• Title/Summary/Keyword: 심리적 위험

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The Potential Driving Behavior Analysis of Novice Driver using a Driving Simulator (차량시뮬레이터를 이용한 초보운전자의 잠재적 운전행동 분석)

  • Lee, Sang-Ro;Kim, Joong-Hyo;Lee, Nam-Yong;Park, Young-Soo
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.33 no.4
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    • pp.1591-1601
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    • 2013
  • In this study, It is conducted for novice drivers about driving behavior and psychological characteristics analysis to reduce traffic accident risk and provide the basic data of education program development. Therefore, this study classified by the category-specific characteristics and hazard prediction through survey of the novice driver and unpredictable behavior and psychological characteristics were studied. The novice and general characteristics and driving behavior with vehicle simulators, comparison and analysis of the novice driver traffic safety education basic research direction based on the statistical results. Prediction the results of this study, the Hazard of the driver, speeding, traffic violation, information providing omission, abrupt change, the number of accidents in all areas novice driver is high compared to the general driver. In addition, Novice driver showed a statistically significant level of Hazard compared to the general driver target novice drivers and the general ability to predict Hazard of violation, abrupt change, and a number of traffic accidents were omitted level of speeding and other information providing level drivers all showed similar results. Vehicle simulator. The experimental results showed that novice drivers compared to drivers poorly overall driving performance. It showed a notable difference in the number of collisions, especially novice drivers compared to drivers in complex road traffic conditions due to a lack of driving experience and learning ability are considered.

Intention to Participate Crowdfunding based on Trust and Perceived Risk: An Exploratory Study with Comparison between Korea and Austria (이용자의 신뢰와 위험인지에 따른 크라우드펀딩(Crowdfunding) 참여의도: 한국과 오스트리아 탐색적 비교 연구)

  • JiHyun Lee;SangAh Park;DongBack Seo
    • Information Systems Review
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    • v.22 no.1
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    • pp.125-146
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    • 2020
  • With the penetration of the Internet and e-commerce, a 'crowdfunding' has emerged as a new way of financing. Crowdfunding has the advantage for a person to able to a simple way to finance her/his an innovative product or service from crowd. However, the success rate for crowdfunding projects is less than half. In this study, we introduce social exchange theory to explore the impact of trust and perceived psychological risk on the intention to participate in a crowdfunding website. Different from previous studies that have focused on a crowdfunding creator, we consider two different perspectives of a project creator and a project supporter. In addition, we compare perceptions of crowdfunding in different cultural contexts by conducting survey in two different countries Korea and Austria. Result shows that trust in recommendation and trust in website have different impacts on the intention to participate from two different perspectives. It also shows that perception of the quality and transparency of information provided by crowdfunding website has greater impact on trust in Korea than that in Austria. In case of perception of psychological risk, it has a negative impact on Austria's intention to create or support a project. On the other hand, it has relatively small impact on the intention to support and does not affect the intention to create a project in Korea.

Resilience and Protective Factors in At-risk Children (발달과정에서 위험요소에 노출된 유아의 심리적 건강성과 보호요인 분석)

  • Lee, Wanjeong
    • Korean Journal of Child Studies
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    • v.23 no.1
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    • pp.1-16
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    • 2002
  • This study explored resilience and protective factors in children at-risk. Teachers of 755 children in child care centers replied to questionnaires regarding resiliency and behavior problems; children's mothers replied to questionnaires about risk factors, own parenting, and family hardiness. The data of 216 vulnerable children and 355 children in a comparative group who had not been exposed to any risk factors were analyzed. Findings showed that resilience was differentiated by gender and age; that is, resilience in the vulnerable group covaried as a function of gender and age. The resilience level of the vulnerable group was lower than the comparative group. Children with fewer behavior problems had a higher level of resilience, and resilience was higher for vulnerable children with higher levels of protective factors.

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A Study on the Risk Perception and Information Seeking for the Purchase of Clothing (의복구매시 위험지각과 정보탐색에 대한 연구)

  • Park, Hye-Sun
    • The Journal of Natural Sciences
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    • v.10 no.1
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    • pp.111-122
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    • 1998
  • This study was performed to investigate the type perceived risk of clothing consumers and the types of information seeking, the relationship between perceived risk and information seeking, and the defferences according to the demographic variables. The surveyed data from 376 college students were analized using Person's correlation, factor analysis, t-test, and ANOVA. The risk perception of clothing consumers was classified into five types: economic and performance risk, loss of time risk, social risk, and loss of fashionability risk. The information seeking was classified into four types: advertisement, observation in shops, information in memory, and opinions of neighbors. The type of risk perception and the types of information seeking were correlated positively and were different according to expenditure on clothing.

