The results indicate that when participants observe socially recommended advertising, hedonic product ads with non-monetary reward shows the most effectiveness, and reward type and product type are also effective. In the combination of reward type and product type, we have confirmed the regulating factor influencing the effectiveness of social advertising according to the tie strength between the recommenders and the consumers. Strong-tie recommenders have more influence on the effectiveness of the social advertising than weak-tie recommenders. Based on these results, theoretical and practical implications were provided to refine marketing environments on SNSs.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.2
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• pp.53-66
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• 2023

Role models are also known to influence an individual's job or career choice. The positive effect of role models on entrepreneurship has already been revealed through many precious researches. It is said that people choose not only family members who are related by blood, such as parents, siblings, and relatives, but also acquaintances whom they have met through social relationships as role models. In this study, we divided into entrepreneurs with no role models other than themselves and entrepreneurs with role models. In addition, we classified parental siblings and relative role models as role models with strong ties, and acquaintance role models as role models with weak ties. We analyzed the differences in personal attributes, entrepreneurial orientation factors, and learning orientation between the entrepreneurs with role models and those without role models. Also, the differences in personal attributes, innovativeness, proactiveness, risk-taking propensity, and learning orientation between the entrepreneurs with strong ties role models and those with weak ties role models were examined. The empirical analysis results are as follows. First, it was found that the proportion of women entrepreneurs without role models is higher. Second, the entrepreneurs with role models with weak ties tend to run larger scale start-ups. Third, it was found that the entrepreneurs with role models of weak ties tend to have higher learning orientation. Fourth, gender shows the greatest influence on th absence or presence of role models. Fifth, it was found that learning orientation and startup size have the greatest influence on the decision of the role model with weak ties or that with strong ties.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.2
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• pp.718-727
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• 2011

This research aims to empirically investigate into the relationship between venture entrepreneurs' social network and their social competence to utilize the network, which is known to help overcome the weaknesses of small-and-medium-sized ventures. An analysis was made of SEM set up with 211 entrepreneurs' responses, and the following are the findings from the analysis. First, venture entrepreneurs' networking ability has a significant, strong and positive effect on weak tie of their social network(${\beta}$=.527, C.R.=3.626), strong tie(${\beta}$=.594, C.R.=3.969), and the network centrality(${\beta}$=.418, C.R.=4.884). Second, their social astuteness also has a significant and positive effect on weak tie(${\beta}$=.192, C.R.=1.701), strong tie(${\beta}$=.269, C.R.=2.509) and the network centrality(${\beta}$=.228, p=2.283). Third, their interpersonal influence has a significant but negative effect only on strong tie(${\beta}$=-.264, C.R.=-1.862) and the network centrality(${\beta}$=-.394, C.R.=-2.914). Lastly, their apparent sincerity has no significant effect on the subordinate factors of social network. This research has not just empirically analyzed the relationship between the entrepreneurs' social network and their social competence. But also, results of the research provide practical and detailed information to entrepreneurs of small and medium ventures. Moreover, the research is significant in that it has suggested and empirically analyzed the concept of political competence, which is a concrete substance of social competence, and that it has offered theoretical foundations for future researches, which will tackle the issue of the entrepreneurs' competence in the sphere of entrepreneurship.

• Korean Journal of Social Welfare
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• v.58 no.3
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• pp.51-79
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• 2006

This study is to explore how the bondage of street homeless is made and what it implies. In order to do so, this study does participation-observation for the life of the homeless on the street and drop-in-center according to the ethno-graphic research tradition. Starting from the August of 2005, during the period of six months, we did a field study on the actual conditions of facilities for the homeless in the major parts in Seoul and collected the interview data through the interview-in-depth with 8 homeless people. Following the data-analysis procedures of Spradley(1979), we identified the main domains related to the factors for the bonding of street homeless. These domains show us how the homeless people who were left in the whole new world of homelessness just manage to tide over the crisis of identity and survival. The bondage of street homeless in the situation of street homelessness has been shown to have these following meanings: (1) the cultural significance as their second home, (2) the meaning of an alternative group to be admitted, (3) the maintenance of self-identity by way of distinction in the group. According to these, the self-identity of homeless is dual and, therefore, the meaning and interpretation of their relationship is also dual. This dualistic attitude comes from the process in which the homeless acquire the alliance-resource for the very survival and self-existence. The results of this study confirm that the homeless suffer from the lack of true relationship as well as resources. This study suggests that the supporting policies and services for the street homeless should be achieved qualitatively and integrated under a long range plan.

• Korean Journal of Culture and Social Issue
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• v.22 no.2
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• pp.263-283
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• 2016

The present study aimed at examining the factor structure, reliability and validity of the Korean version of the Continuing Bonds Scale (K-CBS). In study 1, exploratory factor analysis was administered to 293 bereaved adults who had experienced the death of a loved one, and it revealed a single factor structure with 10 items that explained 52.59% of the total variance. The K-CBS showed good internal consistency with Cronbach's alpha of .92. In study 2, confirmatory factor analysis in a different sample of 200 bereaved adults indicated satisfactory standardized regression weights of all items. However, one item had a squared multiple correlation less than .40, hence, this item was discarded, and 9 items remained for the final scale. The single factor model with 9 items displayed a good fit. The K-CBS had strong positive correlation with grief symptoms, and weak positive correlation with depression. After controlling for grief, however, the K-CBS was predictive of a decrease in depression. The K-CBS was positively associated with posttraumatic growth. In addition, significant differences in scores of the K-CBS were shown among groups based on the deceased's relation to the bereaved and expectedness of loss. These results suggest that the K-CBS is a reliable and valid instrument to measure continuing bonds. Finally, implications, limitations, and directions for future research were discussed.