• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.693-704
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• 2021

This study empirically verified the effect of strategic orientation on information technology(IT) competency and corporate performance for organizational members engaged in small and medium-sized enterprises (SMEs). In the research model proposed in this study, strategic orientation affects corporate performance, and IT competency is used as a mediating variable in this process. For this study, a survey was conducted on organizational members working in small and medium-sized manufacturers located in Ulsan Metropolitan City. A total of 320 questionnaires were distributed, and 277 copies were used in this study. The collected data were statistically analyzed using SPSS 24.0. The research results are as follows: First, customer orientation, market orientation, and technology orientation of strategic orientation were found to have a positive (+) effect on both information technology knowledge and information technology operation of IT competency. And it was found that both customer orientation and technology orientation of strategic orientation only affects the information technology infrastructure of IT competency. Second, it was found that customer orientation and technology orientation of strategic orientation had a positive (+) effect on corporate performance, but market orientation had no effect on corporate performance. Third, it was found that information technology knowledge, information technology operation, and information technology infrastructure of IT competency had a positive (+) effect on corporate performance. Fourth, as a result of examining the mediating effect of information technology competency between strategic orientation and corporate performance, information technology knowledge, information technology operation, and information technology infrastructure of IT capability were found to have a partial mediating effect between customer orientation and technology orientation of strategic orientation and corporate performance. These research results suggest that in today's fourth industrial revolution era, customer-oriented and technology-oriented management strategies should be established to improve the competitive advantage and performance of small and medium-sized enterprises(SMEs) in the supply chain with large enterprises, and at the same time information technology capabilities such as information technology knowledge, information technology operation, and information technology infrastructure should be strengthened.

• International Commerce and Information Review
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• v.15 no.3
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• pp.3-24
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• 2013

This study has examined the relationship between entrepreneurial orientation(EO), dynamic capability(DC) and export performance of international new ventures(INVs). Also, the moderating effect of external environment factors(the hostility at domestic markets and the industrial dynamics) were analysed. Empirical analysis was performed on 101 INVs. It was conducted using the PLS(Partial Least Square). The result of empirical analysis showed that there is a positive relationship between EO, DC and export performance. The result of moderating effect showed that two external environment factors have positive moderating effect on the relationship between EO and DC. However, there was not moderating effect of external environment factors on the relationship between DC and export performance.

• Korea Trade Review
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• v.42 no.4
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• pp.21-47
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• 2017

This study examines the effects of technological capability and domestic marketing capability of SMEs on the export market orientation, focusing on the moderating effect of market turbulence. This empirical analysis, based on surveys collected from 206 small and medium-sized firms located in Gwangju and Jeonnam provinces, yielded the following conclusions. First, technological capability of SMEs has a positive impact on export market orientation. This result not only is consistent with preceding studies but also suggests that when technological capability of SMEs is utilized as their own unique asset to reduce liability of smallness or liability of foreignness, the tendency to export might be increased. Second, domestic marketing capability of SMEs has a positive impact on export market orientation. This result suggests that as the domestic marketing capability of SMEs is used as prior knowledge reducing uncertainty to enter the overseas markets, the tendency to export might be increased. Third, as a result of examining moderating effect of market turbulence, it shows that market turbulence moderates the relationship between domestic marketing capability and export market orientation toward a negative(-) direction. That is, since market turbulence might weaken the relationship between domestic marketing capability and export market orientation, SMEs which belong to the industry considering marketing capability important need to develop strategy with consideration for market turbulence. This study provides theoretical and practical implications in that it reveals factors positively affecting export market orientation and market turbulence can be utilized as a moderator.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.215-216
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• 2011

이 연구는 시큐리티조직의 시장지향성이 직무만족 및 조직몰입에 미치는 영향을 규명하는데 있다. 이러한 연구목적을 달성하기 위하여 이 연구에서는 2011년 현재 경기도 소재 재직하고 있는 민간경비원을 대상으로 설정하였으며 326명을 표집하였다. 타당도 및 신뢰도는 요인분석과 신뢰도 분석을 통해 검증하였다. 통계처리는 다중회귀분석 등이 활용되었다. 이상과 같은 방법을 통하여 이 연구에서는 다음과 같은 결론을 도출하였다. 첫째, 시큐리티조직의 시장지향성은 직무만족에 영향을 미친다. 둘째, 시큐리티조직의 시장지향성은 조직몰입에 영향을 미친다. 셋째, 시큐리티조직 구성원의 직무만족은 조직몰입에 영향을 미친다.

