• Title/Summary/Keyword: 신뢰 결정요인

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A Study on the Priority Affecting the Succession of the Family Firm Using AHP (후계자 관점에서 가업승계에 영향을 미치는 요인들의 중요도에 대한 AHP분석 연구)

  • Cho, Namjae;Lee, YunSeok;Kim, Ji-Hee;Yu, Giseob
    • Korean small business review
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    • v.43 no.1
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    • pp.147-164
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    • 2021
  • This study focuses on succession in a family business which is the crucial factor affecting future and survival of a family business. Especially, the study concentrate a successor's view which is regarded as a key-player during the succession. In this study, we used AHP (Analytic Hierarchy Process) methodology to identify priorities of factors influencing succession. We divided into two-tier level. The first-tier is defined as 1) the relationship with an incumbent CEO, 2) a successor 's management ability, 3) a successor' s self-efficacy and 4) succession plan. For the second-tier of each first-tier have 3 sub-factors ; 1) the relationship with an incumbent CEO is set as level of mutual trust, sharing the vision of a company, and level of communication each other. 2) A successor 's management ability is based on business competence, education and training and interpersonal management ability, 3) a successor 's self-efficacy was set as successor' s willingness of succession, confidence of overcoming crisis and confidence of achieving objectives. Lastly, 4) a succession plan is set as finance plan, leadership transformation plan and human-organization management plan. A total of 93 questionnaires is distributed and retrieved, and 88 questionnaires are used for the study, excluding those with missing data. As a result of this study, successors selected 1) the relationship with an incumbent C.E.O. as the most important priority in the first-tier. The second is 2) a successor 's management ability, the third is 3) a successor' s self-efficacy, and the last priority is 4) a succession plan. In particular, 3 sub-factors that make up the relationship with an incumbent are the most important factors. These factors rank the first to the third in the final result.

A Study on the Relationship Between the Characteristics of the Tourism Information of the MZ Generation's SNS Content, Tourist Destination Reputation, and the Intentions of Traveling Behavior: Focusing on Jeju Special Self-Governing Province (MZ세대의 SNS 콘텐츠 관광정보특성, 관광지이미지, 관광행동의도 간 영향 관계 연구 : 제주특별자치도를 중심으로)

  • Lee, Jong-Hyun;Kim, Woo-Jeong
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.328-338
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    • 2022
  • This study aims to identify the influential relationship between the characteristics of tourism information of the MZ generation's SNS content, tourist destination reputation, and intentions of traveling behavior with a focus on Jeju Province. To achieve the purpose of this research, this study was conducted on 270 tourists who had recently traveled to Jeju Island after being exposed to characteristic tourism information on SNS within the last year among the MZ generation through a commissioned survey company. A total of 270 results were collected and used for empirical analysis. The results of the research are as follows. First, it was found that the reliability, usefulness, timeliness, and interactivity factors of SNS tourism information had a significantly positive (+) effect on the reputation of the tourist destination. Second, it was found that the reliability, usefulness, timeliness, and interactivity factors of SNS tourism information had a significantly positive (+) effect on the intentions of traveling behavior. Third, it was found that the tourist destination reputation has a positive (+) effect on the intentions of traveling behavior. This study discussed the future tourist destination reputation formation and future behavioral decision process of the MZ generation tourists who are constantly seeking tourist destinations. In addition, the theoretical implications presented in this study were discussed.

The Development of Neural Network Model to Improve the Reliability of the Demand/Effort Model for Evaluating Highway Safety (도로위험도를 평가하는 요구/노력모형의 신뢰도 향상을 위한 신경망 모형 개발)

