• The Journal of the Convergence on Culture Technology
• /
• v.8 no.4
• /
• pp.277-287
• /
• 2022

Recent trends in sharing online video contents show that vlogging on everyday life can cause meaningful changes in viewers' perception of mediated characters and their own lifestyles. We explored that flourishing everyday life video contents online are intertwined with viewers' psychological engagement such as empathy and social presence, let alone self-enhancing motivations such as self-reflection and psychological empowerment. Survey analysis results suggest that between contents types of vlog (everyday life vs. in-depth information), watching in-depth information videos significantly affected viewers' psychological engagement and self-enhancing motivations. Compared to celebrity's online videos, daily videos starring laypeople showed significantly positive impacts on viewers' engagement such as empathy, social presence, and self-enhancement such as self-reflection, psychological empowerment.

• The Journal of the Convergence on Culture Technology
• /
• v.6 no.2
• /
• pp.85-90
• /
• 2020

Due to the recent Korean wave, Korean childcare programs have been very popular in China, while some localized programs have gained popularity in China. The purpose of this study was to examine whether the viewing of Korean childcare entertainment program influences the parenting attitude and consciousness of Chinese viewers based on the cultivation theory. A total of 544 Chinese viewers were examined through an online survey and found that Korean childcare programs were not only loved by Chinese viewers, but also influenced their parenting attitudes, consciousness and behaviors.

• The Journal of the Korea Contents Association
• /
• v.20 no.7
• /
• pp.30-46
• /
• 2020

New media is rapidly changing with the recent development of the technology of transmitting, producing, editing, and sharing video information. This study investigates the effects of one person media broadcasting use motivation and social viewing on consumer attitudes toward brand, brand engagement, and purchase intention. It was fond that motives such as differentiation, social interaction with other viewers, mutual interaction with BJ, information-seeking, and new fun-seeking positively affected brand attitudes. Also, the same motives except fun-seeking positively affected brand engagement. Only mutual interaction with BJ and information-seeking were found to be positively related to purchase intention. Meanwhile, para-social relationships, social presence, and subjective norm positively influenced on brand attitudes and purchase intention each. Also, para-social relationships and social presence were positively related to brand engagement. Theoretical and practical implications, and suggestions for future studies are discussed in detail.

• The Journal of the Korea Contents Association
• /
• v.10 no.1
• /
• pp.181-191
• /
• 2010

The number of subscribers of Broad & TV, Qook TV and My LG TV has been growing rapidly. It has been achieved at 1.7 million on August 2009. This study will focus on the viewing pattern of IP-VOD subscribers. For this research, we have interviewed 34 VOD users. According to the analyse, the VOD users prefer to watch free TV's programs, particularly variety programs, during 2 or 3 hours per view and 2 or 3 times a week. They use in general VOD service alone unlike the traditional TV viewers. Furthermore, There were single viewers who have used more than 8 hours continuously on weekend.

• The Journal of the Korea Contents Association
• /
• v.21 no.4
• /
• pp.123-136
• /
• 2021

While same-sex marriage is officially legal in 28 countries, widespread discrimination continues against people in the LGBTQ community in Confucian Asian countries. This study examines how media exposure affects attitudes towards gay men using the cultivation theory in China, where LGBTQ issues are still censored in media. Moreover, this study looks into the immediate effect of watching gay content on attitudes towards a friend's coming out. Based on the survey of 236 young adults aged 18-22, the study results showed that heavy viewers of gay content and female had a more favorable attitude towards gay men. Furthermore, while the participants favored non-gay content, those who viewed gay content were more supportive of a friend's coming out than those who watched non-gay content. The findings indicated the cultivation effect on attitude towards same-sex relationships in a Confucian Asian country that can be used to foster a more inclusive society.

• Korean Journal of Child Studies
• /
• v.25 no.1
• /
• pp.47-60
• /
• 2004

This survey of 659 mothers examined maternal childrearing attitudes of over-protectiveness vs. active involvement and restrictive and/or evaluative TV/Video viewing mediation in relation to children's emotional, cognitive and social development. Data were analyzed by mean, standard deviation, Pearson's correlation, and multiple regression. Maternal over-protectiveness was highly associated with children's negative emotionality and maternal active involvement with children was the most important determinant of children's positive development. Furthermore, appropriate parental mediation of children's TV/Video viewing was related to children's higher cognitive and social ability as well as positive emotionality.

• Journal of the Korean Home Economics Association
• /
• v.39 no.3
• /
• pp.11-23
• /
• 2001

Parental attitudes and mediation of children's television viewing has focused primarily on broadcast television, although recent developments in technology have greatly expanded the availability of VCRs in home environment. To build a more comprehensive model of parental mediation of TV Viewing in the new video environment, this article analyzed parental attitudes toward children's video viewing and factors associated with parental mediation of children's video viewing using questionnaire responses from 659 mothers of four to six-year-old children. Both restrictive and evaluative parental mediation were associated with not only parental factors but also contextual factors. Descriptive data on parental attitudes and mediation of children's video viewing were also presented.

• 가정의 벗
• /
• v.37 no.7 s.431
• /
• pp.20-21
• /
• 2004

혹시 우리 아이가 친구들과 놀 때 싸움놀이를 하거나 만화 영화에서 본 로봇 흉내를 내며 금방이라도 싸울 듯한 태도를 보이며 영상물만 보는 재미에 빠져 있다면 무엇보다 부모가 텔레비전을 함께 시청하면서 적절히 지도하는 것이 필요하다.

• The Journal of the Korea Contents Association
• /
• v.19 no.9
• /
• pp.47-56
• /
• 2019

In line with the increasing demand for domestic travel, Reality Travel Programs(hereinafter referred to as RTP) in which actors don't have the script in program are increasing. We explored the impact of RTP "Viewing Satisfaction" and "Revisit Intentions". Firstly, factors of "entertainment", "sympathy", "aesthetic", "information", "interaction" and "Indirect Experience" were confirmed. Secondly, common factors that have a positive impact on Dependent variables in RPT were "esthetics" and "IE". By empathizing with the beauty of the environment and actor's emotions, the RTP had a positive influence to "VS" and wanting to visit the area. Provided a theoretical basis by verifying that viewing motives for RTP have a positive impact on VS and RI.

• 한국체육학회지인문사회과학편
• /
• v.54 no.6
• /
• pp.309-319
• /
• 2015

The purpose of this research was to find out the structural relationship and difference soccer and baseball during TV sport broadcasting of advertising for consumer attitude relation of advertising, advertising avoid, perceived intrusiveness in order to help for advertising strategy and giving for good image to sport viewer by advertising media. In this study, 275 surveys were collected and the participants were university student in B metropolitan city using convenience sampling method. The questionnaires were written using self-administration method. The confirmatory factor analysis and the structural equation model were done using IBM AMOS 20. The reliability analysis, descriptive analysis, frequency analysis, independent t-test and correlation were done using IBM SPSS Statistics 21. The results were as follows: First, cognitive avoidance and physical avoidance was shown that baseball viewer was higher than football viewer. Advertising attitude and perceived intrusiveness was shown the baseball viewer and football viewer not different. Second, perceived intrusiveness had effect advertising attitude. Third, perceived intrusiveness had effect avoidance(physical avoidance, cognitive avoidance). Fourth, advertising attitude had effect on advertising cognitive avoidance. Fifth, advertising attitude had not effect on advertising physical avoidance.