• Management & Information Systems Review
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• v.33 no.4
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• pp.49-62
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• 2014

The current study extends previous research by investigating the role of shopping experience and product type within the direction of online reviews and information reliability and product attitude. To test the hypotheses, this study conducted experimental designs. Direction of online reviews and product type were manipulated as between-subject factors. Then participants were classified into high or low group based on their shopping frequency. Dependent variable was information reliability and product attitude. The results indicate that direction of online reviews have a significant effect on both information reliability and product attitude. In addition, consumers' shopping experience also shows a moderating effect between the direction of online reviews and the dependent variables. Furthermore, product type also shows a moderating effect on the information reliability, yet not on the product attitude. The results of this study contribute to the literature as a new attempt to examine the direction of online reviews in the online shopping area. We also indicated the limitations of this study, and suggested the future research directions.

• Proceedings of the Korean Reliability Society Conference
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• 2000.04a
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• pp.89-96
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• 2000

VTR 제품에 대해 소비자가 만족하는 신뢰성을 보증하기 위해, 내구수명시험을 10,000시간 실시하여 제품의 특성치 변화와 고장률이 만족하는지 검토하였다. 아울러 시간의 경과에 따른 제품의 특성치 변화를 관측하여 고장분포를 추정하였고 실험실에서의 고장유형과 시장에서의 불량유형과 일치여부를 분석하였다. 내구수명시험 결과에서 제품의 특성치 변화와 Field의 시장불량 관계등은 제품에 중요한 요인이기 때문에 이를 바탕으로 신뢰성 방향을 재검토하는 계기가 되었다. 제품의 신뢰성을 향상시키기 위해 시험을 많이 실시하지만, 시험으로 모든 것을 검출하기에는 한계가 있으며 또한 많은 시험 시간이 소요되기 때문에 현업에 적용하기에는 한계가 있었다. 본 연구에서는 제품의 신뢰성을 향상시키기 위해 내구수명시험과 더불어 제품의 설계 마진 분석, 그리고 고장분석을 같이 추진해야만 단시간 신뢰성을 향상시키는데 좋은 지름길임을 제시하였다.

• Information Systems Review
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• v.9 no.2
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• pp.67-83
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• 2007

This study deals with an important but ignored topic in previous IS research, so called trustee issue. The purpose of this study is to compare the influencing strengths of trust types on the customers' intention to adopt IT services. The research results showed that the influences of the customers' self-trust and the trust in mobile channel on the customers' intention to adopt mobile banking are statistically significant. However, unlike the results of previous research, it was revealed that the customers' trust in vendors is statistically insignificant in mobile banking services.

• Management & Information Systems Review
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• v.33 no.1
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• pp.65-81
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• 2014

Although the study of IT services has increased in recent years, few study have focused on trust based recovery process. Additionally, users of IT services have different use purpose depending on service type. Therefore, the purposes of this research is to propose trust recovery model of smartphone applications and to examine the moderating effect of service type on the use of smartphone applications. To achieve research purposes, we suggested service failure type using the scenario technique and empirically verified by conducting survey. The results showed that the procedural justice and interpersonal justice have influence on trust and trust had an effect on the all quality factors (system, information, service quality). Also, information quality and service quality had an effect on the customer loyalty. Finally, service type had significant moderating effects on the relationship between perceived justice and quality.

• Journal of the KSME
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• v.43 no.6
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• pp.66-69
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• 2003

이 글에서는 제품의 고장 및 신뢰성과 밀접한 관계가 있는 재료의 역할과 기능에 대해 알아보고 특히 파손의 원인 및 유형, 기구, 분석방법 등을 통하여 제품의 신뢰성 설계를 위한 재료파손과 재료거동분석의 중요성을 소개하고자 한다.

• Journal of Korean Society of Disaster and Security
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• v.13 no.4
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• pp.47-63
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• 2020

This study aimed to investigate the effects of social disaster risk perception levels of Koreans on government trust. To this end, differences in disaster risk perception levels based on social disaster types and the effects of social disaster risk perception levels on government trust were analyzed. In the preliminary survey, three types of social disasters with high risk levels (bird flu, fine dust, and nuclear power plants) were selected. The survey was conducted on 1,109 Korean men and women aged 20 years and older. First, the analysis results demonstrated that social disaster perception levels differed based on social disaster types. Second, the results showed that, in terms of social disasters, proactivity, personal knowledge, familiarity, severity, fear, and risk associated with chances of recovery did not affect government trust. Third, the perception of delayed social disaster risk had a positive effect on government trust. Fourth, scientific knowledge about social disasters, control capabilities, lethality, and risk perception at the onset time had a negative effect on government trust. In conclusion, the implications and limitations of this study were discussed.

