• Journal of the Korean Home Economics Association
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• v.49 no.8
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• pp.97-111
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• 2011

This study aimed to present marketing communication strategy for lifestyle groups. Consumers' preference on advertisement media/information source, advertisement appeal types, and on-line media use were examined by lifestyle groups. This study was executed by web survey and off-line survey. A total of 141 data was obtained and data were analyzed by PASW 18.0. Results were as follows: First, 4 types of lifestyle groups were made up by holistic approach; 'price oriented', 'traditional symbolic', 'positive life', and 'open mind enjoyment'. 'Positive life type' preferred every type of ads media. 'Traditional symbolic type' liked magazine and 'price oriented type' and 'open mind enjoyment type' thought off-line store display more important. For ads appeal types, 'positive life type' preferred social oriented appeal type. Every group except 'price oriented type' preferred emotional appeal type and especially 'open mind enjoyment type' liked the most emotional ads appeal type.

• Therapeutic Science for Rehabilitation
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• v.10 no.2
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• pp.75-93
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• 2021

Objective : The aim of this study was to identify subgroups of older adults with respect to their lifestyle patterns and examine the characteristics of each subgroup in order to provide a basic evidence for improving the health and quality of life. Methods : This cross-sectional study was conducted in South Korea. Community-dwelling older adults (n=184) above the age of 65 years were surveyed from April 2019 to May 2019. This study used latent profile analysis to examine the subgroups. Chi-squared (χ²) and multinomial logistic regression measures were then used to analyze individual characteristics and influencing factors. Results : The pattern of physical activity which is one of the lifestyle domains in elderly was categorized into three types: 'passive exercise type (31.1%)', 'low intensity exercise type (54.5%)', and 'balanced exercise type(14.5%)'. Activity participation was divided into three patterns: 'inactive type (12%)', 'self-management type (61%)', and 'balanced activity participation type (27%)'. In terms of nutrition, there were only two groups: 'overall malnutrition type (13.5%)' and 'balanced nutrition type (86.5%)'. Furthermore, as a result of the multinomial logistic regression analysis to understand the effects of lifestyle types on the health and quality of life of the elderly, it was confirmed that the health and quality of life were higher in those following an active and balanced lifestyle. In addition, gender, education level and residential area were analyzed as predictive factors. Conclusion : The health and quality of life of the elderly can be improved when they have balanced lifestyle. Therefore, an empirical and policy intervention strategy should be developed and implemented to enhance the health and quality of life of the elderly.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.1
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• pp.185-192
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• 2016

The purpose of this study is to compare smartphone addiction tendencies among the subdivided groups of undergraduates according to their lifestyle characteristics integratively. The results of positive analysis are as follows: first, undergraduates' lifestyles were drawn as six factors: the 'economic oriented type', 'aggressive activist type', 'fashion pursuing type', 'self-confident type', 'materialistically oriented type', and 'free will pursuing type'. Second, according to the result of dividing the groups based on the six factors, they were classified into the 'fashion pursing group', 'self-confident group', and 'aggressive, self-confident, and materialistically oriented group'. Third, each of the subdivided groups showed significant difference in smartphone addiction. Generally, the 'fashion pursuing group' indicated higher smartphone addiction tendencies than the other group. The findings of this study can provide fundamental and useful information to solve problems related to smartphone addiction resulted from excessive use of smartphones and causing a lot of troubles socially and also in health.

• Journal of Digital Convergence
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• v.13 no.5
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• pp.309-316
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• 2015

The styles by character type in customizing systems were analyzed, being classified into creative style, attractive style, grotesque style, usual style, and suit style on the basis of the 'fashion style types of game characters' proposed in the previous research. The creative and convergent designs that couldn't be implemented in reality were expressed in various forms because those designs were created in virtual space, one feature of games. The analysis of the fashion styles of characters was focused on the RPG using the characters with exaggerated body proportions beyond the general body proportions in reality and the features on game characters that were identified by gamers. Thus, the creative style and attractive style showed a high frequency. The common features were identified because the costume designs and colors for characters are generally selected in accordance with the gamers' requests or by reflecting the view on the world. However, it was difficult to find out the representative cases for hair designs and colors because of excessively diverse expressions. The results of this paper will be a valuable reference for the research on the fashion item development manual satisfying the gamers' personalities and requests and relevant research.

• Journal of Korean Home Economics Education Association
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• v.33 no.3
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• pp.129-142
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• 2021

The purpose of this study was to provide educational data on teaching clothing culture by examining the effects of clothing lifestyle on attitudes toward teachers' clothing for 270 secondary school pre-service teachers. For data analysis, factor analysis, Cronbach's α reliability coefficients, t-tests, one-way analysis of variance, Duncan's multiple comparison verification, and multiple regression analysis were performed using SPSS 24.0 program. As a result of the study, first, the clothing lifestyle of secondary school pre-service teachers was classified as fashion trend orientation, clothing importance orientation, attractive appearance orientation, and economic orientation factors. In addition, the attitude toward teacher's clothes was classified into activity, fashionability, and modesty factors. Second, there was a statistically significant difference in the attitudes toward clothing lifestyle and teacher clothing of secondary school pre-service teachers according to gender and year in college, which are demographic variables. Third, it was found that the clothing lifestyle of secondary school pre-service teachers, who are Generation Z, had an effect on the attitude toward teacher clothes. In conclusion, this study proposes that school administrators and teachers should depart from the former stereotypes about teacher clothes and to encourage a culture in which teachers can dress and perform their role of teaching according to individual's changing lifestyles.

