• 가정과삶의질연구
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• 제23권5호
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• pp.15-26
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• 2005

The purpose of this study was to investigate the factors affecting credit card attitudes, financial management practices, and sound credit card use among college students, and to conceptualize a theoretical model. Earlier studies identified a number of antecedent variables (such as gender, year in college, job experience, amount of allowance, family income, living with parents, having taken a personal financial management course) and intervening variables (such as attitudes towards credit cards and financial management practices) as useful predictors of sound credit card practices. Four hundred and thirty four undergraduate students in Daejeon participated in this study. Stepwise multiple regression and path analysis were conducted. The results of this study were as follows: 1. Students' attitudes towards credit cards were affected by their you in college, whether they were living with their parents, and the amount of their allowance. Similarly, students' financial management practices were affected by their year in college, whether they were living with their parents, the amount of their allowance, and whether and not they had taken a personal financial management course. 2. Sound credit card practices were influenced by students' gender, their year in college, the amount of their allowance, attitudes towards credit cards, and financial management practices. 3. The path-analysis model demonstrates the relationships among the antecedent variables, intervening variables (credit card attitude, financial management practices), and sound credit card use.

• 대한가정학회:학술대회논문집
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• 대한가정학회 2005년도 제58차 춘계학술대회
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• pp.93-93
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• 2005

• 가족자원경영과 정책
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• 제13권2호
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• pp.129-151
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• 2009

The first purpose of this study was to reveal the types of shopping value of college students. The second purpose was to examine the change in the perception and management behaviors related to credit cards according to the types of shopping value. The third purpose was to examine the effects of shopping value on perception and management behaviors on credit cards. The data were collected from 392 college students in Seoul by a self-administered questionnaire. Analyses including frequency, mean, factor analysis, Cronbach's alpha, Pearson's correlation analysis, Crosstabulation analysis, analysis of variance, K-means Cluster analysis and Multiple linear regression were conducted using SPSS WIN12.0. The major findings were as follows. First, college students can be categorized into 3 types of shopping values by K-means Cluster analysis of 14 items. The groups were entitled the hedonistic shopping value, the utilitarian shopping value, and the saving shopping value. Second, positive perception and management behaviors related to credit cards were different depending on the types of shopping value. The hedonistic shopping value group had a higher level of positive perception of credit cards and a lower level of credit card management, compared with the other groups. The saving shopping value group had higher levels of both positive perception and management of credit cards. Among the three groups, the utilitarian shopping group had the lowest level of positive perception of credit cards, despite having ahigher level of credit card management. Lastly, the most effective variance on credit card management was the utilitarian shopping value. These results suggest that a healthy shopping value is very important for having a healthy perception and management of credit cards, because shopping value is a critical variance to affect perception and management of credit cards.

• 경영정보학연구
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• 제9권2호
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• pp.129-147
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• 2007

2002년 신용대란 전후 S카드사는 결제능력 및 신용도의 적절한 측정을 통한 리스크 관리의 효율성 제고를 위해 회원 신용평가에 있어 소득을 고려하고자 하는 새로운 시도를 하였다. 보다 개선된 리스크 관리를 위해 잠재가치, 즉 소득을 추가로 고려한 다차원 평가체계로 회원을 파악하자는 것이었다. 그 이전까지 S카드를 비롯하여 모든 카드사는 연체속성, 입회기간, 사용상태, 한도소진율 등의 내부의 행위요소(behavioral factor) 자료와 외부 신용평가사에서 획득한 회원 등급이나 금융거래 내역 등에 의존하여 한도를 부여했다. 그러나 이 같은 방식은 과거로부터 현재까지의 행동패턴에 기반한 것으로서 회원의 객관적 능력범위를 가늠하는 데 어려움이 따랐고 결과적으로 리스크 관리의 한계로 이어졌다. 본 연구에서는 S카드사가 어떠한 방식으로 회원의 소득을 추정하였고 그 결과를 어떻게 활용하는가에 대해 살펴봄으로써 금융기관 리스크 관리 정교화의 방향을 제시하고자 한다.

• 가정과삶의질연구
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• 제23권2호
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• pp.77-91
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• 2005

The purpose of this study is to investigate general tendencies in credit card use, and determine the causes of the use of cash advance service and deferred payment among college students. Socio-demographic variables(gender, year in college, allowance, family income, parents' education and occupation, having taken a personal financial management course), knowledge and attitudes toward credit card, and financial management practices were incorporated as antecedent variables. Logistic regression analysis and multiple regression analysis were conducted to test the hypotheses. The results were as follows ; First, $32\%$ of the college students with no regular income experienced deferred payment, and $60.4\%$ of them had used a cash advance service. Second, the frequency and amount of cash advance service use were affected by family income, financial practices, and allowance. The financial practice as a parameter was affected by their completion of a personal finance course and their allowance. Third, deferred payment of credit was affected by their knowledge on credit cards and their financial practices. The financial practices as a parameter were affected by the family income and their completion of a personal finance course, and the knowledge on credit cards was affected by gender. Lastly, implications and suggestions for credit card use behavior research and consumer credit education are discussed in this article.

