• 제목/요약/키워드: 신세대

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중국 신세대 여성들의 감각추구성향에 따른 의복탐색행동 (Chinese New Generation Women's Clothing Exploratory Behavior according to their Sensitivity Pursuit Propensity)

  • 왕혜연;김용숙
    • 복식
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    • 제55권3호
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    • pp.81-93
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    • 2005
  • The purpose of this study was to identify Chinese new generation women's clothing exploratory behavior according to their sensitivity pursuit propensity. The respondents were 500 Chinese new generation women residing in Soju City, China. Frequencies, percent, mean, one-way ANOVA, factor analysis, Chi-square test, and cluster analysis were done by use of SPSS PC+. The results were as follows; 1. The factors of sensitivity pursuit propensity were adventure & diversity, change, new atmosphere, and artistic sensitivity. And factors of clothing exploratory behavior were brand turnover, innovative clothing purchasing or wearing, clothing information collection through visiting store, and clothing information collection through contacting neighbors or advertisement. 2. The Chinese new generation women were classified into the creativity pursuit, the adventure & change pursuit, the multi-sensation pursuit, and the sensation retard according to their sensitivity pursuit propensity. 3. The creativity pursuit explored clothing for brand turnover and information through visiting store, communication, or advertisement, were found more among the unmarried late 20's with higher education and jobs. The adventure & change pursuit explored clothing information through visiting store, were found more among the unmarried university students in early 20's. The multi-sensation pursuit explored innovative clothing purchasing, were found more among the unmarried early 20's with jobs or students. The sensation retard explored clothing information through communication or advertisement, considered quality more, were found more among the married early 30's with lower education level and jobs.

신세대의 패션의식에 따른 상표 포지셔닝 연구 (A Study on the Brand Positioning by the New Generation's Consciousness of Fashion)

  • 박은순;이은경
    • 복식
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    • 제44권
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    • pp.201-213
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    • 1999
  • In this study, an attempt was made to classify the new generation by the conciousness of fashion and to make out positioning map, for brands of which each of the classified groups were aware. It's also intended to show a strategy brand marketing strategy by comparing the attribues that they considered important. The subjects of this study were gatheres into stratified sample groups from women whose age were ranged from 18 to 24 in Taejon. The subject brands of this study were Nice Claup. Y'sb. SYSTEM. i.n.v.u. On & On. EnC. ZOOC and Tomboy. which were selected because of high awareness. The results of this study were as below: 1. The new generation was grouped into a individuality-oriented group and an utility-oriented group. 2. As a result of analyzing brand image similarity, it's found that each group perceived the similarity differently. The individuality-oriented group perceived brand differentially more than the utility-oriented group. 3. concerning brand image preference, the individuality-oriented group preferred EnC most in light of self-expression and fashion, and preferred ZOOC most in view of utility. What was most preferred by the utility-oriented group was EnC in view of fashion and quality and ZOOC in the aspect of fashion, quality, price and design. 4. Regarding satisfaction level at brand image attributes, both of the groups showed satisfaction at On & On and Y'sb in light of self-expression. The individuality-oriented group was contented with SYSTEM's price and Nice Claup's utility and quality. 5. As a result of analyzing the groups' demographic variables, age and monthly mean income made a significant difference.

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디지털 신세대의 패션트렌드 인지도와 수용도가 패션정보 활용도에 미치는 영향 (The Study of New Digital Generation's Utilization of Fashion Information)

  • 김여원;최종명
    • 한국생활과학회지
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    • 제18권2호
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    • pp.465-476
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    • 2009
  • The purpose of this study is to investigate recognition degree and acceptability of fashion trends of new consumers who live in digital era, and to determine how these factors have influence on their use of fashion trend information. The study was conducted with 696 people from 15 to 34 years old. A self-administrated questionnaire based on the results of previous researches was developed. The data were analyzed with statistical analyses such as frequency analysis, mean, factor analysis, t-test, ANOVA, correlation and regression analysis. The results are as follows: first, new digital consumer's recognition degree (RD) of fashion trends is 7.85 on the average, given that the top of scale is 20.0, it is quite low. Of fashion trend RD, fashion item RD is the highest. The female subjects recognize fashion trends better than the male subjects. Second, fashion trend acceptance of new digital generation is classified into 5 factors: 'search acceptance', 'lead acceptance', 'follow acceptance', 'non-acceptance', and 'delay acceptance'. The female subjects show higher degree in the factors of 'search acceptance', 'lead acceptance' and 'follow acceptance' of fashion trend than the males; hence it means that the females have more positive attitudes in fashion trend acceptance than the males. Third, there are significant differences between genders in the fashion information utilization. Compared to the males, the females more use fashion information on style, fabrics and color. Concludingly, their fashion trend recognition degree and acceptance made an influence in part on their utilization of fashion information.

