• Asia Marketing Journal
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• v.6 no.3
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• pp.157-171
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• 2004

The objective of this case is to introduce KT&G's marketing strategy to go beyond its crisis. KT&G's crisis has started from tobacco which is its cash cow. Tobacco has been criticized as one of cancer causes. Until now Go and NGO suppress smoking. Its crisis is non-smoking. To live and grow beyond this crisis KT&G has 4 marketing strategies. First, they introduce new product tobacco by segmenting smoking market. Second, they want to get strong brand which has high quality, price premium, and favorable image. Third, they try to connect tobacco and bio-industry. Tobacco is very important resources of bio-industry. Finally, they is going to enter well-being market by its strength which is ginseng.

• Journal of Korea Society of Industrial Information Systems
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• v.23 no.5
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• pp.119-134
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• 2018

Today, many firms face the environment of high uncertainty and severe competition due to the rapid technology development and the diverse needs of customers. In the business environment, one of the most important ways to gain sustainable competitive advantage and future growth engine is related to NPD (New Product Development), which is a very important issue for practice and academia. Thus, this study intends to provide new values to practitioners and researchers related to NPD by analyzing current research trends and future trends in NPD field. For this, we bibliometrically analyzed keyword networks which consist of keywords that were already published in the eminent journals from Scopus database to generate insights that have not been captured in the previous reviews on the topic. As a result, we could understand the extant research streams in NPD field, and suggest the changes of specific research topics based on the connected relationships among keywords over the time. In addition, we also foresaw the general future research trends in NPD field based on the keywords according to preferential attachment processes. Through this study, it was confirmed that NPD keyword network is a small world network that follows the distribution of power law and the growth of network is formed by link formation by keyword preferential attachment. In addition, through component analysis and centrality analysis, keywords such as Innovation, New product innovation, Risk management, Concurrent engineering, Research and development, and Product life cycle management are highly centralized in NPD keyword network. On the other hand, as a result of examining the change of preferential attachment of keywords over the time, we suggested the required new research direction including i) NPD collaboration with suppliers, ii) NPD considering market uncertainty, iii) NPD considering convergence with the other academic areas like technology management and knowledge management, iv) NPD from SME(Small and medium enterprises) perspective. The results of this study can be used to determine the research trends of NPD and the new research themes for interdisciplinary studies with other disciplines.

• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.193-202
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• 2020

This study was intended to present the magnitude of privacy infringement concerns and their relationship to consumer innovation (functional innovation, hedonistic innovation, social innovation, cognitive innovation), to identify differences among groups and to suggest implications for marketing strategies for the spread of new products. The implications of this study are as follows. First, functional innovation has shown that differences exist between groups. Analysts say that sensitive groups are buying products that can simplify their work immediately after release despite concerns over privacy violations. Second, hedonistic innovation has shown that differences exist between groups. These findings suggest that sensitive groups prefer novel products, products that give excitement and excitement about products, and products that give new enjoyment and fun that they have never known before. Third, social innovation has been shown that there is no difference between groups. These analyses show that the self-esteem of using products that others have never experienced before, and the curiosity that anyone envies, are purchased or used first. Finally, cognitive innovation showed that differences existed between groups. These analyses show that new products are purchased when they meet the functions, design, and innovation that consumers want.

• Journal of Technology Innovation
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• v.28 no.4
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• pp.1-26
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• 2020

Due to the spread of Corona 19 around the world, Infectious Disease Medicine and New Medical Devices such as Diagnostic Agent are being rapidly developed and launched, and for the fast supply and demand of these, each country has eased import regulations or has implemented policies for fast approval(NIDS, 2020). On the other hand, New Developed Medical Devices that are not related to New Infectious Diseases, they are still entering the market through strict licensing and licensing regulations, such as delay and cancellation in the test inspection process, etc. Therefore, This Study specialized in the government-managed laws encountered when New Medical Devices enter the market, derive Factors influencing the Strength of Regulations, analyzes the Strength of Regulations, and proposes a Regulatory Response Framework. The Research Method was conducted by Literature Research, was applied by Failure Mode and Effects Analysis(FMEA) Method, Expert Interview(1st): Idea Collection, Expert Interview(2nd): Validation, and Priority through the Application Process of FMEA Method. A Method of Quantifying the Intensity of Regulation was proposed by multiplying the Impact of the Influencing Factors for each stage of regulation and the Burden Impact for each type of Regulatory Affairs to find the Importance of the Regulatory Factors and multiplying the Severity of the Regulatory Impact. The Implications are that major overseas countries and the Korean government are actively responding with Special Regulatory Policies and Mitigation Policies for fast licensing of New Developed Medical Devices in accordance with Corona 19. It is expected that the direction for improvement of regulations and measures to respond to regulations will be implemented so that a more proactive and preemptive response to the regulatory process of the licensing policy for New Devices can be achieved.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.39 no.3
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• pp.170-179
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• 2016

