• Proceedings of the KAIS Fall Conference
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• 2011.12a
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• pp.131-135
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• 2011

본 논문은 한국 영화산업에서 스토리텔링이 더욱 중요해져감에 따라 한국 다큐멘터리영화의 스토리텔링 전략에 관한 연구이다. 흥행에 성공한 다큐멘터리 영화<워낭소리>와 흥행에 실패한 <트루맛쇼>의 스토리텔링을 비교 분석함으로써 다큐멘터리에서의 스토리텔링의 방향성을 제시하고자 히였다.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.177-178
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• 2019

논문은 국내 모바일 과학기술 영상 콘텐츠의 활성화를 위해 과학기술 관련 유튜브 채널의 글로벌 선도그룹의 유형과 스토리텔링 전략을 분석하였다. 구독자 순위를 기준으로 상위 22개의 채널을 맥락과 활동에 따라 3개 유형으로 분류하고, 이 중 언어사용이 적고 역동적 볼거리를 제공하는 활동 중심의 채널들을 다시 4개의 세부 유형으로 나누었다. 4개 유형을 중점으로 스토리텔링 전략을 분석하여 킬러콘텐츠 제작 시 고려할 시사점을 도출하였다.

• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.120-130
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• 2013

This study attempts to deal with the form of new storytelling by contemplating the study on food-related storytelling which has been studied in earnest since 2008 and analyzing the story. In case of the study on storytelling so far, the studies on the emphasis of necessity of discovering materials and the suggest of the way of development of the menu and tourism commercialization through the story and the attitudes of customers by storytelling have been conducted. Also, this study is explained by being divided into version 1.0, 2.0, 3.0 depending on the composition of the story, and attempts to suggest new version 4.0 strategy of food storytelling which we should aim for in the future as well. This will provide the new paradigm of the field of food storytelling.

• Journal of Korea Game Society
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• v.17 no.5
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• pp.143-150
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• 2017

As digital technology evolved, digital paradigm emerged and storytelling began to evolve. Especially, since digital storytelling is the core of the digital game, it is a tendency to develop content in consideration of the strategy of transmedia storytelling at the planning stage even for IP expansion. By fusing media in a variety of ways and expanding the story, players can experience meaningful storytelling in a new media environment and game loyalty allows game developers to expand and innovate their businesses. In this study, we analyzed the case of , a proven powerful IP that has been expanding its story to various media for more than 20 years in order to investigate the transmedia storytelling strategy based on game media. I would like to take a look at the strategy of using the transmedia storytelling.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.59-60
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• 2013

본 연구에서는 2008년 이후 본격적으로 부각되어진 음식 스토리텔링(storytelling) 분야의 기초가 되는 이야기(story)에 주목하고자 한다. 이를 위해 음식 스토리의 구성 소재를 체계적으로 분석하였으며 최종적으로 새로운 음식 스토리의 콘텐츠 구성 전략에 대해 제시하였다. 먼저 음식 스토리텔링과 관련된 선행연구들을 살펴보면 스토리의 소재 발굴 및 필요성을 강조한 연구, 스토리를 통한 음식 메뉴개발 및 관광상품화 방안 제시하였으며, 마지막으로 스토리텔링에 의한 소비자의 태도를 살펴보는 연구가 서서히 진행되고 있다. 그러나 스토리텔링 활용의 많은 부분을 차지하고 있는 관광, 온라인 게임, 드라마, 영화, 애니메이션, 광고 등의 스토리와 차별화된 음식 스토리 창작에 관한 연구는 전무한 실정이다. 따라서 본 연구에서는 그간 전해져 내려오고, 최근 창작되어진 음식 관련 스토리의 내용을 분석하여 이를 1.0, 2.0, 3.0으로 나누어 설명하였다. 이를 바탕으로 우리가 지향해야할 음식 스토리의 새로운 콘텐츠 구성 형식인 4.0을 제시하여 앞으로 차별화된 음식 스토리를 창작하는데 큰 시사점을 제공하고자 한다.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.119-128
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• 2016

