• Journal of Convergence for Information Technology
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• v.10 no.12
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• pp.175-182
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• 2020

This thesis is to investigate the relationship between college students' beauty YouTube viewing satisfaction and the development impact of K-beauty. University students' beauty YouTube viewing satisfaction showed more than average satisfaction in terms of reviews, makeup techniques, makeup trends, agency empathy, and entertainment motives. In order to study the relationship between beauty YouTube viewing satisfaction and K-beauty, as a result of factor analysis of the K-beauty questionnaire, it was divided into factors affecting development and development of other industries. University students' beauty YouTube viewing satisfaction was found to have a positive (+) effect on the factors affecting K-beauty development, and no relationship with other K-beauty industries. Based on these research results, we expect to use reference materials for the development of K-beauty development plans using media contents along with the development of beauty YouTube contents, and we plan to continue a more extensive research.

• The Journal of the Korea Contents Association
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• v.9 no.3
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• pp.137-151
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• 2009

This paper aims to consider the sexuality elements that the audience perceive from athletes on television images and how those elements influence on audience satisfaction. A total of groups were composed of 3 factors, and a group of men, 8 factors. As a result of the analysis, the correlation ratio to sexuality elements was relatively higher. But the correlation to the sexuality elements, the ratio of preference on sports and the audience quantity on sports program was hardly formed. Also, the result of analysis about the influence of these elements on the audience satisfaction of sports program showed that the higher ratio was in order of the audience quantity of sports program, the preference of sports, the sexuality elements, and so on. As a whole, it was shown that, for a group of college students, the athletes' sexual image on TV had only a slight influence on the audience satisfaction with sports program.

• Proceedings of the Korea Association of Information Systems Conference
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• 2000.11a
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• pp.1.1-12
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• 2000

현재 급속히 성장하고 있는 인터넷 방송이 가져야 되는 전송 후 재생 손실 정도가 고객의 시청 만족도에 어떻게 그리고 어느 정도 영향을 미치는 지를 실험 연구를 통해 살펴보고자 한다. 이를 측정하기 위해 인터넷 방송 컨텐츠의 재생 상태를 독립변수로 삼고, 인터넷 방송 시청 만족도를 종속 변수로 삼아 라틴 설계(Latin Square design)방식으로 통제실험을 수행하였다. 그 결과 인터넷 방송을 시청하는 정보 수용자의 시청 품질 만족도 수준을 제시함으로써 두 가지 시사점을 제공하고자 한다. 첫째, 인터넷 방송 시청 만족도에 있어 시청자의 최대 허용 가능한 결점(defect)수준을 규명한다. 둘째, 현재의 인터넷 방송 품질이 서버에서 생성된 그대로의 최적 상태를 제공할 수 없기 때문에 재생 손실에 있어 전체손실과 연속 손실 모두를 고려한 교차 효과 연구를 통해 제시된 결과표로부터 최소 불평 수준을 밝힘으로써 인터넷 방송 운영자가 내릴 수 있는 최선의 대안을 선택할 수 있도록 한다.

• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.583-591
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• 2018

Increasing rate of late or deferred marriage in our society may have been inferred from alleged contribution of media use on people's idealistic expectations about marriage. This study examined the relationship between Korean-Chinese romance drama viewing and various sub-concepts of idealistic fantasy about marriage. Results from survey analysis indicate that although romance drama viewing has a positive association with life satisfaction, it was positively associated with various aspects of idealistic marriage fantasy (i.e., less materialism in marriage, more belief in love at first sight, and more unrealistic expectations on marriage). Further, differential cultivation effects of Korea and Chinese romance dramas were discussed.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.105-117
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• 2020

This study defined the Creators who produce video contents related to Korean Wave in the form of one-person media and takes an influential role in China as the 'Korean Wave(Hallyu) Wanghong Media'. This study aimed at examining the effects of viewing motivation and behavior on satisfaction and cultural acceptance. The survey was conducted on 240 respondents who have watched the contents on China's Bilibili video site. As a result, among five different motivations, the higher the level of 'cultural curiosity', 'entertainment', and 'empathy', the higher the satisfaction. Examining the effect of viewing behavior on satisfaction, 'frequency', the act of 'sharing' and 'participating' had positive effects. Furthermore, 'cultural curiosity' and 'satisfaction' were the factors of positive influence on cultural acceptance. The results of this study can enhance the understanding of Korean Wave Wanghong Media and further contribute to continuous development.

