• Informatization Policy
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• v.19 no.2
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• pp.57-84
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• 2012

If we observe the formation of communities of people and participation methods within them, we can see that those communities are developing more efficiently due to the penetration of smart phones and the growth of SNS. This trend also has an impact on information sharing activity between people and enables more active information sharing than ever before. But information sharing on SNS does not just involve the SNS users sharing information with each other. Important factors affecting the information sharing activities include the type of relationship between the users and the attitude of the information sharing individuals. Accordingly, this study selected perceived social support, perceived social influence, and perceived network structure as the factors that affect the continuous intention of people to use SNS, and performed a higher order factor analysis on those factors. Between continuous intention to use SNS and intention to share information, we selected relationship quality and information sharing behavior and executed a path analysis between the factors. We carried out an empirical analysis by utilizing SPSS 18.0 and SmartPLS 2.0 as analysis tools. Using these tools, we investigated the factors influencing continuous intention to use SNS, and tested the significance between the role and path of relationship quality and information sharing behavior between continuous intention to use SNS and intention to share information.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.2
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• pp.71-85
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• 2016

The purpose of this research is to study technical and policy improvements of carrier billing services, which are a developing and growing industry, by adopting a meta-analysis method. Implications were derived from studying 15 years-worth of academic research papers (from 2001 to 2015), by analyzing the trends over a total of 109 such research papers on carrier billing services. First, looking at the characteristics of the main studies of the papers from 2008 to 2009, it papers appeared that dealt with preventing fraudulent transactions and preserving consumer protection. Privacy, policy proposals and studies for new systems were researched from 2010-2012. Service, success factors, damage prevention systems research, law, and institutions were discussed in 2013-2015 mainly. Second, the research showed that the number of carrier billing service studies increased due to social issues(telecommunications billing services deregulation, the emergence smartphones, fraud). Third, in sectorial research results, technology was the focus area of 47 papers (43.1%), the service sector was the focus of 39 pieces (35.8%) and law and policy improvement accounted for 23 pieces (21.1%). The study of technology and service areas was the most active and according to changes in the environment, law and policy improvement were second to most active. This study will contribute to improving relevant institutions and research directions about study trends in carrier billing services.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.05a
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• pp.469-471
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• 2017

Those who travel to another area for work or travel acquire cquire information through various media such as Internet websites before going to the area. The way to determine whether the information you collect is reliable is to go directly to that area. However, many users may overlook the date the post was posted. when you arrive at a delicious restaurant for a travel purpose, it can happen that the restaurant is gone. In order for Smartphone Users to be able to provide reliable information about a specific region through an application, it is possible to receive information from a specific local user using the application through crowd sourcing techniques. Collect suggestions from users when there are changes in the same area, rather than accepting indiscriminate information and when duplicate content exists, it is marked on the application map so that it can be viewed by other users. It provides not only simple restaurant information, but also area-specific information such as additional information about tourist attractions or information on restrooms to solve physiological phenomena that may occur in the area where they first arrive. Application users can get information about nearby public facilities and restaurants on a GPS basis.

• Journal of Service Research and Studies
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• v.3 no.1
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• pp.17-31
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• 2013

With the advent of smart phones, there are increasing demands from customers to connect to the social media services at any time and at any place without restraint. As a result, many foreign companies have lately been able to pursue two-way communication with customers through social media which has enabled them to see the reaction and the needs of customers immediately and respond timely. That is, they are actively engaged in the various marketing activities targeting customers using SNS. According to H. A. Simon's needle theory, it is efficient to make a decision within the bounded rationality due to the difficulty of collecting data in decision-making as well as the inability to collect all information because of limited time and money. If the information or the informant can be trusted, the customers would be able to make a quick decision and get higher satisfaction from it. Therefore, this study examines and thereby empirically demonstrates what role customers' trust plays in a company's marketing using SNS by exploring how trust condition works in the mediated model and, theoretically, intends to introduce an empirical methodology on more strictly mediated moderating effects and, in practice, revisit the role of trust on direct and indirect effect the SNS's quality has on the performance variables such as customer satisfaction and loyalty. This study thereby aims to provide a strategic tool for the companies that plan to use the SNS in developing marketing strategies.

• Journal of Information Management
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• v.43 no.1
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• pp.109-134
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• 2012

This study, focusing on process of online Word-of-Mouth(oWOM) adoption in applications market which is a major issue of recent mobile industry, tried to empirically analyze how main characteristics of oWOM affect trust and process of oWOM adoption. To do this, based on understanding about applications market and precedent studies on online communication and Elaboration Likelihood Model(ELM), I developed the research model and proposed seven hypotheses. The subjects were smart phone users who ever used review in mobile applications market. The study method was questionnaire survey. As a result, trust in review was suggested as prerequisite for consumers to accept on-line review in mobile applications market. And it was empirically proved that for the customers to feel trust, these are necessary - positive assessment on argument quality, vividness of delivered explanation, and neutrality of message. The theoretical implications of this study are that based on studies on oWOM, factors affecting trust in review were explored in the environment of mobile applications market with less judgement clues for decision making compared to other on-line media and then, these factors were conceptualized. From the practical view, this study suggested implication on what attributes companies or developers can strategically utilize while investigating prerequisites of oWOM adoption.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.18 no.3
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• pp.95-105
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• 2019

