• Title/Summary/Keyword: 신뢰 결정요인

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The Factors Affecting on the Franchisor's Performance and Its Intention of Recontracting with Franchisees : Focused on the Chinese Franchise Market (프랜차이즈 본부의 성과 및 재계약의도에 영향을 미치는 요인들에 관한 연구 : 중국프랜차이즈 시장을 중심으로)

  • Shuai, Su;Seo, Sang-Yun;Lee, Hoon-Yong
    • Journal of Distribution Research
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    • v.17 no.3
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    • pp.1-24
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    • 2012
  • Franchises have recently emerged as the most rapidly expanding industry positioned to create a large impact in the domestic economic. The Chinese franchise industry developed rapidly in the period prior and subsequent to WTO accession with more than 50% of new franchises brands emerging since 2000. M&A transactions in the Chinese franchise industry have progressed actively. In the period from 2005-2007, due to the wholesale and retail market opening in accordance with the guidelines laid forth within the MOU by the WTO the Chinese franchise market is now the largest market in the world all despite a short history of only 20 years. The amount of franchise market research on China is disproportional to its current size and development potential. Beginning in the 1990s, market research conducted by the International Franchise Association focused on emerging markets in Eastern Europe and China. While the research dealt with the Chinese investment environment, it insufficiently explained the market region and cultural environment. The purpose of this research is (i) to investigate the determinants of the performance of franchise systems in China and (ii) new contract renewals based on performance factors. This study will complement existing research in terms of the franchisee perspective. This study may also prove of the benefit to the franchise companies entering the Chinese franchise market enabling them to develop an effective strategy. This study shows that support, incentives, and system standardization by franchisor yielded a positive effect on management performance. This is consistent with previous studies by Shin (2000) and Kim (2008) targeting Korean franchises. Therefore, in the Chinese market, the franchisor must focus on support, incentives, and system standardization rather than concentrate only on the recruitment of franchisees in order to improve revenue. Hypotheses regarding franchisor control have been dismissed in existing research, in the opinion of this study, due to their complexity and inability to control the merchant as a one-kind-assessment-standard. Our findings show that the franchisees' financial condition, management ability and entrepreneurial spirit, among franchisee's characteristics, have a positive effect on franchisor's business performance and satisfaction for the franchisee. This is consistent with previous studies on headquarters' management performance of Lussier (1996), Heo and Jang (2008), and franchisees' financial condition, management ability and entrepreneurial spirit effect on franchisor's satisfaction of Weaven and Franzer (2007), Kim (2009), Han (2009), and Yoon etc. (2008). Therefore, when permitting a franchisee, financial condition, management ability, entrepreneurship of the franchisee should be carefully considered. Among relational factors between franchisor and franchisee, trust has the positive influence on the management performance of the franchisor while conflict has a negative effect. However, trust, commitment and conflict factors have been shown not to have any impact on the satisfaction of the franchise headquarters. This result is consistent with the previous studies of Pavlou and Ba (2000), Morrison (1999), Weaven and Frazer (2007), Kim and Park (1994), Sohn (2007) which show that trust between franchisor and the franchisees have a positive effect and that conflict has a negative impact on franchisor's management performance. Other factors causing a negative effective on the franchisor's management performance are a rapid environmental changes and uncertainty in the business. This is consistent with Campbell et al (2007), Kim and Kim (2009), Han and Baek (2008). Finally, the high management performance and satisfaction of the franchise headquarters has a positive effect on the intention of franchise renewal. In the case of large markets such as China, the franchisor's strategy and the role is very important. In this study, we also investigated the characteristics of franchisor and franchisee, relationship, and environmental uncertainty affecting on the management performance and satisfaction of franchisor. Recently, Korean franchises are attempting to enter foreign markets through the rise in popularity of Korean culture and entertainment commonly referred to as the Korean wave. This study provides recommendations for Korean franchises intending on entering the Chinese market. First, in order to achieve stable profits, the franchise corporation needs to support the operation of the individual franchisee through incentives and standardization of services. Second, because trust between the franchisor and franchisee has a positive effect on management performance, on-going discussion and cooperation is necessary to reduce the level of conflict.

