• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.167-170
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• 2009

기업 CI 디자인은 시각적 요소의 차별성뿐만 아니라 기업 소비자에서 제공하는 제품과 제품에 수반되는 모든 것이 경쟁기업과 차별되게 인식되는 기업의 통합적 이미지 및 가치이다. 오늘날 브랜드 전략과 맞물려 기업아이덴티티 전략으로 그 중요성이 날로 강화되고 있는 상황이다. 본 논문의 목적은 중국과 한국의 기업 CI 에 대한 시대별 비교 분석을 통해 어떤 시대감성이 CI 디자인에 반영되었으며 CI 디자인에 있어 글로벌 커뮤니케이션 못지않게 전통 문화적 요소가 중요함을 밝히고자하는 데 있다.

• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.111-112
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• 2016

본 연구는 한국과 일본의 즉석밥 패키지 디자인을 비교분석하는 연구로써 한국, 일본의 즉석밥 상위브랜드 4개를 선정하여 패키지 디자인의 구조적 요소와 시각적 요소로 나누어 분석하였다. 그 결과 한국의 경우 현대적인 즉석밥의 이미지를 보여주는 것과 달리 일본의 경우 전통적인 즉석밥의 이미지를 보여주며 관용색상을 많이 사용하는 것으로 나타났다. 이러한 연구의 결과가 일본 즉석밥 시장의 진출을 위한 자료로 활용 될 수 있음을 기대해 본다.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.171-172
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• 2018

본 연구는 소비자에게 패키지 디자인을 통하여 효과적인 자국이미지를 인식시키는 요일을 알아보고자 한 중 일의 녹차음료 패키지 디자인을 상위브랜드 3개를 선정하여 구조적 요소와 시각적 요소로 나누어 분석하였다. 그 결과 한국의 경우 현대적인 녹차 음료의 이미지를 보여주는 것과 달리 중국과 일본의 경우 전통적인 녹차음료의 이미지를 보여주며 관용색상을 많이 사용하는 것으로 나타났다. 이러한 연구의 결과가 중국의 세계 녹차음료 시장 진출을 위한 자료로 활용 될 수 있을 것으로 기대해 본다.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.383-388
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• 2022

This study is about the elements of cosmetic's package design which MZ generation prefer and the effect on purchase. Naming, brand logo, color, typography, layout, illustration, matter & finish, and meaningful are classified 8 visual elements through the pilot study. After that this study analyzes specific visual elements which MZ generation prefer through online survey and In-depth interview based on the 8 visual elements. As a result of study, MZ generation prefer tidy and neat design to decorated style, and they feel brand logo is the most important thing of all 8 visual elements. In additional, meaningful of brand is barley able to compare with price, although it is significant visual element. This study may help to develop the way of the cosmetic's package design for MZ generation.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.519-528
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• 2023

The visual characteristics of the World Cup emblem play an important role in conveying culture and identity, highlighting the key elements of the Games, and strengthening the brand image. This study first investigated the visual elements and theoretical background of the emblem through previous studies. Second, the selection of symbolism, shape, and color was the subject of the study. Third, based on the shape-related theory based on the '100 National Cultural Symbols', the analysis was performed using the 'IRI Color Matching Image Scale' as a tool, and a final conclusion was drawn. The World Cup emblem uses a lot of ethnic and living symbols, and the living and ethnic symbols are expressed in a combination. In the beginning, there were many symmetric shapes, but after that it changed to an asymmetric shape. The curved expression form is more used than the straight expression form. And most of the color arrangement image scale distribution shows light, dynamic and modern color arrangement characteristics. In the future, the World Cup emblem design will continue to use national and living symbols. The shape of the emblem should use curves and asymmetric designs, be intuitive, and directly reflect the theme of the competition. In addition, the national flag color should be used as the main color, and other colors should be used as secondary colors. The combination of colors must match the light, dynamic and modern color characteristics of the IRI color scheme image scale.

• Journal of Digital Convergence
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• v.13 no.7
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• pp.323-331
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• 2015

21st Century is getting into Super aging society worldwide basis. Among those population, silver(aged) generation users' physical condition, such as sight, hearing and body, is getting older, especially sight ability which processes 80% of input data, it requires us studying new smartphone GUI designs convergence for the elderly. In light of this social phenomenon, this study suggests smartphone GUI designs convergence guideline for the silver generation through the research of text, icon which are basic elements of smartphone GUI with proper visual attributes. I had inferred UX designs, expert group and evaluation categories from existing papers, related books and designed some displays for the survey. I also offered this guideline with the deep survey of 101 people over 65 years old.

