• Title/Summary/Keyword: 시장진출모델

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Development of Security Quality Evaluate Basis and Measurement of Intrusion Prevention System (침입방지시스템의 보안성 품질 평가기준 및 측정체계의 개발)

  • Jeon, In-Oh;Kang, Sang-Won;Yang, Hae-Sool
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.4
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    • pp.1449-1457
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    • 2010
  • The intrusion prevention system solution is receiving the spotlight as the next generation security system. It is anticipated that the system will form a very active security market both domestically and overseas. Moreover, quality evaluation proving successful inspection of merchandises is required of domestic businesses seeking to operate in the international market, and general users also prefer those that have successfully passed inspection. This study has constructed a security quality evaluation model for intrusion prevention system by deriving and analyzing security quality evaluation items required by an intrusion prevention system solution and by classifying them in detail. The derived quality evaluation model will play an important role of assessing and improving the quality of intrusion prevention system.

Improvement plan going into other countries of domestic construction companies (국내 건설업체의 해외진출 활성화 방안)

  • Park, Hwan-Pyo;Shin, Eun-Young;Lee, Kyo-Sun
    • Korean Journal of Construction Engineering and Management
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    • v.9 no.6
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    • pp.225-234
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    • 2008
  • The engineering competitiveness of domestic construction companies is 70$\sim$80% of advanced countries. And Korean' companies fall behind China and South-East Asia in a competitive price. Recently, there are increased the amount of overseas order received in Korean construction companies. But, there is not enough the supporting policy of government. Therefore, this research compared and analyzed the competitiveness of domestic construction companies throughout benchmarking support system of overseas construction in advanced companies. Such research was obtained through business trip & consultation with related specialists for the difficulties of domestic companies in advancing into overseas market. This research provided governmental plans to advance into overseas market. First, this research provided assurance system and connected plan of ODA(Official Development Assistant) in construction. Second, this research suggested the improvement of overseas marketing survey and overseas construction marketing center. Third, this research provided the support system of bidding information and the training system of professionals.

The Information Support Strategy for Global Technology Commercialization of SME by Analysis of the Global Technology Commercialization Programs (해외 글로벌 기술사업화 프로그램 분석을 통한 중소기업 글로벌 기술사업화 정보지원 방안)

  • Eo, Jin-Won;Jeong, Suk-Jae;Han, Hyuk;Choi, Yun-Jeong
    • Journal of Convergence Society for SMB
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    • v.2 no.2
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    • pp.27-34
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    • 2012
  • This study aims to achieve the following goal. Goal is to do the comparative analysis through the in-depth investigation of global technology commercialization agencies and program. In the era of global competition, The change to the innovation-driven economy through the creation and diffusion of technology is accelerating in the world. For the global technology and market changes and efficient information management, systematic support system for local SMEs is required. To this end, we researched and analyzed the level of technology and commercialization trends in major foreign countries, and major domestic and international institutes, and technology commercialization programs. Based on this, we draw the domestic SMEs' expansion strategy and information support plan to enter the global market.

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Understanding TOT and Divestiture PPP Project in China's Water Market: Centered on SWOT Matrix (중국 TOT와 자산매입 수처리 민관합동투자사업의 이해 : SWOT 분석을 중심으로)

  • Choi, Jae-Ho
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.31 no.4D
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    • pp.585-594
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    • 2011
  • A variety of PPP (Public-Private Partnerships) schemes including BOT, TOT (Transfer-Operate-Transfer), and divestiture has been employed in the Chinese water sector. Although the two latter emerging models have been implemented in their full applications lately, there has been no follow-up for identification of opportunities and challenges inherent in those schemes in relation to the market participation of foreign investor. This study undertakes in-depth analysis on the TOT and divestiture projects in the SWOT (Strengths, Weaknesses, Opportunities, and Threats) matrix and measures the level of agreement on each SWOT through a survey among the Chinese water market experts. The findings can be used to support foreign investors in managing the weaknesses and threats that, unless properly managed, can be evolved into potential project risks, while fully benefiting from the strengths and opportunities of the two schemes.