  • Jeong, Bong-Jo;Gang, Jae-Su;Jang, Myeong-Sun
    • Journal of Korean Society of Transportation
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    • v.27 no.2
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    • pp.95-105
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    • 2009
  • Traffic accidents on highways are likely to happen when there is an imbalance in the complex relationships among key elements such as road geometries, driver related factors, and mechanical performances. The Demand-Effort Model (DEM), which evaluates highway safety, can be explained by the imbalance, which occurs when the level of demand of the driver's attention to the road environment exceeds that of the response from the driver. This study suggests a new model that improves the reliability of the current DEM through the reinterpretation on the physiological signals with the help of the Neural Network Model (NNM). The data were collected from 149 subjects, who drove a test vehicle on the Yongdong, Honam, and Seohaean Expressways in Korea. Three important results could be drawn from the recursive tests as follows; (1) Only 5 out of 10 parameters on the physiological signals which are currently used were proven to be meaningful through the Normality Test, Cluster Analysis, and Mann-Whitney Analysis. (2) The revised DEM, which internally uses the NNM, showed more reliable results than existing DEM. Group 1, which is based on the new DEM showed 80.0% of accuracy in measuring the level of driver's efforts, however, that of Group 2 based on the current DEM was 74.3%. (3) Field tests on the Honam Expressway showed lower 'type II error' with the new DEM (40.5%) than the old DEM (58.8%). The DEM is designed as a quick and easy way to determine highway safety prior to the minute road safety audit (RSA) by a professional audit team. Then a new DEM, which is based on the NNM, needs to be considered since it showed higher reliability and lower error.

Research on the decision factor in customer loyalty in securities companies : Focusing on reliability and customer satisfaction's moderating effects (증권회사의 지속적 사용의도 결정요인에 관한 연구 : 신뢰도 및 고객 만족도의 조절효과를 중심으로)

  • Lee, Han-Woo;Ha, Kyu-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.3
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    • pp.1832-1843
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    • 2015
  • Recently, since the "Capital Market Consolidation Act" has been effective in 2009, the competition among the securities companies in Korean security market has been fierce. Thus, securities business lately are needed by the market environmental requirements rapidly changed for various strategies. The purpose of this study was to identify the effect of corporate attribute, employee attribute, financial product attribute securities on customer satisfaction, trust with the firm, and usage intention. As the subjects I selected the customer of securities in Seoul in 2014 and conducted survey with questionnaires. Among total 400, I chose 378 as the valid sample by convenience sampling. For the data process, I used SPSS 20.0 I verified the perspective hypotheses after testing reliability and validity of fit by the data process. The results are as following. First, it was shown that the sub-factors of corporate attribute, employee attribute, financial product attribute in securities as ethics, innovation, size, kind, professionalism, ethics, profitability and diversity had significant effect on usage intention. Second, the study confirms that reliability and satisfaction influences customer loyalty as moderate variable. The industrial and academic significance of this study is that it may serve as a useful base date to understand customer behavior and draw new strategies in a financial management environment.

Item Goodness-of-Fit of Psychological Empowerment Scale in Private Security Guards (시큐리티 요원의 심리적 임파워먼트 척도의 문항 적합도)

  • Kim, Eui-Young;Kim, Sae-Hyung;Lee, Jun-Woo
    • Korean Security Journal
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    • no.31
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    • pp.25-45
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    • 2012
  • Based on the results of preceding researches that the uncertainty perceived by the private security guards about their roles exerts direct effects on the business performance of the security industry, it needs to preferentially examine the degree of authority that the private security guards have. The suitability of the psychological empowerment criteria for measuring this for private security guards, however, has not yet been established up to the present, so it can be said that the validity of the information has not yet been established. Accordingly, as the psychological empowerment criteria of private security guards, this research examined the suitability of items, reliability of items, the level of difficulty of items, and the item goodness of fit from the viewpoint of the appropriateness of category of responses, and it is summarized as follows. First, in the self-determinism factor of the psychological empowerment criteria, Item 11 was found to be an unsuitable item, so it is proper that Item 11 should be deleted when examining the psychological empowerment of private security guards from now on. Second, the item reliability of the psychological empowerment criteria was high, so the consistency of the results is shown even if the data are collected from the other private security guards. Third, they feel that it is hard to respond to Item 12 while they perceive that Item 1 is the easiest, and the level of items of the psychological empowerment criteria is evenly distributed. Fourth, it was established that the 5-point categories of the psychological empowerment criteria were suitable to the private security guards.