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Development of Measurement Scale for Korean Scaling Fear-1.0 and Related Factors (한국형 스켈링공포(KSF 1.0)의 측정도구 개발 및 관련요인)

  • Cho, Myung-Sook;Lee, Sung-Kook
    • Journal of dental hygiene science
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    • v.9 no.3
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    • pp.327-338
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    • 2009
  • This study was to develop an instrument for multidimensional measurement of Korean scaling fear (KSF)-1.0 and analyze related factors. A sample of 720 subjects(scaling patients and community people) was studied in Daegu city from November in 2008 to March in 2009. Authors first conceptualized the KSF, item generation, item reduction, and questionnaire formatting were performed in the stage of the development. Item descriptive, missing%, item internal consistency, and item discriminant validity were analyzed in the item-level, also descriptive, floor and ceiling effect were analyzed in the scale-level. Cronbach's alpha, test-retest, inter-dimension correlations, and factor analysis were performed to evaluate the validity and reliability in the new instrument. Confirmative factor analysis was did to evaluate the fit of model. The results for item-level and scale-level were acceptable except item discriminant validity. The reliability for 0.92~0.96 of corelation coefficient range(Cronbach's alpha 0.96~0.98) was high in the test-retest, and there was no significant difference in paired t-test. Item internal consistency(range of pearson corelation coefficient 0.39~0.95) was also high. The result of explanatory factor analysis was the same as the intended dimension structure, also confirmatory factor analysis results revealed that the dimensional structure model were fined well in the evaluation of model fit($x^2$= 1245.66, df=146, p=0.0000; GFI=0.85; AGFI=0.80; RMSEA=0.10). Factors related to KSF by multiple regression were gender($\beta$=0.28, p=0.0004) and teeth brush method($\beta$=-0.15, p=0.0053) in scaling patients, also gender($\beta$=0.25, p=0.0002), educational level($\beta$=0.14, p=0.0155), teeth brush method($\beta$=-0.09, p=0.0229) and time of daily work out($\beta$=-0.10, p=0.0055) were significantly associated with KSF in no scaling group. In conclusion, The results of this study reveal that the new developed measurement scale was reliable and val id instrument for measuring the KSF in dental hygiene patients and community people. We recommend that further research should develop more the instrument for the Korean scaling fear.

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Development of Evaluation Index for Infection Control and Prevention at Dental Hospital and Its Validity Verification (치과의료기관 감염관리 평가지표 개발 및 타당성 검증)

  • Bae, Sung-Suk;Lee, Myung-Sun
    • Journal of dental hygiene science
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    • v.13 no.3
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    • pp.254-263
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    • 2013
  • This study is to develop an evaluation index for infection control and to verify its validity by examining each set of weighted data collected from 121 infection control personnel at dental hospitals who agreed to the preliminary survey and advisory. The study was conducted from 14th December, 2010 to 31st January, 2011, and PASW Statistics 18.0 and AMOS 5.0 had been used for the statistical data analysis. As a result of the study, five evaluation factors with 21 sub-indicators have been identified at structural level, eight evaluation factors with 32 sub-indicators at processing level, and one evaluation fact with five sub-indicators at resulting level, total 14 evaluation factors with 58 sub-indicators throughout all levels. The path analysis added on the result that 'standard precautions ($x_1$)', 'infection control support system ($x_2$)', 'internal and external characteristics ($x_3$)' are exogenous variables that affect on other variables, and 'standard infection control ($y_1$)','Organization equipment management handwashing ($y_2$)', 'environmental infection control ($y_3$), 'personal protective equipment ($y_4$)', 'waste and laundry management ($y_5$)' are endogenous variables that are infulenced by others. The standardized metrics are more needed than anything else when examining on infection control. This study attempts to develop proper dental infection control metrics adequately adjusted for domestic circumstances, and therefore to contribute to effective systematic management and decision-making in infection control.