This study is designed with an intention to understand CSR story strategies that the corporates use, focusing on analyzing the method of composition of Hyundai Motor Company's CSR website stories. When analyzing based on interactivity, ease of use, newest, and informativity, interactive dialogue feature was mostly lacking. It is not the most up-to-date data and lacks the newest. However, as sharing information feature was presented, information spread quickly. When applying Greimas' Actantial Model into the 'CSR News' that conveys the news about corporate philanthropic activities, it turned out that the CSR strategies were authenticity, consistency and flexibility. When doing CSR storytelling, a corporate should not only use pre-existing executives and staff members but should use new icons including civic organizations and the youth if possible, and perform its role as a supporter. At the same time, a corporate must build strategical storytelling to the new values and engage in systematic corporate philanthropic activities that meets the need of the time period.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2009.06a
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• pp.515-518
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• 2009

감성의 시대를 맞이하여 인간의 감정을 움직이는 스토리텔링 기법을 보다 체계적이고 전략적으로 정책에 도입하여, 등대를 편안하고 재미있게 즐길 수 있는 새로운 트랜드로 브랜딩하고 나아가 해양분화 활성화를 유도하고자 하는데 목적이 있다.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.217-218
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• 2019

오늘날 공간의 활성화 방안으로서 문화 원형 발굴, 테마파크 등과 같이 다양한 형태의 스토리텔링을 결합한 사례가 많아지고 있다. 그러나 공간에 스토리텔링을 결합하였음에도 불구하고 지속적인 성과를 거두면서 명소로 자리 잡은 경우는 극히 드물다. 따라서 본 연구에서는 "제빵왕 김탁구"라는 동일한 스토리텔링을 토대로 하여 명소가 되지 못한 '팔봉 제빵점'과 지금까지도 큰 명소로 자리 잡고있는 '성심당' 사례를 분석하고 이를 통해 장소성 형성을 위한 소비자 행동 유도전략을 고찰하고 명소화를 위한 향후 발전 방향을 제시하고자 한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.5
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• pp.3172-3179
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• 2015

This study suggests one of English teaching methods to improve English speaking proficiency for adult English learners. Contrary to the traditional English conversation teaching trends such as memorization of specific patterns or grammar-focused practices, the study introduces a storytelling based teaching of English speaking. To theoretically support the storytelling based English speaking teaching, the study investigates the possibility of the teaching method in three ways. First, the 12 speaking strategies focusing on contents of a story are introduced in the way of securing speech amounts as much as possible. Next, the five rhetoric components by Aristotle are introduced to relate to the storytelling teaching for the purpose of achieving the goal of speaking, which is to deliver what a speaker want to say more persuasively. Finally, through the investigation of the learner strategy uses, the possibility of storytelling English speaking teaching can be expected regardless of learners' low level of English proficiency.

• Journal of Korea Entertainment Industry Association
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• v.14 no.3
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• pp.211-227
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• 2020

This study intends to analyze the storytelling strategy of EBS's YouTube channel , which has been creating a remarkable cultural phenomenon since April 2019, and to examine the potential for its transition to transmedia franchise. Based on Henry Jenkins'seven principles of transmedia storytelling, shows satisfactory relevance in all but 'multiplicity'out of the 10 capacities consisting of the principles. In particular, was found excellent in terms of core capacities such as 'spreadability', 'immersion', 'worldbuilding', 'continuity', 'drillability' and 'performance'. In addition, critical discourse analysis(CDA) in sociocultural practice dimension of the keywords of the related news articles has discovered that is strongly linked to the following five values: 'social integration', 'resistance against authoritarianism', 'self-dignity and reasonable individualism', 'gender neutrality' and 'ecologism', indicating the reason why the work has been able to resonate so extraordinarily with participants across all generations. By answering the two chosen research questions, this study has proved that has high potential to be successful in evolving into transmedia franchise, while keeping building a new realm of edutainment storytelling by cleverly exploiting EBS's unique identity as a public education broadcaster. is viewed as an exceptional property capable of advancing transmedia storytelling in the local market; thus, productive arguments and contemplation over its evolution in storytelling needs to continue so that it can maintain a long-lasting positive influence.