• Journal of Fashion Business
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• v.25 no.3
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• pp.108-125
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• 2021

The purpose of this study is to analyze the technical pattern and product characteristics of outdoor sportswear marketed in Northern Europe and North America. Based on the results of this study, we wanted to provide practical data on the characteristics of products with high functionality and fashionability for developing outdoor sportswear. Therefore, in this study, technical pattern, textiles, details, sewing, compatibility with wearable devices, and certification of 33 marketed outdoor sportswear were analyzed. After analyzing various technical patterns, the bent arm pattern using two-piece panel and a raised arm pattern connecting the side seam with the inner seam of the sleeve appeared on the top. Additionally, the patterns of bent legs with darts in the knee, cutting the posterior, and inserting the gusset in the crotch were mainly seen in the bottoms. By analyzing product characteristics, ergonomic pattern design for easy activity and functional materials was used for climate adaptation in extreme outdoor wear. On the other hand, for outdoor wear meant for trekking or hiking, details, such as portability and easy storage, were considered. Eco-friendly materials were used while ensuring light weight and comfort. Furthermore, for convenience of life, safety, and health, wearable devices were integrated into the outdoor sportswear. Eco-friendly green certification of outdoor products was obtained for the labor environment and production process, and relevant information was provided to consumers.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.217-234
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• 2018

In this study, big data analysis was conducted for domestic and international sports goods brands. Text Mining, TF-IDF, Opinion Mining, interestity graph were conducted through the social matrix program Textom and the fashion data analysis platform MISP. In order to examine the recent recognition of sports brands, the period of study is limited to 1 year from January 1, 2017 to December 31, 2017. As a result of analysis, first, we could confirm the products representing each brand. Second, I could confirm the marketing that represents each brand. Third, the common words extracted from each brand were identified. Fourth, the emotions of positive and negative of each brand were confirmed.

• Journal of the Korea Computer Graphics Society
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• v.18 no.4
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• pp.17-23
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• 2012

The convergence of IT technology and fashion is a marked trend in recent years induding sportswear, m-dress (mobile phone dress), and wearable computing. Despite continued research and record high development in the field, however, there still are unsettled issues like power supply, fit, washability and mobility when it comes to commercializing technological fashion product. In this context, this thesis is to propose feasible technology effectively applied to a portable bag. The first case is a bag designed to maximize sensitivity for a family who enjoys leisure activities often. The second one is a limited editionHaute Couture style bag targeting single women in their 20s and 30s. These two case studies are an attempt to demonstrate the possibility of applying wearable technology to a product design.

• The Research Journal of the Costume Culture
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• v.18 no.3
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• pp.569-587
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• 2010

In the field of fashion in this modern era, the tendency of diversification has created a variety of hybrid patterns and this tendency is being accelerated simultaneously by the hybrid trend. This research aims to analyze the aesthetic features of hybrid fashion in the modern "Sports Inspired Fashion(SIF)." We analyze fashion in the past 10 years from 2001 S/S to 2010 S/S. We focus on the four largest worldwide collections from New York, Paris, Milano, and London and concentrate on analyzing the contents from 38 volumes of Gap Press magazine. To accomplish our goal of study, we first define the concept of sports-inspired fashion and propose a framework of analysis to study hybrid patterns by reviewing the previous studies on hybrid patterns. Second, we analyze a wide range of sports-inspired fashion examples that have appeared in Gap Press magazines for the past 10 years(those which have been inspired by sports uniforms and training wears). Third, we analyze and classify the hybrid patterns of sports-inspired fashion. The results of our research are as follows. We have collected a total of 534 SIF works from the whole set of 61359 pictures and examined 23 sports fields. In terms of seasonal changes, the SIF works were found the most in the spring collections. Then, we have identified 25 hybrid patterns. The time hybrid pattern comprises more than half of the data(58.2%). The class-culture hybrid patterns comprise 18.8%, while the gender hybrid patterns comprise 18.2%. However, the intercultural hybrid patterns were rarely found, comprising merely 5% of the data. Our analysis confirms that sports and sports wear fashion are changing and developing in truly diverse ways in this modern era. This trend has continued to influence the high fashion in the modern age and is expected to exert a continuous impact on the change of fashion in the future.