• Journal of Digital Convergence
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• v.16 no.7
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• pp.357-367
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• 2018

The purpose of this study is to investigate whether flow experience is effective as a mediator in the effect of BJ attributes on viewer satisfaction. For this study, a survey was conducted on a total of 198 users who watch one - person game broadcasting on African TV. According to analysis, first, the joy flow experience is mediating role in the relationship between intimacy BJ attributes and viewing satisfaction. Second, the Control flow experience did not mediating role in the relationship between all BJ attributes and viewing satisfaction. Third, the attention flow experience is mediating role in the relationship between intimacy and reliability BJ attributes and viewing satisfaction. Fourth, the Time distortion flow experience is mediating role in the relationship between intimacy BJ attributes and viewing satisfaction. Fifth, the Self loss flow experience did not mediating role in the relationship between all BJ attributes and viewing satisfaction. The intimacy of the game BJ was found to affect mediocre satisfaction, attention, attention, and time distorted flow experience.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.2
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• pp.37-50
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• 2023

This study aimed to examine the influence of a weight loss reality show watching on viewers' psychology and viewing effects by explicitly focusing on the Chinese TV show, Wow! Nice Figure (2019). Chinese women who had experience viewing Chinese TV show, Wow! Nice Figure and an experience of weight loss were the subject of the current study. The data collected from a total of 201 Chinese women were examined. Six variables; age, monthly income, occupation, education, BMI(Body Mass Index), and weight loss experience were included as control variables, and the data were analyzed with the use of SPSS 20.0. The results revealed that both simple and social viewing had been found to impact viewers' psychological attitudes positively. However, it was supported that simple and social viewing does not directly affect viewing satisfaction. Furthermore, the mediated effect of psychological variables within the relationship between simple viewing and viewing satisfaction and the relationship between social viewing and viewing satisfaction was investigated. From this study's results, the enhanced understanding of the impact of simple viewing, social viewing, and viewer's psychology on viewing satisfaction could be discussed.

• Korean journal of communication and information
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• v.41
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• pp.303-336
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• 2008

The purpose of this study is to examine the uses and gratifications of the U. S. TV dramas favored by the Korean college students. The uses and gratifications of the U. S. TV dramas are also compared with the Korean TV dramas. In addition, this study analyzes how the motives and satisfactions of students on the U. S. dramas influence on watching patterns of the Korean TV dramas. The results of the factor analysis show that student's motives on watching the U. S. TV dramas are composed of four factors, such as 'Entertainment/Relaxation', 'Getting Information', 'Environment/Companionship', and 'Sexual curiosity'. In contrast, the motives of watching Korean TV dramas are composed of six factors, which are added 'Korean Drama Characteristics' and 'Habitual Time-Spending' to four factors of the U. S. dramas. After dividing the student groups with the heavy and the light watchers, this research shows that three out of five for the U. S. dramas are significantly different, whereas two out of six factors for the Korean counterparts. Finally, the uses and gratifications of the U. S. dramas favored by the Korean college students influence little on the watching patterns of the Korean TV dramas.

• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.53-58
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• 2020

Many stars are delivering various contents such as real time talks through Internet personal broadcasting to communicate with fans. For stars and entertainment companies that expect the effect of communicating with fans through Internet broadcasting, it can be said that it is important to grasp viewers' viewing motivation and satisfaction. Thus, we analyzed the viewing motivation and satisfaction of Chinese viewers' Internet personal broadcasting of famous celebrities based on the uses and gratifications approach. To this end, an online survey was conducted, and as a result, 'emotional motivation' and 'functional motivation' were found as Chinese viewers' motivation for viewing Internet personal broadcasting of famous celebrities. In addition, it was found that viewers' satisfaction increased as the viewers' 'emotional viewing motivation' increased. From the results of this study, it seems that a strategy of subdividing programs by reflecting the audience characteristics such as age and occupation is needed. It can be a way to expand the number of viewers and the intended broadcasting effect by designing and producing programs for personalized celebrity internet broadcasting by segmenting audiences.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.213-214
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• 2019

본 연구는 한국인의 일본 애니메이션 시청이 일본방문의도 형성에 어떤 영향을 미치는지 알아보는 것이 목적이다. 연구결과 일본 애니메이션 선택속성 중 작품속성만이 시청만족도에 영향을 미치는 것으로 나타났으며, 시청만족도는 국가이미지 및 방문의도에 긍정적인 영향을 미치는 것으로 나타났다.