한국(韓國) 신세대(新世代) 패션에 관(關)한 연구(硏究) - 일본대중문화(日本大衆文化)의 영향(影響)을 중심(中心)으로 - (A Study on the Fashion of the New Generation in Korea - Focusing on the Influence of Japanese Popular Culture -)

  • 이희승;조규화
    • 패션비즈니스
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    • 제6권1호
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    • pp.83-101
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    • 2002
  • The purpose of this study is to observe the elements of Japanese popular culture portrayed in Korean new generation fashion at the current point of time, when Japanese popular culture is first being opened to Korea. And the another purpose is to look into the fashion consciousness of them, which is made up of these aspects. The new generation plays the leading role in further excelling the culture of our society. They are the generation of sense and sensibility, the generation of "me", the generation of information, and the generation of individuality. Even before Japanese popular culture was officially opened, the new generation was already accepting fashion, comics and animation, video games, music, broadcasting, food, etc. The Japanese cultural elements that show most in Korean fashion are street fashion and the fashion of celebrities. These are mostly brought in by fashion magazines, the internet, satellite TV, the new media of cable TV, and street shops. The aspects of Japanese popular culture in Korean new generation fashion are many and varied. Such examples in fashion are : vintage style, school-girl style, sexy causal style, black coordination, soft avant-garde style. It can be said that the fashion consciousness of Korean new generation could be placed in the following order. First, the variety of fashion. Next, the internationalism of fashion. Third, the information of fashion, and last, the play value of fashion. Interest has peaked in Japanese culture after the official opening, and this study has explored the very same aspects which can be seen in Korean new generation fashion. This study was meant to help make a responsible and sturdy new generation fashion culture which can help face the new millennium.

오팔세대의 라이프스타일과 노후준비에 관한 연구 (A Study on the Life Style and the Preparation of Old Age in Opal Generation)

  • 임미정;최규석
    • 문화기술의 융합
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    • 제8권6호
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    • pp.59-65
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    • 2022
  • 최근에 신중년이라 불리는 1955년에서 1974년 사이에 태어난 베이비붐 세대는 거대 인구 집단을 형성하며 이전의 전통적 노인 세대와는 다른 특성을 보이고 있다. 전체 국가 인구의 33%를 차지하는 이들의 은퇴가 본격화되면서 신세대 노인인구집단의 등장과 이에 따른 정책변화가 요구되고 있다. 오팔세대라고 불리기도 하는 신중년층은 평균수명의 증가로 늘어난 노년기를 생산적이고 자율적으로 보내고 싶어 하며 노후에 해외여행을 즐기는 등 어느 정도 경제적 능력도 지니고 있지만, 다른 한편 여가·취미활동, 대인관계 등 활동적 노년에 대한 준비가 미흡해서 신세대로서의 신중년층을 위한 정책적 관심이 요구되고 있다. 본 논문에서는 베이비붐 세대를 중심으로 오팔세대의 정의, 그들의 소비생활을 비롯한 태도, 사회활동, 여가활동, 건강에 대한 노력 등의 라이프스타일에 대해 알아보고, 오팔세대에 맞는 고용창출, 사회적 재교육, 지역의료시설 구축, 여가문화 생활을 위한 사회적 배려 등 노후준비에 대해 실천적 방안을 제시하고자 한다.

창의적 인물에 대한 지역 및 세대별 인식차이 비교 연구 (A Comparative Study about Different Perceptions on Creative Individuals in South Korea)

  • 김성환
    • 창의정보문화연구
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    • 제5권3호
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    • pp.192-201
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    • 2019
  • 본 연구는 한국의 대도시와 농촌 그리고 신세대와 기성세대 사이의 창의적 인물에 대한 인식 차이를 살펴보는데 목적이 있다. 이를 살펴보기 위해 먼저 국내 대도시와 농촌지역의 일반인들을 대상으로 각자가 생각하는 창의적 인물 및 특성에 대해 조사했다. 이러한 조사 내용을 바탕으로 창의적 인물의 창의적 특성 리스트를 제작하여 대도시 및 농촌지역의 중학생을 대상으로 추가 설문을 실시했다. 분석 결과 첫째, 대도시 지역 및 신세대 응답자들은 주로 기업인을 창의적 인물로 언급했으며 해당 인물이 창의적인 이유를 창의적 사고, 성향 및 산물 요인으로 설명했다. 하지만 농촌 지역 및 기성세대 응답자들은 정치인을 창의적 인물 또는 직업군으로 언급했고 그들이 창의적인 이유를 사회적 명예 및 도덕성 요인으로 설명했다. 마지막으로 대도시와 농촌지역 중학생들 사이에서도 이와 비슷한 경향이 발견되었으며 이는 통계적으로 유의미한 결과였다.

