• Journal of Global Scholars of Marketing Science
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• v.18 no.1
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• pp.1-31
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• 2008

Trust is central to human relationships, at all times and places. The importance of trust is fundamental in all areas of human life, not only in the area of business administration. 2,500 years ago in China, Confucius taught that the foundation of politics was the trust of the people, more important even than military strength or the supply of food. Shakespeare's play, "Much Ado about Nothing' is about trust and deception. These days, trust and transparency in a commercial organization's business culture form the basis of the 'social capital' by which that organization increases its productivity. A successful company raises productivity by the accumulation of social capital, derived from a trust relationship between business partners, and between the company and consumers. Trust is the crucial factor. At the national level, building trust determines a nation's competitiveness. For a company, long term trust relationships with customers are essential for its survival in a business environment of rapid change. Such relationships, based on trust, are important assets to ensure a company's competitive advantage, and need to be organic to that company's business culture. Because of this importance, trust relationships have been studied in diverse areas within business administration, and especially within marketing, where they form the basis of a successful relationship between producer and consumer. However, what has been lacking is a unified definition of trust. Research has been conducted on the basis of various definitions and models. The majority of researchers have not considered the multidimensional character of the concept of trust until now. Approaches based on a one dimensional model have undermined the value of research results. Furthermore, researchers have only considered trust and trustworthiness as a single component. The majority of research has explored the consequences of perceived trust for outcomes such as loyalty or cooperation, but has neglected the effects of trustworthiness upon the mechanisms of consumer trust. This study focuses on the dimension of trust from such a perspective. It seeks to verify the effect of trust on customer intentions by breaking it down into three separate components: 1) the salesperson, 2) the product/service, and 3) the company. The purposes of this paper are as follows: Firstly, we review the multidimensional nature of trust objects: the salesperson, the product/service, and the company. Secondly, we analyze the relationship between multidimensional trust and trustworthiness. Thirdly, we analyze the connection between trust and repeat purchase intentions for the maintenance of long term relationships. For these purposes the author has developed several hypotheses as follows: H1-1: The competence of a salesperson is positively associated with the trust given by the consumer to the salesperson. H1-2: The benevolence of a salesperson is positively associated with the trust given by the consumer to the salesperson. H2-1: The competence of product/service is positively associated with the trust given by the consumer to the product/service. H2-2: The benevolence of product/service is positively associated with the trust given by the consumer to the product/service. H3-1: The reputation of a company is positively associated with the trust given by the consumer to the company. H3-2: The physical environment of a company is positively associated with the trust given by the consumer to the company. H4-1: Trust in a salesperson is positively associated with repeat purchase intentions. H4-2: Trust in a product/service is positively associated with repeat purchase intentions. H4-3: Trust in a company is positively associated with repeat purchase intentions. The data was compiled from 366 questionnaires. 500 questionnaires were collected, but some of the data was considered unsuitable and inappropriate. The subjects of the survey were male and female customers purchasing products at department stores in Seoul, Daegu and Gyeongbuk. It was carried out between Oct. 25 and 29, 2007. The data was analyzed by frequency analysis using SPSS 12.0 and structural equation modeling using LISREL 8.7. The result of the overall model analysis is as follows: Chi-Square=445.497, d.f.=185, p-value=0.0, GFI=.901, RMSEA=.0617, NNFI=.986, NFI=.981, CFI=.989, AGFI=.864, RMR=.0872. The results of the overall model analysis were coherent. It was found that trust is a multi-dimensional construct, that each of the dimensions of trust are meaningful influences on customer's repurchase intention. Trust in a company may be the most relevant, while trust in a product/service and a salesperson may be less relevant to repurchase intentions. The effective factors in determining trust in a salesperson and a company's product/service were found to be competence and benevolence. Factors in determining trust in a company were its reputation and physical environment, and the relationship of each effective trust factor has been verified in this research. As a result, it was found that competence and benevolence have a meaningful influence on trust in a salesperson and in product/service. It was also found that a company's reputation influences the overall trust in the company significantly but a company's physical environment does not have much effect.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.45 no.6
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• pp.498-507
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• 2017

Electronic equipments comprised of high density components with various packaging types have been recently applied to a satellite. Therefore, to guarantee high reliability of electrical equipment, a design approach, which can reduce the development period and cost through an early diagnosis in potential risks of failure, should be established. In the previous research, the reliability assesment of the electronic equipments have based on Steinberg's fatigue failure theory. However, this theory was not enough for further investigation of life prediction and reliability of the electronic equipments comprised of various sizes and packaging types due to its theoretical limitations and analysis results sensitivity with regard to different modeling technic. In that case, if detailed finite element model is established, aforementioned problems can be readily solved. However, this approach might arise disadvantage of spending much time. In this paper, to establish strategy for high reliability design of electronic equipment, we performed mechanical reliability evaluation of CCB (Camera Controller Box) at qualification level based on the approach using Sherlock unlike design techniques applied to existing business.

