• Title/Summary/Keyword: 심리적 특성

Search Result 1,700, Processing Time 0.034 seconds

The Influence on the Korean Uzzul(Boasting) Psychological Characteristic on the Consumer Attitude of Luxury Good (한국인의 우쭐 심리적 특성이 명품에 관한 소비자 태도에 미치는 영향)

  • Youm, Dong-Sup;Yu, Seung-Yeob
    • Journal of Digital Convergence
    • /
    • v.10 no.8
    • /
    • pp.111-118
    • /
    • 2012
  • This study examined the psychological characteristics of the Koreans Uzzul(Boasting) about the impact on consumer attitudes about the brand. Elated about the psychological characteristics of Korean literature on the basis of an analysis of these Koreans Uzzul(Boasting) psychological characteristics were examined for luxury consumer attitudes and whether any relationship was confirmed. Firstly, the psychological characteristics of Koreans Uzzul(Boasting) were six sub-factors. Second, consumer attitudes about the luxury factor analysis was the result of two factors. Third, the psychological characteristics of Koreans Uzzul(Boasting) impact on consumer attitudes about the brand. Arrogant sense and self-esteem factors had a significant impact on hedonic attitudes. In addition, the relative recognition factors had an impact on the quality trust attitude. The results of this study did not cover the face of conspicuous luxury-related studies have mainly dealt with the psychological variables. Whereas Koreans Uzzul(Boasting) psychological characteristics based on research in progress by virtue of the fact that it is worth. Offered practitioners to consider the characteristics of the target group of Uzzul(Boasting) psychological implications for the future designer to create ads.

An Influence of Accounting Information Education Characteristics on the Psychological Capital and Flow in Digital Convergence Society (디지털 컨버전스 사회에서 AI교육 특성변수가 심리적 자본과 플로워에 미치는 영향)

  • Lee, Shin-Nam
    • Journal of Digital Convergence
    • /
    • v.14 no.4
    • /
    • pp.139-147
    • /
    • 2016
  • The purpose of this study is to identify the relationships between AI education characteristics and psychological capital, psychological capital and flow, AI characteristics and flow through meditating effect of psychological capital in the digital convergence society. There are three AI characteristics: correctness, usefulness, easy of use. This empirical study was examined by 282 questionnaires to the three universities that teach accounting information system. It was performed by three-step method of the hierarchical regression analysis for the multiple regression analysis and parameter using the SPSS 22.0. The results and implications by analysis are as follows. First, AI characteristics and psychological capital have statistically significant positive influence. From AI attribute, correctness was established as the most important element. Second, psychological capital positively(+) influences flow. It allowed for the developed in flow. Third, psychological capital was shown as the major meditative variable between AI characteristics and flow. Through these, this paper suggests to reinforce self-efficacy, hope, resilience, optimism.

퇴직예정경찰관의 심리적 특성이 창업의지에 미치는 영향: 경력지향성의 조절효과를 중심으로

  • Kim, Dae-Gwang;Lee, U-Jin
    • 한국벤처창업학회:학술대회논문집
    • /
    • 2016.04a
    • /
    • pp.177-179
    • /
    • 2016
  • 본 연구의 목적은 우리나라도 초 고령화시대가 도래 하고 있다. 80세의 평균수명이 100세 까지 늘어나면서 인생을 바라보는 관점이 달라지고 있다. 평생직장이 아닌 평생 직업으로 바뀌면서 정년 후 무엇을 하며 어떻게 살아갈 것인가. 경찰관 역시 후반전 인생설계를 하지 않을 수가 없다. 그러나 실상은 격무에 시달리고 퇴직 준비를 제대로 못하며 임무가 산적된 경우가 경찰관의 다반사가 현 실태이다. 그러면 이와 관련된 창업의 전 단계를 알아보자"퇴직예정 경찰관에게 심리적 특성요소들이 창업의지에 미치는 영향"과 -경력지향성의 조절효과 중심으로, 이에 부합되도록 예비창업가의 심리적 특성요인에 변수 요소를 찾아보면 사회적지향성, 성취욕구, 위험감수성, 자기 효능감, 창의성의 5가지 독립요소로 정리하고 창업의지를 종속 변수로 하여서 이들 간에 어떠한 영향을 미치는지 여부를 확인하고 마찬가지로 예비창업자 경력과 창업의지와 관계를 알아보며 경력지향성에 포함되는 요소들 관리, 사업, 안정, 기술, 자율지향성은 퇴직경찰관의 심리적 특성요인과 창업의지에 조절변수 요소들로 상관관계들을 검토해보기 위해서 연구모형과 가설을 세워본다. 또한 이를 위하여 검증단계로 현직경찰관 154명에 대한 설문지를 발송하였으며 접수가 완료되면 검증을 실시하기 위해 통계분석 처리를 할 예정이다. 첫째. 예비창업자의 개인적 특성으로 구성하는 요소들은 사회적지향성, 성취욕구, 위험감수성, 자기 유능감 창의성은 창업의지와 (+)정의 관계로 창업의지에 영향이 미칠 것이다. 둘째. 예비창업자의 경력이 창업의지와 (+)정의 관계로 창업의지에 영향이 미칠 것이다. 셋째. 예비창업자 경력 지향성에는 관리지향성 사업지향성 자율지향성 기술지향성 안정지향성은 심리적 특성과 창업의지에 조절효과로 정(+)의 관계로 영향을 미칠 것이다.