• Management & Information Systems Review
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• v.32 no.5
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• pp.193-231
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• 2013

As developed IT, Word-of-Mouth(WOM) used varied terms as buzz marketing and viral marketing, and impressed that importance. Despite introduced new marketing tool on managers and professionals, online word-of-mouth including SNS lack of study on social network what based viral in marketing. In social network, patterns of relationship between individuals influence each other individual behaviors. Therefore this research grouped friendship-network and advice-network by characteristics, studied on trust of information source that antecedents of word-of-mouth in network. This study examined that affect- and cognition based trust affect WOM acceptance as WOM behaviors and examined effect of type of product as moderating variable. Additional this literature studied that WOM acceptance affect WOM recommend. To find the Influence of Trust on Word-of-Mouth Behaviors, a survey has done 206 samples(undergraduate students). The results of this study are as following : First, type of trust different friendship network and advice network. Affect-based trust is outstanding in friendship network than in advice network, while cognition-based trust stands out in advice network than another. Second, affect- and cognition based trust positive affect WOM acceptance. Contrary to expectations, what is preconceived trust in network have a similar effect for WOM acceptance regardless of type of trust. Third, WOM acceptance positive affect WOM recommend. Fourth, affect based trust affect WOM acceptance of hedonic product rather than utilitarian product. Upon especially in friendship network terms, affect-based trust has a more effect on WOM acceptance than cognition-based trust. This study has many implications. First, it is important that trust what have an influence WOM acceptance grouped affect- and cognition based trust. Second, it confirmed that trust is antecedents of positive WOM. Third, it is important that network grouped friendship network and advice-network by trust. Fourth, it gave managerial implications that they have to supply WOM through which network by type of product. We This study classified network and trust based on previous study. Then it examined relations between WOM behaviors. Further research could do enrich various things for example various age group, valence of message, quality of information.

• Informatization Policy
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• v.21 no.4
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• pp.40-58
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• 2014

This study investigated how online information affected consumers' purchases at social commerce websites. In the online purchase process, consumers use two types of online information: user generated content(UGC) and vendor generated content(VGC). These information types may influence consumers'purchase intention differently because each information builds entity trust and content trust, which play mediation roles between online information and purchase intention. According to the analysis results, general transactional information and safe transaction information of VGC and reputation information of UGC significantly affected entity trust. But content trust was affected only from general transactional information of VGC. And entity trust significantly affected content trust as well as purchase intention. These findings imply that social commerce vendors should focus mainly on entity trust for enhancing consumers' purchase intention. To achieve this objective, in the short term perspective, they should endeavor how to enhance general transaction information and safe transaction information qualities because these information types are easily controlled and improved by vendors. In the long term perspective, they should focus on reputation formation because reputation takes long time.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2007.11a
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• pp.367-378
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• 2007

기업이나 단체는 고객과의 관계형성 강화와 충성도를 높이기 위해 온라인 커뮤니티를 조직 차원에서 활성화하고 있고, 개인들은 사회 연결망(social network) 강화를 위해 개인의 관심사${\cdot}$가치${\cdot}$흥미${\cdot}$문화 등에 따라 특정 온라인 커뮤니티 사이트를 통해서 다양한 정보 획득과 구성들 간의 관계를 형성해 가고 있다. 이러한 추세에 힘입어 온라인 커뮤니티 사용자들은 상호작용성을 높이기 위해 아바타를 커뮤니케이션의 전달매체로 활용하는 경향이 있다. 본 연구는 아바타가 웹사이트 간 신뢰전이에 어떻게 영향을 미치고, 아바타 유무와 아바타 유형에 따라 신뢰전이가 어떤 차이가 나는지를 실증분석을 통해 검증하였다. 첫째, SERI와 SERI 포럼 사이트간에 신뢰전이가 부분적으로 발생하고 있으며, SERI 포럼 내에서는 변수들간의 모든 가설이 모두 유의하게 검증되었다. 둘째, 아바타 유형에 따라 SERI와 SERI 포럼 사이트간에 신뢰전이가 발생하는데 차이가 나타났다. 셋째, 모(母) 사이트의 신뢰는 자(子) 사이트의 품질요인과 포럼활동 만족도에 직${\cdot}$간접적으로 일부분 영향을 미쳤다. 다만, 중개자 신뢰는 시스템신뢰에는 유의한 영향을 주지 못하며, 피드백 메커니즘은 정보 품질과 시스템품질에 유희한 영향을 주지 못한다.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.289-290
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• 2018

본 연구는 강지혜의 '고등학교 무용전공 지도자의 지도유형과 지도자 신뢰 및 만족의 관계 연구'를 바탕으로 한 무용지도유형과 지도자 신뢰도의 관계에 대한 논의이다. 기존의 연구는 2010년 설문조사를 통해 이루어졌다. 본 연구는 무용전공생과 무용지도자의 관계를 논의를 통해 탐색하고 분석함으로써 실기 수업에 있어 무용수행 효율성을 높이고 무용지도자 역할을 강화하는 방안을 제시하는데 연구의의가 있다. 본 연구의 논의에 따르면 빠른 속도로 변화하고 있는 융복합 사회 속에서 교육을 받는 학생들에게 무용지도자의 신뢰를 높이며 교육이 획일적인 지도자 중심의 지도보다는 학생들의 의견을 수용하여야 하는 무용지도자야하며, 학생들에 대한 세심한 배려와 상호작용하는 것은 무용전공생에게 지도자에 대한 신뢰와 무용지도자의 지도효율성과 무용수행도 높아질 수 있음과 동시에 무용지도자의 역할이 강화될 것이다.