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A Study on Determinants of Realization Rate of Publicly Notified Individual Land Price Using One-Way ANOVA - focused on case of Wansan-gu, Jeonju-si - (일원변량분석을 이용한 개별공시지가 현실화율 결정요인에 관한 연구 - 전주시 완산구 사례를 중심으로 -)

  • Min, Woong-Kie
    • Journal of Cadastre & Land InformatiX
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    • v.50 no.1
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    • pp.87-105
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    • 2020
  • The government is trying to secure reliability by raising the accuracy, objectivity, and transparency of the official price by promoting the reliability improvement plan of the official price and increasing the realization rate, but the Realization rate of Publicly Notified Individual Land Price is showing a big difference because the current market price is not fully reflected in the official price. Therefore, this study collected the actual transaction price reported to the RTMS in Wansan-gu, Jeonju, Jeollabuk-do and the individual official price of the KRAS and calculated the realization rate of publicly notified individual Land Price. SPSS 25.0 program was used for the empirical analysis of this study. The Dependent Variable was the realization rate of publicly notified individual Land Price, and Independent Variables, was six land characteristics items were selected, one-way ANOVA was conducted and post-test was conducted by Scheffe method. As a result of the analysis, average difference in realization rate of publicly notified individual Land Price was found in Residential areas, Commercial areas, and Farmland, Public land and Residential and commercia, Residential and Forest. Especially, it was found that the price of commercial area is higher than that of residential area and green area, and the price is less reflected in individual official land price.

Parameter Optimization and Uncertainty Analysis of the NWS-PC Rainfall-Runoff Model Coupled with Bayesian Markov Chain Monte Carlo Inference Scheme (Bayesian Markov Chain Monte Carlo 기법을 통한 NWS-PC 강우-유출 모형 매개변수의 최적화 및 불확실성 분석)

  • Kwon, Hyun-Han;Moon, Young-Il;Kim, Byung-Sik;Yoon, Seok-Young
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.28 no.4B
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    • pp.383-392
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    • 2008
  • It is not always easy to estimate the parameters in hydrologic models due to insufficient hydrologic data when hydraulic structures are designed or water resources plan are established. Therefore, uncertainty analysis are inevitably needed to examine reliability for the estimated results. With regard to this point, this study applies a Bayesian Markov Chain Monte Carlo scheme to the NWS-PC rainfall-runoff model that has been widely used, and a case study is performed in Soyang Dam watershed in Korea. The NWS-PC model is calibrated against observed daily runoff, and thirteen parameters in the model are optimized as well as posterior distributions associated with each parameter are derived. The Bayesian Markov Chain Monte Carlo shows a improved result in terms of statistical performance measures and graphical examination. The patterns of runoff can be influenced by various factors and the Bayesian approaches are capable of translating the uncertainties into parameter uncertainties. One could provide against an unexpected runoff event by utilizing information driven by Bayesian methods. Therefore, the rainfall-runoff analysis coupled with the uncertainty analysis can give us an insight in evaluating flood risk and dam size in a reasonable way.

Extraction of Primary Factors Influencing Dam Operation Using Factor Analysis (요인분석 통계기법을 이용한 댐 운영에 대한 영향 요인 추출)

  • Kang, Min-Goo;Jung, Chan-Yong;Lee, Gwang-Man
    • Journal of Korea Water Resources Association
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    • v.40 no.10
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    • pp.769-781
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    • 2007
  • Factor analysis has been usually employed in reducing quantity of data and summarizing information on a system or phenomenon. In this analysis methodology, variables are grouped into several factors by consideration of statistic characteristics, and the results are used for dropping variables which have lower weight than others. In this study, factor analysis was applied for extracting primary factors influencing multi-dam system operation in the Han River basin, where there are two multi-purpose dams such as Soyanggang Dam and Chungju Dam, and water has been supplied by integrating two dams in water use season. In order to fulfill factor analysis, first the variables related to two dams operation were gathered and divided into five groups (Soyanggang Dam: inflow, hydropower product, storage management, storage, and operation results of the past; Chungju Dam: inflow, hydropower product, water demand, storage, and operation results of the past). And then, considering statistic properties, in the gathered variables, some variables were chosen and grouped into five factors; hydrological condition, dam operation of the past, dam operation at normal season, water demand, and downstream dam operation. In order to check the appropriateness and applicability of factors, a multiple regression equation was newly constructed using factors as description variables, and those factors were compared with terms of objective function used in operation water resources optimally in a river basin. Reviewing the results through two check processes, it was revealed that the suggested approach provided satisfactory results. And, it was expected for extracted primary factors to be useful for making dam operation schedule considering the future situation and previous results.

