• Proceedings of the Korean Institute of Interior Design Conference
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• 2008.05a
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• pp.139-143
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• 2008

The brand power is getting more important in apartment market so that consumers are accustomed to ask first what the apartment brand is when they are considering to buy an apartment. Even so the brand name is the first factor which approaches to the consumer, message and image can be delivered to customers by visual factors. Since visual image can be effective to remind of customers brand image, construction business company should make portfolio to synthesize brand Image actively. This research investigate images of consistency in extenor and interior design according to the apartments brand. Used lexical meaning of the adjective used to discern standard to extract images, selected survey, and evaluated by step 1 to 5 using semantic differential method, SD. The collected cases are analyzed by using statistics software SPSS for windows release 11.0. This research provides conveyance of the vision image which fits to the brand Image and further design direction.

• Proceedings of the SOHE Conference
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• 2003.10a
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• pp.79-79
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• 2003

최근 홈쇼핑이나 인터넷쇼핑을 이용한 구매율이 높아지고 있는 란제리는 겉옷의 맵씨를 좋게 해주는 속옷으로 최근 실내복까지 겸하고 있다. 본 연구는 란제리디자인의 시각적 이미지효과를 알아보고 이미지유형별 디자인특성을 규명하기 위한 목적으로 란제리디자인의 이미지 구성요인은 무엇이며 이미지 유형에 따른 유형별 디자인 구성요소와의 관계는 어떠한지 살펴보았다.

• Korean Institute of Interior Design Journal
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• no.38
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• pp.125-133
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• 2003

The apartment house is one of the representative housing types in Korea. However, it has not met the diverse and individualized needs of their residents. This study was intended to identify the residents' preference of interior design in apartment houses and suggest the guidelines for the diversity of Intoner design In apartments. The subjects were 412 apartment residents who lived in Haeundae, Busan. They were asked about their preference for interior images of each room and finishing materials. The findings were as follows. 1) The apartment interior images were composed of nine main factors. 2) The residents preferred to 'practical' interior image in apartment and different interior images for each room. 3) The residents preferred interior images were different by their housing sizes and space organization types. 4) The residents preferred to different finishing materials for each room..

• Proceedings of the Korean Institute of Interior Design Conference
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• 1999.04a
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• pp.94-97
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• 1999

The purpose of this study was to prepare the visual communication tool, which would be used for the interior design consulation to reduce the communication gap between an interior designer and a client. To achieve the study purpose, review of literature, questionnaire survey, qualitative analysis and design research methods were used. The major results of this study were as follows: 1) "Image Cube" was designed as a comprehensive rule to classify interior image types. By this, eight interior image types were classified: SFU(Simple-Formal-Urbane), SFN(Simple-Formal-Natural), SCU(Simple-Casual-Urbane), SCN(Simple-Casual-Natural), DFU(Decorative-Formal-Urbane), DFN(Decorative-Formal-Natural), DCU(Decorative-Casual-Urbane), DCN(Decorative-Casual-Natural). 2) The Interior image collages were composed to present the overall feeling of each interior image type. 3) The Interior image models which would be used as the standard to be modified to various sub-types through the interior design consultation were produced corresponding to interior image types.age types.

• Korean Institute of Interior Design Journal
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• v.22 no.6
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• pp.88-97
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• 2013

This study aims to find out various users' diverse interior design needs for their housing and interior design through the personality, which is intrinsic and consistent traits of the individual. The survey research followed the literature reviews including personality studies and interior design assessments. 176 undergraduate and graduate students as controlled by age, sex, and major answered the questionnaire. Their housing and interior design attitudes, the semiotic assessment of interior design styles, and interior design preference were compared in accordance with four pairs of preference dichotomy of MBTI (Myers-Briggs Type Indicator): Extraversion -Introversion, Sensing-iNtuition, Thinking-Feeling, Judging-Perceiving. As a result, the framework of housing and interior design needs by the users' personality types are proposed. It shows specific needs for 16 types of personality based on eight preference dichotomy: extroversion-open, introversion-closed, sensing-functional, intuition-emotional, thinking-restricted, feeling-receptive, judging-simple, and perceiving-creative.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.05a
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• pp.36-41
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• 2006

• Korean Institute of Interior Design Journal
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• no.26
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• pp.88-94
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• 2001

This paper explores idea of the integration of text and image information in interior design. In this paper, we designed a structure of text and image information. Text information includes the information about materials and projects, and image information includes images of interior design. Material information consists of such as name and price of materials. Image information involves images of interior design that have been scanned and categorized into 15 groups according to the building regulation. Project information consists of construction brief and materials relevant to the image of interior design. The interior design information that is based on cases offers various information to designer and customers. In addition, the connection between text information and image information improves the quality of interior design by decreasing the trial and error in interior design processes. Finally, we discuss the method that integrates text and image information of interior design.

• Korean Institute of Interior Design Journal
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• no.20
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• pp.3-9
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• 1999

The purpose of this study was to verify the stability of environmental disposition through analyzing the short term effect of the 'Interior Design History' course on students environmental dispositions, especially their interior image preferences toward traditional/modern, female/masculine, and simple/complex characteristics. The pre-test post-test control group experimental design was used. The independent variable was the experience of the Interior Design History course, and the dependent variable was environmental disposition measured by IIPS(Interior Image Preference Scale). The measurements were done at both beginning and end of fall semester, 1997. Subjects were using 71 undergraduate students of Drafting course (control group) and 35 undergraduate students of Interior Design History course (experimental group) at Y University. Data were analyzed using frequency, percentage, mean, and F-test through ANOCOVA. This research revealed no effect of the Interior Design History course on students interior environmental dispositions. The stability of those environmental dispositions and also the validity of the IIPS were proved.

• Archives of design research
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• v.12 no.4
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• pp.243-250
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• 1999

Interior design is depend on combination way of between invisible meaning and visible form, then it has a several meaning by that. The meaning of interior space is a invisible concept which is shown by a form and it is mainly recognized by a image. The purpose of this study is to explore that characters of image in communication process, typical aspect and structural aspect have been shown in interior design. On this study, I try to study space analysis about commercial space to explore character of spatial image through theoretical approach. In a result, the image of interior space is made by deep representation as a designer's basic concept and is delivered by conversion of various codes. Therefore, the image of interior space is not a additional concept which is made by natural factor of space, it is a design concept which must be dealt with space planning.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2004.11a
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• pp.50-54
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• 2004

Now days is the age of brands. We are very close to the brands. The brands are found in every comer of our life, delivering messages endlessly. This study purposed to analyze on how to brand images express in a fashion shop of Interior design. This study used comparison and analyze base on social space and experience space each fashion shop. Research a brand images spaces as a identify the relationship between brand image expression and space.