• Title/Summary/Keyword: 아울렛

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현장탐방 - 대백아울렛 동대구점

  • 대한기계설비건설협회
    • 월간 기계설비
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    • s.322
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    • pp.92-101
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    • 2017
  • 지난 4월 14일 그랜드 오픈한 대백아울렛 동대구점은 오픈 당일 8만5천여명의 방문객과 12억원의 매출을 기록, 대구 아울렛 역사를 새로 쓰며 성공적인 신고식을 치렀다. 대구지역 최초의 도심형 아울렛인 대백아울렛은 가장 큰 영업면적(8,332평)과 190여개의 브랜드 입점, 다양한 먹거리와 커피숍, 베이커리 카페, 테라스 등에 많은 공을 들여 쇼핑 고객은 물론 인근 직장인의 휴식처로 자리매김할 전망이다. 또한 기존 아울렛 이미지에서 과감히 탈피하여 고객들의 니즈를 충족시킨 최적의 차별화된 컨텐츠, 화려한 조명과 세련된 인테리어, 고급스러운 환경을 제공해 기대를 모으고 있다. 이와 함께 8만7천세대의 대구 명품 주거단지로 불리우는 수성구를 중심으로 동대구역과 도보 10분 거리의 대로변에 위치해 소비 여력이 충분하다는 전망이다. 본지는 준공 후 원활한 점포 운영 체크에 여념 없는 대백아울렛 동대구점을 찾아가 엠제이건설(주)(대표 김정환) 조경래 상무, 미강기업(주)(대표 이한수) 남길호 이사와 시공 이야기를 들었다.

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Effects of Shopping Orientation on Brand Loyalty and Shopping Satisfaction of Fashion Outlet Consumers (패션 아울렛 소비자의 쇼핑성향이 브랜드 충성도 및 쇼핑만족도에 미치는 영향)

  • Lee, A-Ram;Yoo, Tai-Soon
    • Journal of the Korean Society of Costume
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    • v.60 no.2
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    • pp.114-129
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    • 2010
  • The purpose of this study were to identify shopping orientation for fashion outlet consumers and its significance in influencing brand loyalty and shopping satisfaction. This study will propose results which help to better understand shopping orientation of fashion outlet consumers. A questionnaire was administered to 326 20s male and female living in Daegu Gyeongbuk during October of 2008. Data were analyzed by using Factor analysis, Reliability analysis, t-test and Regression analysis. The results of the research are as follows: First, The shopping orientation could be into 5 dimensions: pleasure tendency, fashion tendency, name brand tendency, prudence buying tendency, economic tendency. Brand loyalty were factor analyzed resulting three factors such as brand loyalty, brand care and brand knowledge. Brand loyalty factors of brand loyalty and brand knowledge had a positive effect on fashion tendency, name brand tendency. Brand care has a positive effect on name brand tendency and economic tendency. Second, Shopping satisfaction were factor analyzed resulting five factors such as product, store atmosphere, service store reputation, location convenience and price. Outlet product had a positive effect on fashion tendency, name brand tendency, prudence buying tendency and while all other factors showed a positive effect on preferences to follow trends. However, outlet price had a positive effect on only those consumers possessing a economic tendency.

A Study on Pursuing Benefits and Satisfaction at Fashion Outlet Store (패션 아울렛 점포에 대한 추구혜택과 만족도 연구)

  • 박혜원;박주형;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.7
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    • pp.950-961
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    • 2004
  • This study was attempted to examine consumers' pursuing benefits and satisfaction at outlet store, to analyze the differences of pursuing benefits and satisfaction at outlet store among the consumer groups segmented by the pursuing benefits, and to provide useful information for establishment of marketing strategies. The subjects were 500 female consumers experienced in purchasing clothes at outlet non. For analysis of questionnaires, $\chi$$^2$-test, ANOVA, cluster analysis, factor analysis, and Duncan's multiple range test were performed. The results were as follows: 1. Pursuing benefits at outlet store were composed of 6 factors: store's atmosphere, variety of products and brands, service and reputation of store, product quality, location's convenience, and price. Consumers were segmented into three groups by above 6 factors: product pursuing group, store convenience pursuing group, and price pursuing group. 2. Satisfaction at outlet store was composed of 5 factors: product, atmosphere, service and reputation of store, location convenience, and price. Satisfaction at outlet store such as service and reputation of store, location's convenience, and price were significantly different among the segmented groups. Product pursuing group was most satisfied with service and reputation of store, store convenience pursuing group was most satisfied with location's convenience and price, and price pursuing group was most satisfied with price. 3. The demographic variables such as an age, marriage, occupation, academic background, and total income were significantly different among the segmented groups.