• Journal of Fashion Business
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• v.17 no.2
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• pp.17-32
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• 2013

Throughout history, tennis-wear designers have attempted reforms to the designs, which were swayed a lot by game rules, and more efforts than ever are put forth recently. The efforts to introduce fashion designers into tennis brands and to break down the barriers between sports brands and common fashions have contributed to the advancement of tennis-wear. Howver, designers are not the only contributors to the development and innovation of tennis-wear. Tennis players who are well aware of the design make-up may affect some aspects of tennis-wear. Even some tennis players launched certain tennis-wear brands. They are not just players in games, but also innovators of this certain type of clothing. In this sense, they design, select, and put on tennis-wear as designers and players, which has contributed a lot to variation and advancement of tennis-wear. Such diversified of attempts in terms of design have led to the variety of tennis-wear, and adopting certain features of other sportswear has enhanced the functionality as well. As for materials, functional materials as well as lingerie look and laceworks as in dance looks were used, and even nude-color short pants were introduced to represent such images of fantasy and illusion. As for color as well, a revolution of color, which has been a taboo, was led. The popularity of tennis-wear fashions even leads to combination with features of other areas, which has been more diversified by the collaboration with designs inspired by toga of Greece and various other areas such as films and arts.

• Proceedings of the Korea Society of Costume Conference
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• 2001.04a
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• pp.50-51
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• 2001

많은 소비자들이 가치지향적인 의사결정을 할 때 제품의 품질을 매우 중요한 요소로 생각하며, 제품구매시 불완전한 정보 상황에서 빈번히 제품품질의 지표로서 가격을 이용한다고 한다(Peterson & Wilson. 1985). 이와 관련하여 시장에서의 실제 가격과 객관적 품질과의 관계를 분석하여 소비자의 효율성을 파악한 연구가 각국에서 이루어져 왔으나, 패션제품에 관한 가격과 객관적 품질과의 관계에 관한 연구는 국내 외적으로 매우 미흡한 실정이다. 따라서 본 연구의 목적은 1990년대 한국과 미국 패션시장의 가격과 객관적 품질간의 상관관계를 비교 분석함으로써 양국 패션제품의 품질수준을 비교해 보 는데 있다. 본 연구의 결과를 통해 가격이 제품품질의 지표가 될 수 있는가를 파악할 수 있을 것이다. 이를 위해 본 연구에서는 다음과 같은 연구문제를 설정하였다. 첫째, 한국과 미국 패션제품 시장의 가격과 품질의 상관관계는 전체적으로 어떠한 차이가 있는가\ulcorner 둘째, 한국과 미국 패션제품의 가격과 객관 적 품질의 상관관계가 패션산업범주에 따라 어떠한 차이가 있는가\ulcorner 마지막으로, 본 연구의 결과와 같은 제품의 품질에 대한 정보탐색으로부터 얻을 수 있는 한국과 미국 소비자의 구매이득은 어느 정도인가\ulcorner 본 연구를 위한 내용분석에 이용된 자료는 양국의 소비자의 권익보호를 위한 중립적 정보원에서 발간하고 있는, 한국의 <소비자 시대>와 미국의 에 개 재 된 1990년부터 1999년까지 의 상품비교테스트 정보중에서 패션제품군에 관련된 자료를 토대로 하였다. 수집된 자료는 한국의 36개 패션제품군, 470개 제품과, 미국의 40개 패션제품군. 692개의 패션 제품이었으며, 패션산업범주는 여성복, 남성복, 유니 섹스 의류, 스포츠 의류, 유.아동복, 언더웨어. 잡화. 제화류, 침장류, 섬유직물, 화장품. 학생복 등 11 가지 산업범주로 분류하였다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, 한국과 미국 패션제품의 지난 십년간의 가격 과 품질의 상관관계는 매우 약한 정(+)의 상관을 가지고 있었다. 한국패션제품의 전체 서열상관계수의 평균은 0.091이었고, 미국의 상관계수 평균은 0.192였 다. 상관계수의 수치만으로 볼 때 한국보다는 미국 패션제품의 가격과 품질간의 상관관계가 조금 높게 나타났으나, 양국간 통계적인 차이는 없었다. 또한, 한국 패션제품의 경우에는 제품군의 가격대별 상관관계를 살펴보았는데, 그 결과 1만원 미만의 저가 제품군과 330만원이상의 고가의 제품군의 경우 부(-)의 상관계수를 나타냈다. 둘째. 1990년대 한국과 미국 패션시장의 가격과 품질간의 상관계수의 범위는 제품군별. 산업범주별 로 상이한 분포를 보이고 있었다. 패션제품군별로 보 면, 한국의 경우는 가장 높은 '여행용가방(r = 0.707)' 에서 가장 낮은 '자외선 차단화장품(r = -0.58)'까지, 그리고 미국 패션제품군의 상관계수의 범위는 '팬티 스타킹'의 0.820에서 '남성용 런닝슈즈'의 -0.472까지의 분포를 나타냈다. 마지막으로, 제품의 가격과 품질에 대한 정보를 소비자가 알 경우 얻을 수 있는 소비자의 구매이득 을 추산한 결과 패션제품시장에서 완전한 품질정보를 가지고 있다고 가정한 '현명한 사람'은, 최고가격의 제품만을 구입한다고 가정한 '부유한 사람들'의 구입방식에 비해 최고 좋은 품질의 상품을 총 지불액의 비율로 보아, 한국의 소비자는 약 50% 정도를, 미국의 소비자는 약 91%나 되는 액수를 절약하여 구매할 수 있는 것으로 나타났다. 이상의 본 연구의 결과를 종합하여 볼 때 한국과 미국 모두 제품군별, 그리고 산업범주별로 상관관계가 차이를 보이고 있어, 양국의 소비자들이 패션제품 의 품질을 평가함에 있어 오로지 가격에 대한 정보만을 이용하는 것은 위험하고 비합리적인 구매의사 결정이라고 볼 수 있다. 따라서 소비자가 좀 더 합리적인 구매의사결정을 하여 재정적 손실을 막기 위해서는 가격과 품질에 관한 신뢰있는 정보의 탐색이 반드시 필요하다고 본다.

