• Proceedings of the Korean Society for Information Management Conference
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• 2001.08a
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• pp.89-94
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• 2001

통신체제 및 기술의 발달은 우리 교육에 관한 전통적인 여러 가지 인식체제를 바꾸어 놓고 있다. 앞으로 우리의 교육이 지향하는 이상향은 평생교육 및 학습사회의 실현이라고 할 때 시공간의 한계를 가진 대학교육 이수자들에게 대학도서관 원격봉사제공은 절실히 요구되는 시대적인 요망이다. 이러한 원격교육이 제대로 정착되려면 직장과 사회, 가정, 학교 등이 서로 네트웍으로 연결되어 쌍방향 커뮤니케이션의 다양한 형태로 지식 및 정보들을 서로 공유할 수 있어야하고 이러한 환경을 실현하는데 있어서 원격도서관의 역할은 커지고 있다. 우리나라의 대표적인 정규학위과정 중심대학인 한국방송통신대학교에서 원거리수강자에게 제공되고 있는 대학도서관 봉사의 현황을 조사하여 원격도서관의 효율성을 높이기 위한 제언을 한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.04a
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• pp.378-381
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• 2012

최근 들어, 정보 광고 디스플레이 (Digital Signage)는 영상 재현 및 IT 기술 발전으로 비약적 성장을 거듭하고 있다. 기업들의 마케팅이나 광고, 트레이닝 효과 및 고객 경험을 유도할 수 있는 커뮤니케이션 도구로써 공항이나 호텔, 병원 등 공공 장소에서 방송 프로그램뿐 아니라 특정한 정보를 함께 제공하는 디지털 영상 장치로써 다양하게 사용되고 있다. 현재는 기존 상업용 디지털 정보 디스플레이(DID)에 주요 기능을 제어할 수 있는 소프트웨어나 관리 플랫폼까지 종합적으로 공급하는 형태로 시장에 공급되고 있다. 현재 거의 대부분의 프로그램은 플래시를 이용하여 정보를 일방적으로 전달하는 모습을 하고 있어 사용자의 요구나 다양한 정보의 표현에 제약이 많았다. 본 논문에서는 사용자와의 쌍방향 통신을 유도를 통하여 광고의 예술성뿐 아니라 정보제공의 기능까지도 동시에 만족시킬 수 있는 은닉형 광고 디스플레이 제품 정보 표현 기법을 제안한다. 구체적으로 예로써 Histogram shifting 을 이용한 QR 코드 은닉을 통해 영상에서 사용자가 원하는 제품에 대한 QR 코드를 숨기고 표출하는 방법을 보인다.

• The Journal of the Korea Contents Association
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• v.13 no.2
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• pp.331-340
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• 2013

Recently there is a heated debate going on regarding the patient-doctor communication in the medical schools and medical service sector. Patient-doctor communication is an interactive communication made during the consultation session which is known to bring positive effect to both the patient and the doctor. Through this research, a doctor coaching model was developed by combining a method that would help the patient and doctor communicate better by increasing the doctor's communication skill and a coaching mechanism. Through the research, the doctor coaching model consists of 5 levels. First is the 'relationship creation' which would cause the doctor's interest and expectations toward coaching mechanism. Second is 'recognition of change' and this would cause to understand the problem and pros of the doctor's communication with the patient and set a direction regarding the coaching. Third is 'understanding the perspective' and this would lead the doctor to think from the patient's perspective. Fourth is 'increasing problem solving and communication skills' and this would set specific terms as to how the doctor can improve his communication skills. Fifth is 'goal setting and support' where goal regarding the improvements can be set and agreement regarding the ways to maintain and strengthen the advantage can be made. The developed doctor coaching model is most meaningful in a way that it has first adapted a coaching mechanism to improve patient-doctor communication. Also in cases where such will be utilized in the future medical service sector, it is expected to affect greatly the doctor's communication skill and patient sympathizing skills. Hereby it will contribute in increasing the patient's treatment satisfaction.

• Korean journal of communication and information
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• v.30
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• pp.143-174
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• 2005

This study aims at applying Chaffee & McLeod's co-orientation model to Internet portal news providers and users to find out their mutual understanding toward various features of online news. Included in those features are interactivity, expansion of user role, larger choices(user characteristics), real time update of news, limitless quantity, contextualized contents through hypertext, data base service, and multimedia contents(contents characteristics). To test the level of agreement, accuracy and congruency between the parties, a survey was conducted among 105 portal news providers from 11 online news media, and 105 portal news users between ages 20 and 40. The result indicated that both portal news providers and users showed agreement for user characteristics, but by and large displayed either ignorance or partial congruency toward contents characteristics. Communication between portal news providers and users are thus exported to increase until it reaches the point where the internet's newly born identity as a news medium gets finally stabilized.