  • PDF

버버리 패션상품에 대한 소비자특성과 구매행동 연구

  • 전수영;이선재
    • Proceedings of the Korea Society of Costume Conference
    • /
    • 2004.05a
    • /
    • pp.44-44
    • /
    • 2004
  • 본 연구는 세계적 패션명품인 버버리 소비자의 심리적 특성과 소비행동의 특성을 파악할 목적으로 시도되었으며, 연구의 초점은 구매자의 인구 통계적 특성과 문화가치 및 이 문화가치에 영향을 받은 소비자의 심리적 특성이 버버리 패션명품구입과 어떠한 관계가 있는지를 분석하고자 한 것이다. (중략)

  • PDF

The effect of WIE Program on the Psychological Characteristics of Women Students in Engineering (공대 여학생의 전공 관련 심리적 특성에 미치는 WIE 프로그램의 영향)

  • Kim, Dong-Ik;Lee, Young-Hwa
    • Journal of Engineering Education Research
    • /
    • v.12 no.4
    • /
    • pp.46-55
    • /
    • 2009
  • This research analyzes effects on women students' psychological characteristics participating in WIE Program (WIE, Women into Engineering) which develops and manages with gender perspective to inspire needed qualities for them to have a career in the field of engineering and improve the use of women resources. We surveyed 207 women students in WIE Program about psychological characteristics of finding ways in one's major field and recognition of developing one's ability through the program. The results show that women students have strong desire to have a carrier in the field of engineering, but seem to have low self-efficacy about it. Each characteristics are different from students to students due to their backgrounds. Next, each psychological characteristics have meaningful differences between groups that are taking WIE Program and groups that are not, and also between groups that have a lot of experiences and groups that have not. Last, women students think that they will be able to gain positiveness, self-efficacy, challenging mind by participating in WIE Program.

Exploratory study on a psychological traits changes by entrepreneurship short-term education (단기 창업교육이 예비창업자의 심리적 특성 변화 영향에 대한 탐색적 연구)

  • Lee, Seung-Jae;HwangBo, Yun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.5 no.1
    • /
    • pp.19-44
    • /
    • 2010
  • This study intend to analyze effect on a change mental feature of founder received entrepreneurship short-term education called the successful foundation package. In other words, what kind of change the mental feature of founder before and after entrepreneurship education. The founder of the psychological characteristics include the locus of control, risk-taking propensity, need for achievement, ambiguity tolerance and specially new psychological trait, that is, creativity. The result of paired T-test and ANCOVA on pre-founders who received Entrepreneurship short-term education which called successful business start-up package is that need for achievement, ambiguity tolerance and creativity among pre-founders' psychological characteristics are enhanced by Entrepreneurship short-term education. However ANCOVA shows that there are no psychological characteristics changes according to age, education, the number of Entrepreneurship education.

