• Proceedings of the KHMA Conference
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• 2000.10a
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• pp.135-136
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• 2000

• The Journal of the Korea Contents Association
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• v.9 no.4
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• pp.198-206
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• 2009

Recently, there has been a trend designing a consistent and uniform regional identity in South Korean provinces as demonstrated by efforts in Chungcheongnam buk-Do. The motivating goals have been to establish an identity for local residents, provide voluntary services, achieve higher value-added business, introduce new management strategies, and establish a local brand through the exportation of local specialties. The by-products of these goals when accomplished include: maintaining a consistent policy, securing governmental economic efficiency of the province, characterizing local culture and improving quality of life. In this study, I tried to find out whether a local logo which is associated with a city plays a core role in the city's identity by comparing each symbol's shape, color and other components which are ways of expressing its meaning. In this respect, I analyzed the type of the Chungcheongnam buk-Do's symbol marks (30) and tried to suggest the desirable direction in developing symbol marks.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.477-483
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• 2020

Credit cards are becoming an important marketing tool that reveals brand identity beyond payment methods. The purpose of this study is to suggest an effective design strategy plan by analyzing credit card design case that provided a positive brand experience among the cases of implementing the brand identity of a domestic credit card. The design of a representative credit card brand in Korea was analyzed according to Schmidt's experience type. As a result of analysis, when designing a credit card, it maximizes the visual effect with colors suitable for each theme, presents a multi-faceted experience that stimulates the five senses of the consumer, and provides an active brand experience that can reminisce the benefits of a credit card. It was found to be effective in revealing the brand identity. This study is meaningful in that local credit card companies offer design directions that can positively imprint brands on consumers through credit card designs.

• The Journal of the Korea Contents Association
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• v.13 no.9
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• pp.102-110
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• 2013

To date, the technology competence and design have been understood as the pre-requirements required in the midst of unlimited competition age. It is true that the most of the companies handle the practical or the aesthetic part of the product individually especially in the field of ceramic industry. Accordingly, it is difficult to create the identity of the company. However, the Rosental Co., Ltd in Germany had acquired the corporate identity already by means of the creative process and the design as well from the middle of 1900s and it has been reputed as a company producing the products through the unique design management. Especially, the identity of Rosental has been formed more uniquely with "jury system" verifying not the design results but the development process, independent brand marketing and the experimental mind such as the collaboration with the pure artists. Especially, the participation of the artists to the design development enables to evaluate the ceramic products not only as the simple products for daily life but also as the luxury goods for appreciation and collection. In addition, Rosental shows that the corporate identity may be created not only with the products simply but also completed with the internal external factors of the company through design management skill.

• Journal of the Korean Society of Costume
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• v.65 no.5
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• pp.88-102
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• 2015

The purpose of this study is to investigate the examples of using illustration as a strategic factor of composing brand cultures and as a factor for brand identity design. Through analyzing the external characteristics and the internal characteristics of illustration, this study will give suggestions on ways to apply the examples to real design. Illustration in external characteristics is investigated as a case of applying it directly to fashion design and to fashion marketing. Most of the fashion items were printed or weaved and most of the bags, shoes, and accessories were printed on the cover, attached as a patch, and expressed three-dimensionally. Illustration in internal characteristics is investigated as fixing and expansion of brand image, improving artistic and emotional value of brand, vitalization of masstige items, and cultural support and expression of social responsibility. The three themes used to develop the illustrations of "Hello ZIBI", which was used in this study, were "Graphic", "Forest" and "Flower", and these were based on modified brand symbol. Casual brands grafted fashion item designs onto T-shirts, bags, hats, and scarves. Marketing items were designed as shopping bags that could reflect brand image, as well as other items, such as key holders, mug cups, and tumblers, with designs that targeted specific age groups.

