• Title/Summary/Keyword: 심리적 수용 효용

Search Result 7, Processing Time 0.024 seconds

A Study on the Effects of Visual Merchandising (VMD) Components of Fashion Virtual Reality (VR) Stores on Psychological Benefits of Technology Adoption (패션 가상현실(VR)매장의 비주얼 머천다이징(VMD) 구성요소가 기술 수용의 심리적 효용에 미치는 영향 연구)

  • Kahn Jung Mi;Lee Eun Jung
    • The Journal of the Convergence on Culture Technology
    • /
    • v.9 no.4
    • /
    • pp.601-610
    • /
    • 2023
  • The study analyzed the effect of VMD components of virtual reality (VR) stores on the psychological effectiveness of technology acceptance. As a result of the analysis, among the VMD components of fashion virtual reality (VR) stores, experientiality, aesthetics, and suitability had a significant positive effect on perceived usefulness, perceived ease of use, and perceived enjoyment. There was no significant effect on perceived usefulness, perceived ease of use, or perceived enjoyment. The results of this study are significant in that they conducted an empirical study on the intention of use due to the VMD components of a fashion virtual reality (VR) store, which was rarely covered in previous studies on fashion virtual reality (VR) stores.

The Effect of Knowledge Attributes on the Knowledge Utility and Its Determinants (지식 속성 품질의 결정 요인과 지식 효용의 요인에 관한 연구)

  • Shin, Min-Soo;Yeom, Ji-Hwan
    • 한국IT서비스학회:학술대회논문집
    • /
    • 2006.11a
    • /
    • pp.320-326
    • /
    • 2006
  • 지식경영의 기본적인 목적은 조직 구성원간에 효과적으로 지식을 공유 하도록 하는 것이다. 지식 경영에 관련된 많은 연구들은 지식 공유가 필요한 상황 및 지식 공유를 촉진시키는 조직 환경에 집중해왔다. 그러나 조직에 속한 개인들이 누구와 어떻게 지식을 공유하는 것이 가장 효과적인지에 대해서는 충분한 연구가 이루어지지 않았다. 본 연구의 첫 번째 주제는 지식 전달자와 지식 수용자간에 지식을 주고 받을 때 전달되는 지식 속성의 질을 결정하는 요인을 규명하는 것이다. 특히 본 연구는 프로젝트를 수행하는 개인간의 지식 공유에 초점을 맞추고 있다. 본 연구의 두 번째 주제는 지식 속성의 구성과 지식 속성이 지식 효용 및 업무 결과의 물리적 그리고 심리적 측면에 어떠한 영향을 미치는 지를 규명하는 것이다. 본 연구는 기존 연구와 달리 지식 속성의 질을 지식 공유의 성공 여부를 결정짓는 중요 요소로 인지한다.

  • PDF

Why Do Consumers Resist Innovative Wearable Devices? The Case of Smartwatches (사용자 선호기반 웨어러블 디바이스의 수용성 연구: 스마트워치를 중심으로)

  • Kim, Minseok;Kim, Wonjoon;Kim, Minki;Kang, Jae Won
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.9
    • /
    • pp.523-535
    • /
    • 2017
  • Despite consumers' increasing awareness and interests in innovative wearable devices, the sales growth has been stagnant. To analyze this phenomenon, we investigate consumer preferences for various innovative features embedded in wearable devices. Conducting conjoint analysis on smartwatches, we empirically show that the curse of innovation can occur when the consumer's expected utility from the smartwatch falls short of his/her psychological cost associated with behavior change from smartwatch usage. Therefore, our findings provide managerial implications on the R&D strategy for new technologies and more importantly on the marketing strategy easing consumers' resistance to highly innovative products.

An Investigation on the Impact of Psychological Factor on the Adoption of Mobile Device: Based on the Preferences of iPhone in China (모바일 기기 수용에 대한 심리적 요인에 대한 고찰: 중국 내 아이폰 선호를 중심으로)

  • Seonyoung Shim
    • Information Systems Review
    • /
    • v.18 no.3
    • /
    • pp.31-50
    • /
    • 2016
  • This study investigates the impact of social-face sensitivity of smartphones on the adoption of iPhone in China. Social-face sensitivity is divided into three dimensions, namely, other-directed sensitivity, self-directed sensitivity, and formality-directed sensitivity. We surveyed 218 university students in China through an online survey site. The results showed that formality-directed and other-directed sensitivity have significant impacts on iPhone preferences. Self-directed sensitivity was not significant. We investigated two moderate variables, namely, financial ability and brand sensitivity. Both variables showed significantly moderate impacts on the intention to purchase iPhone. The impact of social-face sensitivity on iPhone preferences implies that the iPhone has dual characteristics to the Chinese, namely, as utility and luxury goods. This finding offers managerial implications for Apple and other mobile service companies in terms of production and marketing strategies.

