• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.12
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• pp.1941-1955
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• 2009

This study compares street fashions in Korea and Japan to investigate possible interactive influences. Women's street fashion data were obtained from two magazines in each country from the 2003 spring/summer season to the 2007/08 fall/winter season. A total of 2211 pictures were used in the final analysis. The longitudinal changes in street fashion showed a similar trend toward full coordination, the increased use of colors and prints, and the influences of global fashion trends in both countries. The results showed a time lag between the two countries in the adoption of some clothing items that suggest the influence of Japanese street fashion in Korea. The time lag has diminished and since 2006, street fashion has simultaneously progressed under the mutual and common influences of global trends. There are more fashion similarities in the spring/summer than in fall/winter. The adoption of fashion accessories did not show any sign of a time lag and many accessories became popular during the same season.

• Proceedings of the Costume Culture Conference
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• 2003.09a
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• pp.74-75
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• 2003

미국내 흑인 집단인 Zooties로부터 시작된 20세기의 하위문화는 현대 사회를 특징짓는 중요한 요인이 되어 왔다. 그리고 스트리트 스타일은 이들 하위문화의 독특한 가치관과 생활양식을 표현하는 상징적인 수단이었다. 특히 흑인들의 하위문화는 그들이 갖는 특수한 사회적 상황의 영향으로 인해 매우 다양하고 독특한 성격을 지니게 되었고 이들의 스트리트 스타일은 자신의 하위문화를 구체화시킴은 물론 현대 패션현상에 많은 영향을 미치게 되었다. (중략)

• Journal of Fashion Business
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• v.10 no.2
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• pp.60-82
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• 2006

The purpose of this study was to confirm and practical use the street fashion design analysis system(Web-SFAS) which was designed in preceding research. Web-SFAS was developed to analyze data fast, accurately, conveniently, and to provide them to related fields by using Information Technology (IT) in fashion design industry. By inputting, sorting and analyzing actual image data into this system, it purposes to check if it needs to be corrected and to verify its operation and application. For this study, 191 street fashion image and paper questionaries were collected on Oct. 16th from 4pm to 7pm in Gyeong-Nam area(4 markets), 2004. This study was processed basically cross research(real time research). The collected data and paper questionaries were analysed by 4 experts who had over Master Degrees, and the results were input to the Web-SFAS system. This system analyzed the results as follow ; First, Top is usually wear T-shirts, cardigan item of soft material, Bottom is usually wear Skirt, jean item of hard material. Second, As for shoes, pumps were the most popular, and as for accessories, diverse items such as shoulder bag, jewelry, and totebag were preferred. Third, fashion image, most people wear a sportive casual style with semi-casual in a close second. Therefore, We also expect that this data can be used a prediction for the next seasons design trends and needs, especially if we make an online database through this development system, then it will be easier to access faster and more accurate fashion information.

• Journal of Fashion Business
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• v.9 no.5
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• pp.77-95
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• 2005

This study was for applying web based street fashion design analysis system(web-SFAS), which was designed in preceding research and realized, to a practical use. Web-SFAS was developed to analyze data fast, accurately, conveniently, and to provide them to related fields by using Information Technology (IT) in fashion design industry. By inputting, sorting and analyzing actual image data into this system, it purposes to check if it needs to be corrected and to verify its operation and application. This study was collected in 2004 s/s 177 points image data and survey results input to the system This system analyzed the results as follow ; First, in all four areas of S/S, many people wear soft materials and plain T-shirts on top and tough material and plain jeans on the bottom. Second, In the case of dresses, in many areas people wear tough fabric plain A-line, one-piece dresses but in Hapsung-dong, many people wear geometrical figures. Third, fashion image, most people wear a sportive casual style with semi casual in a close second. Therefore, web-SFAS can be useful system analyzing for the trendy apparel type, design, material, color, image and variable in demography through street fashion image data.

