• Journal of Korea Game Society
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• v.11 no.6
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• pp.127-138
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• 2011

The creation and interchange of information through the Internet network forms online community and makes Social Network Game (SNG) as a new entertainment by grafting it onto the most popular online games. SNG means the service which amalgamates social network service (e.g., Facebook, Twitter, etc) strong points and the fun of online game. It promotes the intimacy of relation between the friends above social network service and the gaming amusement for users. The domestic SNG market is currently fast changing according to the smart environment which is quickly shifted. The existing online game field will continuously maintain a market size. SNOG will be more developed because it is competitive from the business perspective of managing cost and production cost when compares with the existing online game. In relation to Facebook, Twitter, etc. overseas SNS platform base SNOG service, the domestic competition for launching SNG is expected to heat up as NHN, Daum and SK Communication introduce open type SNS. This study examines the successful factors and strategy for domestic SNOG by studying the case of MapleStory Adventures successful possibility. The possible successful factors are combing SNS on the existing popular online game, marketing through the existing users, and solving the platform problem of a failure factor of NexonStar. This case study is expected to contribute to the domestic SNOG industry development by providing several implications for the successful factors and strategy of SNOG which will be continuously developed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.3
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• pp.17-25
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• 2016

This study aims to empirically examine serial entrepreneurship in Korea. Using the ICT startups survey data, I compare serial entrepreneurs with their novice counterparts in terms of business behaviors and performances. I found that serial entrepreneurs are more likely than novice ones to co-found a business with other entrepreneurs, enter a market with relatively large assets and expand their business into overseas market. They tend to put more importance on large-scale production and expansion strategy than first-time entrepreneurs. They are more likely to cooperate with suppliers and customers but less likely with the governments. From their experience of founding and operating businesses, the findings suggest that serial entrepeneurs are more market-oriented and more capable of managing internal human relations and external network of supply chain. Consequently, serial entrepreneurs show stronger early financial performance than novice entrepreneurs especially when they team up to found a business.

• Journal of Korea Game Society
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• v.18 no.2
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• pp.27-36
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• 2018

In this paper, we propose a win-win network operating platform for mobile games. The characteristics of the service structure suggested is to form a marketing network that can influence the mobile game market by linking with the mobile game industry, and the excellent game content of the game developer in the industrial complex may not disappear. We also would like to propose a network operating platform that would help it enter the market area steadily. The proposed platform technology is used to distribute rapidly through a win-win network between game companies and publishers. When new games are commercialized, they can support continuous target marketing through various data indicators and analytics by the developed platform. In particular, G-Cross marketing strategy is considered to be a low-cost, high-efficiency marketing method in that it can provide users with information about new games by utilizing the given game infrastructure and utilize the user group possessed by each game company.

• International Commerce and Information Review
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• v.13 no.3
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• pp.249-274
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• 2011

This paper examines agri-food export competitiveness among 4 countries(Korea, USA, Japan, China) based on Porter's Diamond model approach. Korea agri-food competitiveness index is much less than those of other countries. Korea is the lowest ranked among the 4 countries in terms of three determinants(except 1 factor, related and supporting industries) of Porter's Diamond Model: Factor condition, demand condition, firm strategy, structure and rivalry. Korea is assumed to have weak point in the factor condition, demand condition because of low capital and land as well as insufficient investment on the agri-food sector. on the other hand, it seems to have strong factor in consumer condition(demand condition). This paper suggest the following strategies to reinforced the agri-food export sector in Korea. 1) an incentive system for seed development and capital investment, 2) a cluster strategy between agriculture and related industry.

• Journal of Navigation and Port Research
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• v.38 no.2
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• pp.163-170
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• 2014

Domestic offshore business is oriented toward building drill-ships, FPSOs(Floating Production Storage and Off loading). But the equipments needed for offshore platforms are not so developed in Korea because the equipments can not be verified in Korean territory where the offshore platforms are not stationed. This study aims at finding some methods on entering into OSI for the maintenance and disassembly of fixed offshore platforms. Slack model is adopted to find out how slack assets could play a role in penetrating foreign markets. Firstly, entry into the South East Asian market is recommended. Secondly, forming a consortium is suggested by which taking part in offshore market can be easier. Finally, strategic plans for obtaining the technology for ship building equipments are needed as well as government support.

