• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.102-110
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• 2019

Among the visual sensibility studies, many studies of color or movement have been done, but not much have been done about whether it can evoke sensibility in static form itself. Therefore, in this study, visual attention by AOIs(Area of Interests) combined with color based on three basic forms was analyzed using eye tracking, and the results were visually expressed through Heat Map and Gaze Plot. In addition, A Paired t-test was performed on the mean difference between the two groups to verify the statistical significance of each color and form. As a result of the experiment, the chromatic color form was more visual attention than the achromatic color form and warm color form was higher mean than cool color, so the visual attention was greater. In this study, it is meaningful to suggest a quantitative method which is easy to interpret objectively the design element that is easily interpreted subjectively. Based on the results of this study, if more further studies and quantitative analysis methods are presented that can identify differences in visual attention from various colors and forms, it can be used to provide guidelines for basic design.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.733-739
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• 2022

The study investigated the users' functional requirement, degree of acceptance and preference of game broadcast real-time review .Secondly it comparatively analyzed the types and locations of game broadcast real-time review through eye tracking tech. The results show that users have high functional requirements and high acceptance for game broadcast real-time review but their preference has no significant correlation with the feature. Among the types of game broadcast real-time review the type with translucent text bubble took the highest visual attention. The above shows that the users' visual behavior has the tendency of special style. The visual attention analysis results of different types and locations of game broadcast real-time review in the study can play a guiding role in the interface design of real-time review feature in the future.

• Journal of KIISE:Computing Practices and Letters
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• v.16 no.7
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• pp.753-758
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• 2010

In this paper we propose an efficient marker tracking system that exploits IR and web cameras. The proposed method solves the marker swap problem and allows for fast and responsive marker tracking. We use color information gathered from the IR reflector to assign a unique identification to each marker. We can locate each marker withthe IR camera and also identify the marker uniquely by using color information provided by the web camera. The experiment results show that marker swapping can be eliminated effectively. Furthermore, our approach allows for faster and more responsive marker tracking.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.1-12
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• 2019

According to a survey on the frequency of access to medical ads by the Korea Press Foundation in 2017, the most commonly exposed ads among adult men and women are advertising about beauty, plasticity and obesity. As of 2011, South Korea had the largest number of cosmetic surgeries in the world, with 131 cosmetic surgeries per 10,000 people. As a result, as many as 1,414 plastic surgery clinics are operating in South Korea, and the number is also on the rise. Although there are various standards for evaluating people's appearance, the desire to pursue a better look is growing day by day. Then, one might wonder what factors influence consumers' choices among the numerous advertisements for plastic surgery clinics. Based on these questions, this study identified the examples of plastic surgery advertisements, analyzed their type, and identified the types of advertisements with the high visual appeal of the advertising consumer through eye tracking experiment. In total, seven eye-tracking tests of plastic surgery social media advertisements were conducted on 10 subjects. The results showed that the commercial model was the biggest factor that caught the attraction and attention of the ad recipient first and that the most focused and long-standing factor was the treatment contents. Therefore, it is important to select proper commercial models for hospital and clinic contents and to specify factual treatment contents when producing social media advertisements for plastic surgeons. We hope these findings will help create online advertising for plastic surgery clinics effectively.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.328-339
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• 2019

Shopping information contents shown on online shopping sites represent online retailer's intention to draw potential consumers' visual attention. However, unfortunately, previous studies in literature show that most of the shopping information contents are naively designed just to appeal to consumers' visual attention without systematic and logical analysis of consumers' possible different visual reactions depending on gender. To fill in the research void like this, this study proposes eye-tracking approach to investigating the research issue of how gender affects consumers' visual attention towards human brand image contents on the online shopping sites. For the sake of conducting related eye-tracking experiments, we adopted two types of products - notebook computer as a utilitarian product, and perfume as a hedonic product. Results revealed that female consumers show higher visual attention to human brand image contents than male consumers. Besides, significant gender difference exists on the human brand image contents more highly when they are attached with a hedonic product like perfume, than a utilitarian product like notebook computer. From the eye-tracking-based experiment results like this, this study suggested theoretical backgrounds about gender differences towards online shopping information contents and related human brand image contents as well.

• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.214-221
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• 2019

Visual perception information acquired through human eyes contains much information on how to view visual stimuli using eye tracking technology, it is possible to acquire and analyze consumer visual information as quantitative data. These measurements can be used to measure emotions that customers feel unconsciously, and they can be directly collected by numerically quantifying the character's search response through eye tracking. In this study, we traced the character's area of interest (AOI) and found that the average of fixation duration, count, average of visit duration, count, and finally the time to first fixation was analyzed. As a result of analysis, it was found that there were many cognitive processing processes on the face than the character's body, and the visual attention was high. The visual attention of attraction factor has also been able to verify that attraction is being presented as an important factor in determining preferences for characters. Based on the results of this study, further studies of more characters will be conducted and quantitative interpretation methods can be used as basic data for character development and factors to be considered in determining character design.

• Journal of the Korea Convergence Society
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• v.13 no.2
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• pp.177-183
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• 2022

This study investigated through eye tracking what gaze path the audience searches through portal sites (Naver, Daum, Zoom, and Nate). As a result of the layout analysis according to the gaze path of the search engine, the four main pages, which can be called to be the gateway to information search, appeared in the form of a Z-shaped layout. The news and search pages of each site use an F-shape, which means that when people's eyes move from top to right in an F-shape, they read while moving their eyes from left to right(LTR), which sequentially moves to the bottom. As a result of analyzing through the heat map, gaze plot, and cluster, which are the visual analysis indicators of eye tracking, the concentration of eyes on the photo and head copy was found the most in the heat map, and it can be said to be of high interest in the information. The flow of gaze flows downward from the top left to the right, and it can be seen that the cluster is most concentrated at the top of the portal site. The website designer should focus on improving the accessibility and readability of the information desired by the user in the layout design, and periodic interface changes are required by investigating and analyzing the tendencies and behavioral patterns of the main users.

• Smart Media Journal
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• v.13 no.4
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• pp.94-103
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• 2024

The eyeball input system is a text input system designed based on 'eye tracking technology' and 'virtual keyboard character-input technology'. The current virtual keyboard structure used is a rectangular QWERTY array optimized for a multi-input method that simultaneously utilizes all 10 fingers on both hands. However, since 'eye-tracking technology' is a single-input method that relies solely on eye movement, requiring only one focal point for input, problems arise when used in conjunction with a rectangular virtual keyboard structure designed for multi-input method. To solve this problem, first of all, previous studies on the shape, type, and movement of muscles connected to the eyeball were investigated. Through the investigation, it was identified that the principle of eye movement occurs in a circle rather than in a straight line. This study, therefore, proposes a new key arrangement wherein the keys are arranged in a circular structure suitable for rotational motion rather than the key arrangement of the current virtual keyboard which is arranged in a rectangular structure and optimized for both-hand input. In addition, compared to the existing rectangular key arrangement, a performance verification experiment was conducted on the circular key arrangement, and through the experiment, it was confirmed that the circular arrangement would be a good replacement for the rectangular arrangement for the virtual keyboard.

• Proceedings of the Korea Information Processing Society Conference
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• 2021.11a
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• pp.1184-1187
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• 2021

키오스크의 카메라에 촬영된 이미지를 바탕으로 사용자를 인식하여 사용자의 눈 이동을 탐지한다. 사용자가 현재 바라보고 있는 화면의 위치를 선택할 수 있도록 하여, 키오스크에 접촉하지 않음으로써 위생문제를 해결하고 직관적인 서비스를 제공한다.

• Korean Institute of Interior Design Journal
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• v.25 no.1
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• pp.73-80
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• 2016

Street is the most fundamental component of city and place to promote diverse actions of people. Pedestrians gaze at various street environments. A visual gaze means that there are interesting elements and these elements need to be preferentially improved in the street environment improvement project. Therefore, this study aims to set up the priorities of street environment components by analyzing eye movements from a pedestrian perspective. In this study, street environment components were classified into road, street facility, building(facade) and sky and as street environment images, three "Streets of Youth" situated in Gwangbok-ro, Seomyeon and Busan University of Busan were selected. The experiment targeted 30 males and females in their twenties to forties. After setting the angle of sight through a calibration test, an eye-tracking experiment regarding the three images was conducted. Lastly, the subjects were asked to fill in questionnaires. The following three conclusions were obtained from the results of the eye-tracking experiment and the survey. First, building was the top priority of street environment components and it was followed by street facility, road and sky. Second, as components to be regarded as important, fast 'Sequence', many 'Fixation Counts' and 'Visit Counts', short 'Time to First Fixation' and long 'Fixation Duration' and 'Visit Duration' were preferred. Third, after voluntary eye movements, the subjects recognized the objects with the highest gaze frequency and the lowest gaze frequency.