Strategy Development for Expanding High-speed Railway into both Korean Domestic Market and Foreign Market (고속철도사업 활성화 및 건설업체의 해외사업참여 확대방향 연구)

  • Park, Heedae;Park, Hyung Keun;Jang, Hyeon Seok;Han, Seung Heon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.31 no.1D
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    • pp.119-126
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    • 2011
  • High-speed railway raises global interests with the growing concerns on the green development and the green energy. However, since most of the infrastructure investment of Korea was focused on the highway projects for last forty years, the investment on the railway has been limited around 40~50% of that of the highway projects. In addition, due to the world economy crisis and unsatisfactory support of existing policy for the private investment project, the private investment is given a small deal of weight on the social overhead capital investment. Meanwhile, despite the world high-speed railway market is growing rapidly and the Korean contractors have won the international construction contracts over 70 billion USD, past records of railway projects are very rare. Therefore, it is required to develop strategies for encouraging private investment in the domestic market to achieve efficient high-speed railway development and for advancing into foreign high-speed railway market. This study carried out data collection and market analysis for both domestic and foreign market respectively. Through a structured questionnaire survey and expert interviews, contractors' perceptions on the high-speed railway market and needs for the government support are collected. Summary of strategies drawn from this study are as follows: 1) carrying out BTL high-speed railway projects and revising related policies; 2) upwarding incentive level for the private pre-investment projects considering the contractors' credit rating; 3) carrying out Honam-Jeju submarine railway project; 4) establishing a efficient consortium model for foreign market; 5) improving the capacity of the Korea Railway Association that support Korean contractors' foreign advancement; and 6) expand the budget for Global Infra-fund.

Risk Assessment on the Water BOT Business Participation in China : Domestic EPC Contractor's View (해외기업의 중국 수처리 BOT시장 참여 저해 위험요인 분석 : 국내 EPC 건설기업의 관점)

  • Choi, Jae-ho;Li, Shoushuang;Lee, Seungho
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.28 no.5D
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    • pp.695-703
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    • 2008
  • China water market has huge potential for increased use of BOT mode and one of the most attractive markets of doing business. However, the current China water BOT market shows that many foreign companies are retreating from the market while Chinese water companies fast growing. From the view no domestic companies have track records in China BOT water market, the research identified twenty market access barriers in terms of construction laws, regulations, BOT-related policy and the recent market situation. These are evaluated based on interview results with 10 professionals direct or indirect having a China water BOT experience. All the factors are found to be highly influential to foreign company's decision on the market participation. Among those, no fixed return policy and low water price, difficulty in water price adjustment and approval, and no government guarantees, all directly related to the project viability and under the control of government, were the most critical factors, implying government's role is the key in increasing the market competition by attracting more foreign participation on the market. In addition, new construction law regulating foreign EPC contractor's construction work, namely Decree 113, and requirement of applying competitive bidding in selecting EPC contractor in a BOT project are also considered signigicant barriers on foreign participation, which contradicts international norm and therefore necessitates an adjustment on current decision process in domestic companies.

New Business Success using Strategic Innovation Strategy: Marine Engine Business and HEMAPT System of the Hyundai Heavy Industries Co. (신규사업성공과 전략적 기술혁신전략: 현대중공업의 엔진사업진출과 HEMAPT시스템 개발)

  • Kim, Wha Young
    • Journal of Service Research and Studies
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    • v.6 no.2
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    • pp.23-35
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    • 2016
  • Firms should seek greater profits and corporate growth through new businesses. New businesses contribute realizing creative economy that creates good jobs, and expanding the company by securing new markets and creating new profits and growth. However, new business is risky management decision-making to have a high failure rate because it involves the adaptation of new business environment and the burden of new investments, including the uncertainty of success in business. Therefore, innovation strategies play important roles for the new business entry, using product innovation, process innovation, business model innovation, disruptive innovation, and strategic innovation, etc. and company will get huge economic results by pushing them into successful business. It is essential that innovation strategy and IT development strategy along with business strategy of a firm are linked, and their strategic alignment is considered to be a critical success factor for new business success. Hyundai Heavy Industries(HHI) pursued marine engine business for the development of precision machinery industry and shipbuilding industry of Korea, and the company recognized the importance of new business strategy, innovation strategy, and IT strategy inter-linked, and pushed strategic alignment boldly. As a result, HHI won the competition in European and Japanese engine manufacturers and climbed into the world's largest engine manufacturer. This study suggests investigating and analyzing a case that HHI succeeded in marine engine business expansion using strategic innovation strategy as a way of the introduction of CNC machine tools and the development of HEMAPT system.