• Journal of Fashion Business
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• v.9 no.2
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• pp.160-173
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• 2005

Fashion is hard to expect owing to the rapid change in accordance with consumer taste and environment, and has a tendency toward variety and individuality. Especially street fashion d 21st century is not being regarded as one of the subcultures but is playing an important role as a fountainhead d fashion trend. Therefore, Searching and analyzing street fashions helps us to understand the popular fashions d the next season and also it is important in understanding the consumer fashion sense and commercial area. So, we need to understand fashion styles quantitatively and qualitatively by providing visual data and dividing images. The purpose of this study is to design for street fashion on design analysis using web which can update quantitative and qualitative data. through the on site investigation d street fashion, and put the information onto a database.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.6 s.165
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• pp.879-891
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• 2007

Forecasting is a critical task for fashion companies because of continuous change in fashion and long process lead-time. Therefore, it is of great importance for both scholars and companies to understand how forecasted fashion styles are accepted by consumers. This research aimed to investigate consumer acceptance of fashion styles in Korea. The study examined and compared oversea collections of women's wear to the street fashion in Korea for seven seasons from 02 s/s to 05 s/s. Information on oversea collections were obtained from the magazine, Fashion Show, and the street fashion information from Seoul Fashion Design Center. The results showed that overall trends presented in oversea collections have been well accepted, while acceptance of specific styles or items varied. During the period of this research, sporty style and feminine style were very strong in the street fashion. Many styles and items were modified and selectively accepted probably because of cultural differences and limitations of mass production. Some styles which were presented in oversea collections were not accepted in Korea, and at the same time some cases were observed only in the street fashion in Korea. The results of this study provide guidelines for Korean apparel companies in merchandise planning and empirical findings to deepen the understanding on Korean society with respect to fashion.

• Journal of the Korean Society of Costume
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• v.50 no.6
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• pp.73-87
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• 2000

The purpose of this study was to analyze the influence of fashion magazine on the street fashion, focused on Japan. The data were collected from the magazines and newspapers published in Japan from 1960's to 1990's. Fashion magazine has three functions : transmit information function, education and criticism function, advertisement and entertainment function. And, it has influenced on the street fashion by grasping the fashion trend and consumer needs, and communicating the vision to reader in Japan. The results were as follows : 1. the ivy look of 'Heibon Punch' in the 1960's, 2. the coordinate look of 'Anan' and 'Nanno', 3. the outdoor look of 'Popeye' in the 1970's, 4. the new traditional style of 'JJ' in the 1970's - 1980's, 5. lyceenne look of 'Olive' in the 1980's, 6. Shibu-Kaji style of 'McSister', 7. the supermarket style of 'Cutie' in the 1990's.

• Proceedings of the Korea Society of Costume Conference
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• 2004.08a
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• pp.326-327
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• 2004

• Journal of Fashion Business
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• v.10 no.4
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• pp.114-129
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• 2006

This purpose of this study is to research on the influence on the creation of young generation's street fashion of pop stars focused on pop music given the fact that fashion can be created by popular culture in this multi-media era. Also, this study is to provide useful data for the activation of the creation of young fashion culture and the fashion industry through pop stars' fashion. The pop stars' fashion that has affected young street fashion is as follows : Elvis Presley's rock'n'roll style, Beatles' mods style, Janis Joplin's hippy style, Sex Pistols's punk style, Madonna's boy-toy and corset style, Michael Jackson's androgynous style, Puff Daddy and L.L Cool J's hip-hop style, Bob Marley's reggae style, Spice Girls, Jennifer Lopez and Britney Spears's sexy style. The young street fashion culture of pop stars and its industrial meaning withdrawn from the above are as follows : Creation of a fashion icon, Creation of anti-fashion, Liberation of a sex role, Costume play culture, Activation of the young fashion industry through star marketing.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.3_4
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• pp.298-309
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• 2003

This paper was done to identify the types and the characteristics of street fashion of men living in world fashion-leading cities. 608 male photos taken on the main streets of 4 world fashion-leading cities such as London, New York, Paris, Tokyo were used as data. Photos were viewed by students and classified according to overall images and the common aspects of characteristic style. Fashion images of male were classified into 11 groups, which were suits, casual, hip-hop, rockers/punks, hippies, ethnic, western, military, new romantic, skirt, androgynous. Frequency distribution showed that casual image was mostly preferred and 1311owe4 by suit, rocker/punks. Military and hippies were least favored. In each category, almost every style looked unique and creative as a result of mixing and cross-coordination of different clothing items.