A Study on Occupation-appraisal of Students' Majorin in Culinary and Food Service (외식전공 대학생의 외식산업분야 직업평가에 관한 연구)

  • Jin, Yang-Ho
    • Culinary science and hospitality research
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    • v.22 no.4
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    • pp.240-253
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    • 2016
  • This study was undertaken to better understand the professional recognition of the food service industry of college students in food service realted majors based on characteristics of the respondents In order to achieve the purpose of the study, 211 questionnaire surveys were colelcted in the period from May 19 to May 30, 2014. The study conducted regression analysis by using SPSS Win18.0 package, for frequency analysis, exploratory factor analysis, analysis of reliability, correlation analysis tests, t-test, andone way ANOVA. Measure of occupation self-esteem, positive values, social reputation, negatively handled, relatively effectively configuration, each construct was to ensure reliable and statistically significant relevance. The results were analyzed by the difference factor of occupation self-esteem according to demographic characteristics, depending on gender, has confirmed that the perceived social reputation in a different way, depending on the differences in grade, to verify that you are aware of the positive values in a different way. Also Department has been analyzed with the degree of cognitive differ for positive values and negative treatment in accordance with, understand that it perceives the relative effects and negative treatment in accordance with the future desired profession in a different way. This suggests that there is a need to find ways to satisfaction and career decision level of major occupational self-esteem is high is to raise the occupational self-esteem major of food service industry college students based on the results of previous research get higher. In particular, I would like to emphasize that there is a need provide a substantial improvement on the negative treatment and the most negative recognize and social reputation is for the work of the food service industry.

Financial Analysis Model Development by Applying Optimization Method in Residential Officetel (최적화 기법을 활용한 주거용 오피스텔 수지분석 모델 개발)

  • Jang, Jun-Ho;Ha, Sun-Geun;Son, Ki-Young;Son, Seung-Hyun
    • Journal of the Korea Institute of Building Construction
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    • v.19 no.1
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    • pp.67-76
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    • 2019
  • The domestic construction industry is changing according to its preference for demand and supply along with urbanization and economic development. Accordingly, initial risk assessments is more important than before. In particular, demand for lease-based investment products such as commercial and office buildings has surged as a substitute for financial products due to low interest rates of banks. Therefore, the objective is to suggest a basic study on financial analysis model development by applying optimization method in residential officetel. To achieve the objective, first, the previous studies are investigated. Second, the causal loop diagram is structured based on the collected data. Third, the system dynamics method is used to develop cost-income simulation and optimization model sequentially. Finally, the developed model was verifed through analyzing a case project. In the future, the proposed model can be helpful whether or not conduct execution of an officetel development project to the decision makers.

An Empirical Study on the Management Performances of Korean Tourism Firms - Focusing on the Understanding and Preparation of Constituents against FTA Environment (한국 관광기업 조직 구성원의 FTA에 대한 이해/준비정도가 경영성과에 미치는 영향에 관한 실증연구)

  • Shin, Kwang-Ha;Jeong, Eun-Kyeong;Park, Myung-Chan
    • International Area Studies Review
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    • v.13 no.2
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    • pp.190-222
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    • 2009
  • This study is for analyzing the management performances of Korean tourism firms, which have been operating as preparing strategically against FTA, one of the most importantly external environment in international management since in the middle of 1990s. The main purpose can be mentioned to test empirically some relations between the management performances of Korean tourism ones and the levels of understanding and preparing against FTA. In detail speaking, the dependent variables of management performances are classified with sales, profits and management satisfaction, while the independent ones regarding with FTA are sorted based on the previous studies with the 2 following factors like understanding/preparing of managers and one of workers in a firm. This study is conducted in two stages. Firstly, the research model is designed by the reviewing relevant theories, previous studies. Secondly, the survey of Korean tourism enterprises engaging in management activities in Korea is implemented by collecting questionnaires. And for testing the hypothesis, the analyzing tools are being used for correlation, reliability, validity and multi regression on SPSS 12.0 for windows and finally the path analysis of structural equation modeling is activated with AMOS 7.0 for windows.