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The Effects of Job Stress and Psychosocial Stress among Dental Hygienists (치과위생사의 직무스트레스가 사회심리적 스트레스에 미치는 영향)

  • Won, Young-Soon;Oh, Han-Na
    • Journal of dental hygiene science
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    • v.15 no.5
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    • pp.679-687
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    • 2015
  • The purpose of this study was to examine the job stress and psychosocial stress of dental hygienists and risk factors related to psychosocial stress. The subjects in this study were 349 dental hygienists in dental hospitals and clinics located in Jeonbuk Province. A self-administered survey was conducted, and the collected data were analyzed. The findings of the study were as follows: The median of their total scores in job stress was 46.0, and the average of psychosocial stress scores was 23.67. As a result of analyzing their demographic characteristics and psychosocial stress, many of the respondents who were younger, who had less working experience and who drank once or twice a week belonged to the high-risk group of psychosocial stress (p<0.05). Concerning the relationship between job stress and psychosocial stress, many of the respondents who suffered from heavier job stress belonged to the high-risk group of psychosocial stress (p<0.05). The group whose occupational climate was less stressful was 3.6-fold more likely to belong to the high-risk group of psychosocial stress than the other whose workpalce culture was more stressful before the correction of the data, and the former was 3.4-fold more likely to do that than the latter after that. The group whose total score in workplace stress was higher was 2.3-fold more likely to belong to the high-risk group of psychosocial stress than the other whose workplace stress was lower before the correction of the data, and the former was 2.7-fold more likely to do that than the latter after that. Given the findings of the study, the development of job stress management programs is required, and everybody should make sustained self-management efforts to relieve their own stress and try to get rid of it in their own way.

The Effects of Using Consumers' Risk Perception and Service Quality on the Intention of Repurchase in the Rental Service (렌탈 서비스 이용고객의 위험지각 및 서비스품질이 재이용의도에 미치는 영향)

  • Ha, Gyu-Soo;JUN, Seo-Hoon
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.569-584
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    • 2022
  • This study can be helpful in establishing and establishing company-wide marketing strategies from the supplier's point of view by analyzing the effects of rental service users' risk perception and service quality on customers' re-use intentions, and revealing differences according to demographic characteristics. It was intended to provide valid results. A total of 218 data were used as analysis data. Frequency, factor, mean, reliability and regression analysis, ANOVA, and t-test were performed through SPSS program (statistics). As a result of the study, first, as a result of analyzing the effect of risk perception on rental service quality, functional and psychological risks have a negative (-) effect on service quality. Second, in the relationship between service quality and re-use intention, the empathy factor has a high positive (+) effect, and as a result of analyzing the effect of risk perception on re-use intention, functional and psychological risk have the greatest influence, and financial Risk perception was also highly influential. In conclusion, the research results suggest that increasing the concentration of marketing strategies by reducing the negative (-) effect related to risk perception for short-term customers and housewives and enhancing the reliability and empathy for service quality can maximize the sales of suppliers.

The Effect of the Psychological Characteristics of Office Workers and the Preparation for Start-up on Entrepreneurial Opportunity Recognition and Entrepreneurial Intention (직장인의 심리적 특성과 창업준비가 창업기회인식과 창업의도에 미치는 영향)

  • Kim, Myoung Han;Ha, Kyu Soo
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.234-251
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    • 2022
  • In this study, effects of the psychological characteristics of office workers and start-up preparation on entrepreneurship intention by mediating entrepreneurial opportunity recognition were analyzed. As sub-variables of psychological characteristics, desire for economic achievement, self-fulfillment, and risk-taking tendencies were classified. The collected 357 questionnaires, SPSS v24.0 and Process macro 3.5 were used for empirical analysis. As a result, first, it was showed that self-fulfillment and start-up preparation had a positive (+) effect on entrepreneurial intention, and the effect of desire for economic achievement and risk-taking tendencies on entrepreneurial intention was not significant. Second, it was confirmed that psychological characteristics and start-up preparation had a significant positive (+) effect on the entrepreneurial opportunity recognition. Third, it was found that the effect of the entrepreneurial opportunity recognition on the entrepreneurial intention was significant in the positive (+) direction. Fourth, entrepreneurial opportunity recognition was tested as mediating the psychological characteristics of workers, start-up preparation and entrepreneurial intention. As a follow-up study, it is recommended that studies to analyze moderated mediating effects by the conditional process model including moderating variables and to discover the third mediator other than a mediator used in the research should be conducted.