  • PDF

Comparative Research on Ego, Marriage and Parenting-Related Psychological Characteristics of Mothers of Normal Infants and Mothers of Infants with Developmental Risk: Focus on the 3rd Year Data from the Panel Study on Korean Children (위험 발달군 영아의 어머니와 일반 영아 어머니의 자아, 결혼, 양육관련 심리적 특성 비교연구: 한국 아동 패널 3차년도 자료를 중심으로)

  • Yu, Seung Yeon;Lim, Ji Sun;Kim, Yeon Ha
    • Korean Journal of Childcare and Education
    • /
    • v.10 no.5
    • /
    • pp.211-228
    • /
    • 2014
  • The present study aims to identify the ego, marriage and parenting-related psychological characteristics of mothers of infants with developmental risk, as well as to perform comparative analysis between their psychological characteristics and those of mothers of normal infants. For this purpose, we used SPSS 21 statistical software to calculate the average and standard deviation values, and also conducted frequency analysis and t-tests. The study subjects were mothers of 1584 normal infants and 186 infants with developmental risk, who were classified by Korean Denver II developmental screening test from a total of 1802 families listed in the 3rd year data from the Panel Study on Korean Children in 2010. Our results revealed a significant difference in the martial satisfaction and husbands' parenting participation between two groups, among the marriage-related psychological characteristics. There was also a significant difference in the parenting knowledge, style and stress among the parenting-related psychological characteristics. However, a statistically significant difference was not observed in the ego-related psychological characteristics of mothers. These results are thought to serve as baseline data for the infants with developmental risk at the precautionary level.

The Effects of Perceived Characteristics of Smart Phone upon Psychological Attitude -Study with focus on sense of security and sense of dependence (스마트폰의 지각된 특성이 심리적 태도에 미치는 영향 -안도감과 의존감을 중심으로)

  • Cho, Hwi-Hyung
    • Journal of Digital Convergence
    • /
    • v.10 no.9
    • /
    • pp.175-184
    • /
    • 2012
  • The aim of this study is to inquire into the influential relationship between perceived characteristics and psychological attitude toward smart phone in relation with the smart phone. This study conducted a questionnaire survey targeting domestic college students who are using the smart phone in an effort for an empirical test of the research model. The theoretical implications of this study laid foundation for doing research on the behavior of perceived characteristics and psychological attitude toward technology, and supplied a clue to diverse, in-depth research works on the further smart phone. The study-suggested practical implications are as follows: First, it is required that the usefulness and easy of use of the smart phone should be reinforced in order to form a positive attitude toward the smart phone. Second, the sense of dependence on the smart phone has an influence on user satisfaction.

지각자의 내향성-외향성이 의복색 평가에 미치는 영향

  • 이명희
    • Proceedings of the Korea Fashion and Costume Design Association Conference
    • /
    • 2004.06a
    • /
    • pp.56-59
    • /
    • 2004
  • 지각대상자를 평가하는 지각자의 특성에 따라 의복의 시각적 평가가 달라지게 되는데 지금까지 지각자 변인은 성별이 주로 많이 연구되었으며, 지각자의 심리적 특성에 관한 연구는 활발히 이루어지지 않은 편이다. 특히 지각자의 심리적 특성 중에서 내향성-외향성을 다룬 내용은 거의 없는데 내향성-외향성은 일찍이 의복과 관련이 있는 성격 특질로 간주되어 왔다.(중략)

  • PDF

Mediating Effects of Psychological Features in the Causal Relationship Between an Infant-Mother's Job Satisfaction, Parenting Stress, and Marital Conflict (어머니의 직무만족도가 양육스트레스, 부부갈등에 미치는 영향: 심리적 특성의 매개효과)

  • Yeon, Eun Mo;Choi, Hyo Sik
    • Korean Journal of Childcare and Education
    • /
    • v.10 no.6
    • /
    • pp.81-100
    • /
    • 2014
  • This study aimed to explore the causal relationship between an infant-mother's job satisfaction, psychological features, parenting stress and marital conflict through structural equation modeling. Specifically, we tried to identify influences of an infant-mother's job satisfaction on parenting stress and marital conflict and demonstrated how psychological features (self-efficacy, self-esteem, and depression) were mediated by these influences by using a sample of 444 Korean infant-mothers with jobs from the 3rd year of Korean Children and Youth Panel Survey with AMOS 20.0. First, the results demonstrated that job satisfaction of an infant-mother positively related to their self-efficacy and self-esteem whereas negatively related to depression among psychological features. Furthermore, job satisfaction of an infant-mother showed negative relationships with parenting stress and marital conflict. Second, an infant-mother's job satisfaction did predict marital conflict, but not parenting stress. However, these job satisfactions were mediated by an infant-mother's psychological factors. Findings were discussed with regard to the relationship between an infant-mother's job satisfaction, parenting stress, and martial conflict in the family counseling implications.