• Journal of the Korean Applied Science and Technology
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• v.38 no.1
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• pp.196-207
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• 2021

The purpose of this study is to investigate the relationship between trust, satisfaction and cognitive performance of golf participants in golf device, focusing on the swing analyzer. A total of 328 questionnaires were collected. Collected data were analyzed by SPSSWIN and AMOS program and frequency analysis, confirmatory factor analysis, validity test, correlation analysis and structural equation model analysis were performed. The result of the study were as follows. First, the trust of golf participants in golf device data has a positive effect on satisfaction. Second, the trust of golf participants in golf device data does not affect Perceived performance. Third, the satisfaction of golf participants in golf device data does not affect Perceived performance. In conclusion, golf participants' trust and satisfaction of the golf swing analyzer are irrelevant to the perceived performance. In conclusion, it was found that golf participants trusted the data presented through the golf device and obtained satisfactory results. However, in that it did not affect the perceived performance, golf participants can think that golf devices should be used to play golf rather than thinking that golf devices enhance their performance.

• Journal of the Korea Society for Simulation
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• v.16 no.4
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• pp.23-31
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• 2007

Anti-Air Warfare(AAW) functionality of the naval combat system is the key functionality to ensure the ship's survivability. We have applied a novel method using model-based-simulation to analyze and design AAW functionality of the Patrol Killer Experimemnt Combat System. In this approach, an AAW functional model is described with the FSM(Finite State Machine) and directly executed for the AAW simulation. After prototyping using model based simulation, Hardware In Loop Simulation(HILS) is conducted as the AAW functionality is interfaced with the other ones of the combat system for completing the integration of the system components. This incremental and iterative development approach based on the model based simulation can minimize the development risks and costs caused by the system complexity for military system, bringing out the merit of the rapid prototyping.

• Industry Promotion Research
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• v.2 no.2
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• pp.31-44
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• 2017

This study is to investigate the relationship between the communication type recognized by members of organization and the learning transfer climate in the organization, and when it comes to the type of communications within organization set as independent variable, four variables such as communication with supervisor, media quality communication, and organizational outlook communication were proposed and regarding learning transfer climate which is a dependent variable, four sub-parameters such as supervisor support, colleague support, transfer opportunity and organizational compensation recognition were selected. 116 copies of the statistical data excluding statistically insignificant surveys were used for 150 participants who participated in the 2015 core competency curriculum for SMEs and 3 months have passed, in order to achieve this study's objective. Meanwhile, the research hypothesis was verified with the collected data through frequency analysis, factor analysis, reliability verification, technical statistical analysis, and simple and multiple regression analysis by using the statistical package program of SPSS 20.0. Results of this study have shown that firstly, communication with supervisor, media quality communication, and organizational outlook communication all showed a positive (+) significant influence on the superior support in the influence relationship between communication type in organization and supervisor support which is learning transfer climate. Secondly, communication type in organization doesn't appear to affect colleague support of learning transfer climate. Thirdly, communication with supervisor, media quality communication, and organizational outlook except for communication with colleagues have shown a positive (+) influence on transfer opportunity in the influence relationship between communication type in organization and transfer opportunity of learning transfer climate. Lastly, communication with supervisor and communication on organizational outlook showed positive(+) influence in the influence relationship between communication type in organization and organizational compensation recognition of learning transfer climate.

• Korean Journal of Environmental Agriculture
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• v.26 no.2
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• pp.186-191
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• 2007

The objective of this research was to assess the reliability of data and to improve nuclear analytical techniques concerning the Domestic Radioactivity Intercomparison program for environmental radioactivity monitoring of Jeju from 1998 to 2006. Gross beta for filter papers and water samples was determined, and gamma nuclides for natural and artificial nuclides in soil and water samples were analyzed. The gross beta activity of all samples except for the water samples of 1998 and 1999 showed a good agreement within the confidence intervals. In gamma nuclides, $^{40}K$ and $^{137}Cs$ of soil samples and most nuclides in the water samples, with the exception of several nuclides, were evaluated to be reliable. Based on these results, it is considered that a reliable method for the analysis and monitoring of environmental radioactivity were established, which may play an important role in case of emergency radiation accident.