신세대의 특성에 따른 해군 인력 활용의 과제 - 또 다른 신세대, Z세대 관점에서의 고찰 (A Study on the Utilization of Naval Personnel According to Characteristics of New Generations: Discussion from the Perspective of Generation Z, a Newly Emerging Generation)

  • 민승운;김성열
    • 해양안보
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    • 제4권1호
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    • pp.57-82
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    • 2022
  • 이 논문은 Z세대의 관점에서 현재 해군 인력 활용 체제의 한계점에 관해 탐구하고 개선방안을 고찰하는 논문이다. 밀레니얼 세대에 이어 Z세대가 등장하고 있고, 군 인력구성에서의 비율 또한 점진적으로 증가하고 있다. 해군의 임무 특성상 X세대와 다른 특성을 가진 밀레니얼 세대와 또 다른 특성이 있는 Z세대와의 융합은 필연적으로 고찰해야 하는 과제 중 하나이다. 좁은 함정(艦艇)이라는 공간에는 폭넓은 임무 수행을 위해 수많은 장비를 탑재하고 이를 24시간 동안 동등한 수준의 전투력으로 운영할 많은 수의 승조원이 함께 생활하게 되는데, 이러한 특수한 작전환경에서 승조원 간 세대 갈등은 크나큰 전투력 악화로 이어질 수 있다. 신세대 장병은 이전 세대와 다른 측면에서의 사회적 어려움을 겪고 있고 군에 대한 가치관이 서로 다르기에, 그들 간의 진정한 화합을 위해서는 각 세대의 가치관의 차이점에 대해 자세히 탐구하고 군 조직은 이러한 변화에 대해 적절한 대처를 하고 있는지 검토해 보아야 한다. 이에 따라, 1장과 2장에서 기성세대와 구분되는 밀레니얼 세대와 Z세대의 성장기에 겪었던 환경과 이를 바탕으로 형성된 가치관에 대해 알아보고 세대 간 갈등의 해결 필요성을 제기한다. 3장에서는 군사 강국이 MZ세대와의 공존을 위해 시행 중인 방안 분석을 통해 교훈을 도출한다. 4장에서는 해군만의 특수한 작전 환경에 대해 살펴보고, 현재 한국 해군의 인력 활용의 현주소를 수병, 부사관, 장교, 정책적 차원으로 살펴보면서 세대 간 융합의 장애 요소를 식별하고 이에 대응한 개략적인 해결방안을 제시한다. 5장에서는 세대 간 특성 인식을 통한 진정한 공감의 필요성과 기술 중심군인 해군에게 인력 활용 문제 해결의 중요성을 재고하며 향후 인력 활용 문제 및 세대 간 갈등 문제를 해결한 해군 조직의 기대상에 대해 서술하였다.

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의학교육에서 고려해야 할 신세대 학생의 특징 (Characteristics of the Current Student Generation and Considerations for Medical Education)

  • 김은경
    • 의학교육논단
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    • 제14권2호
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    • pp.59-63
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    • 2012
  • Current medical students are a distinct new generation who can be distinguished from the previous generation. Therefore, a clear understanding of their characteristics is vital in developing an appropriate educational program for them. The purpose of this article is to explore the characteristics of the current generation of high achieving medical students. Notable characteristics that define this generation include the following: they feel they are special, and they are sheltered, confident, highly optimistic, pressured, conventional, and have a strong desire to achieve. They are the digital generation, who can obtain information through various forms of technology. Furthermore, they are high achieving students in highly competitive educational environments. It has been suggested that various teaching methods be used in the medical school classroom. Using digital methods could be crucial in providing high-quality medical education. Educators should pay more attention to students' psychosocial development and help them to effectively cope with their academic stress.

신세대 주부의 가사노동 관리자유형과 가정생활만족도 (The Household Work Manager Style of New Generation Wives and Family Life Satisfaction)

  • 채옥희
    • 한국가정과학회지
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    • 제6권1호
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    • pp.57-66
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    • 2003
  • The purpose of this study was to investigate the housewives' characteristics of household work management. to classify the household work manager styles and to investigate the relationship between the household work manager styles and the family life satisfaction. The data used for statistical analysis is 352 housewives. The data were analyzed by using SPSSWIN Program, $x^2$-test, one-way ANOVA With Duncan's Multiple Range test and t-test were utilized to test null hypotheses. The major findings of this study were as follows : Human centered household work management was more popular than task centered. Family life satisfaction was significantly different depending on the household work manager style. The idel style was concluded as the most desirable manager style.

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1990년대 신세대의 의복 정숙성에 관한 연구 (A Study on the Clothing Modesty of New Generation in 1990s)

  • 강경자
    • 복식
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    • 제51권3호
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    • pp.141-153
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    • 2001
  • The Purpose of this research is to compare the feminine modesties expressed in the clothes of women's college students in 1980s and 1990s, and to find out the social cause of the change of modesty by reference data. Korean women's college students in 1980s considered feminine modesty very important in the selection of clothes but students in 1990's had quite different attitudes. The major cause of this change may be due to the fact that the traditional conservative values in clothes were diminished in 1990's. The main cause of different values in 1980s and 1990s is the rapid social change of korean society in this Period. The concrete factors of changes were the change of authoritarian aesthetic values and the Positive orientation to diversity individuality sensibility and sexuality.

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