• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2008.11a
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• pp.619-623
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• 2008

Recently, the restriction of contracting business between general and specialty contractors are deregulated, which means the elimination of the traditional market entry block in the Korean construction industry. It could be a threat and/or an opportunity to construction firms, and requires establishing new business strategies in order to obtain relative competitiveness between the general and the specialty. Under this change in the industry, this research performed to provide some suggestions for specialty firms in setting up their new business strategies by analyzing various changes of their competitiveness elements. This study extracted 20 core competitiveness elements from major 6 competitive categories required in doing specialty contracting business, and their relative importance between the 20 elements were measured. It was found that the specialty's relative competitiveness has been greatly changed and affected by the deregulation of the protective business restriction.

• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.184-192
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• 2019

In the domestic cosmetics market, it is important to secure high customer loyalty in order to stably enter the market. To do this, customers should have a deep sense of trust and bond through the authenticity of the brand. At this time, among the components of brand authenticity, only corporate authenticity has a positive effect on customer brand attachment and loyalty. This paper suggests marketing strategies based on CSR activities that can most effectively show corporate authenticity. First, only cases where the activity was continued for more than one year and the activity contents and results were clear and recognized for authenticity were selected. Twenty cosmetic brands met this condition and 28 CSR activities which conducted by the brand are analyzed. The characteristics of each area were derived by dividing it into four areas of desirable society presented by the EU, and a marketing strategy for each type was presented. This research will be of practical help in conducting CSR activities later in the enterprise.

• 한국벤처창업학회:학술대회논문집
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• 2019.11a
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• pp.15-20
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• 2019

2019년 3월 기획재정부 장관은 관계부처 합동으로 제2벤처 붐 확산전략을 발표하였다. 신산업 고기술 스타트업 발굴을 통해 기술인재 고기술창업 특히 대학 및 연구소등의 우수 인재가 기술혁신형 창업을 하고, 이에 투자 멘토링 기술 지원하는 사업을 강화하는 한편 지원규모를 확대한다는 계획이다. 2019년 9월 국내 벤처기업 수는 3만6759개이고, 액셀러레이터 투자도 벤처투자로 인정한 '벤처기업육성에 관한 특별조치법' 개정안을 마련하고 있으며, 엑설러레이터 기준을 새로 마련하고 있다. 벤처 투자액은 올해 4조원을 돌파할 거라 예상하고 있는 가운데, 특히 창업의 마중물 역을 하는 액셀러레이터 시장이 크게 성장하고 있다. 대학부터 지자체, 기업, 기존 투자사들까지 뛰어들면서 관련제도가 도입된 지 3년이 채 되지 않아 200곳이 설립됐다. 전 세계적인 스타트업 붐에 더해 진입문턱이 대폭 낮아지자 초기 기업에서 기회를 엿보는 곳들이 늘어난 것으로 보인다. 2017년 54곳에 불과했던 액셀러레이터는 2년이 지나지 않아 4배 가까이 증가했다. 이처럼 시장이 급성장하는 이유는 대기업 중심의 경제 성장세가 둔화되고 우버와 같은 회사들이 새로운 산업을 구축하며 전 세계적으로 스타트업에 대한 관심이 고조되었고, 정부 역시 제2벤처 붐을 일으키겠다며 다방면의 벤처 육성책을 내놓고 있기 때문이다. 이러한 엑셀러레이터에 대한 관심은 학술적이 연구로도 나타나고 있는 바, 엑셀러레이터로부터 투자를 유치한 스타트업의 성과와 관련하여 다양한 원인을 찾고자하는 노력이 시도되고 있다. 스타트업 관계자가 인식하는 엑셀러레이터의 평가지표에 대한 수용성 정도와 그들의 성과 간의 관계에서 엑셀러레이터 조직에 대한 신뢰의 역할을 연구할 필요성이 제기된다고 할 것이다. 제기된 연구 필요성의 해결을 위하여 본 연구에서는 최근 3년 이내 엑셀러레이터로부터 투자 유치를 받은 스타트업 관계자를 대상으로 평가수용성과 엑셀러레이터의 조직신뢰 그리고 성과에 대한 설문조사를 실시하였다. 본 연구의 분석결과를 바탕으로 스타트업 성과를 극대화할 수 있는 엑셀러레이터의 평가지표 구성과 조직측면에서 전략적 방안 모색의 기초자료로 제공하고자 한다.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.1
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• pp.181-186
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• 2022

The world's electric automobile sector has shifted beyond technological environmental changes to a stage that has an impact on the market environment. And automakers are shifting from the existing strategy of "technological advantage → brand enhancement → sales expansion of existing internal combustion engine vehicles" to the expansion of the electric automobile market itself, which is to enhance market competitiveness. In addition, competition in the electric automotive parts market is expected to intensify due to the expansion of the business areas of existing parts makers and the entry of new companies, and development cooperation is expected to actively proceed to improve the efficiency of major eco-friendly parts. Along with this prospect, electric vehicles are expected to change the overall structure of the automobile industry, the overall growth of the electric vehicle value chain such as batteries, power trains (motors, power management and control systems), electric vehicle production, and charging infrastructure Is expected. Therefore, in this thesis, in order to cultivate a variety of high-quality human resources that companies want to keep pace with the changing automobile industry, we study a professional manpower training program that leads the growth engine of the electric automobile industry.