• Journal of the Society of Disaster Information
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• v.20 no.1
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• pp.13-19
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• 2024

Purpose: This study provides prevention methods by type of construction disaster using text mining techniques. Method: Based on the database that analyzed the cases of critical disasters in the domestic construction sector, preventive measures and causes are analyzed by text mining techniques, and the contents of the analysis are visually shown. Result: This visual data represents the measures for preventing critical disasters of each process according to the importance. Conclusion: It is believed that the results will be helpful in identifying factors to be considered in preparing preventive measures for serious accidents in construction.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.846-850
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• 2009

본 논문은 픽토그램(Pictogram)의 시각전달 요소를 재해석하고 증강현실 환경에서의 효율적 전달 방법에 대하여 제안한다. 픽토그램은 국경을 넘어 남녀노소 모두가 인지할 수 있어야 함이 규칙이며 불특정 다수라는 사용자들을 위해 정확한 정보를 담고 있는 시각전달 매체로서 공정성, 객관성을 가지고 디자인 되어야 한다. 사용자에게 정보전달 인식을 높이기 위해 표준 픽토그램 과 문화 속에서 발견할 수 있는 행위들을 접목하여 애니메이션으로 제작하고, 이를 다양한 연구분야에서 응용되고 있는 증강현실 (Augmented Reality 또는 AR) 기술에 적용하여 표현하였다. 증강현실은 사용자-콘텐츠 정보전달 매체로서 현실 환경을 기반으로 하는 3 차원공간의 시각정보에 대한 사용자의 인식을 향상시킬 수 있는 방법으로 인간-컴퓨터 상호작용(Human-Computer Interaction)을 제공한다. 본 논문에서 제시된 픽토메이션은 기존 공공장소 어디서나 만날 수 있는 다양한 픽토그램을 패턴화하여 마커로 활용하고 사용자는 현재 널리 보급되고 있는 UMPC 혹은 PDA를 통하여 증강현실 환경에서 제작된 픽토메이션 콘텐츠를 경험해 볼 수 있다. 픽토메이션은 시각커뮤니케이션의 효과를 증가 시킬 수 있고, 정보습득의 주체인 사용자에게 콘텐츠의 종류를 예측할 수 있는 선택의 자유를 준다. 본 논문에서는 멀티미디어디자인 요소를 포함한 콘텐츠와의 실시간 상호작용을 통하여 유희적 요소의 접목을 시도하고 증강현실환경에서 Pictomation을 통하여 사용자들과의 효과적 커뮤니케이션을 위한 방법을 모색하고자 한다.

• 기호학연구
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• no.54
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• pp.65-92
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• 2018

Hangul 's iconicity based on the scientific creation principle makes it possible to expand into various designs. 'Fun' is a factor for success in the cultural contents industry. Through the design process, it is possible to apply fun elements to the design of cultural contents to meet the purpose. The characteristics of Hangul icons that can be used in cultural contents design, the concept of 'fun', the inducing factors of fun and the production methods of visual fun are summarized. The production method of visual fun has suggested the same way as the design humor creation method in visual communication design. 10 types of examples of Hangul in relation to visual 'fun' have been analyzed by the semiotic approach. This suggests a design methodology for the creation of fun elements that utilize Hangul Iconicity in cultural contents design in the future.

• Journal of Korean Society of Forest Science
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• v.80 no.1
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• pp.32-41
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• 1991

This study is focusted to the national park of Korean typical mountain Chi-ri, its visual resources of forests, and practiced inspectind course by way of hypothesis and tests, to show visual resource management objectively, and that of quantitative basic data. spatial image structure measured by Semantic Differential(S.D.) Scale was shown through factor analysis algorithm for the analyzing psychological amount and examined the flowing out of decisive factor and the objective importance related mutual factors by appling the measurement of visual quality. Also, it has been investigated the differences between the degrees of expectation which is used before and of satisfaction which is used, by appling instrumental expectation theory. And showed patterns of investigation area through factor analyzing algorithm. As a national Park, visual factors that have natural landscape harmonized forest, sky, surface of the water, curious stones and rocks, temples should be escalate their values affirmatively so as to be the scenery of pointed direction and enjoyable, and it is needs the techniques visual resource management and its controlling technique to make artificial structures more intentional planning and systemical setting. Manmade distinctive quality in the spatials that affect complementally or harmonizingly, should be received considering relations between the distifution and joining which in line with various visual presenting massive factors. More than that, it is needed united basic standard to the beauty of arrangements which contain visual continuity considered balance between nature and human work, simplicity of structural types, assimilation, emphasis, unification of different factors and pro rata.