• The Journal of the Convergence on Culture Technology
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• v.6 no.1
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• pp.289-299
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• 2020

The wearables market has fast grown, demanding a more consumer-centric academic attention. The current research explores the moderations of consumer individual characteristics (i.e., age, need for cognition, involvement) in the dynamics of perceived psychological benefits of wearables adoption (i.e., perceived usefulness, perceived ease of use) towards perceived product quality. the results indicate a strong positive influence of both the perceived usefulness and ease of use on perceived quality. however, the predicted moderations of age, need for congitiion, and involvement were partially supported.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.12
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• pp.186-196
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• 2018

Sports has become one way to improve our own health and to enjoy life by changing the lifestyle of modern-day people. Sports athletes not only give pleasure to the public, but also play a role in elevating a nation's reputation through sports. Tennis is popular with the public, and women players receive tennis wear from various sports companies to promote the designs to the public. This study considers the design-related characteristics of women's tennis wear through content analysis of design elements from the tennis wear in four major tournaments over the most recent five years. This is important in order to provide basic data on design directions for tennis wear in the future. The results of this study are as follows. First, the silhouette plays a role in enhancing activity by considering the physical movement of tennis players who are very active. Second, color emphasizes the rules and clarity of traditional tennis tournaments, and reflects a diversified trend in tennis wear by considering smooth game play by players and combining popular colors in the year. Third, patterns and decorations on material are used as a means to emphasize the esthetics of tennis wear, and tape plays an auxiliary role in emphasizing the physical beauty of women or preventing physical movement causing injury. In addition, sponsor logos are generally located at the center of the chest of tennis wear tops by mixing letters and images. This can be interpreted as a part of the marketing strategy to enhance clarity of the sponsor's brand.

• Journal of the Korean Society of Costume
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• v.44
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• pp.91-101
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• 1999

The purpose of this study was to examine the hiphop fashion which has the leading power of 1990's korean fashion flow. Hiphop Fashion represents individuals' unique characters and their culture. Baggy jeans with extra large shirts, various accessories, and a unique coordination of these items that is all their own represents the style that is hiphop. There are three major reasons why hiphop fashion has become so popular in the 1990's. First, the popularity of hiphop music whose singers directly influence the public. Second, the popularity of sports and sporting heros. These athletes' sporty Hiphop looks has amply shown that are also leaders of the hiphop fashion. Third, mass media like TV and many publications, defivitely helped to quickly spread hiphop all over the world. Music only TV stations like MTV and StarTV are good examples. Fashion always tells us much - as every anthropologist knows - and a thoughtful analysis of hiphop will reveal many interesting, and perhaps even surprising things about the men and women who wear it.

• Journal of Sericultural and Entomological Science
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• v.32 no.1
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• pp.68-72
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• 1990

The color fastness of Korean silk fabrics was measured in this investigation. The sample fabrics under examination were divided into four groups, according to the processing cycle: 1) Plain dyeing(A-C) : 2) Yarn dyeing(D;E=Knitted fabric) ; 3) Direct printing(F-H) ; 4) Discharge Printing(I-P) : The following result can be obtained. Among the samples examined, both the plain-dyed(brilliant colours) and discharge-printed (put-in colours) fabrics show lower values of water, perspiration and ironing color fastness compared with those recommended by International Organization for Standardization(I. S. O.)