• Journal of Digital Convergence
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• v.14 no.1
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• pp.445-452
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• 2016

The purpose of this study was empirically to reveal how professional baseball fan's team identification and team loyalty influence on purchase intention of parent company products. For the research, a survey was conducted by 278 subjects selected from fans of Samsung Lions and LG Twins among professional baseball teams which were owned by representative electronics manufacturers. The results were as follows: First, team identification of the professional baseball fan had positive corelation with purchase intention of parent products. Second, team loyalty of the professional baseball fan had positive corelation with purchase intention of parent company products. Third, team loyalty had effective to mediate between team identification and purchase intention of parent company products. The result of studies showed that team identification was a major factor(variable) which had a positive influence on purchase intention of parent company products, and it also verified that team loyalty had mediating effects on these.

• 월간 기계설비
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• s.309
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• pp.28-37
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• 2016

관람석에서 바비큐를 먹으며 경기를 보거나 좀더 가까이 선수들을 볼 수 있는 야구장. 탁 트인 구장으로 경기장 밖에서도 선수들과 관중들을 보면서 함께 즐길 수 있는 야구장. 야구팬들이라면 누구나 미국 메이저리그 야구장에서만 볼 수 있는 풍경을 국내에서도 볼 수 있기를 꿈꾸었을 것이다. 최근 그 꿈이 실현됐다. 바로 지난 3월 19일 시범경기 개막전을 치른 '대구삼성라이온즈파크' 야구장이다. 미국 메이저리그 필라델피아 필리스의 홈구장인 '시티즌스뱅크파크'의 모양을 벤치마킹한 '대구삼성라이온즈파크' 야구장은 국내 최초로 팔각형으로 설계돼 넓은 관람공간과 탁 트인 시야가 특징이다. 지난 2012년 12월 첫 삽을 뜬 후 40여 개월 만에 총사업비 1,666억원을 투입해 지난 3월 완공되었다. '대구삼성라이온즈파크'는 야구 명문인 대구 경북의 자긍심과 함께 대구의 새로운 랜드마크로 자리매김하며 도시브랜드 향상과 더불어 시민들의 놀이, 휴식공간, 나아가 전국의 야구팬들이 찾고 싶은 관광 명소가 될 것으로 기대를 모으고 있다. 대구광역시 수성구 연호동에 위치한 대구삼성라이온즈파크는 (주)대우건설컨소시엄이 종합 시공을, (주)백산이엔씨가 냉 난방, 위생, 소방 등 기계설비를 시공했다. 본지는 준공 후 마무리 작업이 한창인 지난 3월 중순 대구삼성라이온즈 파크 현장에서 (주)대우건설 금현철 현장소장과 (주)백산이엔씨(대표 김주환) 김재화 현장소장을 만났다.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.11a
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• pp.1203-1206
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• 2011

출범 30주년을 맞은 국내 프로야구가 600만 관중을 넘어섰다. 국내 프로야구의 인기가 그만큼 높으며 식을 줄을 모른다.[7] 하지만 많은 선수와 복잡한 규칙은 새로운 야구팬을 주춤하게 만든다. 본 논문을 통하여 필자는 새로운 방식의 야구선수 분석 방법을 제안하고자 한다. 새로운 방식의 야구선수 분석 방법은 쉽고 간단하게 야구선수들의 특성을 분석하여 표현할 것이며, 야구를 좋아하고자 하는 사람들은 조금 더 쉽게 다가갈 수 있을 것이다.

• Korean Journal of Cognitive Science
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• v.21 no.3
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• pp.429-446
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• 2010

This study is to examine if emotional valance depending upon the result of baseball game(losing or winning) of subjects' favorite team yields hemispheric asymmetry measured by fMRI. Subjects were twelve fans of the Samsung Lions baseball team. The brain activations have been observed while they watched winning and losing scenes of their favorite team. As a results of the experiment, those who watched winning scenes showed the activation of the left and right cuneus, right inferior occipital gyrus, right inferior frontal gyrus, left amygdala, right parahippocampal gyrus, left uncus, left cingulate gyrus, left inferior temporal gyrus, right middle temporal gyrus, left declive, left culmen. On the contrary, those who watched losing scenes showed the activation in the right middle frontal gyrus, left anterior cingulate, left sub-gyral, left lentifomrm nucleus, left thalamus, left claustrum, left insula. The evidence of hemispheric asymmetry from this study has not been demonstrated and activation in amygdala observed during watching winning scene has not been observed in losing scene. Therefore more in-dept research is required about defeat stimuli induction.

• Journal of the Korean Data and Information Science Society
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• v.28 no.3
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• pp.625-633
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• 2017

Fielding Independent Pitching (FIP) is a statistic that measure pitcher performance by eliminating plate appearance outcomes that involve defensive play. FIP uses pitcher dependent outcomes such that walks, strikeouts, hit by pitches, and home runs allowed. The FIP equation derived from linear weights uses three coefficients 13, 3, -2 for evaluating Major League Baseball pitchers. However, these coefficients derived from run value of major league baseball are not suitable to Korea Baseball Organization pitchers due to baseball circumstances. In this study, new FIP called kFIP for Korea Baseball Organization pitchers are provided. We recalculate coefficients and get 14, 3, -1 for evaluating Korean Baseball pitchers. As a result, kFIP is statistically significantly better than FIP at predicting pitcher ERA in KBO League.

