• Title/Summary/Keyword: 스포츠정책

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System for sports welfare policies: Explore the potential for policy effectiveness of governance (생활체육과 스포츠복지 정책 전달체계 : 정책 효과성 증대를 위한 거버넌스의 가능성 탐색)

  • Kim, Hanbeom;Lee, Jangwon
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.1
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    • pp.147-156
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    • 2021
  • In order for life-sports to develop sports policies need to be addressed in the conceptual categories of sports welfare policies. Beyond the concept of sports welfare, it must be recognized as an important part of general welfare to further increase the effectiveness of sports welfare policies. And for sports welfare policies to be effectively delivered to the target people, it need to be incorporated into a national-level policy system such as a general welfare system. In this study sports welfare governance and Exclusive Organization Policy Model was proposed as one of the ways in which sports welfare policies were incorporated into a national delivery system.

A study of aviation leisure sport demand creation strategy (항공레저스포츠 시장창출 전략 연구)

  • Park, Jin-seo;Sim, Ga-ram;Sung, yeun-young;Kim, Mee-sook
    • The Korean Journal of Air & Space Law and Policy
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    • v.30 no.1
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    • pp.181-206
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    • 2015
  • Due to the increased leisure time, national income levels, and increasing the desire for new experience, interest causes increasing demand for recent aviation leisure sport. This leads to the need for a competitive foundation of the expansion of aviation leisure sports market potential. In 2014, the MOLIT(Ministry of Land, Infrastructure and Transport) created definition of sport and recreational aviation industry in the Aviation Act. The most significant change in Aviation Act related to sport and recreational aviation, it allows easier access for those wishing to participate in the joy of flight and also creating a sport and recreational aviation business market expansion. Therefore, in this paper, by analyzing the trend of foreign policy trends and domestic policies that sport and recreational aviation has been enabled, it is trying to present the activation policy proposals of sport and recreational aviation that is suitable for Korea.

"항공(航空)스포츠를 통한 지방공항(地方空港) 활성화(活性化) 전약체계(戰略體系)에 관한 연구(硏究)" - 조종자의 기지선택요인 실증분석을 중심으로 -

  • Park, Byeong-Cheol
    • The Journal of Aerospace Industry
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    • s.70
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    • pp.40-69
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    • 2008
  • 정부는 그동안 항공정책을 수립하고 시행함에 있어서 '항공운송'과 같은 경쟁력 있는 부문만을 특정하여 중장기적인 발전전략을 수립하여 온 것이 사실이다. 지방공항은 처음부터 물적, 인적 자원을 수송하는 규모나 주변 환경여건에 있어 국제공항을 따라갈 수 없는 일정한 한계를 가지고 있다. 지방공항의 적자문제를 국제공항의 목표치에 두는 것 자체가 이치에 맞지 않기 때문이다. 그러므로 지방공항은 국제공항과는 다른 관점의 항공 정책이 절대적으로 필요하다. 국가전체의 운송기능 향상을 위한 종합적인 대책도 지방 공항에 적용할 필요가 있지만 지방 공항 고유의 지방자치단체와의 협력을 통한 특색 있는 공항 역할을 재정립하는 것도 필요한 것이다. 한편 항공 스포츠의 역사는 60여년에 이르고 있으나 정부 관련기관의 관심 부족과 활성화 하려는 의지부족으로 여전히 침체되어 있는 것이 사실이다. 그런데 본 연구에서 항공 스포츠의 특징상 공항과의 연계성을 검토하여 보니 상당히 긍정적인 Win-Win 전략이 될 수 있을 뿐 아니라 지방공항과 항공 스포츠 양자가 실제 활성화될 수 있는 공항정책이 구체화될 수 있음을 알게 되었다. 다만 항공 스포츠에도 종목이 다양하므로 지방공항의 특성상 적정한 스포츠 항목과의 연계가 요구된다. 그리하여 본 연구는 항공 스포츠를 활용한 지방공항 활성화 방안으로 항공 스포츠에 적합한 지방공항 요건을 접근성, 안전성, 편의성으로 나누어 검토하고 지방공항과 접목 가능한 항공 스포츠를 제시하고자 하는 가설을 설정하였다. 더 나아가 항공 스포츠를 통한 지방공항 활성화의 기대효과로서 지방공항의 활성화, 지방연계산업의 활성화, 지방공항의 발전 가능성에 대한 가설을 설정하였다. 본 논문은 지방공항 활성화를 위한 전략체계를 항공스포츠 동호인 즉 조종자들의 기지선택 요인을 중심으로 실증분석을 통하여 정리하였고, 일반인들의 인식과 전문가 의견을 토대로 지방공항의 활성화를 위하여 항공스포츠와 전략적 제휴를 하고자 할 경우 관련기관들이 고려할 부분과 운영체계 개선방안을 제시함으로써 구체적인 정책적 제언이 될 수 있도록 하였다.