A comparative study of consumer evaluation according to category similarity and store type of bi-national product (복합원산지제품의 카테고리 유사성 및 매장유형에 따른 소비자평가의 비교연구)

  • Son, Jeyoung;Kang, Inwon
    • International Commerce and Information Review
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    • v.19 no.2
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    • pp.193-212
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    • 2017
  • In order to evaluate the evaluation of bi-national products, this study was classified according to product category similarity. In addition, by comparing the types of stores, we tried to suggest alternatives that can be practically applied to companies producing composite origin products. For this purpose, this study is applied to the analysis of bi-national product by product categories, such as public luxury, public luxury, private luxury, and private necessity, based on the psychological bases of consumers. The types of stores are divided into department store/direct store, outlet/discount store to elaborate measurement. As a result of the verification, it was found that brand evaluation and store evaluation had interactive effects depending on product type and store type. Specifically, in the case of public luxury goods, outlets/discount stores in both brand evaluation and store evaluation showed positive evaluation than department store/direct store. In the case of private necessity, there was no significant difference in brand evaluation, but in store evaluation, department store/direct store was confirmed that they had a relatively positive evaluation than outlets/discount stores. As a result, it was verified that consumers' evaluations can be changed according to the type of sales store for each product.

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패션 기업의 e-Biz

  • 홍두표
    • Proceedings of the Costume Culture Conference
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    • 2003.09a
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    • pp.5-22
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    • 2003
  • 패션산업의 현황 - ① 외부환경ㆍ국내유통개방이후 세계적 유명 브랜드의 시장 잠식 심화 루이뷔통, 구찌 등 50여개 명품 브랜드 국내도입ㆍ국내 유통점(백화점 등)의 해외 브랜드 선호로 국내 브랜드 발전 위축ㆍ국내시장도 국제시장화 하여 해외 선진 브랜드와 무한 경쟁ㆍ신 유통팽창 : 할인점, 아울렛, TV 홈쇼핑, 인터넷 쇼핑 등 출현ㆍ좁은 내수 시장 (인구 4,500만명)ㆍ고객(소비자)의 반란 ② 내부환경ㆍ영업, 기획, 생산 등 인건비 상승에 따른 제품 가격 인하로 경쟁력 상실ㆍ국내봉제업체의 도산 (해외 생산기지 가속화)ㆍ비효율적인 경영 시스템ㆍ기업간 구매, 생산 정보부족으로 납기, 품질 등 고질적인 문제 내포 (중략)

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A Study on Pursuing Benefit and Satisfaction at Casual and Official Wear of Fashion Outlet Users (패션아울렛 소비자의 캐주얼 및 정장 의류제품 추구혜택과 만족도 연구)

  • Park Hye Won;Park Ju Hyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.3_4 s.141
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    • pp.523-534
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    • 2005
  • This study was to examine the factor structure of pursuing benefit and satisfaction at casual and official wear, to analyze the differences of pursuing benefit, satisfaction, and clothing purchase behavior among the consumer groups segmented by store pursuing benefits, and to provide useful information for establishment of marketing strategies. The subjects were 500 female consumers experienced in purchasing clothes at fashion outlet stores. A total of 500 questionnaires were analyzed with $X^2$-test, ANOVA, factor analysis and Duncan's multiple range test. The results were as follows: 1. Pursuing benefit and satisfaction at casual wear and official wear were composed of 5 factors. 2. Pursuing benefit and satisfaction at casual and offcial wear, and clothing purchasing behavior variables such as informants, frequency of purchase, shopping time, and average monthly expenditure on clothes were significantly different among the 3 segmented groups. Product pursuing group was shown to seek higher level of esthetic feeling, suitability for self image and body, fsshion and symbolic meaning of brand than other groups in casual and official wear and to be most satisfied at symbolic meaning of brand, social recognition, and practicality in casual wear of outlet and at suitability and social recognition in official wear of outlet. Store convenience pursuing group was shown to seek higher level of suitability for self image and body, quality, and practicality than other groups in casual and official wear and to be most satisfied at quality and practicality in casual wear of outlet and at practicality and suitability in of cial wear of outlet. Price pursuing group was shown to seek and to be most satisfied at practicality in casual and official wear of outlet.

A Study of Evaluation Certification on Electronic Power u-IT Convergence Equipment (전력 u-IT 융복합화 기기의 평가와 인증 연구)

  • Yi, Jeong-Hoon;Park, Dea-Woo;Kim, Eung-Sik;Kim, Hong
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.13 no.11
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    • pp.2433-2440
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    • 2009
  • Whole system and network for supply of electric power and electricity safety are essential element. Electricity safety technology need rating for product and research about certification as product development that is done electric power u-IT cotton flannel mixed with development of u-IT, u-City base technology consists. Study on serve to develop electricity safety integration supervision system to apply product to u-City electric power appliance and cotton flannel mixed of u-IT appliance, Connection badness sensing instrument made device built-in electric power u-IT cotton flannel mixed in outlet that is used most in electric power appliance terminal. Using sensor on ZigBee, RFID performance estimation of communication module about function of product for remote safety check of electricity safety integration supervision system. A performance experiment and estimation in electric leakage, high voltage, Arc, fire detection diagnosis system and certification KS, electricity safety about product that get fitness finding.