• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.3
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• pp.597-602
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• 2021

Even in the era of the 4th industrial revolution, the prevention of industrial accidents is still an important issue in industrial sites. In solving the problem of industrial safety, a product can be difficult to market if there is a lack of standard or method for a reliable performance evaluation. The purpose of this study was to develop and evaluate a test method for a wearable airbag product for protecting the body from falls that was newly developed to respond to fall accidents in industrial sites. As a research method, reliable evaluation standards were developed and applied through four stages of the evaluation and development process (Step 1: Product review, Step 2: Data research, Step 3: Expert meeting, Step 4: Drawing evaluation standard). In addition, the impact force was evaluated according to the developed evaluation standard. The fall impact force obtained through the evaluation showed a reduction effect of approximately 96% compared to the existing impact force. Therefore, the fall impact force was reduced significantly when the airbag was applied. This will enable new convergence products to be launched on the market and produce an environment where industrial workers can work safely.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.69-83
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• 2017

This study aims to analyze the causes of a new product failure by using system safety methods, focusing on the case of Samsung Galaxy Note7. However, when analyzing the causes of a product failure, if only technical problems are too emphasized, it is likely to miss other more meaningful causes of a failure. Thus, we claim that the root causes of a product failure should be identified in a broad perspective of integrated systems that include non-technical as well as technical elements. With this viewpoint, we investigated the failure of Samsung Galaxy Note7, by using Root Cause Analysis(RCA) and Fault Tree Analysis (FTA). The results showed that it is necessary to address not only the technical issues but also other non-technical issues, such as a very impetuous launch of a new product due to a very tough competition in the market. Additionally, we also found that RCA and FTA could be a useful tool for analyzing the causes of a new product failure from the viewpoint of an integrated system comprising technical and management elements.

• Asia Marketing Journal
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• v.11 no.3
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• pp.185-203
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• 2009

Yuhan Kimberly, a joint-venture company of Korean Yuhan Company and American Kimberly-Clark, opened a premium diaper market in Korea by launching Pull-Ups which was pants-typed diapers in 1993. Pull-Ups was imported as finished goods from Kimberly-Clark. However, in spite of its huge market share in United States, it failed to land down in Korean market because of wrong positioning strategy which did not consider domestic customers' tastes. In 1996, Yuhan-Kimberly brought out a pants-typed diaper, Huggies-Toddler, to Korean market again. This paved the way for the combination of Kimberly-Clark's production power and Yuhan-Kimberly's marketing power and led to launch new product superior to Pull-Ups. However, this product was unsuccessful in the market because of wrong positioning which did not catch domestic customer's life styles such as cultural, environmental and habitual differences in toilet training, the cost increase coming from IMF crisis in Korea, weak trust within the company, weak trust within the company, and too much higher price than regular diapers. In 2005, Yuhan-Kimberly redeveloped new pants market business strategy. It was organically combined with winning product development plan, winning communication strategy and the market structure change through the pants market creation. Customer's habit, usage and attitude were studied with total 55 times market investigations. Also, all processes from planning to designing were executed in the customer's view by investigating product research, positioning research and advertisement research. Yuhan-Kimberly repositioned new product as a wearing diaper not as a toilet training diaper and launched Huggies Magic Panty as a premium product which had 25% higher price than previous Huggies. Huggies Magic Panty was recognized as a great hit product in domestic diaper market and the sales recorded 37.6 bill won in 2006, 57.2 bill won in 2007, and 90 bill won in 2008 since launching in 2005. The reason of Huggies Magic Panty's success was the repositioning strategy deduced from the precise check of customer's usage habit. It was the winning strategy of Huggies that were market investigation in order to survive in domestic baby goods market where a lot of companies struggled intensively, the exact positioning based on its market investigation and aggressive 360 degree communication strategy to give customers impressions efficiently.

• Journal of Technology Innovation
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• v.20 no.1
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• pp.141-167
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• 2012

Along with technological innovation, successful market entry of a new product is important for sustainable innovation of a firm. In this paper, we examined factors that affect successful introduction of new branded drugs in pharmaceutical industry. Under competing theories of the first mover's advantage and the late mover's advantage, this research focuses on how latecomers can overcome the disadvantages of late entry and catch up to the market leader. First, late movers can absorb the knowledge leaked from pioneering product during the time lag between early entrants and late entrants. Therefore, the time lag provides late entrants an opportunity to catch-up to market leader by differentiating and improving the quality of new product. Second, superior marketing capability of late entrants can enhance the possibility of catching-up, by overcoming the consumer base of early entrants.

• International Commerce and Information Review
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• v.14 no.2
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• pp.201-225
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• 2012

Developing new technologies and launching new products require a huge sum of money for Research and Development, and there is also market uncertainty. Comparing to advanced countries' companies, Korea's exporting companies have less investment cost in size for R&D and insufficient technology assets accumulated. Therefore, through the open innovation, they should use external technology and enhance the efficiency of the relatively little R&D investment. This paper draws the factors influencing the innovations of Korea's exporting companies, and then it analyses how each innovation influences export performance. First, innovations are devided into two; closed and open innovation. Multiple regression analysis has been done, considering influence factors of innovation such as company's characteristics factors, research's characteristics factors and products characteristics factors to be independent variables, and export performance to be a dependent variable. It shows that firm size and new products launching period have positive effects on each innovation, but research capability and research performance have positive effects only on closed innovation. And open innovation has positive effects on export performance, but closed innovation doesn't have.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.2
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• pp.39-50
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• 2018