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A Study on the Policy Directions of Sports Welfare in Gangwon Province for Improving Quality of Life (삶의 질 향상을 위한 강원도 스포츠복지 정책방향 연구)

  • Kim, Heung-Tae;Kim, Tae-Dong
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.8
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    • pp.411-424
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    • 2019
  • The purpose of this study is to explore the feasible policy directions for sports welfare that can not only improve the standard of living through health but also ensure a happy and enjoyable life for the people of Gangwon Province. For this purpose, I have conducted studies such as the analysis on the sports class voucher project being implemented by the South Korean government and the case analysis in sports welfare, and present policy directions as follows. First of all, it is about upgrading the sports class voucher project. And as its implementation plans, I suggest ① increased publicity, ② the earmarking of the province's own budget for the sports class voucher project, ③ the establishment of a system for cooperation for work implementation between the related organizations and their staff in charge with a view to activating the sports class voucher project, and ④ the upgraded services for the sports class voucher project and the upgraded access to the life cycle-based universal welfare. Second, it is about using public sports facilities and developing various programs. I suggest the active utilization of the public sports facilities that enable people to learn the skills for such sports disciplines as baseball, badminton, ice sports, and golf and the development and distribution of distinctive educational programs for dance for media entertainment shows for female youths, climbing, cheer leading, fencing, surfing and horseback riding. Third, it is about nurturing the human resources and networking. For this, I suggest the creation of 'Sports Welfare Specialist Training Program' and the training of the college students majoring in sports science with the aim of creating a number of jobs. Fourth, it is about refurbishing the system and establishing the support system. I suggest the dismantling of the partitions in the welfare policy related to sports activities and the formation of (tentatively named) 'Gangwon Province Sports Welfare Implementation Committee', and the creation of (tentatively named) 'Sports Welfare Project Support Team' in Health, Welfare & Women's Affairs Bureau or Culture, Tourism and Sports Bureau in the short term and then its long-term expansion into (tentatively named) 'Gangwon Province Sports Welfare Support Center' in responding to the needs that reflect the provincial demographics, with a view to establishing a single lineup for the administrative support system. Furthermore, as budget and manpower are needed to realize customized sports welfare that suits the characteristics of the province and in which all the provincial residents can collect benefits, I suggest that the province provide the legal basis through creating 'Ordinance Promoting Sports Welfare in Gangwon Province' and pushing forward with (tentatively named) 'Gangwon Province Sports Welfare Competition' as what revises the sports class voucher project for the purpose of broadening the basis for sports welfare promotion.

Evaluation of Amendments to the Act on Promotion of e-Sports (Electronic Sports) (「이스포츠(전자스포츠) 진흥에 관한 법률」 개정안 평가 및 개선 방안 제언)

  • Rhee, Jin-Woo;Kim, Ho-Chul
    • Journal of Korea Game Society
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    • v.21 no.4
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    • pp.13-24
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    • 2021
  • Recently, amendments to the e-Sports Act have been proposed in the Korea National Assembly. To evaluate the amendments, this study provided five factors of the e-sports industry: the high accessibility, the instability of the game, the difficulty of professional e-sports players, the fierce competition, and the lack of government policy. Based on these factors, this study suggested improvement in which the e-Sports Act should proceed for professional e-sports players, e-sports teams, and e-sports establishments.

Promotion of Inter-Korean Sports Exchange for Disabled Persons Using Convergence : Focusing on exercise rehabilitation welfare policy (융합을 활용한 남북한 장애인스포츠 교류 활성화 방안 : 운동재활 복지정책을 중심으로)

  • Lee, Chang-Hee;Park, Bum-Young
    • Journal of the Korea Convergence Society
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    • v.9 no.1
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    • pp.133-141
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    • 2018
  • The purpose of this study is to investigate the rehabilitation policy of North and South Korea in the context of the analysis and to classify the output according to the social welfare policy calculation framework of Gilbert and Spight, To promote exchanges and to suggest directions for development. Therefore, the welfare policy model for disabled people in South Korea is established, and the welfare policy that can be applied to the North Korean society in a short period of time is applied to South Korea's movement rehabilitation welfare policies by reducing the lack of communication through the unified and institutionalized disabled groups of South Korea And it activates and activates the foundation of the revitalization of the disabled person sports.

Based on the Analysis of Entrepreneurship Support Policy Information, Establishment of Customized Entrepreneurship Promotion Model for Sports Major

  • Byung-Kwan Lee
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.5
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    • pp.165-175
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    • 2024
  • In this paper, the purpose of this study was to analyze various information related to the government's youth entrepreneurship support policy, propose a customized entrepreneurship promotion strategy for college students majoring in sports, and increase their entrepreneurship efficacy. Through this, the aim was to increase the entrepreneurship efficacy of sports majors. Firstly, a literature study was conducted, and secondly, alternatives for promoting entrepreneurship among college students majoring in sports were analyzed based on expert interviews. Therefore, the following suggestions were made. 1. Recognizing the added value and individuality of the sports field in startup policy. 2. Creation of a start-up network and platform for sports majors to start a business. 3. Sports start-up space composition. 4. Organizing and supporting start-up clubs. 5. Activating entrepreneurship education and competitions in capstone design and employment seminar subjects. 6. Increasing start-up efficacy through start-up mentoring.