The Effect of Consumption Value and Consumers' Need for Cognition on Satisfaction through the Mediating Role of Trust in Online Shopping Websites (소비가치와 소비자의 인지욕구가 온라인 쇼핑 웹사이트에 대한 신뢰성을 매개로 만족도에 미치는 영향)

  • Lee, Yun-sun
    • Journal of Venture Innovation
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    • v.6 no.4
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    • pp.99-111
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    • 2023
  • This study aims to confirm that consumers' satisfaction with online shopping websites has changed to a phenomenon different from the past. In other words, in a situation where the use of e-commerce is expanding worldwide after the pandemic and various types of commerce such as mobile commerce and social commerce are formed, the consumer's information processing and decision-making process are meaningful in examining the behavior that has been changed based on the perceived motivation level of consumers by the new environment according to the consumption value and personal characteristics perceived by the consumer. In other words, the purpose of this study was to investigate the effect of consumption value and need for cognition on the satisfaction toward online websites as a mediating role in the trust of the website. As a result of testing Hypothesis 1, not only the hedonic value of the consumer for the website but also the utilitarian value had a positive influence on the satisfaction toward the website, and in particular, the utilitarian value showed a relatively greater influence than the hedonic value. However, the negative relationship between the need for cognition and satisfaction was found to be at a significant level under one-sided verification. In Hypothesis 2, only the utilitarian value among the consumption values of 2-1 showed a positive effect on satisfaction through a mediating role of trust. It was confirmed that the utilitarian value among the consumption values was an important factor in the satisfaction toward the website. The significance of this study is that, unlike previous research results, not only consumption value based on senses and emotions but also utilitarian value has a greater influence. Therefore, utilitarian value and need for cognition have a stronger influence on satisfaction if they play a mediating role based on the trust of the website used by consumers. These findings reflect the current market trend of online consumption, and they are helpful in the management and strategy of online websites based on consumer behavior understanding and major factors.

Analysis of the Affecting Factors on the Bike-sharing Demand focused on Daejeon City (대전시 공유자전거 이용수요에 영향을 미치는 요인에 관한 연구)

  • Do, Myungsik;Noh, Yun Seung
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.34 no.5
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    • pp.1517-1524
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    • 2014
  • In recent years, the interest of environmental-friendly transportation modes has been growing. This is because of social and environmental problems such as increasing gas price and climate change. In Europe, bike-sharing service, one of the environmental-friendly transportation modes, has been already operated. Bike-sharing service named "Tashu" has been operated in Daejeon city since 2009. This study is a fundamental research to increase utilization efficiency of bike-sharing service and to decide optimal locations of bike stations. In addition this study examines characteristics of bike usage and analyzes factors affecting to demands using multiple regression model. Based on the result of examining of characteristics of bike usage, the rate of bike usage is higher compared with installation rate of public bike stations near parks in Daejeon. In addition demands of bike usage in weekend is higher than in weekday. It reveals that the main purpose of bike usage could be recreational activities. The return rate at the same location with rental station is comparatively high. Moreover, bike usage pattern is biased in specific areas (Dunsan and Yuseong) because bike-sharing stations are not equally located. As a result of multiple regression model, the factors affecting to demands are number of passengers in buses, length of bike lanes, parks, distance to waterfront, and rate of young people. A statistical significance of factors (r-square) is 0.748, which has strong relationship.