An Evaluation of Service Quality Priorities between Air Cargo Service Providers and Customers (항공화물운송서비스 품질에 대한 서비스 이용자와 제공자간의 중요도 인식 차이에 관한 연구)

  • Jun, Il-Soo;Hong, Seok-Jin
    • Journal of Korean Society of Transportation
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    • v.22 no.5
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    • pp.35-45
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    • 2004
  • This paper analyzes the differences in the service quality priorities of air cargo service providers and customers. After having identified what constitutes the decisive factors with regards to air cargo service quslity, research was carried out to evaluate the differences in the service quality priorities of air cargo service providers and customers. Moreover, this paper analyzes these differences by separating air cargo service providers into Korean and international air cargo service providers. In order to attain the objectives of this research, the air cargo service sectors were divided into three general categories: supply capability(H/W), service accountability, and competitiveness of service fees and management capability(S/W). The researchers then placed 6 different criteria into each service category, for a total of 18. The evaluation of the service quality priorities of air cargo service providers and customers revealed very little difference between these two groups. With regards to the service criteria found in each service category, our research found marked differences between the service quality priorities of providers and customers in only three of the 18 criteria. However, we found marked differences in service quality priorities in 7 of the 18 criteria when the air cargo service providers were divided into Korean and international air cargo providers. While domestic air cargo service providers evaluated management's capability to handle cargo accidents and incidents as the most important priority, international air cargo service providers placed the highest priority on the cargo rate system. The results of this research imply that in order to properly evaluate the differences between the service quality priorities of air cargo service providers and customers, the air cargo service providers itself should be separated between the Korean air cargo service providers and the foreign providers because of their respective inherent perception on service quality.

Analyzing Spatial and Temporal Variation of Ground Surface Temperature in Korea (국내 지면온도의 시공간적 변화 분석)

  • Koo Min-Ho;Song Yoon-Ho;Lee Jun-Hak
    • Economic and Environmental Geology
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    • v.39 no.3 s.178
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    • pp.255-268
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    • 2006
  • Recent 22-year (1981-2002) meteorological data of 58 Korea Meteorological Adminstration (KMA) station were analyzed to investigate spatial and temporal variation of surface air temperature (SAT) and ground surface temperature (GST) in Korea. Based on the KMA data, multiple linear regression (MLR) models, having two regression variables of latitude and altitude, were presented to predict mean surface air temperature (MSAT) and mean ground surface temperature (MGST). Both models showed a high accuracy of prediction with $R^2$ values of 0.92 and 0.94, respectively. The prediction of MGST is particularly important in the areas of geothermal energy utilization, since it is a critical parameter of input for designing the ground source heat pump system. Thus, due to a good performance of the MGST regression model, it is expected that the model can be a useful tool for preliminary evaluation of MGST in the area of interest with no reliable data. By a simple linear regression, temporal variation of SAT was analyzed to examine long-term increase of SAT due to the global warming and the urbanization effect. All of the KMA stations except one showed an increasing trend of SAT with a range between 0.005 and $0.088^{\circ}C/yr$ and a mean of $0.043^{\circ}C/yr$. In terms of meteorological factors controlling variation of GST, the effects of solar radiation, terrestrial radiation, precipitation, and snow cover were also discussed based on quantitative and qualitative analysis of the meteorological data.

The Analysis of EU Carbon Prices Using SVECM Approach (SVECM 모형을 이용한 탄소배출권 가격 연구)

  • Bu, Gi-Duck;Jeong, Kiho
    • Environmental and Resource Economics Review
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    • v.20 no.3
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    • pp.531-565
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    • 2011
  • All previous studies analyzing multivariate time series data of EUA (European Union Allowance) price commonly used endogenous variables within the four variables and included the period from April to June of 2006 in the analysis, when the price distortion occurred. This study uses graph theory and structural vector error correction model (SVECM) to analyze the daily time series data of the EUA (European Union Allowance) price. As endogenous variables, five variables are considered for the analysis, including prices of crude oil, natural gas, electricity and coal in addition to carbon price. Data period is Phase 2 period (April 21, 2008 to March 31, 2010) to avoid the EUA price distortion of Phase 1 period (2005~2007). Further, the monthly data including the economic variables as endogenous variables are analyzed.