The Influences of Perceived Risk on Attributes of Smart Clothing -Comparison among Korea, Spain, and U.S.- (지각된 위험이 스마트 의류 속성에 미치는 영향 연구 -한국, 스페인, 미국 비교 연구-)

  • Ko, Eun-Ju;Okazaki, Shintaro;Lee, Chang-Han;Yun, Hye-Lim
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.6
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    • pp.893-903
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    • 2009
  • Smart clothing represents the future of both the textile/clothing industry and electronic industry and has an effort to make electronic devices a genuine part of our daily life. The researches about technologies innovation and application of smart clothing can be found in previous studies. But consumer researches about perception or attitude toward smart clothing can be hardly found. Therefore, we proposed a conceptual framework that explores the impact of perceived risks on perceived attributes to adopt smart clothing. In addition, we compared differences of this framework among three counties. Korea, U.S. and Spain. Based on the literature review and hypotheses development, a research model was constructed. After data analysis using Amos 7.0, the results can be concluded as following: First, the influences of psychological risk among Korea, U.S. and Spain are same. Psychological risk has negative effect on relative advantage and complexity, but has positive effect on trialability. Second, loss risk was found to have nothing to do with relative advantage. But it negatively influences complexity for Korean consumers and positively influences trialability for both Korean and American consumers. Third, the influences of performance risk for different consumers are different. At last, based on our discussion, some implications were also concluded.

청년자영업자의 기업가정신이 사업성과에 미치는 영향: 긍정심리자본의 매개효과를 중심으로

  • 이주영;김종성
    • 한국벤처창업학회:학술대회논문집
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    • 2024.04a
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    • pp.119-123
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    • 2024
  • 우리나라 전체 자영업자에서 청년 자영업자의 비율은 감소하고, 중장년 자영업자의 비율이 증가하고 있다. 또한 청년층 자영업의 평균 지속기간은 37개월로 대략 3년의 자영업 유지기간을 보이고 있으나, 청년 자영업자 40% 정도는 2년 이내에 자영업에서 이탈하는 것으로 나타났다. 청년자영업자 사업의 짧은 지속 기간과 높은 이탈률에도 불구하고, 우리나라의 자영업 시장구조가 50~60대 중장년층을 중심으로 형성되어 있기 때문에 20~30대 청년층의 경우 분석 및 논의 대상에서 큰 비중을 차지하지 못하고 있다. 이에 본 연구에서는 청년 자영업자의 미래지향적이며, 창조적인 아이디어를 갖고 적극적으로 실행해보고자 하는 성향과 위험을 감수하는 기업가정신이 사업성과에 영향을 미칠 것이라는 상황에 주목하였으며, 이러한 상황에서 개인의 '자기효능감, 낙관주의, 복원력, 희망'과 같은 긍정심리자본이 매개한다고 가정하고 연구모형을 설정하였다. 이를 위해 기업가정신의 구성요소인 '혁신성, 진취성, 위험감수성'을 독립변수로, '균형성과관리(BSC)의 재무적 관점, 고객 관점, 내부 프로세스 관점, 학습과 성장 관점'을 도입한 사업성과를 종속변수로 설정하였다. 또한 선행연구를 기반으로 긍정심리자본을 매개변수로 채택하여 변수 간의 관계를 실증적 분석을 통하여 검증하고자 한다.

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Empirical Analysis on the Effect of Design Pattern of Web Page, Perceived Risk and Media Richness to Customer Satisfaction (콘텐츠 제작방식, 지각된 위험, 미디어 풍부성이 고객만족에 미치는 영향 분석)

  • Park, Bong-Won;Lee, Jung-Mann;Lee, Jong-Won
    • The Journal of the Korea Contents Association
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    • v.11 no.6
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    • pp.385-396
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    • 2011
  • Internet web pages can be classified by three major types such as texts only, images with texts and videos with texts. The purpose of this paper is to analyze how customers recognize and respond perspective of perceived risk and media richness with regard to design patterns of internet web pages. Additionally, we will examine the extent to which aforementioned factors affect customer satisfaction. Analyses with perceived risks revealed that customers feel less personal risks including performance, psychology and time/convenience when used web pages of text-images and text-videos, compared to text only based web pages. However, customers feel that web pages consisting of image-text or video-text have higher points in terms of symbolism and social presence in media richness, compared to text only based web pages. Finally, we showed that personal risk and text-based Web page negatively affect but symbolism and social presence positively impact on customer satisfaction. Therefore, this study suggests a clue that why video-based Web content did not grow different from many people's expectation.