Journal of Korea Society of Industrial Information Systems (한국산업정보학회논문지)

Korea Society of Industrial Information Systems (한국산업정보학회)
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A Empirical Study on the Relationship of Corporate Entrepreneurship with Market Orientation and Competence Enhancement

시장지향성과 경쟁력 향상과 관련한 사내 기업가 정신의 중요성에 대한 실증적 연구

  • Received : 2013.10.08
  • Accepted : 2013.11.05
  • Published : 2013.12.31
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Abstract

This paper investigates the role of corporate entrepreneurship for enhancing a firm's market orientation and competence. It distinguishes exploitive competence enhancement from explorative competence enhancement. The results reveal that corporate entrepreneurship influences both exploitive competence enhancement and explorative competence enhancement. Interestingly, among the components of market orientation, competitor orientation plays key roles, facilitating interfunctional coordination, and thus increasing exploitive competence enhancement and explorative competence enhancement. However, customer orientation affects only explorative competence enhancement.

본 논문은 기업내 임원들이 가지고 있는 사내기업가 정신이 기업의 시장지향성과 경쟁력 향상에 미치는 영향을 실증적으로 연구하였다. 특히, 경쟁력 향상을 탐색적인 경쟁력과 활용적 경쟁력으로 구분하여, 기업이 가지고 있는 경쟁력을 세분화 하였다. 실증 분석 결과, 사내 기업가 정신은 활용적 경쟁력 제고와 경쟁자 지향성에 영향을 미치는 것으로 확인되었다. 또한 경쟁자 지향성은 핵심요인으로 활용적 경쟁력 제고와 탐색적 경쟁력 제고에 영향을 미치는 것으로 나타났고, 또한 부서간 협업에도 정의 영향을 미치는 것으로 나타났다. 반면에 고객지향성은 활용적 경쟁력 제고에만 영향을 미치는 것으로 나타났다.

Keywords

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