• The Journal of the Korea institute of electronic communication sciences
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• v.15 no.6
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• pp.1145-1150
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• 2020

After the Davos Forum, the recent 4th Industrial Revolution has become an area of interest to countries around the world. Among the technologies of the 4th industrial revolution, the ubiquitous computing environment requires a convergence environment of various devices, networks, and software technologies, and the RFID technology that identifies objects among the IoT technology fields is applied to all industries and has a competitive edge. Systems to which RFID technology is applied are being used in various industrial fields, especially! It is efficiently used for accurate inventory management and SCM management in the field of distribution and logistics. If the RFID system is built in a cloud-based environment, it will be possible to secure reliability in distribution management in consideration of an effective logistics management system and economic feasibility. This study is a study on the RFID system in a cloud computing environment to reduce the cost of operating or maintaining an application server to improve the economy and reliability.

• Journal of Korean Ophthalmic Optics Society
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• v.10 no.3
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• pp.215-220
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• 2005

On entering new millenium, there has been an important switchover in the divergent View and its cases on commercial marketing. This study is to focus on the related influence factors of the optician's marketing. Aiming to improve the relationship of the manager and the manager and the clients, this study tried to find out the influences of the marketing. We defined quality of relation as three element, trust, satisfaction, absorption. We investigated how it influenced optician's characters, goods, service, price, physical convenience and communication to the quality of relation. Moreover, we investigated how it influenced optician characters like knowledge information, good impression, contact and relation marketing of dissatisfaction solution, also quality of relation could or not influence about repurchase intension and Big Mouth marketing. Optician's characters affect on affirmative effect to trust and absorption, but little affirmative effect to satisfaction. Since optician's characters are trust and absorption rather than satisfaction influence, they actively should improve customer-oriented variety of goods, service, physical convenience, communication. As price and communication structure of optician was formed so not modernized, we realized these have not influenced their trust, satisfaction, absorption to customer. Optician's characters influenced more affirmative effect to satisfaction than thrust and absorption. quality of relations mostly provided affirmative effect to the result of relation. The opticians should make efforts to influence on customer satisfied with goods and service, also to have trust and absorption for customer, should maintain good partnership with customer.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.9 no.1
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• pp.91-97
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• 1998

Objectives：This study was designed for testing of Eating Attitude Test for Korean adolescents (EAT-26KA) on internal reliability and test-retest reliability and evaluation of each items through factor analysis. Methods：Total 1,160 middle and high school students were surveyed on June 1996. The questionnaire had been delivered by school teachers two weeks earlier before survey started. Among the 1,160 students, 114 students were selected by random. And then they were retested with same questionnaire on July 1996, four weeks later Result：Internal consistency of EAT-26KA was relatively good(Cronbach’s ${\alpha}$ =.83). There was statistically significance on test-retest reliability(r=.63 p<.01). But two items showed negative correlations(item No. 9, 17). and 5 items had low level correlation(p>.05, item No. 2, 6, 12, 21, 24). We performed factor analysis on whole items except No. 25 item. Result of factor analysis showed that the factor structure of EAT-26KA were different from that of EAT-26. Conclusion：The EAT-26KA is useful for the survey of the eating behavior and problems in Korean adolescents.

• International Commerce and Information Review
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• v.18 no.2
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• pp.131-150
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• 2016

As global partnership is recently getting important in order to establish supply chain network in global managing environment, companies tend to improve quality and warranty in SCM(Supply Chain Management) by certifying ISO(International Organization for Standardization). This research investigated structural relationship how strategic and operational ISO application level and trust, immersion, collaborative factors in partnership process affect to companies business performance. This research was surveyed with 147 manufacturing companies in South Korea and conducted empirical analysis using Structural equation model. The research hypothesis and model was derived from the basis of existing theory and empirical research, and obtained the following results. Firstly, the strategic ISO level showed positive(+) effect on trust and immersion factor. Second, the operational ISO level showed positive(+) effect on trust and collaborative factor. Third, trust factor in the partnership process showed positive(+) effect on immersion factor. Lastly, collaborative factor in partnership process showed positive(+) effect on companies business performance. Implication for this research is that companies must consider ISO application in establishing partnership and companies require prolonged effort using trust, immersing, collaborative factors into partnership process to improve business performance.