• The Journal of the Korea Contents Association
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• v.4 no.3
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• pp.21-40
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• 2004

Trade portal site is one of the tools which make it possible for small and medium-sized enterprises(SMEs) to manage international trade activities more efficiently by using the newest information and telecommunication technology. So Korean SMEs should utilize trade portal sites more actively to promote global competitive power. Based on the theory of service quality and existing researches related to using information technology, this paper analyzed the primary factors which affect user's utilization satisfaction in using trade portal sites. According to the results of the empirical study on actual users of the representative trade portal sites by multiple regression analysis, the primary factors, such as service quality, government policy and cost factor have affected user's utilization satisfaction in using trade portal sites. And user's utilization satisfaction have positive effect on continuous using intention. These research results will provide many useful insights to trade portal site managers, e-trade system developers and government policy makers.

• International Commerce and Information Review
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• v.14 no.2
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• pp.411-443
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• 2012

The Changes in management environment in SMEs such as rapid development of information communication technology, worldwide expansion of FTAs, enlargement of global outsourcing, etc have changed various aspects in industry-academy or industry-academy-government cooperation. It has been away from the cooperation focused on research and development and industrial training, and advanced to the cooperation focused on the business fields and practices where the executive ability and professionalism are required to commercialize major products of local SMEs. Compared with the existing model, the new model of industry-academy-government cooperation can provide effective and customized supports to local SMEs and expect better performance than ever before through the choice and focus. However, the existing support programs of government and related organizations are just top-down pattern to SMEs. In addition to the development of industrial technology, education and training for labor force and knowledge interchange between industry and university, the new cooperation model would also provide practical tasks such as enhancement of business competences and abilities to cultivate foreign markets. This study deals with Gyeongbuk PRIDE Products support project that is the new model of industry-academy-government cooperation and evaluates the effectiveness of this support project by empirically analyzing the survey results from the target SMEs.

• International Commerce and Information Review
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• v.14 no.4
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• pp.459-490
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• 2012

The performance of FTA has a close relationship with the application of FTA by exporting companies. However, most existing literatures focus on the study of policies and economic results of FTA. Moreover, these researches based on a presupposition that exporting companies could make good use of FTA. Actually, these assumptions are clearly contrary to the reality of FTA application of exporting companies in Korea and the results are significantly differ from the performance of FTA. Based on the investigation of utilization of FTA, applied by export companies in Korea, this study tries to find out the most efficient strategies of the application of FTA. And the objective of this study is to propose some practical suggestions for export companies based on the case an alysis which will help them to improve performances of Korea-ASEAN FTA application. As the prior investigation of CEO's characters, application of FTA, and the implement of FTA, we got the fact that among lots of marketing strategies, Korea-ASEAN FTA is used extensively by large export companies. However, most of small and medium-sized export enterprises would like to choose conventional tariff, such as Lower tariffs and zero tariff as the main marketing strategies. In other words, because of lacking of human resources and infrastructure, the application of Korea-ASEAN FTA strategy is hard to achieve.

• The monthly packaging world
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• s.316
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• pp.94-98
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• 2019

독일의 경영학자 헤르만 지몬(Hermann Simon)은 그의 저서 <히든 챔피언(Hidden Champion)>에서 대중에게 잘 알려져 있지 않지만 각 분야의 세계시장을 지배하는 우량 기업을 전 세계에 알렸다. 히든 챔피언에 속하는 기업들은 평균 60년 이상의 기업 수명, 평균매출액 4,300억원, 평균성장률 8.8%, 분야별세계시장 점유율33% 이상이라는 공통점을 지니고 있다고 한다. 수출주도형 국가인 우리나라는 많은 히든 챔피언을 필요로 하지만, 지속되는 경기불황 속에서 중소기업이 세계시장을 이끌어가는 강소기업이 되는 것은 결코 쉬운 일이 아니다. 그런데 우리나라 포장기업 중 히든챔피언이라 부를 만한 기업이 있다. 바로 그라비어인쇄 및 컨버팅기계 전문기업 성안기계(주)이다. 세계 유수의 기업들과 어깨를 나란히 하고 있는 성안기계의 신동호 회장을 만나 경영 철학, 해외시장 공략법 등 성안기계가 강소기업으로 성장한 여정을 들어보았다.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.33
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• pp.311-343
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• 2007

At present, more than 80% export made by Korean small-medium sized companies is OEM(Original Equipment Manufacturing). But OEM export of made-in korea products has been facing limitations from 1990s. Some leading companies among those small-medium sized companies which have been fulfilling OEM export are transferring their exporting strategies to Own Brand or ODM(Original Development/Design Manufacturing) and some of their strategies successful. However, most of small-medium sized OEM exporting companies are still groping for some ways to upgrading to Own Brand or ODM exporting strategies. Therefore, this article deals with how the leading ODM exporting companies have been transferred from OEM to ODM exporting strategies. It also discusses the primary factors of success and barrier and how to develop the ODM exporting strategies based on investigating literature and interviews with the leading ODM exporting companies.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.07a
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• pp.709-711
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• 2021