• Archives of design research
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• v.12 no.4
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• pp.161-170
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• 1999

In recent days, consumer's product selection various with diverse life style, not simply with income class. This in why diversified demand and diversified products appear in every industry, which means the success or failure of business relies on tis ability to yield the best productivity under the condition of diversification. The purpose of this study is to discuss how an automaker can create its unique identity and brand image in automobile industry and what's brand role and value, under the recognition that clarifying a target market in development process is indispensable to developing a product of higher marketability. By building and applying a product of higher marketability. By building and applying a brand-unique consistent design identity, it's intended to meet the increasing requirements of product attribute for symbolism or sensitivity so as satisfy or exceed customer expectation.

• Archives of design research
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• v.19 no.6 s.68
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• pp.33-38
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• 2006

The development of the typeface 'Arita' presents a method and its following results for a corporate typographic identity. Amore pacific established a strategy for a typographic identity as for their high quality corporate culture and as a first step for it was to develop their corporate typeface 'Arita'. The typeface 'Arita' which pursues sharing and accompanying was developed to be used in the body text to enhance the function of the typography. What was needed to develop this typeface for Amore pacific was first, understanding of the corporation, and second, vision to present new direction for a typeface and its appropriate supervision, and third, ability in designing. Therefore, under the leading of Hong-ik University's meta design research institute, the typeface 'Arita' was created by in collaboration with Seoul women's university's modeling research institute and the typeface design specialty company, type space and the design company, Ahn-graphics. There are two kinds of weight in 'Arita' typeface, one is normal 'AritaM' and the other is semibold 'AritaSB'. 'Arita' is produced into TrueTypeFont(TTF) for Windows Operating System and OpenTypeFont(OTF) for Macintosh Operating System.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2003.11a
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• pp.277-282
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• 2003

The purpose of this study is to investigate the architectural visual identity, and scheme of conceptional extent of architectural visual identity through literature research and sample analysis by design factors for apartment design. Korea National Housing Corporation's Mapo apartment put first caterer which is continued about 30 years to solve shortage of houses by beginning and the impact of IMF and the price decontrol on second half in the 1990s have changed the housing status to commercial goods. Construction companies have introduced brand concept to satisfy consumer's appetite in production of house goods including apartment under market situation. Importance of visual identity in apartment design occupies has risen in heftily. However most companies are in condition of stay on two-dimensional application that uses symbol, logotype, and character assistance. Several high position construction companies are trying architectural visual identity, but those are applied in partial element and those are not going forward to systematic classification and synthetic visual identity plan within peculiarity of apartment complex. This study is to grasp plan and design tendency to acquire identity of design element of construction field and goods through design examination. In conclusion visual identity in apartment design is architectural visual identity on all of 2 dimensions and 3 dimension for application. Architectural visual identity is a language of form that prescribe identity about external appearance in combination with brand image.

• Asia Marketing Journal
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• v.12 no.3
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• pp.99-116
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• 2010

There is now intense competition among many outdoor brands in the domestic market. Establishing differentiated brand image and enhancing brand identity are very important in this situation. This case is to investigate Black Yak's strategy for enhancing their brand identity. The Black Yak builds up their popularity by implementing social responsibility activities along with sustaining their extreme traditional outdoor image. It is effective to step up their brand identity. Future challenges and suggestions are discussed at the end.

• Archives of design research
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• v.17 no.1
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• pp.15-24
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• 2004

Information technology (IT) revolution rapidly advanced from the end of the 20th century has caused an extreme change in the publication market, which brought fierce struggle for existence. In this whirlpool, magazine, which is settling as a part of culture and as a center field of publication, presswork, is concentrating in making new determined position with comparatively liberal theme. So identity study that enables readers to remember a magazine more easily, will suggest a new direction of improvement as a culture business by inducing the brand-making of a magazine. This study is focused on the ability of configuration of its unique image of a magazine building an identity in the magazine design field. Each type of magazine has common characteristics but even though it is grouped into same type, it shows mobility on the relative importance of application according to the strategy of the magazine rather than matching perfectly to the type. The result is limited to the range of professional design magazine. However, through result-pursuing study procedure, it is anticipated of its gui dance of improvement of magazine design at large as well as professional design magazine by inquiring of consequence and utility of Magazine Identity in the digital age and clarifying the role of magazine design.