A main purpose of this research is to identify success factors of start-up based on the AER case study. As a result of case analysis, In the early stage, the success factors of start-up are the entrepreneur's history, experience, expertise, prompt judgment, problem-solving ability, the capacity and teamwork of its members, business networks and supporting government start-ups. In the commercialization stage, securing commercialization and investment funds, timing, differentiation strategy, overseas advancement, and acceptance of customer feedback are important. In the growth stage (maturity stage), new product launches and diversification, and establishment of organizational culture are important. Based on the results of this analysis, this study sought success factors and implications for each stage and sought research directions in the future.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.386-391
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• 2008

제품의 기능이 다양화 되고 신제품의 출시기간이 짧아지면서 소비자들은 새로운 제품의 조작 방법을 익히는데 어려움을 겪게 된다. 사용자 중심의 잘 설계된 메뉴 구조는 이러한 사용성 문제를 해결 해줄 수 있을 것이다. 따라서 본 연구에서는 사용자 중심의 좋은 정보 구조 설계를 위해 활성화 확산의 비대칭 전이를 이용한 메뉴구조 및 레이블 평가 방법을 연구하였다. 활성화 확산 실험은 반응 시간이 짧을수록 연상 강도가 강하고, 단어 쌍간의 관계가 밀접함을 보여주므로, 잘 디자인된 메뉴구조는 상-하위 메뉴 쌍의 연상 정도가 활성화 진행 방향의 영향을 받지 않는다는 가설을 세울 수 있다. 따라서 본 연구는 휴대폰(모델명;SPH-W2900)의 메뉴를 추출하여 1차 활성화 확산(SAT)실험을 수행한 뒤, 각 메뉴 쌍에 대하여 정확도와 진행 방향에 따른 반응시간의 차이(비대칭 전이)를 파악함으로 레이블의 문제점을 도출하고 메뉴 구조 및 어휘를 개선하였다. 2차 활성화 확산 실험은 개선된 메뉴 쌍에 대해 비대칭 전이 현상이 감소하였는지를 확인하기 위해 실시되었으며 활성화 진행 방향에 대한 반응시간의 차이(비대칭 전이)는 월등히 감소함을 알 수 있었다. 따라서 본 연구에서 제시하는 활성화 확산의 비대칭전이는 사용자 중심의 메뉴 레이블을 정의 하는데 도움이 될 것이다.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.05a
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• pp.198-202
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• 2006

다양한 신제품이 출시되고 제품의 수명 주기가 짧아지는 기업 환경에서, 시장 경쟁력을 갖추고 소비자의 요구사항에 적합한 제품개발의 중요성이 부각되면서, 이에 대응하는 대학 교육과정의 개발 및 운용이 필요하다. 본 연구는 혁신제품개발 모듈 교육과정 개발에 필요한 교육주제, 수업운영방식, 산학연계 방식에 대해 학생, 산업체 실무자의 의견을 조사하였다. 본 설문에서는 제품개발 관련 문헌조사를 통해 추출된 7개 부문(기획, 타당성 분석, Concept 개발, 제품 설계, 제조 공정 설계, 생산, 윤리와 법)의 46개 교육주제에 대해 교육 선호도와 실무 적용 중요도를 조사하였다. 또한, 기존 제품개발 관련 교과목들의 수업 구성 비율을 파악하고 희망 수업구성 비율, 수업 진행방식에 따른 요구사항, 실습 및 프로젝트 진행방식에 대한 희망사항을 조사하였다. 마지막으로, 본 연구는 산업체 실무자들로부터 산학연계 방식에 대한 의견을 수렴하였다. 본 연구에서 파악된 학생, 산업체 실무자들의 의견은 제품개발 교육과정 구축을 위해 유용한 정보로 활용될 수 있을 것이다.

• Archives of design research
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• v.21
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• pp.15-26
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• 1997

The aim of this study is to suggest a comparative and interpretative study by quantatitative analysis (by applying information value's calculating rule that Shannon has developed) about modem and postmodem ceramics product design centering around form description among many evaluating and analyzing elements by applying analysis model that Hong ik university' professor, Kim Bock Young, has researched and developed

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.443-444
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• 2022

본 논문에서는 스타일러는 옷을 빨거나 다리지 않고도 마치 새옷처럼 다시 입을 수 있도록 관리해준다는 콘셉트로 등장한 의류기기이다. 출시 당시에는 생소하고 크기가 커서 큰 호응을 얻지 못했지만, 최근에는 작고 편리한 신제품을 내놓으면서 대중화 시대를 열어가고 있다. 양복을 주로 입는 회사원에서 싱글족까지 스타일러를 사용하고 있지만 대중적인 스타일러는 정해진 위치에서만 사용해야 한다는 불편함이 있다. 또한 출장이 잦은 직업이나 먼지가 많은 공간에서 일하는 직업의 경우 옷에 주름이나 먼지를 제거하지 못해 구겨진 옷을 입고 다니는 경우가 많다. 그래서 우리는 가정용 스타일러에서 장소에 구애받지 않고 사용할 수 있는 휴대용 스마트 스타일러를 제작하기로 하였다. 예기치 못한 상황에서의 중요한 자리가 있을 때 휴대용 스타일러가 있다면 준비해둔 의류를 상황에 맞춰 관리하여 다닐 수 있을 것이며, 스타일러에 온도와 습도를 보여주는 기능이 있다면 스타일러를 사용하기 전에 스타일러의 상태가 양호한지 판단할 수 있을 것이다.