In this paper we have tackled the outstanding inventory planning problems over new product launching period in a more holistic manner by addressing first the definition of efficient business rules to effectively control and reduce the inventory risks followed by the rigorous explanations on the implementation guide on suggested inventory planning rules. It is not unusual for many companies in the consumer electronics market to make a great effort to reduce the time to launch a new product because the ability to bring out higher performing products in such a short time period greatly increases the probability for them to remain competitive in the high tech market. Among so many newly developed products, those products with new features and technologies appeal to many potential customers while products which fail to win customers by design and prices rapidly disappear in the market. To adapt to this business environment, those companies have been trying to find the answer to minimize the inventory of old products so they can move to next generation products quickly with less obsolete material. In the experimental implementation of our rule-based inventory planning, Company 'S' reduced the inventory cost for the outgoing products as low as 49% of its peak level of its preceding product version in just 5 month after the adoption of rule-based inventory planning process and system. This paper concluded the subject with a suggestion that the best performance of rule-based inventory planning is guaranteed not from one-time campaign of process improvement along with system development but the decision maker's continuing support and attention even without seeing any upcoming business crisis.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.366-374
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• 2018

In this paper the relationship between the business performance and the importance perception of management activities is analyzed. The analysis is conducted by dividing the analysis time-frame into before and after the economic recession. In addition, we consider the type of industry and the type of government support policy that the companies participate in. According to the results, the management activities, such as the introduction of domestic external technologies and the release of new products, are to have a significant impact on business performance for both before and after the economic recession. The introduction of foreign external technologies is significant before the economic recession, but after the economic recession the fund raising activity is shown to be significant. Management activities that affect business performance of large/small businesses, IT/non-IT companies, high/low R&D firms and the companies participated in various government support policies are different. In other words, it can be found that the support of management activities that can enhance performance should be done in an appropriate way considering the characteristics of the company rather than being provided to all companies in common.

• The Journal of Korean Institute for Practical Engineering Education
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• v.2 no.2
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• pp.61-67
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• 2010

The various designs are preferred as well as IT appliances development of the internet based with consumer needs. It's real that the tool development technology of shortened lead time is also requested for production tool fabrication for the launch of new products. A process technology for shortening tool development period was one of the very important practical education from tooling suppliers related to mold development, and we are in competition with having the three elements of short due date, the quality and the production cost for new products. In this paper, the tooling development education and training program with current product development won't be systematic, and we hope to improve educational training process lacking in the reality and to advance the application model of practical centered education and training program of practical technology ability improvement and process technology improvement for shorting tool development period which can be performed at the workplace substantially.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.7
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• pp.2963-2968
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• 2011

Plastic injection products have been widely used in various electronic appliances and high-tech commodities. However, plastic injection product manufacturers have to spare no efforts to shorten new product development period to introduce new products into the market ahead of other competitors, gaining competitiveness and satisfying customers. The manufacturers cannot only get big target market share rapidly but also the advantage of leading the product price in order to survive in highly competitive market. This paper proposes the cost estimation approach of feature-based plastic injection products by using hybrid artificial neural network and genetic algorithm. The proposed method is to dramatically simplify and shorten the complex conventional cost estimation procedures and the requested computation parameters of plastic injection products. The case study demonstrates the efficiency and effectiveness of the proposed model in solving the cost estimation problem of plastic injection products at the development stage.

• Convergence Security Journal
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• v.22 no.2
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• pp.43-50
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• 2022

It is no exaggeration to say that mobile devices have already become an essential tool in our daily life. Among these mobile devices, a representative smart phone is overheating the market by introducing new functions and services whenever a new product is released. However, most users do not know that there are various vulnerabilities depending on the manufacturer, service, or function, and damage is occurring due to attacks that exploit the vulnerabilities.Research on this has already been conducted, but it is very difficult to predict because there are various differences depending on new devices, operating systems, services, and functions. For this reason, it is necessary to continuously monitor and study new vulnerable factors. Therefore, through this study, research so far, vulnerabilities, attack technology, and response technology were considered. In addition, it is expected that it can be used as basic data for the development of systems and response technologies in the future by proposing countermeasures.

• Asia Marketing Journal
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• v.7 no.2
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• pp.47-69
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• 2005

With the explosive growth of mobile products industry, tons of newer versions of products are putting on the market. From the marketer's perspective, understanding consumers' replacement purchases, especially the replacement timing, is essential to product planning and selling. This study presents an approach to finding out factors influencing the timing of buyers' replacement purchases of cell phones, using duration analysis; a hazard function specification is applied to describe consumers' replacement timing decision. Based on the data collected from a mobile telecommunication company, five categories of factors have been inspected. These are consumer's innovative service usage, data service usage, voice service usage, participation in loyalty programs, and the demographic characteristics. The results of the study are as follows. Firstly, the positive coefficient of 'the number of related services used' suggests that the consumers who have more usage knowledge tend to replace faster. Secondly, customers participating in the membership service are positively associated with early replacement purchases. Lastly, younger customers(vs. older) and male(vs. female) customers turned out to replace cell phones earlier.