• Proceedings of the Korea Information Processing Society Conference
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• 2024.05a
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• pp.500-501
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• 2024

야구 기록을 과학적으로 해석하고 개별 선수를 설명할 수 있는 다양한 지표가 존재한다. 하지만, 각 지표는 복잡하고 때로는 난해하다. 본 논문은 야구 지표를 이해하고자 하는 야구 팬의 니즈를 충족하기 위해 직관적으로 이해할 수 있는 지표와 이를 기반으로 게임을 직접 웹 상에서 시뮬레이션할 수 있는 서비스를 제안한다. 게임과 분석 기능을 위해 가중 평균, 최대-최소 정규화 및 로지스틱 함수와 같은 수학적 및 통계적 방법을 적용한 지표를 정의하고, 사용자 친화적인 UX/UI 를 통해 게임 시뮬레이션의 가독성을 높여 기존 플랫폼과 차별화했다.

• Communications for Statistical Applications and Methods
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• v.19 no.3
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• pp.367-379
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• 2012

In baseball rankings, prediction has been a subject of interest for baseball fans. To predict these rankings, (based on 2011 data from Korea Professional Baseball records) the arithmetic mean method, the weighted average method, principal component analysis, and principal component regression analysis is presented. By standardizing the arithmetic average, the correlation coefficient using the weighted average method, using principal components analysis to predict rankings, the final model was selected as a principal component regression model. By practicing regression analysis with a reduced variable by principal component analysis, we propose a rank predictability model of a pitcher part, a batter part and a pitcher batter part. We can estimate a 2011 rank of pro-baseball by a predicted regression model. By principal component regression analysis, the pitcher part, the other part, the pitcher and the batter part of the ranking prediction model is proposed. The regression model predicts the rankings for 2012.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.1
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• pp.99-110
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• 2016

This study examined the factors affecting the team identification of professional baseball fans. The factors were divided into the fan factor, game factors, and other factors. For the analysis, two investigators visited stadium three times in total and a total number of 297 spectators were sampled using a convenience sampling method from three baseball teams. For the fan factor, a fan who began supporting his/her team from childhood or after childhood was used as a dummy variable. The interaction effects between the fan factor and other variables were investigated to offer a stereoscopic understanding about the role of kids marketing. In addition, three game factors and four non-game factors were analyzed. The results regarding fan variable and interaction effects were obtained. Fans from their childhood have much stronger team identification, and show interaction effects with the players. Regression analysis revealed player, promotion and fan service, price, and regional connection to have positive relations with team identification. This study is especially meaningful in a sense that it has proposed positive results regarding marketing to children, and the results will contribute to both the academic field and the industry.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2002.11a
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• pp.269-274
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• 2002

최근에 TV의 축구, 야구와 같은 스포츠 중계 방송에서 팀의 로고나 점수, 거리와 같은 그래픽 정보를 운동장에 합성시켜 보여주는 새로운 기술이 사용되고 있다. 이는 증강현실(AR: Augmented Reality)의 한 분야인 실시간 이미징 합성 기법을 사용한 것으로서 일반적으로 가상이미징 시스템이라 불리운다. 본 논문에서는 방송용 카메라의 렌즈와 팬(pan), 틸트(tilt) 축에 센서를 부착하여 이를 해석함으로써, 실시간으로 3차원 그래픽 좌표계의 가상 카메라를 제어하는 센서기반 가상이미징 시스템의 구현 결과와 관련기술을 소개한다. KBS 기술연구소에서는 실시간 가상이미징 시스템을 개발하여 'VIVA(Virtual Imaging & Virtual Advertising)'라 이름지었다. 이 시스템은 렌즈 데이터에 근거하여 카메라 캘리브레이션을 수행하며, 주밍(zooming)시 발생하는 카메라의 시점(view point) 변화를 반영하여 원거리 촬영이 이루어지는 스포츠 중계뿐만 아니라 보다 정확성이 요구되는 스튜디오 내의 근거리 프로그램 제작에도 사용이 가능하다. 합성되는 그래픽은 실세계와 같은 완전한 3차원 좌표 공간에 놓이게 되며, 월드 좌표계와 카메라 좌표계를 이용하여 사전 제작된 오브젝트들을 원하는 곳에 위치시킬 수 있다. 실사와 그래픽의 효과적인 합성을 위하여 오버레이(overlay) 모드는 물론 알파키(alphakey)와 크로마키(chromakey)를 조합한 모드를 사용하였다. VIVA는 2002년 부산 아시안 게임에서 수영과 양궁 중계에 활용하였다.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.25 no.5
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• pp.15-21
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• 2002

We studied the relations between variables related to fan's preference in a area of pro-baseball which is the most popular one among pro-sports. The dependent variables are pro-baseball team fan's preference to both the team and the products of the company which has a pro-baseball team, while the independent variables are sex, age, and hometown of fans. Eight hypotheses are constructed with those variables. For testing them a questionnaire was used, whose reliability was checked using Kronbach Alpha. Subjects were 314 college students in a local city. For statistical analysis nonparametric tests like Mann Whitney test, Kruskal-Wallis test, etc were used. Useful and significant results among variables were obtained. Since these results have important implications about management of pro-sports teams and fans and fans Preference to products in a view of sports marketing management, more researches should be done continuously in the future in this area.