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휴대형 당도판정센서를 이용한 배의 당도 판정

  • 이강진;최규홍;강석원;최완규;손재룡
    • Proceedings of the Korean Society of Postharvest Science and Technology of Agricultural Products Conference
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    • 2003.04a
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    • pp.120-121
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    • 2003
  • 과수원에서 재배되는 배는 과수원 내의 위치, 시비, 토양 등의 요인에 따라 다양한 품질을 나타내며, 당도와 숙도의 편차가 크기 때문에 과수농가에서는 경험에 의존하여 적정 숙기로 판단되는 배를 수확하고 있다. 그러나 과학적이지 못한 사실에 기초한 수확 관행은 시장유통되는 배에 대하여 소비자들의 신뢰성 저하를 초래하게 되고 소비 감소와 더불어 농가 소득 감소로 이어지게 된다. 최근, 전국의 청과물 산지유통센터에는 근적외선을 이용하여 과일 내부의 당도, 산도, 결함 등을 실시간으로 판정할 수 있는 비파괴 선별기가 보급되고 있으나 이는 수확이후의 선별.규격화 유통을 위한 것이다. 본 연구에서는 이와는 달리, 수확 이전, 즉 재배 단계에서 배의 당도와 숙도를 판정하여 수확적기를 판단할 수 있도록 나무에 매달린 배에 대하여 가시광선과 근적외선 반사스펙트럼을 측정할 수 있고 이를 이용하여 당도와 숙도가 판정가능한 휴대형 센서를 개발하였으며, 개발된 시작기를 이용하여 당도판정의 가능성을 시험하였다. 휴대형 당도판정센서는 광원과 광섬유프로브, 광검출부, 당도판정부, 전원공급부로 구성된다. 광원은 할로겐램프(6V)를 이용하였고, 광섬유프로브는 동심원 형태로서 외부의 광섬유를 통하여 광원에서 시료로 빛이 조사되게 하고, 내부의 광섬유를 통하여 광검출기로 확산반사되는 광이 전달될 수 있도록 하였다. 전원공급부는 휴대와 충전이 가능한 배터리(12V, 2AH)와 이 배터리에서 정전류가 광원으로 보내어 질 수 있도록 제작된 회로로 구성하였다. 당도 판정을 위하여 518nm에서 1046nm의 파장대역에서의 반사스펙트럼을 이용하였고, 레퍼런스로써 백색 테플론 구를 제작하여 사용하였다. 수원 농산물 도매시장에서 판매중인 2002년산 신고 배를 구매하고, 시작기를 이용하여 총 113개의 배에 대한 반사스펙트럼을 측정하였다. 다음으로 굴절당도계로 당도값을 측정하고 반사스펙트림을 이용하여 당도값을 예측하기 위한 부분최소제곱회귀(PLSR)모델을 개발하였다. 여기서 모델의 정밀도는 교차검정법을 이용하여 검증하였다. 시료 표면과 광섬유프로브와의 접촉상태 불균일, 광원의 시간에 따른 경시 변화, 과일 형상의 차이 등에 의하여 측정된 반사스펙트럼은 상당한 변이를 나타내었으므로 이를 보정하기 위하여 반사 스펙트럼은 다분산보정처리하여 이용하였다. 당도 예측용 PLSR모델 개발의 결과, 모델의 결정계수($R^2$)는 0.67, SEC는 $\pm$0.4brix.로 나타났으며, 교차검정에 의한 미지 시료의 예측에서 총 113개의 미지 시료에 대한 결정계수는 0.57, SEP는 $\pm$ 0.46brix.로 나타났으며, 이는 현장에서 충분히 활용가능할 것으로 판단되었다. 금후, 전체 시스템의 부피와 중량을 줄이고 각 부분품들의 전력소모의 최소화할 수 있도록 개선할 계획이다.

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