Panamax Second-hand Vessel Valuation Model (파나막스 중고선가치 추정모델 연구)

  • Lim, Sang-Seop;Lee, Ki-Hwan;Yang, Huck-Jun;Yun, Hee-Sung
    • Journal of Navigation and Port Research
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    • v.43 no.1
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    • pp.72-78
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    • 2019
  • The second-hand ship market provides immediate access to the freight market for shipping investors. When introducing second-hand vessels, the precise estimate of the price is crucial to the decision-making process because it directly affects the burden of capital cost to investors in the future. Previous studies on the second-hand market have mainly focused on the market efficiency. The number of papers on the estimation of second-hand vessel values is very limited. This study proposes an artificial neural network model that has not been attempted in previous studies. Six factors, freight, new-building price, orderbook, scrap price, age and vessel size, that affect the second-hand ship price were identified through literature review. The employed data is 366 real trading records of Panamax second-hand vessels reported to Clarkson between January 2016 and December 2018. Statistical filtering was carried out through correlation analysis and stepwise regression analysis, and three parameters, which are freight, age and size, were selected. Ten-fold cross validation was used to estimate the hyper-parameters of the artificial neural network model. The result of this study confirmed that the performance of the artificial neural network model is better than that of simple stepwise regression analysis. The application of the statistical verification process and artificial neural network model differentiates this paper from others. In addition, it is expected that a scientific model that satisfies both statistical rationality and accuracy of the results will make a contribution to real-life practices.

ASEAN 국가간 SWG 기술 적용을 위한 방안 연구(I) -베트남 흥옌성의 수자원 현황 개요를 중심으로-

  • Seo, Jin-Seok;Song, Su-Yeon
    • Water for future
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    • v.49 no.5
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    • pp.43-65
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    • 2016
  • 베트남은 개발도상국가로서 지속적인 경제발전을 위한 수자원공급 시스템뿐만 아니라 삶의 질(보건 및 의료분야) 향상을 위한 수질관리에 있어서도 향후 많은 문제점에 봉착할 가능성이 높은 국가이다. 베트남의 지표수원은 상류지역에 위치한 인접국가로부터 연결된 강 하천의 유량에 절대적으로 의존하고 있으며, 지하수 수량은 지역별로 차이가 심하다. 수질은 취수 및 형성 과정에서 오염되는 경우가 발생하여, 산업 및 축산폐수에 의한 토양오염으로 인한 수질악화문제가 심각한 상황에 놓여있다. 베트남 정부는 최근 몇 년간 수자원 분야에 많은 투자를 해오고 있으며, 또한 외국투자 유치를 위해 정부차원에서 노력 중에 있다. 이렇듯 현재 상황에서 베트남 수자원관리에 SWG 기술 및 시스템의 적용을 위한 최적의 시기라 할 수 있다. SWG 기술의 해외시장 진출을 위한 타겟지역인 베트남 흥옌성에 대한 적용가능성 및 실증화(테스트 베드) 논의를 타진해 봄으로써 흥옌성에 대한 물관련 이슈 및 니즈를 사전적으로 분석하고 향후 비즈니스 모델 구축을 통한 실용화를 제고할 필요가 있다.

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A Case Study on Global Marketing of 'CJ O Shopping' (CJ오쇼핑의 글로벌 마케팅 사례)

  • Yeu, Minsun;Lee, Doo-Hee;Yeo, Jun Sang;Lee, Hyunjoung
    • Asia Marketing Journal
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    • v.13 no.4
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    • pp.253-264
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    • 2012
  • A growing number of Korean companies are trying to expand their business area into global market due to saturation in the Korean domestic market. Home shopping industry arriving on mature stage is faced with less growth recently. CJ O Shopping which is a top ranked home shopping company in Korea, has been showing meaningful performances by earlier moving to global market with thorough preparations. CJ O Shopping's global marketing strategy focused on asian countries including China, India, Vietnam, and Japan is going successfully, which enables top ranked on-line retailing company in asia as well as in Korea. CJ O Shopping effectively penetrated into overseas market with both core competence based on Korean home shopping model and rigorous preliminary study on target market. Especially shoppertainment (Shopping+Entertainment) that is unique feature of globally competitive Korean home shopping created huge differentiations in target market. Also choosing the influential local partner, sharing the business goals, and building the joint venture could make stable operations, thereby easily earning of well-established awareness from target consumers. A step ahead entry of competitors and intensive localization of CJ O Shopping's core competence for arriving safe in target market were additional key factors for global marketing success. We can extract above key factors for success as implications of case study on CJ O Shopping's global marketing, and expect those factors to be spread into lots of Korean companies and utilized as successful strategies for global marketing.

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