본 연구의 목적은 국경 간 전자상거래 플랫폼의 지속이용의도의 영향을 파악하며 국경 간 전자상거래 플랫폼의 발전에 의의를 규명할 것이다. 국내 전자상거래에 비해, 국경 간 전자상거래는 문화 차이, 언어 차이, 법률 차이, 통관 처리, 국경 간 물류 등의 문제로 인해 더 높은 불확실성을 가지고 있다. 소비자의 지속이용의도에 관한 연구는 국내 전자상거래의 연구에 머물러, 국경 간 전자상거래 플랫폼이 많은 도전에 직면하게 된다. 국경 간 전자상거래 플랫폼의 어떤 요인이 소비자의 구매 의도에 영향을 미치는지 연구하면, 국경 간 전자상거래 기업의 플랫폼에 상응하는 개선을 돕고, 국경 간 전자상거래 기업의 발전을 촉진하며, 이를 통해 대외무역의 발전을 촉진 할 것이다. 특히 한국 중소업체 입장에서는 이를 통해 한국 제품을 직접 수출의 주역으로 자리 잡으며 육박하는 수출을 견인한 것으로 추정될 수 있다.

• International Area Studies Review
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• v.17 no.4
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• pp.43-63
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• 2013

This paper investigates the impact of free trade agreement (FTA) on the performance of Korea's foreign direct investment (FDI) firms. We use plant- and firm-level data to examine the trends of FDI patterns of Korean firms between 2002 and 2010 by dividing firms based on their sizes - large and small firms. Analyzing firms' FDI activities worldwide, we find that small firms account for large share of investment cases especially in countries where FTA became effective with Korea during our sample period. Using these facts, we estimate the changes of productivity and performance of large and small firms and their foreign affiliates before and after FTA became effective. Our results show that FTA increases productivity of small firms and their foreign affiliates after its formation. In particular, we provide evidence that productivity improvement by small firms and their foreign affiliates may result from an increase in production and capital during FTA period.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.9
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• pp.435-445
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• 2018

This study analyzed factors that should be considered in the process of export diversification strategy formulation and priorities of strategies. We reviewed the extant literature and interviewed six experts. Cross-sectional analysis of a literature review and interview results were used to determine the influencing factors of export. The data for this study were collected from a survey of 68 export experts in Automotive Parts enterprises. Data were analyzed using AHP. As a result of the analysis, the order of importance appeared in the order of internal capacity, correlation buyer effect, entry barriers, technology response, and competition environment. The regions with a high overseas level were product differentiation, centralization, and low cost, whereas those with a low level were in the order of low cost, product differentiation, and concentration. It is meaningful to review the alternatives for adoption of the export diversification strategy and establish a strategy appropriate to the situation. It is necessary to establish a customized strategy considering the characteristics of the global region, and not only internal competence but also mutual relationship with local buyers are important.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.5
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• pp.1244-1257
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• 2016

Recently, the export for SMEs is the main issue as the successful key for enterprises. For this reason, Many SMEs want to try the export and the supports are provided by government. This phenomenon reflects that the export should be necessary to SMEs, even other enterprises. This study analyzes 6 enterprises (Enterprise of middle standing: 2, SMEs:4) to research the main factors for export using the interview and survey. The result provides 5 implications for the export of SMEs in Busan Region. In summary, we can provide 3 main proposes for the export of SMEs. 1) The differentiation of various support that can be a real help to SMEs, 2) The differentiation of education on exports. 3) The simplification for the complex administrative procedures about export.

• Proceedings of the Korea Information Processing Society Conference
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• 2014.11a
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• pp.1177-1180
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• 2014

본 논문은 생산설비 PLC(Programmable logic Controller) 데이터의 실시간 공유 플랫폼을 설계한다. 이 플랫폼은 자동화 설비를 보유하고 운영 중인 수출집약 중소기업에서 FTA(Free Trade Agreement) 체결 수입 상대국의 원산지 증명을 위한 생산 시험성적서 제출에 활용할 수 있고, 생산설비의 OPC 서버가 갖는 실시간 데이터를 수집하는 라이브러리를 활용하여 MES(Manufacturing Execution System)에서 생성되는 다양한 실시간 데이터를 활용하여 그래프, 생산관리 모니터링 및 설비 관리를 가능케한다. 따라서 중소기업이 생산관리, 공정관리, PLC 데이터공유 등에 필요한 수준별 분야별로 실시간 제조운영관리 시스템의 확대 보급이 가능하고, 생산설비의 실시간 제어가 가능하도록 설계한다.