• Journal of Service Research and Studies
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• v.13 no.4
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• pp.24-46
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• 2023

This study sought to examine how internal market orientation of service organizations affects the service providers' adaptive service behavior and to determine what psychological processes go through for this purpose. To achieve this purpose, based on previous research, a research model was set up to predict that internal market orientation of service organizations will increase service providers' adaptive service behavior by continuously mediating the psychological processes of person-environment fit and work engagement. To test the hypothesis, a survey was conducted and data were collected from nutritionists at consignment catering companies located in Busan and Gyeongnam. As a result of testing the hypotheses proposed in this study's research model, internal market orientation increased person-job fit and person-organization fit, which are key elements of person-environment fit. And, it was confirmed that person-job fit and person-organization fit have a positive effect on work engagement. Additionally, work engagement improved service providers' adaptive service behavior. Lastly, this study confirmed that the influence of internal market orientation on adaptive service behavior is continuously mediated by person-environment fit and job enthusiasm.

• Management & Information Systems Review
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• v.38 no.4
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• pp.113-136
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• 2019

Business performance is the ultimate output of company's effort. So in all academic area of business, scholars have tried to identify influencing factors on the business performance. This study also try to identify the factors and relati on among factors focusing on market orientation and relationship specific investment. Based on the literature review, we developed hypotheses. To examine the hypotheses we gathered survey data from B2B companies located in the Ulsan and 288 survey data was used to the analysis. Research results are as follows. As sub-factor of market orientation intelligence generation and responsiveness to intelligence affected on the relationship specific investment significantly and relationship specific investment also affected performance significantly. But all sub-factors of market orientation didn't influenced performance significantly meaning the mediating effect of relationship specific investment between market orientation and performance. Finally, the relation between intelligence generation and relationship specific investment was moderated negatively by dependence. The theoretical and practical implications of this study and limitations were discussed.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.576-588
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• 2016

The main objective of this study is to investigate the overseas performance of CGV in order to boost Korean wave and movie platform competitiveness. The focus of this study is to on how CGV may enhance the market share of china market, emphasizing the entrepreneurial orientation of top management team and differentiated entrant strategy based on Korean wave. This study suggests key factors in the china movie platform market expansion process of CGV. In order to analyze this mechanism, we employ a case study method design. The case study results show that there are differences of CGV strategy in movie platform characteristics and the important key factors of growth depending on market situation. The most important thing is that entrepreneurial orientation of top management including differentiated entrant strategy and Korean wave-oriented vision enhance between brand loyalty and market share in china market. In addition, growing overseas impacts of CGV support on Korean wave entertainment and globalization of movie platform industry. Contributions and implications for the academic and managerial field are discussed.

• Proceedings of the Korean DIstribution Association Conference
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• 2003.05a
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• pp.225-267
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• 2003

• Journal of Korea Society of Industrial Information Systems
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• v.18 no.6
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• pp.127-140
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• 2013

This paper investigates the role of corporate entrepreneurship for enhancing a firm's market orientation and competence. It distinguishes exploitive competence enhancement from explorative competence enhancement. The results reveal that corporate entrepreneurship influences both exploitive competence enhancement and explorative competence enhancement. Interestingly, among the components of market orientation, competitor orientation plays key roles, facilitating interfunctional coordination, and thus increasing exploitive competence enhancement and explorative competence enhancement. However, customer orientation affects only explorative competence enhancement.

• Journal of Korea Society of Industrial Information Systems
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• v.18 no.1
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• pp.59-70
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• 2013

The purpose of this study was to identify the antecedents of organizational innovativeness, which in turn influence firm performance that is composed of new product development performance and overall firm performance. We collected responses from C-level executives, and conducted a structural equation model analysis. Results revealed that organizational memory and market orientation influence organizational innovativeness, which in turn influence new product development performance and overall firm performance. However, interestingly, new product development performance was not found to affect overall firm performance. Based on these results, we have confirmed the importance of market orientation and organizational memory for organizational innovativeness. Practical implications related to the results are provided.