• 한국통계학회:학술대회논문집
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• 한국통계학회 2004년도 학술발표논문집
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• pp.171-174
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• 2004

기업들이 심화된 경쟁체제 속에서 고객에 대한 보다 심층적인 이해를 필요로 하고 정보기술의 발달로 각 요소활동내용의 데이터화가 가능해짐에 따라 CRM으로 대변되는 고객 정보의 전략적 활용이 매우 중요하게 되었다. 이를 위해 기업은 고객에 대한 이해를 바탕으로 고객관리 및 마케팅을 수행하기 위한 필수적인 도구인 고객세분화를 수행하고 있다. 본 연구에서는 신용카드고객의 카드사용행태에 근거하여 서로 유사한 사용행태를 보이는 고객군으로 세분화하는 과정을 소개한다. 고객이 실제로 카드를 사용하면서 발생시킨 거래정보에만 의존하여 고객세분화를 수행하였으며 이는 마케팅의 관점에서 상당히 의미 있는 내용이라 볼 수 있다. 고객세분화를 위하여 데이터마이닝기법인 k-평균군집방법과 최장연결법에 의한 계보적 군집방법을 활용하였다

• 대한가정학회지
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• 제43권11호
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• pp.1-15
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• 2005

The purpose of this study was to investigate the attitude, knowledge and need for educational contents about credit cards according to credit card use, and to examine the status of credit card use and the factors affecting credit card management behaviors of college students. The data were collected from 481 college students in Busan and Kyungnam areas by a self-administered questionnaire. Frequencies, Cronbach's alpha, factor analysis, t-test, ${\chi}^2$ analysis, Pearson's correlation analysis and regression analyses were conducted by SPSS WINDOWS. The results from this study were as follows. First, there were no significant differences between the credit card user group and the non-user group in the means of their altitude and knowledge towards credit cards. The mean of each category of the need for educational contents was high in both groups. Second, respondents of the credit card user group answered that they used credit cards whenever necessary, using them to purchase mostly clothing, shoes, and books. Third, credit card management behaviors were influenced by the allowance amount, experience of consumer education related to credit cards, number of total credit cards, attitude towards credit cards, knowledge about credit cards, frequency of credit card use, terms of credit card use and father's occupation. These results suggest that consumer education should be conducted for the credit card management behaviors of college students.

• 한국생활과학회지
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• 제14권1호
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• pp.95-105
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• 2005

This study examined the factors affecting college students' money management behaviors according to credit card usage. The data were collected from 481 college students in Busan and Gyeongnam areas by a self-administered questionnaire. Frequencies, Cronbach's Alpha, factor analyses, t-test, Pearson's correlation analysis, and regression analyses were conducted by SPSS WINDOWS. The results from this study were as follows. First, there were significant differences between credit card usage group and non-usage group in the means for future preparation, stingy attitude, and planned expenditure. However, there was no significant difference in the mean of money management behaviors. Second, for the credit card usage group, the significant variables affecting money management behaviors included sex, grade, experience of consumer education, father's occupation, monthly household income, future preparation, stingy attitude, methods of emotional change, planned expenditure, and negative recognition. On the other hand, for the non-usage group, grade, experience of consumer education, father's occupation, way of success, future preparation, stingy attitude, planned expenditure, and conditional permission were significant. These results imply that financial management education including values about money and consumption patterns should be conducted.

• 대한가정학회지
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• 제42권8호
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• pp.219-233
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• 2004

The purpose of this study was to examine the financial education needs of college students and how financial education affected their perceived financial management problems. The results indicated that the need for personal financial management of the students was relatively high and that students were interested in various topics withinpersonal financial management. Formal financial education was found to have a positive impact on students' financial management behavior by reducing the probability of having problems with managing financial affairs. In addition, students' use of credit cards played a significant role in predicting problems with managing financial affairs. Several implications based on the findings were suggested.

• 가족자원경영과 정책
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• 제1권1호
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• pp.57-70
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• 1997

The purpose of this study is to analyze housewives’ cognition, usage, and management behavior of credit cards according to home management behavior pattern. The sample of this study was selected from the housewives’ living in Seoul who has credit cards. After class-analyzation of the sample, 523 out of 612 repondents were finally selected data. The data were analyzed by the statical methods such as frequency, mean, percentile, Factor Analysis, t-test, ANOVA, Duncan’s multiple range test, Person’s Correlation, and Multiple Regression Analysis through the SAS program package. The major findings of this study are as followers : First, housewives’ usage and management behavior of credit cards was a positive relationship between home management behavior pattern. Second, housewives’ cognition of credit cards showed a significant positive relationship with usage and management behavior of credit card. Third, the most influencial variables on housewives’usage and management behavior of credit cards were their value and home management behavior pattern.