• The Korean Journal of Franchise Management
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• v.4 no.1
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• pp.25-53
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• 2013

The coffee shop market in Korea has been rapidly increased in quantitative terms over 10 years since the time when Starbucks opened their first shop in 1999. In recent years, the mature market characteristics that the serious competition of the coffee shop brands make the difference in taste or service reduce has been shown in that market. It's important to build the differentiated brand image for the differentiation of products and services and obtaining a price premium in serious competitive mature market. This study presented practical implications based on the results of empirical analysis of current positioning using 'Store Personality Scale.

• International Area Studies Review
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• v.21 no.2
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• pp.121-141
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• 2017

The world whitening cosmetics market is fast being taken in 'complex functional cosmetics' including complex function. And highly functional cosmetics market that call cosmeceutical market is growing up with highly functional cosmetics market. In addition, natural cosmetics market including whitening function is growing up in the world in complex functional cosmetics. Distribution channel of the world functional cosmetics is digital communication through beauty and digital. Global companies are adding relationship in new space between customer and brand. So worldwide change phenomenon of whitening cosmetics distribution channel will suggest importance that it should be able to communication with customer in non-traditional space. Domestic whitening cosmetics market is decreasing to reference compound annual growth rate -3.61%. While complex type market is increasing to annual growth rate 33.28%. Since 2008, domestic whitening cosmetics market was changed in distribution channel of center of traditional door-to-door sales. Especially, online channel is about 1/6 level of offline, but since 2014, year-on-year increase rate of online showed 27.1%. In the future, it is anticipated that ratio of online sales is above offline. Whitening cosmetics distribution is being changed, and online channel is growing up, so domestic companies will need tragedy targeting new whitening cosmetics distribution channel and traditional offline channel at the same time. If new company go into whitening cosmetics market, the new company will have to consider natural cosmetics in complex functional cosmetics than whitening cosmetics market. To secure domestic competitiveness whitening cosmetics market, securing differentiation of brand or pursuing change of distribution channel, and we need to seek a method that company and customer can forge communication in new space.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.129-137
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• 2012

Entering $21^{st}$ Century, the most critical keyword for companies is change and innovation. To achieve it, Obtaining right person becomes more and more important to those companies. It is not only supported by managers in business world but also by academia. However it is not easy to obtain right persons who have right experiences and knowledges. Therefore, the purpose of this study is to build strategic system which support help to hire and manage human resource. In this study, the suggested system is a type of strategic simulation game and job seeker can get several opportunities to be hired by joining the game. this system would help for companies to manage and hire right persons and there will be extra business opportunities. In conclusion, this system based on strategic simulation game would help human resource management and also promote job market and exchanging and trading companies' information and knowledge as well.

• Journal of Korea Port Economic Association
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• v.39 no.2
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• pp.179-194
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• 2023

ASEAN is emerging as the next-generation market following BRICs. Korea is also an important economic cooperation partner as a second trading partner and third target for overseas investment. ASEAN is attracting attention as an attractive business place for many companies as a future investment area in the future. Therefore, the Korean government is strongly promoting a "New Southern Policy(NSP)" to develop cooperative relations with ASEAN. As ASEAN has recently emerged as a central area for shipping and logistics development, development cooperation and support for the shipping and logistics sector in the ASEAN region of neighboring countries are also active in entering the new southern region and the government is supporting it. In order to enter these countries, it is necessary to accurately understand the investment attraction system, strategy, and market for entering the business in other countries. Among the various methods of entering the overseas market, it is essential to understand the business selection and establishment method suitable for localization strategies such as foreign direct investment and establishment of foreign corporations. In order to understand the Overseas Investment Act and the Corporate Establishment Act of shipping and logistics-related companies who want to enter marine ASEAN countries, we will study the overseas investment method and the establishment method according to the type of company.

• Korean Journal of Construction Engineering and Management
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• v.18 no.6
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• pp.3-12
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• 2017

In recent years, Project Management Consultant(PMC) project has been emerging as a high-value-added engineering project. However, domestic engineering firms have difficulties in entering the overseas PMC market because of poor project performance and lack of PMC capabilities. To overcome these limitations, this study analyzes the key competitiveness factors for successfully performing the global PMC projects. PMC competency factors based on Porter's double diamond theory were extracted, and a questionnaire survey was conducted on domestic and overseas engineering firms. In addition, the important PMC competency factors were derived through paired t-test and IPA matrix analysis. As a result, the PMC competitiveness of domestic engineering firms was analyzed as around 60% compared to that of global engineering firms. Furthermore, 'PMC track records' and 'project management/owner response skills' were identified as top priority competency factors which are the most necessary factors for present domestic engineering firms. This study is expected to support to establish the international PMC market entry strategies by providing priorities of key competitiveness factors.

• Science of Emotion and Sensibility
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• v.11 no.2
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• pp.153-172
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• 2008

Products can maintain a high level of market share for many years by succeeding early in the development of a market. To overcome the benefit of pioneering a market, late entrants to the market can use differentiation strategies: developing novel attributes or enhancing preexisted attributes. In general, preexisted attributes are more memorable, but novel attributes can be weighted as heavily as preexisted attributes by contextual constraints. Based on the research of appraisal-congruent judgement, certainty appraisal dimension may affect the degree to which people engage in systematic or heuristic processing. This study examines the effects of alignability (the ease with which the attributes of one object can be aligned or mapped onto another object) of product attributes and certainty on consumer preferences for late entrants. Participants were induced to experience certainty and then completed a questionnaire. As predicted, participants induced certainty were likely to engage in heuristic processing, while participants induced uncertainty were likely to engage in systematic processing. This study provides an implication that companies should additionally consider consumers' feeling of certainty when launching a new brand.