• The Journal of the Korea Contents Association
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• v.12 no.3
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• pp.461-469
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• 2012

This work was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about reception type on movie-viewing perception. The perception pattern come out in this study were divided into four types in Q-methodology. The result is as follows ; it is that divided '1[(N=18): Personal-decision Type], 2[(N=14): Media Dependence Type], 3[(N=10): Self-leading Type], 4[(N=3): Positive Preference Type]'. Like this, it found that is very different type all over. Hereafter, this study is to ascertain acceptance behavior about reception type on movie-viewing perception, 21th ; to offer a developmental suggestion about it.

• Journal of the Korean housing association
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• v.21 no.3
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• pp.41-52
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• 2010

The purpose of this study is to clarify multi-habitation, a new phenomenon in which inhabitants in urban areas reside in primarily condominiums on weekdays and retreat to dwellings in rural areas on weekends, and to examine the various life styles related to multi-habitation. Through the interviews and site surveys, three major subtypes of multi-habitation were identified to support the theoretical framework: interchange style, sedentary style, and special style. Findings include that first, in order to discuss multi-habitation, the terms primary home and secondary home are introduced. Based on the concept of primary home and secondary home, a variety of multi-habitation can be described using spatial locations in urban and rural areas. Second, systematic deregulation for the second home ownership should be made to promote citizens' interchange. Also urban residents should make more efforts to integrate into rural communities. Third, for some remote areas such as Cheju Island, it is observed that multi-habitation is limited by cost, time, and lifestyle.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.05a
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• pp.181-188
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• 2003

2000년 말 현재 이동전화기가입자 중 약 $91\%$가 무선 인터넷 가능 단말기를 보유하고 있다. 그러나 이러한 단말기의 보급에도 불구하고 무선인터넷 서비스 이용률은 매우 저조란 실적이다. 여러 가지 이유가 있겠지만 그 중의 하나로서 본 연구는 소비자 특성인 무선인터넷 이용에 미치는 영향에 초점을 맞추었다. 이를 위해 본 연구는 다음과 같은 연구 문제를 설정하였다. 1)무선인터넷 이용에 영향을 미치는 소비자의 인구통계학적 특설변수는 무엇인가? 2) 무선인터넷 단말보유자는 라이프스타일에 따라 어떻게 유형화되는가? 3) 무선인터넷 단말 보유자의 유형별 특성은 무엇이며 무선인터넷 인용에 있어서 어떠한 차이가 존재하는가? 이 문제에 대한 답을 구하기 위해 본 연구에서는 전국의 무선인터넷 단말기 보유자 1500면을 대상으로 일대일 면접방식으로 설문을 실시하였다. 분석결과 인구통계학적인 변수 중에서는 연령과 직업, 결혼여부, 학생, 개인용돈 등인 무선인터넷 이용에 영향을 미치는 것으로 나타났다. 분석결과를 종합적으로 요약해 볼 때 무선인터넷 서비스를 이용하고 있는 소비자들의 인구통계학적인 특징은 학생 중심의 젊은층이었다. 한편 성별이나 가족의 월수입은 무선인터넷 이용여부에 통계적으로 유의란 영향을 미치지 않는 것으로 나타났다. 또한 라이프스타일에 따라 무선인터넷 가능 단말 보유자 집단을 세분화해 본 결과 선구자형, 실용성추구형, 보수추구형, 자기과시형 둥 네 유형으로 분류할 수 있었으며, 집단 간에 무선인터넷 이용에 있어서 유의한 차이가 있음이 나타났다.

• Journal of the Korean Society of Costume
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• v.64 no.3
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• pp.142-154
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• 2014

The purpose of this study is to classify fashion images of senior women who have emerged as influential customers in the fashion industry. Characteristics of fashion images of senior women are identified by fashion style, preference color, and self-image. With the collected data, the Q group, consisting of Korean women who are in their 50s, was targeted using the Q methodology. The following factors were evaluated through in-depth interviews: fashion style, preference color and self-image. The fashion images of senior women were classified into the following 4 types: Characteristic modern, Reasonable basic, Comfortable contemporary, and Conservative elegance. Those classified fashion image types were influenced by the factors of nobleness, usefulness, personality, fashionableness, and youthfulness in accordance with fashion style, preference color, and self-image. The results of this study may provide basic information for fashion image planning for senior women and meaningful data for redefining and diversifying the concept of senior fashion brand which reflects the generation's changed taste and lifestyle.

• Science of Emotion and Sensibility
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• v.10 no.3
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• pp.419-431
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• 2007

The college students selected by random sampling were classified into several groups by their cosmetic impulse buying pattern, personality characteristics, and self-image that cause them. Their life styles, cosmetic impulse buying pattern, personality characteristics, and self-image were the subjects of comparative analysis. The results of this research can be summarized as follows. The lifestyles of college women are classified into seven styles; the style faithful to intellectual self, the style to participate actively in society, the style to pursue western value, the style to prefer decorating life, the style to pursue sound value, the passive others-oriented style and the style to pursue traditional life. Among them, the style faithful to intellectual self and the style to participate actively in society, and the style to pursue western value are shown to be important dimensions. When these lifestyles are classified, they are classified into the sound western-oriented style, the style to pursue conservative intelligence, the style to pursue active decoration, and the style to pursue traditional life. The western-oriented style and pursue active decoration style were more impulse buying orientated. But the pursue conservative intelligence style and pursue traditional life style showed quite different tendencies. These personality characteristics and self-image were supposd to contribute to their impulse buying.