Advising Patients Who Seek Complementary and Alternative Medical Therapies for Cancer (보완대체의학의 암치료법을 찾는 환자들에 대한 조언)

  • Choi, Jae-Ho;Yoo, Hwa-Seung;Son, Chang-Gue;Cho, Chong-Kwan
    • Journal of Korean Traditional Oncology
    • /
    • v.10 no.1
    • /
    • pp.1-45
    • /
    • 2005
  • 많은 암 환자들이 보완대체의학(CAM)의 치료법을 이용한다. 의사들은 보완대체의학 치료법에 대한 권위 있는 정보들을 이를 찾는 환자들에게 책임 있는 조언을 줄 수 있기 위해 필요로 한다. 이 글은 암 환자에게 일반적으로 사용되는 선택된 보완대체의학 치료법의 효과와 안정성에 대한 최근의 증거를 요약했다. 식이요법과 보조식품, 한약 및 기타 생약제재, 침, 마사지, 운동, 심리 및 심신의학 등의 주요 카테고리가 포함되었다. 효과의 증거에 대한 '가능한 질병진행과 생존율에 대한 효과' 및 '가능한 완화효과'의 두 가지 범주가 고려되었다. 안전성의 증거를 평가하는데 있어 '직적접인 부작용의 위험'과 '통상적 치료법과의 상호작용에 의한 위험'의 두 가지 위험 요소가 고려되었다. 각각의 치료에 있어 효용성과 안정성에 대한 현재의 균형은 이 치료법이 적절히 권고가 되고 수용되어지거나(예를 들어 유방암과 전립선암을 가진 영양 섭취가 충분한 환자의 식이지방 감소) 억제되는 것을(예를 들어 과량의 비타민 A 보조제) 제시한다. 이러한 전략은 보완대체의학의 치료법을 찾는 암환자들에게 책임 있고 근거중심적이고 환자중심적인 조언을 제공하는 것을 발전시킬 수 있다.

  • PDF

How to Use EVT Figures for Actor Voice Training I (배우 음성 훈련을 위한 EVT 구조연습 활용방안 I)

  • Lee, Young-Su
    • The Journal of the Korea Contents Association
    • /
    • v.21 no.9
    • /
    • pp.136-148
    • /
    • 2021
  • In this study, the theoretical principle and structural practice of Estill Voice Training model that enables independent control of voice organs in the actor's acting art using voice as a medium of artistic expression. Its purpose is to explore the positive utility that can be applied to operation. The research on the speech science methodology that controls the differences in speech output due to the principle of the generation organ is a reality that has not been actively introduced in Korea compared to the existing actor's speech training that encompasses both the mind and the body. Voice can guarantee the accuracy and stability of operation when an understanding of our body is preceded based on anatomical physiology as well as contribute to the characterization of the character's phonetic character an element of character creation. Considering the training model through proprioception in actor voice training has practical value and alternative significance that the actor can be sought as a principle and practical methodology in the process of generating a series of target sounds.

The Centra of the aesthetics and the aspect of existence of the Sijo in the Choseon Dynasty (조선조(朝鮮朝) 시조(時調)의 미적주체(美的主體)와 그 존재양상(存在樣相))

  • Choi, Dong-Kook
    • Sijohaknonchong
    • /
    • v.23
    • /
    • pp.107-131
    • /
    • 2005
  • The purpose of this is to make sure what the scholar of the Choseon thought the object of aesthetics, and which psychological element did they use to clear the center of the aesthetics. In addition, I consider their way to recognize the human's aesthetic point of view. A literary man in Choseon regarded the five senses as an obstacle which interrupted to see the nature of all things. So they set up the spiritual condition as their aesthetic subject, with suppressing the pleasure through five senses. The goal to make one's mind calm was to cause someone's spirit to activate freely. The condition of the calmness was considered as a process of recovering the human's natural spirit, which was connected to the poetic spirit and became the aesthetic subject. Simultaneously, a literary man at that time set up the condition of the calmness as a subject of objective consciousness, and estimated the common things as a objective existence, which led to the result that all the materials of the poem and the poet could be unified. This aesthetic centra put a premium on the senses caused by contacting with all natural things, and adopted the 'Xing' as a method of expression. This 'Xing' is not a sense based upon one's experience, but a sense which is created of itself. The expression method of 'Xing' caused the reader to feel and express, encourage, and sublimate what they feel through the poem, as well as purified reader's mind.

  • PDF