• Korean journal of communication and information
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• v.60
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• pp.52-74
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• 2012

Legislation needs to be understood within a political, societal relationship among lawmaking bodies rather than by legal provision itself. In order to examine features and functions of communication in the process of legislation, this study conducted focus group interviews with experts as well as in-depth individual interviews. The result of this research as follows: First, the study found that although the domestic legislative process has been made by active interactions among lawmaking subjects, it was hard to conclude that this procedure is providing effective and productive legislative agenda because of chaotic communications made along the process. Second, the study found that national legislative process has been gradually moving, although restricted, to an open political space, the National Assembly, from a closed space, the executive branch. Third, the study found a remarkable feature including growing influence of experts groups and civic organizations in the legislative process. It is a significant change that legislative staff such as National Assembly aides, investigators, expert committeemen and deputy director generals played a role of "insiders," unnoticeably influencing the legislative process, and that civic organizations and NGOs, which have been excluded in the previous legislative processes, emerged as a new influencing circle in the process. Lastly, the study found that media organizations, in the process of developing agenda, had a strong impact on the National Assembly as a subject forming public issues and as a messenger of the legislative agenda while they played a limited role in affecting the government. This study discusses why communication in the domestic legislative process is important and what are some hindering and facilitating factors in the process.

• Journal of Information Management
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• v.39 no.3
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• pp.115-142
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• 2008

Convergence is an important concept for driving our society to be ubiquitous. The objectives of this paper are to conceptualize information convergence, and to analyze its mechanisms from the view of ubiquitous library circumstances. Further, this paper suggests mobile Web 2.0 as a library supporting technology for information convergence and some kinds of mobile based library user services using mobile Web 2.0 applications.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.11a
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• pp.1234-1237
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• 2013

빅데이터의 중요성이 부각되고 있는 빅데이터의 시대에 교육서비스시장은 스마트 교육이라는 새로운 변화에 따라 많은 변화가 일어나고 있다. 자기 주도적이며 개인화되고 쌍방향커뮤니케이션 등의 특징을 가진 스마트러닝 환경에서는 LMS와 LCMS의 역할이 점점 중요해지고 있다. 현재 콘텐츠의 중요성이 부각되는 정보홍수 시대이므로 LCMS가 해야 할 역할이 크다. 그러나 아직까지는 교육서비스에서 빅데이터의 아키텍쳐와 대용량 데이터 처리 기술을 활용하고 있는 사례는 그다지 많지 않다. 이에 본 논문에서는 빅데이터 기술을 활용한 LCMS에 대해 분석하고 새로운 방안을 제시하고자 한다.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.423-430
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• 2016

The purpose of this paper is to explore and analyze design of USATODAY.COM aimed at being helpful for Chinese online news industry to search for the way forward. USATODAY.COM which converges print and online newsrooms is regarded as a pioneer in the online communication media. It engages interaction with users and their demand, and provides the best level of website and service design. This paper conducted through both theoretical works and design analyses by randomly visiting USATODAY.COM from May 23 to June 5, 2016. USATODAY.COM maintains consistent and high quality of a visual identity system on its homepage, and it is strongly linked to that of USA TODAY. Also, USATODAY.COM provides unique content provision methods, interactive features, advertisement and payment functions through service design considering the user experiences and needs. Based on its results, it is expected to contribute to Chinese online newspaper market which has an astonishing chance to grow.

• The Journal of the Korea Contents Association
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• v.12 no.3
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• pp.382-390
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• 2012

The purpose of this study was to research the relationship among ethical leadership, sportsmanship, altruism and locus of control of employees in hotel corporations. Ethical leadership is the demonstration of normatively appropriate conduct through personal actions and interpersonal relationships and the promotion of such conduct to followers through two-way communication, reinforcement and decision-making. Ethical leadership is expected to have positive effects on the attitudes and ethical conduct of employees and ultimately evev on business unit or organizational performance. To accomplish this study, it was determined that the analysis derived from a hypothesis and literature reviews and data collected from 241 employees in hotel corporations. The results of empirical analysis showed as follows. First, Perceived ethical leadership has a significant effect on sportsmanship. Second, Perceived ethical leadership has a significant effect on altruism. Third, Locus of control was also found to have moderating effect upon the relationship between ethical leadership and altruism Based on these findings, the implications and limitations of the study were presented including some directions for future studies.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.395-401
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• 2020

With the popularization of smartphones and the development of digital technologies, new concepts that maximize interactive communication have begun to appear in marketing strategies. One of them is the gamification marketing strategy that combines games with marketing that induces customer interest and voluntary participation. Gamification is a compound word of 'game' and '-fication', and marketing cases using game formats are being implemented in various fields. Therefore, this study will identify the implications of the usage of gamification that has become a trend, and analyze the gamification techniques and factors shown in various cases to suggest the direction of gamification as an effective marketing strategy. Companies are actively using gamification in their marketing strategies in a variety of forms and apply gamification techniques such as challenge, competition, accomplishment, reward, and relationship. As a result of the case analysis, important factors commonly identified in the gamification techniques used in marketing are 'Accomplishment' and 'Rreward'. Using various products and benefits obtained through solving a given mission or task as game elements, it was found to be an effective strategy to induce consumers' interest and participation and to promote consumption by encouraging consumers' immersion.