• Title/Summary/Keyword: 심리적 효용

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A Study on the Estimation of Values of Individual Services of an Arboretum using the CE Method - Focused on Gyeongnam Arboretum - (CE 기법을 적용한 수목원의 편익제공 가치 추정 연구 - 경남수목원을 대상으로 -)

  • Kang, Kee-Rae
    • Journal of the Korean Institute of Landscape Architecture
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    • v.41 no.1
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    • pp.51-59
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    • 2013
  • This study was conducted to compare the sizes of effective values, which users recognize, according to the kinds of physical and psychological services provided by an arboretum, by estimating them in monetary values. As an analysis tool for this purpose, the CE(Choice Experiments) method, which is able to estimate effective value's size depending on each variable, was employed. For drawing up profiles for estimation of the values of individual services, 25 profiles were extracted using the orthogonal design of the SPSS statistical package, and questions of 75 pairs were created not to make each of the profiles overlapped. Then, each user was given three questions at five sets each and 3,510 data were used for the analysis. As the result, in relation to the attribute, 'The kinds of trees should be diversified 50% more than now.', firstly, users showed the biggest willingness to pay, based on the present level, and expressed intentions to pay 7,956 won, additionally. Secondly, the value of the path design that was unique than the present road design was estimated in 6,025 won, and when individual attendants guided visitors in the arboretum, they expressed intentions to pay nearly three times more expenses than when they were guided as a group. These results show that users in the Gyeongnam Arboretum recognized the highest effective values towards the collection and display of trees that are arboretum's original functions, and it was followed by the unique road design to observe a variety of dense trees well. This research could be useful in comparing or measuring particular effective values of users that central operators of arboretums want to know. Moreover, it would be suggested as an advanced research for providing basic data about value estimation of individual environmental goods not only in arboretums, but also in other fields.

Estimation of Overall Household Utility for Heavy Metal Reduction in Shrimp (새우류 중금속 저감에 대한 전체가구의 효용 추정)

  • Hyun Joung Jin;Ye Jin We
    • Journal of Food Hygiene and Safety
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    • v.38 no.4
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    • pp.255-263
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    • 2023
  • The standards for heavy metal levels in crustaceans are 0.5 mg/kg and 1.0 mg/kg or lower for lead and cadmium, respectively. Further, the contamination levels of arsenic, mercury, methyl mercury, and tin are being continuously investigated, considering their current exposure levels. Shrimps are potentially exposed to heavy metals because they inhabit areas with abundant organic matter, such as sandy or muddy shores, places with a lot of seaweed, and estuaries. This study measured the monetary value of reducing consumer anxiety and increasing consumer confidence if the government prohibits the sale of shrimp species that exceed the threshold for specific heavy metals and of the top shrimp species for which no threshold for heavy metals is specified. We derived consumer willingness-to-pay (WTP). Combining the estimated WTP with the number of households in the country, the total value of benefits was estimated to be 363.9 billion won. The results of this study will provide an important empirical finding, showing to what extent specific policies regarding heavy metals in seafood can alleviate consumer anxiety and provide psychological reassurance.

A Fuzzy Evaluation Method of Traveler's Path Choice in Transportation Network (퍼지평가방법을 이용한 교통노선 결정)

  • 이상훈;김덕영;김성환
    • Journal of Korean Society of Transportation
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    • v.20 no.1
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    • pp.65-76
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    • 2002
  • This study is realized using fuzzy evaluation and AHP(the analytic hierarchy process) for the optimum search of traffic route and estimated by the quantitative analysis in the vague subjective judgement. It is different from classical route search and noticed thinking method of human. Appraisal element, weight, appraisal value of route is extracted from basic of the opinion gathering fur the driving expert and example of route model was used for the finding of practice utility. Model assessment was performed attribute membership function making of estimate element, estimate value setting, weight define by the AHP, non additive presentation of weight according to $\lambda$-fuzzy measure, Choquet fuzzy integral.

A Study on Current Issues for the Realization of u-City (u-City 구현을 위한 현안과제 조사분석)

  • Kim, Jung-Hoon;Yi, Mi-Sook
    • Spatial Information Research
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    • v.15 no.1
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    • pp.1-14
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    • 2007
  • u-City is a new concept and phenomena of applying Information & Communications Technology(ICT) into real cities in Korea. In order to effectively integrate a city with high-tech ICT infrastructure, cutting-edge ICT is being integrated into physical urban environments from the planning and construction stage of a city. There are positive expectations regarding its effect on urban planning and citizens' lives. However, construction of u-city has technical limitations as well as institutional obstacles. This paper aims at identifying problems of current u-city practices and suggesting appropriate solutions for those problems. To do so, it first collects opinions from diverse experts. Then, it draws problems and suggests solutions in terms of u-infrastructure, u-service, policy and implementation process.

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The Development of a Tour Route Guidance System Using a Traveling Salesman Problem Algorithm (TSP 알고리듬을 이용한 관광노선 안내 시스템 개발)

  • 정영아;구자용
    • Spatial Information Research
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    • v.11 no.3
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    • pp.275-289
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    • 2003
  • This study focused on offering a helpful information for the touring. To develop a tour route guidance tool, it is needed to use a GIS function, which can suggest a possible shortest path based on time and distance. A Traveling salesman problem algorithm, which was developed to solve multi destination problem in network analysis, was used to implement a tour guidance system. This system was developed using ArcObjects programming components within ArcGIS 8.3. Jeju city was selected for the case study to apply the tool and to test the effectiveness of it. This study demonstrated that this tool was considerably effective for finding a probable optimum tour path in the following aspects. First, it can help tourists to select several attractions from numerous tour sites in an area given limited time. Second, tourist can manage time efficiently by organizing their tour courses on the basis of the tool. Third, tourists can reduce the uncertainties that may happen under unexpected situations in unfamiliar places by obtaining specific spatial information using the tool. Fourth, the Graphic User Interface of the tool can be easily used to obtain visual information of spatial data.