• Journal of Korea Society of Industrial Information Systems
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• v.12 no.5
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• pp.110-119
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• 2007

In an extended enterprise, there is a shift to shared services, cosourcing and outsourcing, and extending out to partners, suppliers, and customers to accomplish business objectives more effectively. Along with this critical need, executives should be aware of the need to focus on optimizing the value of their information technology and reducing the related risks. So IT governance is critical, and many companies including spin-off venture are providing IT governance solution, but very little is known about brand management and marketing strategy of IT governance solution provider. The purpose of this study is to investigate brand positioning of IT governance solution company focusing on spin-off venture. The results of this study are summarized as follows. First, brand management is needed in the spin-off venture. second, IT governance solution companies including spin-off venture must provide something more than functional value. That is, they actively seek to emotional or symbolic value for their customers.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• v.9 no.1
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• pp.965-968
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• 2005

According to the rapid development of IT technologies, between different technologies and weakness of entry barriers, standardization for interoperability and intercompatibility is being recognized as a core strategy for preoccupation of global IT market and strengthening of national competitive power. Recently IPR(Intellectual property Rights) including patents is considered indispensably in international standardization. Also advanced countries strengthen their positions through preemption of global IT market by linking their IPR with international standardization. Therefore relationship between IPR and standardization is being changed to mutually complementary from mutually exclusive. In this paper, we will examine ITU-T's IPR policy and related discussion trends in ITU-T and try to find national policy for IPR related issues.

• Journal of agriculture & life science
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• v.44 no.6
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• pp.213-222
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• 2010

The purpose of this study is to detect challenges and matters for improvement, an recent emerging export market with high potential for Korean agricultural products, and to finally find out measures to increase agricultural export to the market. In order to expand the export of agricultural products to Russian Far East, first of all, Competitiveness in terms of quality and price could be enhanced by improving production facilities, developing new technologies and improving logistical system. Secondly, the export volume should be secured in a stable manner, and it can be achieved by systematically running a larger export organization and unifying contact points. Thirdly, the screening, transportation and storage of agricultural products at low temperature should be offered at the local transportation and distribution stage. Fourthly, the consumers of Russian Far East have very little knowledge of the Korean agricultural products. To overcome this, more active PR, promotional and marketing activities are required.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.417-422
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• 2019

The development of information and communication technology(ICT) has made our lives more convenient and has caused many changes in various areas of our lives.. In particular, ICT enables information and physical accessibility of people with disabilities and eliminates the inconvenience of entry into the labor market, and ICT-based teleworking has improved employ-ability for people with disabilities by facilitating physical accessibility away from traditional work environments and job assignments. This paper presents some domestic and foreign cases of teleworking for the people with disabilities. Also it states several suggestions, as developing jobs in ICT field, educating and training of its field, and making related documents and supporting systems for activating ICT-based work environment and job placement.

• Journal of the Economic Geographical Society of Korea
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• v.26 no.3
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• pp.274-288
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• 2023

While the integration into global value chains has garnered attention as a rural development strategy, less is known about why some integrations are successful while others are not. This study draws on rent theory and on empirical examples from Jinju and Nonsan, the two biggest strawberry production regions in South Korea, to explore the mechanisms of Jinju creating and exclusively retaining monopoly rents from the exports. Based on five months of fieldwork and in-depth interviews with stakeholders, the findings show that a producer-driven chain integration into the overseas markets was possible in Jinju due to the natural barriers to entry based on an exportable variety, as well as the region's climate conditions being suitable to the variety. Moreover, the farmers have attempted to retain the monopoly rents and extra profits from public supports by associating producers. The horizontally associated farmers stabilized their positions by enhancing their bargaining power against exporters, as well as by managing access to the public supports by controlling memberships.