Alternatives to Promote the Sport Cooperatives of Korea (한국 스포츠 협동조합의 활성화 방안)

  • Kim, Jung-Dong;Lee, Jong-Kil;Lee, Moon-Sook
    • Journal of Digital Convergence
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    • v.17 no.10
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    • pp.469-478
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    • 2019
  • This study tried to analyse the factors to promote sport cooperatives as the solutions to overcome those problems of present sports industry. The results of this study By Using the priorities of AHP on promoting factors of sport cooperative in Korea, could be suggested as follows. In advance, the basic directions were suggested in order of economical, social, cultural, and institutional factors. And next, the promoting strategies were suggested as follows: 1st, setting directions on the essentials of cooperative. 2nd, securement of the finance by business management development and organization ability improvement. 3rd, acquaintance with the basic laws of cooperative and securement of administrative support. 4th, social contribution through cooperation and interaction among cooperatives. 5th, making local communities through constructing networks among cooperatives. 6th, development of business models with membership systematizing and efficiency pursuit.

Mega-Sporting Events from the Perspective of Russian Cultural Policy in the 21st Century (21세기 러시아 문화정책 차원에서 바라본 메가 스포츠이벤트)

  • Song, Jung Soo
    • Cross-Cultural Studies
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    • v.43
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    • pp.289-326
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    • 2016
  • The strategy of "soft power" in the foreign and internal policies of modern Russia is one of the important factors in the implementation of public policies, and the influence of soft power is increasingly becoming stronger and gaining new forms and methods of implementation. The Russian government exerts efforts to form a positive image of Russia in the international arena, in order to strengthen the country's competitiveness, based on active use of "soft power." Currently, Russian cultural policy is developing in two main directions. In the internal policy sphere, the Russian government emphasizes national unity and civic solidarity, and fosters a sense of patriotism and national pride. In the sphere of foreign policy, the Russian government is attempting to regain its status as a great power and to create a new image of Russia that is different from that of the former Soviet Russia. In this article, we examine and analyze various aspects of the hidden political mechanisms involved in mega-sporting events, in particular the Sochi Olympics, from the viewpoint of Russian internal and foreign policy. We address the major functions of mega-sporting events and their influence in the political realm. The political impact of mega-sports projects can even compensate for economic losses incurred during the preparation and hosting of the Olympic games. In this respect, we can define mega-sporting events as one of the main components of soft power; such events reflect the basic directions of internal and foreign policy in post-Soviet Russia, which are to form and promote an image of Russia using national branding. In order to fairly and objectively analyze the recognition and perception held by Russians of the significance of mega-sporting events, in this work, we carefully studied the results of various surveys conducted by the Russian research organization VCIOM (Russian Public Opinion Research Center) before and after Russia hosted the Winter Olympic games in Sochi (2014) and the Summer Olympic games in Kazan (2013). Furthermore, on the basis of the ranking of national brands by Simon Anholt (Anholt Nation Brands Index - NBI), and on the basis of the ranking of 100 national brands conducted by the British consulting company "Brand Finance" (Brand Finance Nation Brands 100), we minutely trace the development and qualitative change in Russia's image and the role of the mega-sporting projects. This article also examines the Kremlin's internal and foreign policies that were successfully carried out in practical terms. This study contributes to the understanding of the value of mega-sporting events from the point of view of cultural policy of the current ruling party of Russia. This standpoint allows us to outline the main directions of Russian cultural policy and to suggest perspectives on the branding strategy of modern Russia, including strategies related to consolidating Russia's position in the international arena.

A Convergence Study on the Structural Relationship between Sport Brand's Advertisement Attributes, Ad Attitudes, Brand Images, and Purchase Intentions on Social Networking Site(SNS) (SNS상의 스포츠브랜드 광고속성, 광고태도, 브랜드이미지, 구매의도 간의 구조적 관계에 대한 융합적 연구)

  • Kim, SeYun;Noh, YongKoo;Lee, Kyongmin
    • Journal of the Korea Convergence Society
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    • v.9 no.12
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    • pp.345-354
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    • 2018
  • The purpose of this study was to investigate the structural relationship between advertising attributes, advertising attitude, brand image, and purchase intention of sports brand on SNS. For this purpose, 250 valid samples from the convenience sampling method were used as the final analysis data. Entertainment, information, and credibility among ad attributes had a positive effect on SNS users' advertisement attitude toward sport brands, and irritation has a negative effect on ad attitude. The ad attitude formed by the advertising attributes positively affected the image of the sports brand and the purchase intention. Brand image had a positive effect on purchase intention. The results of this study may be helpful to maximize SNS advertising effect of sports brands and to identify some important factors that can affect direct purchasing behavior of sports majors, one of the target groups of companies promoting sports brands using SNS.