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An Investigation on the Impact of Psychological Factor on the Adoption of Mobile Device: Based on the Preferences of iPhone in China (모바일 기기 수용에 대한 심리적 요인에 대한 고찰: 중국 내 아이폰 선호를 중심으로)

  • Seonyoung Shim
    • Information Systems Review
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    • v.18 no.3
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    • pp.31-50
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    • 2016
  • This study investigates the impact of social-face sensitivity of smartphones on the adoption of iPhone in China. Social-face sensitivity is divided into three dimensions, namely, other-directed sensitivity, self-directed sensitivity, and formality-directed sensitivity. We surveyed 218 university students in China through an online survey site. The results showed that formality-directed and other-directed sensitivity have significant impacts on iPhone preferences. Self-directed sensitivity was not significant. We investigated two moderate variables, namely, financial ability and brand sensitivity. Both variables showed significantly moderate impacts on the intention to purchase iPhone. The impact of social-face sensitivity on iPhone preferences implies that the iPhone has dual characteristics to the Chinese, namely, as utility and luxury goods. This finding offers managerial implications for Apple and other mobile service companies in terms of production and marketing strategies.

Audio Contents Adaptation Technology According to User′s Preference on Sound Fields (사용자의 음장선호도에 따른 오디오 콘텐츠 적응 기술)

  • 강경옥;홍재근;서정일
    • The Journal of the Acoustical Society of Korea
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    • v.23 no.6
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    • pp.437-445
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    • 2004
  • In this paper. we describe a novel method for transforming audio contents according to user's preference on sound field. Sound field effect technologies. which transform or simulate acoustic environments as user's preference, are very important for enlarging the reality of acoustic scene. However huge amount of computational power is required to process sound field effect in real time. so it is hard to implement this functionality at the portable audio devices such as MP3 player. In this paper, we propose an efficient method for providing sound field effect to audio contents independent of terminal's computational power through processing this functionality at the server using user's sound field preference, which is transfered from terminal side. To describe sound field preference, user can use perceptual acoustic parameters as well as the URI address of room impulse response signal. In addition, a novel fast convolution method is presented to implement a sound field effect engine as a result of convoluting with a room impulse response signal at the realtime application. and verified to be applicable to real-time applications through experiments. To verify the evidence of benefit of proposed method we performed two subjective listening tests about sound field descrimitive ability and preference on sound field processed sounds. The results showed that the proposed sound field preference can be applicable to the public.

A Study on Visual Communication Design for Effective Trial Presentation (효과적인 법정 프레젠테이션을 위한 비주얼커뮤니케이션 디자인 연구)

  • Baek, Se-Young
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.601-611
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    • 2016
  • As oral trial principle and civil participation in criminal trials spread, the environment of Korean courtroom is in need of a systematic introduction of trial presentation which can supplement with the oral trial presentation's weakness. Therefore this study analyzes the definition, types, and effectiveness of trial presentation, considering characters of the Korean court's environment. As for following research step, the most widely used trial presentation softwares in the USA and Korea are analyzed and compared in consideration of the particularity of the trial presentation. Based on this analysis, this study suggested elements to be included in the presentation software optimized for Korean court's environment as follows: 1. Ease of the insertion of various forms and media, 2. Appropriate limitation of the spectrum for graphic style, 3. Ease of use of graphics tools, 4. System functions. Such a suggestion was proposed not only to enhance the clarity, accuracy, effectiveness in developing insistence and delivery of content, but also promote aesthetic quality and consistency of presentation's visual communication aspect.

Practical Use of Psychodrama as a Self-Development Program for University Students (대학생의 자아성장프로그램으로서 사이코드라마의 활용)

  • Yang, Hye-Jin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.5
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    • pp.3148-3154
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    • 2015
  • The purpose of this study was to examine the usefulness of psychodrama as a self-development program for university students by applying it to D university student during 10 weeks. The study results were produced by quantitative and qualitative analyses on the data. At first, according to the quantitative analyses result, the identities of the participated students did not show significant differences between pre and post program participation, statistically. But according to the qualitative analyses on the participants experience reports, which were written by them at each session, the participants had experienced the 'fresh impulse' and the 'enlightenment through the body' at the introduction stage. And, they had experienced the 'whirlwind for the development' and the 'developments through suffering and bearing' at the actualization stage. Eventually, these results proved that psychodrama was useful for the university students to develop their inner side, by bearing and overcoming the physically mentally chaotic experiences from it.

Influence Map Method based on Intransitive Relationship Information for Game Character's Strategic Movement (게임 캐릭터의 전략적인 이동을 위한 상성 정보에 기반한 영향력 분포도 방법)

  • Yoon, Tae-Bok;Lee, Jee-Hyong;Choi, Young-Mee;Choo, Moon-Won
    • Journal of Digital Contents Society
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    • v.10 no.4
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    • pp.615-623
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    • 2009
  • Games are usually composed with several units such as monsters, weapons etc.. There are often intransitive relationships between units, like the one among rock, scissors and paper. Intransitive relationships guarantee the variation of strategy choices while playing. But AIs in many games have been ignored intransitive relationships because decision making with those relationships is complex to model. This paper suggests how to use intransitive relationships to modify influence map. With the modified influence map game AI can make a different decision to win the game. With path-finding technique, this paper shows that the modified influence map makes AI's behaviors better.

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