In recent years, image processing techniques for detecting road surface damaged spot have been actively researched. Especially, it is mainly used to acquire images through a smart phone or a black box that can be mounted in a vehicle and recognize the road surface damaged region in the image using several algorithms. In addition, in conjunction with the GPS module, the exact damaged location can be obtained. The most important technology is image processing algorithm. Recently, algorithms based on artificial intelligence have been attracting attention as research topics. In this paper, we will also discuss artificial intelligence image processing algorithms. Among them, an object detection method based on an region-based convolution neural networks method is used. To improve the recognition performance of road surface damage objects, 600 road surface damaged images and 1500 general road driving images are added to the learning database. Also, supervised learning using background object recognition method is performed to reduce false alarm and missing rate in road surface damage detection. As a result, we introduce a new method that improves the recognition performance of the algorithm to 8.66% based on average value of mAP through the same test database.

• Science of Emotion and Sensibility
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• v.22 no.2
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• pp.59-69
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• 2019

The present study explored consumer's perception and preference on providing information of fashion products by using QR code and suggested the possibility for consumer-to-consumer and consumer-to-company connection. A survey was conducted on males and females in their 20s-a population among whom the rate of smart phone penetration is higher than in any other age group and who tend to exchange information online. The results showed that consumers are dissatisfied with the amount of information, terms of instructions, and ambiguous washing symbols currently provided. Therefore, the study identified the need for better methods of providing information and found that QR code, which is able to deliver high-quality information on fashion products, can be an efficient alternative. Moreover, respondents felt the need for detailed washing instructions, information on handling, and functionality of material on high-involvement fashion products such as outdoor, padding, suit, and underwear worn next to the skin. They also desire styling tips or purchasing information such as SNS OOTD (Outfit Of The Day) utilizing the product, other products that may go well with the one purchased, and similar products on casual wear and coat used on a daily basis. Therefore, QR code used as a link to information web pages or a social network can help consumers to satisfy information needs and to use the products effectively.

• Journal of the Korea Society of Computer and Information
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• v.26 no.9
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• pp.189-200
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• 2021

Recently, Information and Communication Technology and SMART Phone Technology have been rapidly developed. According to the increase of data use, the era of big data has come. With the approach of non-contact society, QR Codes are becoming inseparable in our lives. In this paper, we are trying to figure out the implications of QR Code research based on Big Data in Korea. The purpose of this study is to first examine the previous studies on "QR Code" and conduct an analysis on keywords by field using Big Data. Second, for data visualization WordCloud analysis and network analysis are performed on "QR Code" frequent keyword. Third, we would like to present the research direction to future researchers regarding "QR Code". In the results, First of all, research trends showed that research is on the rise and that various fields are being utilized. Second, the results of the analysis of frequent keyword resulted in similar results overall, with some differences depending on the field and year. Third, we found that the visualization results according to the frequent keyword were also analyzed in the same way as the frequent keyword analysis results. The practical implications of the theoretical findings are as follows. First, 'QR Code' needs to be studied as a means of information delivery, not as a technical aspect. Second, it can be seen that "QR Code" is developing reflecting social trends or issues. With both theoretical and practical implications, we are trying to provide the strategic ways of QR-code in future.

• Journal of Internet Computing and Services
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• v.20 no.5
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• pp.95-104
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• 2019

Various kinds of devices are used for the Internet of Things (IoT) service, and IoT devices mainly use communication technology that uses the frequency of the unlicensed band. There are several types of communication technology in the unlicensed band, but WiFi is most commonly used. Devices used for IoT services vary in computing resources from devices with limited capabilities to smartphones and provide services over wireless networks such as WiFi. Most IoT devices can't perform complex operations for network control, thus they choose a WiFi access point (AP) based on signal strength. This causes a decrease in IoT service efficiency. In this paper, an intelligent AP system that can efficiently control the WiFi connection of the IoT devices is implemented. Based on the network information measured by the IoT device, the access point learns using a feed forward neural network algorithm, and predicts a network connection state to control the WiFi connection. By controlling the WiFi connection at the AP, the service efficiency of the IoT device can be improved.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.426-433
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• 2021

Investment in public sector information services has been on the rise in recent years. The supply of high-speed Internet and smartphones has become more common, and the stability of the information system provided to the public in the public sector has become an important management factor. In other words, tasks such as handling civil complaints and issuing certificates by public institutions, financial transactions by banks, customs clearance work, and e-commerce by individuals or institutions are mostly done online. Therefore, how to deal with obstacles arising from the information system, which is in charge of important civil service affairs, is becoming a very important issue. In other words, in the case of a disability that does not function normally even for a short period of time, various problems can occur when the work is delayed, as well as causing serious financial damage to the civil petitioner. This could be accompanied by a decline in public confidence and various other damages such as filing civil complaints. The reasons for the occurrence of information system failures are very diverse and realistically difficult to predict when. Among the various measures to cope with disability, this paper proposed a plan to establish a disability situation notification system that can minimize confusion caused by disability in the event of a homepage malfunction. The proposed disability situation notification system was established in the public IDC environment to show the possibility of utilization.